Web FOCUS Developer

Job description

We are looking for a data-driven and strategic Performance Marketing Specialist to manage and optimize our digital advertising campaigns across various channels. The ideal candidate will be responsible for developing, executing, and analyzing ROI-focused campaigns to drive user acquisition, conversions, and revenue growth.

Key Responsibilities:

• Plan, manage, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other performance marketing platforms.
• Monitor and analyze performance metrics daily (CPC, CTR, CPA, ROAS, conversion rates, etc.) to maximize campaign effectiveness.
• Conduct A/B testing on ad creatives, landing pages, and campaign strategies to improve performance.
• Collaborate with design and content teams to create compelling ad copy, creatives, and landing pages.
• Develop customer acquisition strategies aligned with business goals and target audiences.
• Use analytics tools (Google Analytics, Meta Pixel, etc.) to generate insights and make data-driven decisions.
• Manage performance marketing budgets and ensure efficient spend allocation across channels.
• Stay up to date with digital marketing trends, tools, algorithm updates, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in performance marketing, digital advertising, or growth marketing.
• Proven track record of running successful paid campaigns with measurable ROI.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and other performance tools.
• Strong understanding of online conversion funnels, attribution models, and customer journeys.
• Excellent analytical, communication, and project management skills.
• Familiarity with tools like SEMrush, Ahrefs, Hotjar, HubSpot, or similar is a plus.
• Experience with eCommerce, SaaS, or B2B marketing (optional, based on your business).

Skills and Competencies

• Strong ability to facilitate meetings with individuals and groups to gather, understand, and articulate their business needs.

• Experience in working at Client site, gathering requirements, and translation of business requirement to solutions

• Extensively work on office 365, SharePoint Online, SharePoint 2016, SharePoint Server 2013 SharePoint Server 2010, Microsoft Office SharePoint Server 2007, ASP.Net using C#, SQL Server, T-SQL queries, REACT, SPFx.

• Proven ability to interact with end users and gather and document complex user / business requirements

• Strong hands-on experience on issue tracking tools like TFS, Azure DevOps, GIT. as well as exposure to configuration management, deployment, and application rollouts.

• Quickly learn and master new technology; equally successful in both team and self-directed settings; and proficient in a range of computer systems, languages, tools, and methodologies

• Having experience in designing, developing, and testing client applications as part of software development cycle using an agile development approach.

• Ability to work independently with minimal supervision and perform as part of a team.

• Excellent analytical, problem solving, communication and interpersonal skills, Able to interact with individuals at all levels.

Job Description:

Are you a creative visionary with a passion for bringing stories to life through stunning visuals and animations? We are seeking a Motion Graphics Designer/Video Editor with a minimum of 2 years of experience, who possesses exceptional aesthetic skills and a keen eye for detail. In this role, you will have the opportunity to work on exciting projects across various industries, including fashion, food & beverage, and D2C e-commerce.

Key Responsibilities:

• Video Editing: Edit and enhance video content by cutting, color grading, and integrating motion graphics to produce polished final products.
• 2D Animations: Create engaging 2D motion graphics and animated videos for digital platforms such as social media and websites. Knowledge of 3D animation software like Blender is a plus.
• Project Management: Manage multiple projects simultaneously, delivering high-quality work within tight deadlines. Strong organizational skills and multitasking abilities are crucial.
• Trend Awareness: Stay updated with the latest video trends used by brands and UGC content creators to ensure our content is market-relevant.

Skills Required:

• Proficiency in video editing software such as Adobe Premiere Pro and After Effects.
• Strong skills in graphic design tools like Adobe Illustrator, Photoshop, and Figma.
• Solid understanding of motion graphics principles, including animation, typography, and visual effects.
• Experience with 3D software like Blender or Cinema 4D is a plus.
• Excellent aesthetic judgment and attention to detail.
• Ability to work independently and provide creative direction based on briefs.

Who Should Apply:

• We are looking for someone who does not need extensive creative direction. Have 2+ years of experience in Motion Graphic and Video Editing. After receiving a brief, you should be able to conceptualize and present multiple creative options independently.

Job details

Pay

• ₹1.8LPA - ₹2.5LPA(Year)

Job type

• Full-time

Education : Any UG Degree

Shift and schedule

• Rotational shift

Location : Singanallur,Coimbatore

Mandatory :

Valid Driver’s License

Driving Skills

• Strong knowledge of Android SDK, different versions of Android, and how to deal with different screen sizes
• Familiarity with RESTful APIs to connect Android applications to back-end services
• Strong knowledge of Android UI design principles, patterns, and best practices
• Experience with offline storage, threading, and performance tuning
• Ability to design applications around natural user interfaces, such as “touch”
• Familiarity with the use of additional sensors, such as gyroscopes and accelerometers
• Knowledge of the open-source Android ecosystem and the libraries available for common tasks
• Ability to understand business requirements and translate them into technical requirements
• Familiarity with cloud message APIs and push notifications

Key Responsibilities: 

• Rewrite existing APIs in NodeJS. 
• Remodel the APIs into Micro services-based architecture. 
• Implement a caching layer wherever possible. 
• Optimize the API for high performance and scalability. 
• Write unit tests for API Testing.
• Automate the code testing and deployment process.

Skills Required: 

• At least 2 years of experience developing Backends using NodeJS — should be well versed with its asynchronous nature & event loop, and know its quirks and workarounds. 
• Excellent hands-on experience using MySQL or any other SQL Database. 
• Good knowledge of MongoDB or any other NoSQL Database. 
• Good knowledge of Redis, its data types, and their use cases. 
• Experience with graph-based databases like GraphQL and Neo4j. 
• Experience developing and deploying REST APIs. 
• Good knowledge of Unit Testing and available Test Frameworks. 
• Good understanding of advanced JS libraries and frameworks. 
• Experience with Web sockets, Service Workers, and Web Push Notifications. 
• Familiar with NodeJS profiling tools. 
• Proficient understanding of code versioning tools such as Git. 
• Good knowledge of creating and maintaining DevOps infrastructure on cloud platforms. 
• Should be a fast learner and a go-getter — without any fear of trying out new things Preferences. 
• Experience building a large scale social or location-based app.

• 15+ years of Hands-on technical application architecture experience and Application build/ modernization experience

• 15+ years of experience as a technical specialist in Customer-facing roles.

• Ability to travel to client locations as needed (25-50%)

• Extensive experience architecting, designing and programming applications in an AWS Cloud environment

• Experience with designing and building applications using AWS services such as EC2, AWS Elastic Beanstalk, AWS OpsWorks

• Experience architecting highly available systems that utilize load balancing, horizontal scalability and high availability

• Hands-on programming skills in any of the following: Python, Java, Node.js, Ruby, .NET or Scala

• Agile software development expert
• Experience with continuous integration tools (e.g. Jenkins)

• Hands-on familiarity with CloudFormation

• Experience with configuration management platforms (e.g. Chef, Puppet, Salt, or Ansible)

• Strong scripting skills (e.g. Powershell, Python, Bash, Ruby, Perl, etc.)

• Strong practical application development experience on Linux and Windows-based systems

• Extra curricula software development passion (e.g. active open source contributor)