Web Developer

Senior SEO & Website Growth Manager

Role Overview

We are seeking an experienced SEO & Website Growth Manager to drive organic growth, manage website performance, build high-converting landing pages, and improve qualified lead generation.

This is a hands-on role combining SEO strategy, WordPress management, landing-page development, technical SEO, conversion-rate optimization, analytics, local SEO, and AI-assisted search optimization.

Key Responsibilities

1.SEO and organic growth

 Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR

activities.

 Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and

content-gap analysis.

 Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.

 Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring

domains.

 Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,

and Looker Studio.

2.Landing pages and CRO

 Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.

 Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.

 Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.

 Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.

 Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.

 Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.

3.WordPress and website management

 Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.

 Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.

 Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.

 Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.

 Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.

 Coordinate with developers, designers, content teams, and external vendors.

4.Technical SEO

 Conduct technical audits and prepare prioritized action plans.

 Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.

 Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.

 Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.

 Review server response codes, staging changes, migrations, and technical releases for SEO impact.

 Ensure website updates do not create performance, security, indexation, or usability issues.

5.Portals and local SEO

 Build scalable service, location, lead-generation, and content portals.

 Create reusable templates, taxonomies, filters, search functions, forms, and category structures.

 Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.

 Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.

 Monitor local-pack, Google Maps, “near me”, and local lead performance.

6.Content, AI search and digital PR

 Create SEO content briefs and optimize website content based on search intent and business priorities.

 Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.

 Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.

 Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.

 Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.

 Avoid PBNs, link farms, spam networks, and manipulative link-building practices.

Key Requirements

 4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.

 Proven experience improving organic traffic, qualified leads, conversions, or revenue.

 Strong WordPress experience, including Elementor or Gutenberg.

 Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.

 Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.

 Experience building landing pages for both paid advertising and organic search.

 Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.

 Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.

 Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.

 Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.

 Strong analytical, copywriting, communication, project-management, and problem-solving skills.

 Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.

Preferred Qualifications

 Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.

 Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.

 Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.

 Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.

 Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.

 Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.

Key Performance Indicators

 Growth in organic traffic and priority keyword rankings.

 Increase in qualified organic leads and conversion rate.

 Landing-page conversion rate and cost per qualified lead.

 Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.

 Website speed, mobile usability, Core Web Vitals, and technical health.

 Local-pack, Google Maps, and Google Business Profile visibility.

 Growth in relevant, high-quality referring domains.

 Organic revenue contribution and return on SEO investment.

Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth

reporting.

Web & Digital Operations Specialist

WordPress | Shopify | SEO | AI

Location: India – Remote / Hybrid

Experience: 3–6 Years

Employment Type: Full-Time

About the Role

We are looking for a hands-on Web & Digital Operations Specialist who can independently manage websites, support digital initiatives, use AI effectively, and take ownership of projects from requirement through completion.

This is not a traditional frontend developer role and it is also not a pure digital marketing role.

The ideal candidate is someone who is comfortable working across WordPress, Shopify, website optimization, SEO, digital operations, AI tools, QA, and project coordination.

You do not need to be an expert in everything. What matters is your ability to understand a problem, research what you don't know, use the right tools, execute independently, and verify that the final result actually works.

What You'll Do

Website Management & Optimization

• Build, update, and maintain websites using WordPress and/or Shopify.
• Create and improve landing pages, product pages, forms, and other website sections.
• Troubleshoot website issues and coordinate technical fixes when required.
• Ensure websites work properly across desktop and mobile.
• Improve website usability, page speed, navigation, and overall user experience.
• Perform website QA, including checking links, forms, images, copy, CTAs, layouts, and functionality.
• Work with developers/designers when a task requires deeper technical expertise.

SEO & Digital Performance

• Handle fundamental on-page and technical SEO activities.
• Perform keyword and competitor research.
• Understand and work with tools such as Google Search Console and Google Analytics/GA4.
• Identify opportunities to improve website traffic, engagement, and conversions.
• Understand how landing pages, content, SEO, traffic sources, user experience, and CTAs affect business results.
• Support digital marketing activities when required.

We are not necessarily looking for a PPC/performance-marketing specialist. You should, however, understand how websites support broader digital marketing and conversion goals.

AI & Automation

AI will be a regular part of this role.

You will use tools such as ChatGPT, Claude, Gemini, Perplexity, Cursor/Copilot or similar AI tools to:

• Research unfamiliar topics and industries.
• Assist with website development and troubleshooting.
• Analyze information and identify possible solutions.
• Create and improve content.
• Support SEO and competitor research.
• Speed up repetitive tasks.
• Improve internal processes and documentation.
• Explore opportunities for automation.

You don't need to already be an advanced AI automation engineer.

However, you should be comfortable with AI and interested in learning how tools such as Zapier, Make, n8n, APIs, scripts, or similar platforms can reduce repetitive manual work.

Most importantly, you should review and verify AI-generated output rather than blindly accepting it.

Project Ownership & Coordination

• Take ownership of assigned projects from requirement to completion.
• Break objectives into clear tasks and priorities.
• Coordinate with designers, developers, content teams, marketing teams, or external partners when needed.
• Track deadlines and follow up on dependencies.
• Communicate blockers early rather than waiting until deadlines are missed.
• Maintain checklists, documentation, and project updates.
• Perform final QA before considering a project complete.
• Handle multiple projects and prioritize based on urgency and business impact.

