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Digital Marketing Specialist with Expertise in Google Analytics and Targeted Email Campaigns

Job Type: Full Time

Location: Indore

Position Overview:

 We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team. The ideal candidate will have expertise in using Google Analytics, email marketing tools, and analytics platforms to design and execute targeted email campaigns. This role involves leveraging data-driven insights to optimize marketing strategies, improve customer engagement, and increase ROI.

Key Responsibilities:

Google Analytics Management:

Set up, manage, and analyze Google Analytics accounts to track website traffic, user behavior, and campaign performance.

Generate insightful reports to support data-driven decision-making for marketing strategies.

Identify trends and opportunities through data analysis to improve website conversions and user engagement.

Email Marketing Campaigns:

Create, execute, and optimize targeted email marketing campaigns tailored to customer segments and business goals.

Use analytics tools to track email campaign performance, such as open rates, click-through rates, and conversions.

Develop and maintain customer lists, ensuring proper segmentation for personalized outreach.

Analytics Tools & Platforms:

Utilize advanced analytics tools (e.g., Google Tag Manager, HubSpot, Adobe Analytics) to measure campaign effectiveness.

Conduct A/B testing and multivariate testing to refine marketing strategies.

Provide actionable insights for customer behavior, preferences, and lifecycle.

Strategy & Optimization:

Collaborate with the marketing team to define digital marketing strategies that align with business objectives.

Monitor key performance indicators (KPIs) and adjust tactics to achieve optimal campaign performance.

Stay updated with the latest trends in digital marketing, analytics tools, and email marketing best practices.

Collaboration:

Work closely with the content, design, and sales teams to create cohesive and effective campaigns.

Ensure seamless integration of marketing campaigns across channels, including social media and paid advertising.

Qualifications/Requirements:

Bachelor’s degree in Marketing, Business, Analytics, or a related field.

Experience:

Proven experience (2+ years) in digital marketing with a focus on analytics and email campaigns.

Hands-on experience with Google Analytics, Google Tag Manager, and email marketing tools (e.g., Mailchimp, Klaviyo, or similar).

Proficiency in using CRM tools and platforms like Salesforce or HubSpot is a plus.Skills:

•    Skills:

•    Strong analytical skills with the ability to interpret complex data and deliver actionable insights.

•    Excellent understanding of customer segmentation and targeting strategies.

•    Familiarity with A/B testing and optimization techniques.

•    Exceptional written and verbal communication skills.

•    Preferred Skills:

•    Certifications in Google Analytics or related analytics platforms.

•    Knowledge of SEO and paid advertising platforms (e.g., Google Ads, Facebook Ads).

•    Experience with data visualization tools like Tableau or Power BI.

•    Why Join Us?

•    Opportunity to work in a fast-paced, data-driven environment.

•    Access to the latest marketing tools and platforms.

•    Collaborate with a passionate and creative team.

LogiNext is looking for a technically savvy and passionate Principle Engineer - Data Science to analyze large amounts of raw information to find patterns that will help improve our company. We will rely on you to build data products to extract valuable business insights.

In this role, you should be highly analytical with a knack for analysis, math and statistics. Critical thinking and problem-solving skills are essential for interpreting data. We also want to see a passion for machine-learning and research.

Your goal will be to help our company analyze trends to make better decisions. Without knowledge of how the software works, data scientists might have difficulty in work. Apart from experience in developing R and Python, they must know modern approaches to software development and their impact. DevOps continuous integration and deployment, experience in cloud computing are everyday skills to manage and process data.

Responsibilities :

Adapting and enhancing machine learning techniques based on physical intuition about the domain Design sampling methodology, prepare data, including data cleaning, univariate analysis, missing value imputation, , identify appropriate analytic and statistical methodology, develop predictive models and document process and results Lead projects both as a principal investigator and project manager, responsible for meeting project requirements on schedule and on budget Coordinate and lead efforts to innovate by deriving insights from heterogeneous sets of data generated by our suite of Aerospace products Support and mentor data scientists Maintain and work with our data pipeline that transfers and processes several terabytes of data using Spark, Scala, Python, Apache Kafka, Pig/Hive & Impala Work directly with application teams/partners (internal clients such as Xbox, Skype, Office) to understand their offerings/domain and help them become successful with data so they can run controlled experiments (a/b testing) Understand the data generated by experiments, and producing actionable, trustworthy conclusions from them Apply data analysis, data mining and data processing to present data clearly and develop experiments (ab testing) Work with development team to build tools for data logging and repeatable data tasks tol accelerate and automate data scientist duties

