11+ Marketing management Jobs in Mumbai | Marketing management Job openings in Mumbai
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Job Summary
We are a young 4 people start-up. Looking for someone who is passionate about working in an early-stage start-up, works hard, takes responsibility and is a fast learner. We would ideally want someone who wants to be invested in the company and its goal, and hence would compensate a part of the salary with ESOPs.
Responsibilities and Duties
>> Designing Campaigns: understanding brand requirements, selecting influencers, designing a content strategy for influencers
>> Campaign Management: executing your designed marketing campaign via influencers, monitoring performance, liaising with the brand/client
>> Community Management: growing the community of influencers, managing influencers, resolving their concerns and training/helping them perform better
About Us
We at Opa Reviews, help brands spread word-of-mouth by activating thousands of micro-influencers to create review content on social media platforms. This voluminous, rich, influential content deserves its own platform to help people shop. Our aim is to be that social review platform.
About Founder
IIT Bombay graduate, 2nd-time entrepreneur, 4 yrs of work-ex in marketing, sales, management consulting and product management
Location:
WeWork, Chromium, JVLR, Powai
Google Analytics- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
Requirements and skills
- Demonstrable experience in marketing together with the potential and attitude required to learn
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- A sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
Responsibilities
- Drive new business and build strong relationships with existing clients.
- Grow and drive profitability in the unit numbers.
- Common Point of contact for Client and Agency.
- Taking client briefing and de-briefing the agency spocs.
- Ideation of digital campaigns basis business requirements /trendings.
- Presentation of thoughts to senior management.
- Handling coordination of digital media plans.
- Ensuring the execution as per the plan.
- Task Planning and management for the team.
- Address client queries effectively and in a timely manner.
- Liaison for requirements related to any campaigns.
- Reporting - Campaign /website / social.
- Keep a track of campaign deliverables wrt to committed numbers.
- Monthly review preps.
Requirements
- Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
- Communication - Oral / Written.
- In-depth understanding of online marketing tools and social media platforms.
- Ensuring timely approvals from clients.
- Invoice processing and closures with Finance.
- Good knowledge of 360 Digital Marketing Aspects.
- Cross function Team Management.
REQUIREMENTS:
- Strong desire to learn
- Knowledge of different marketing techniques
- Creative approach towards problem-solving
- Excellent verbal and written communication skills
- Passion for the marketing industry and its best practices
- Staying updated with recent trends happening in the startup industry
JOB ROLE AND RESPONSIBILITIES
- Come with innovative marketing ideas
- Assist in marketing and advertising promotional activities
- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation.
- Work closely with a range of cross-functional teams and develop a market strategy.
- Should be flexible with business needs - copywriting, content strategies, and so on.
Google AnalyticsAbout Us :
ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency.
ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.
ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014.
ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.
ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks.
ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you.
Website : https://www.impactguru.com/
Team : https://www.impactguru.com/team
Location : Mumbai
Team Size : 300 +
We are scouting Asst Manager / Manager - Digital Marketing Analyst, Mumbai.
Responsibilities:
- Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
- Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
- Lead a team of performance marketers & Data Analyst
- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
- On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
- Understand ways to scale campaigns across platforms in an optimal manner.
- Perform interest research in Facebook using audience insights and ads manager.
- Create a digital media plan based on requirements across multiple platforms
- Understand how content works across different social media platforms
- Create insightful reports based on data from performance marketing campaigns
- Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
- Work on Launching & Optimizing other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
- Work on retention marketing through Mo engage or internal communication.
- Coordination with SEO Team for Organic ranking updates & suggestions
- Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
- Work on launching influencer marketing campaigns & influencer network for the brand.
Eligibility
- 1-2 years experience in digital marketing at a high-growth B2C organization.
- Hands on experience of working on Facebook Ads, Google Ads, etc
- Managed monthly paid marketing spends of 50L-1 Crore+
- Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, or related Fields.
- Strong communication skills
- Strong creative and analytical skills
- Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau
- Be able to take 100% ownership of the process from start to finish
- Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.
- Ability to multitask in a fast-paced work environment.
- Punctual and dedicated to meeting targets & deadlines.
- Able to effectively work independently, and as part of a team.
- An early adopter attitude towards technology
- Min. 1 year experience is required in this role.
Services provided
Architecture
Interiors
Parametric consultancy
- MANAGE END TO END SOCIAL MEDIA ACCOUNTS
- DELIVERY CONSISTENT GROWTH AND ENGAGEMENT
- HANDLE MULTI LINGUAL COMMUNICATIONS [ HINDI AND ENGLISH]
- DEFINE, ORGANISE AND DELIVER SOCIAL MEDIA CONTENT THAT HAS HIGH VALUE.
Location - Goregaon East, Mumbai
Experience required – 3 years + (exp in cable and wires marketing)
- Cable or wire marketing back ground is preferable.
- Communicate with office & production team for status of order and position of sales.
- Prepare monthly, weekly or daily sales analysis.
- Work closely with business Development team.
- Identifying and target new clients from different industries.
- Conducting regular research on prospects for an in-depth analysis of their businesses and associated needs.
- Generating new business from these clients.
- Converting these new businesses into key accounts.
- Developing new business initiatives with the client to increase the share of wallet.
- Understanding clients brief and articulate it into meaningful deliverable.
- Obtaining client feedback and drive increases in client satisfaction and engagement.
- Driving client service excellence and a culture of delighting clients.
- Achieving Top and Bottom line Revenue & Profitability.
- Work with strong ethics and follow company's work-guidelines and procedures.
- Pitching for new business development, building and maintaining strong relationships with key accounts and agencies.
- Responsible for Sales Business targets.
- Follow up continuously with clients.
- Recommend and do approvals, certifications etc.
Expertrons is an initiative by experienced professionals turned entrepreneurs (IITB alum) having built a few of India's largest companies across multiple domains. This will be an opportunity to directly work with the founders. What we are looking for: An entrepreneurial, thoughtful and positive mindset/approach to solving large problems, capable of adapting to changing market conditions, willing to join a growing startup, a rational and no-nonsense approach and practical thought process.
We at Expertrons are looking for a talented Senior Executive for User Acquisition
Roles and Responsibilities
1) Deliver volume, quality, TAT & cost outcomes (in accordance with quarterly OKRs) for paid user acquisition (i.e. advertising) within India.
2) Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.
3) Continuously improve & help make Expertron's Marketing team a centre of excellence by aggressively adopting automation and dashboarding.
Who can Apply :
1) 2-4 years paid acquisition experience for consumer brands in India, especially UAC.
2) Advanced working knowledge of MS Excel
3) Strong natural curiosity problem-solving abilities, statistical foundations, research skills, growth mindset, and high work ethic.
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