Requirements:

Bachelor’s or Master’s degree in Computer Science, Math, Physics, Engineering, Statistics or other technical field. PhD preferred 8 to 10 years of experience in data mining, data modeling, and reporting 5+ years of experience working with large data sets or do large scale quantitative analysis Expert SQL scripting required Development experience in one of the following: Scala, Java, Python, Perl, PHP, C++ or C# Experience working with Hadoop, Pig/Hive, Spark, MapReduce Ability to drive projects Basic understanding of statistics – hypothesis testing, p-values, confidence intervals, regression, classification, and optimization are core lingo Analysis - Should be able to perform Exploratory Data Analysis and get actionable insights from the data, with impressive visualization. Modeling - Should be familiar with ML concepts and algorithms; understanding of the internals and pros/cons of models is required. Strong algorithmic problem-solving skills Experience manipulating large data sets through statistical software (ex. R, SAS) or other methods Superior verbal, visual and written communication skills to educate and work with cross functional teams on controlled experiments Experimentation design or A/B testing experience is preferred. Experience in leading a team required.

Title: Technical Analyst - OTM

Experience: 3-9 Years

Work Location: Mohali

Shift Timing: Rotational Shift 24x5

Notice Period: Immediate to 30 days Max

Key Skills: OTM, OBIEE, BI Publisher, Oracle ERP

Job Description:

The Oracle Transportation Management Technical Analyst will share the responsibility for design, implementation, and support of business solutions based on Emerson’s instance of Oracle Transportation Management commonly referred to as SCO (Supply Chain Optimization). The Technical Analyst utilizes expertise in Oracle Transportation Management to provide assistance in the ongoing implementation, enhancement, and support of SCO functionality.

Roles and Responsibilities:

• Provide support (e.g., break/fix, how to expertise, enhancements, monitoring, testing, troubleshooting) for the SCO application.
• Works collaboratively with Corporate Logistics and SCO IT Program/Project Managers to understand program requirements and assist with the evaluation of alternative solutions.
• Assist with program rollout activities, including business unit and trading partner on-boarding, project coordination, status reporting and communication to program management.
• Proactively monitors processes to identify trends; analyses/predicts trends and develops a long-range plan designed to resolve problems and prevent them from recurring to ensure high service levels.
• Ensures SCO system documentation is complete and maintained.
• Works effectively in a global highly matrixed team environment.

Skills & Experience Required:

• 4 to 8 years of IT experience, including implementation of Oracle Transportation Management.
• OTM Expert, both Functionally and technically (Setup configuration, Order Management, Shipment management, Financials, rates, master data, bulk planning parameters, VPDs, user configuration, screen set development, SQL queries, Tracking Events and working with CSV & XML files).
• Hands on experience with triage of day-to-day OTM systems issues and providing resolution on complex issues.
• Knowledge of Logistics management principles and processes.
• Broad knowledge and experience with various ERP systems. Working knowledge of Oracle eBusiness Suite (Procurement, Shipping, XML Gateway) is highly preferred.
• Working knowledge of BI Publisher, FTI/OAC, OBIEE and ETL.
• Good knowledge of EDI and any other Middleware systems.
• Strong customer service orientation with strong written and verbal communication skills, including comfort with presenting to diverse technical and non-technical audiences at all levels of the organization.
• Ability to multi-task and work within diverse multi-disciplinary global project teams.
• Detail-oriented with strong problem-solving skills.
• Comfortable with performing detailed data analysis to identify opportunities and gain higher level insight.
• Knowledge on GTM (Global Trade Management) will be a plus.
• Some travel might be required.

Education

• Bachelor’s degree in computer science, Information Systems, or another related field.

Backend Architect

Experience - 12+ yrs

Mandatory Skills - NodeJS & MongoDB(Data Modelling/ Complex Queries/ Aggregation pipeline )

About Wekan Enterprise Solutions

Wekan Enterprise Solutions is a leading Technology Consulting company and a strategic investment partner of MongoDB. We help companies drive innovation in the cloud by adopting modern technology solutions that help them achieve their performance and availability requirements. With strong capabilities around Mobile, IOT and Cloud environments, we have an extensive track record helping Fortune 500 companies modernize their most critical legacy and on-premise applications, migrating them to the cloud and leveraging the most cutting-edge technologies.

Job Description

We are looking for passionate architects eager to be a part of our growth journey. The right candidate needs to be interested in working in high-paced and challenging environments leading technical teams, designing system architecture and reviewing peer code. Interested in constantly upskilling, learning new technologies and expanding their domain knowledge to new industries. This candidate needs to be a team player and should be looking to help build a culture of excellence. Do you have what it takes?

You will be working on complex data migrations, modernizing legacy applications and building new applications on the cloud for large enterprise and/or growth stage startups. You will have the opportunity to contribute directly into mission critical projects directly interacting with business stakeholders, customer's technical teams and MongoDB solutions Architects.

Location -Chennai or Bangalore

• Relevant experience of 12+ years building high-performance applications with at least 3+ years as an architect.
• Good problem solving skills
• Strong mentoring capabilities
• Good understanding of software development life cycle
• Strong experience in system design and architecture
• Strong focus on quality of work delivered
• Excellent verbal and written communication skills

Required Technical Skills

• Extensive hands-on experiencebuilding high-performance applications using Node. Js (Javascript/Typescript) and. NET/ Golang / Java / Python.
• Strong experience with appropriate framework(s).
• Well versed in monolithic and microservices architecture.
• Hands-on experience with data modeling onMongoDB and any other Relational or NoSQL databases
• Experience working with 3rd party integrations ranging from authentication, cloud services, etc.
• Hands-on experience with Kafka or RabbitMQ.
• Hands on experience with CI/CD pipelines and atleast 1 cloud provider - AWS / GCP / Azure
• Strong experience writing and maintaining clear documentation

Good to have skills:

• Experience working with frontend technologies - React. Js or Vue. Js or Angular.
• Extensive experience consulting with customers directly for defining architecture or system design.
• Technical certifications in AWS / Azure / GCPor other relevant technologies

1. We need strong SOL and PL/SQL skills
2. UI – any like Javascript, HTML, CSS. Oracle Apex is nice to have.
3. The candidates should have worked on live projects that have given them exposure to write code, unit test and deliver.
4. Having WebServices experience is a value add.
5. Exposure to complex enterprise applications, integrations etc would be really needed.

Position: Software Development Engineer, NodeJs

Experience: 3-7 Years

Responsibilities:

 Work with product team / business / architects to understand the requirement

and develop and maintain back end application logic

 Work with front end developers to ensure seamless integration with the back

end logic

 Design and optimize application for high performance and high availability

Develop Secure, testable and scalable application

Experience Required:

 Engineering Graduate with 3 to 7 years of experience in software development.

 Strong proficiency with JavaScript and ES6 or ECMA 2015 on Node.js platform.

 Knowledge of frameworks such as Express, KOA is desirable.

 Knowledge and understanding of async non-blocking architecture

 Knowledge of creating REST-ful APIs.

 Knowledge of Data Structures and Algorithms, Node Global variables and In built libraries.

 Experience in building high-volume transactional customer facing systems desirable
Understanding the nature of asynchronous programming and its quirks and workarounds

 Knowledge of packages BABEL, Webpack

 Basic understanding of front-end technologies, such as HTML5, and CSS3

 Writing reusable, testable, and efficient code

We are looking for a high-performing Developer to build our ecommerce platform and API framework powered by Machine Learning and Artificial Intelligence. Candidates for this role will be passionate about well-written code, testing, and excel at coming up with simple approaches to complex problems.

Our work culture is overachiever, very amiable, and at the same time always charged with excitement. We encourage our team members to take responsibility and grow into future leaders in the industry.

Job Responsibilities:

• Understand project requirements, writing bug-free clean code and ensure that the solution works per the agreed architecture, SLAs, KPIs and business model
• Integrate Django backend with third party API
• 100% Hands-on role
• Adapt to rapidly evolving requirements and changing priorities and drive the team accordingly
• Reverse engineer for debugging errors in code and ensure quality control in the process.
• Continually drive products towards a meaningful balance between user needs, business objectives and technical feasibility
• Operate in a hyper-collaborative way and follow these guiding principles: Value common sense and simplicity over complexity.

Qualifications:

• Bachelor or Master Degree in Computer Science from a reputed University
• 3 to 5 years of experience working in Django and Python.
• React and/or Angular for front end
• Proficiency in MongoDB and MySql
• Technical Skills: JIRA, Gitlab, Rest API, GCP or AWS
• Experience in performance profiling, tuning, and optimization, caching mechanisms with Enterprise level applicants
• Experience in writing unit testing and test case automation.
• Ability to operate in an Agile environment with a start-up mentality and unstructured environment, Energy, drive and passion to work, and operate in a digital world.