What We're Looking For

Must Have

• 3–6 years of relevant web/digital experience.
• Hands-on experience with WordPress and/or Shopify.
• Strong understanding of responsive websites and website usability.
• Practical understanding of SEO fundamentals.
• Experience maintaining, troubleshooting, and improving websites.
• Regular experience using AI tools such as ChatGPT, Claude, Gemini, Copilot, Cursor, etc.
• Strong research and problem-solving ability.
• Ability to work independently without requiring step-by-step instructions.
• Good attention to detail and QA mindset.
• Ability to manage tasks, deadlines, and project requirements.
• Good written and verbal communication skills.

Good to Have

Experience with some of the following would be valuable, but we don't expect candidates to have all of them:

• Google Analytics / GA4
• Google Search Console
• HTML / CSS / JavaScript
• Shopify Liquid
• WooCommerce
• Landing-page optimization / CRO
• Digital marketing
• Email marketing
• Google/Meta Ads
• Git/GitHub
• APIs
• AI-assisted development
• Zapier / Make / n8n or other automation tools
• Basic graphic/content tools such as Canva
• Working with designers, developers, marketers, or external clients

The Kind of Person We're Looking For

We are particularly interested in someone who thinks:

“I haven't done this before, but I can figure out how to do it.”

rather than:

“I haven't done this before, so someone needs to show me how.”

You should be someone who:

• Investigates problems before jumping to solutions.
• Is comfortable learning unfamiliar tools.
• Thinks beyond the exact task assigned.
• Notices issues and raises them proactively.
• Understands that completing a task is different from achieving the intended result.
• Uses AI to work faster but still applies human judgment.
• Takes responsibility for the quality of the final output.
• Can balance technical, user, and business considerations.

What This Role Is NOT

This is not:

• A pure React/frontend developer position.
• A pure WordPress page-builder position.
• A pure SEO position.
• A pure performance-marketing position.
• A pure project-manager position.
• An AI engineer/ML position.

It is a cross-functional digital role for someone who enjoys working across websites, SEO, AI, digital operations, troubleshooting, optimization, and project coordination.

Selection Process

Shortlisted candidates may be asked to complete a short 15–20 minute practical problem-solving assessment.

This will not primarily be a coding test.

You may be given a realistic digital problem and asked to explain:

• What you would investigate.
• How you would approach the problem.
• What you would prioritize.
• Which tools you would use.
• How AI could assist you.
• How you would verify your solution.
• How you would know whether the problem was actually solved.

We are more interested in how you think and approach unfamiliar problems than whether you already know every tool we use.

One important change I'd make to your hiring

I would actually use “Web & Digital Operations Specialist” as the public-facing title rather than “AI & Digital Operations Specialist.”

AI is still prominent in the JD, but putting AI first in the title can attract AI developers/engineers and candidates who primarily use AI tools, while your foundation is really websites + digital operations + SEO + ownership, with AI being how you want them to work.

This revised JD should also make candidates like Tarun, Shubham and Deepanshu easier to compare: you don't reject Tarun just because he isn't a PPC specialist, and you don't automatically favor Deepanshu because he's a strong marketer. The question becomes whether each candidate has the web/digital foundation + AI aptitude + ownership needed for this particular role.

only give JD That I can post

Web & Digital Operations Specialist

WordPress | Shopify | SEO | AI & Automation

Location: India – Remote / Hybrid

Experience: 3–6 Years

Employment Type: Full-Time

About the Role

We are looking for a hands-on Web & Digital Operations Specialist who can independently manage websites, support digital initiatives, use AI effectively, and take ownership of projects from requirement to completion.

This is not a traditional frontend developer role or a pure digital marketing role. We are looking for a versatile digital professional who is comfortable working across WordPress, Shopify, SEO, website optimization, AI tools, digital operations, QA, and project coordination.

You do not need to know everything. You do need to know how to figure things out, use the right resources, and deliver high-quality outcomes independently.

Key Responsibilities

Website Management & Optimization

• Build, update, and maintain websites using WordPress and/or Shopify.
• Create and optimize landing pages, product pages, forms, and website sections.
• Troubleshoot website issues and implement or coordinate fixes.
• Ensure websites are responsive and work effectively across devices and browsers.
• Improve website speed, usability, navigation, and overall user experience.
• Perform thorough QA of links, forms, images, content, CTAs, layouts, and functionality.
• Work with developers and designers when deeper technical support is required.

SEO & Digital Performance

• Handle fundamental on-page and technical SEO activities.
• Conduct keyword, competitor, and market research.
• Work with tools such as Google Search Console and Google Analytics/GA4.
• Identify opportunities to improve website traffic, engagement, and conversions.
• Understand how SEO, content, landing pages, user experience, traffic sources, and CTAs contribute to business results.
• Support broader digital marketing activities when required.

AI & Automation

• Use AI tools such as ChatGPT, Claude, Gemini, Perplexity, Cursor, Copilot, or similar tools for research, development, troubleshooting, content, analysis, and productivity.
• Critically review and verify AI-generated outputs rather than accepting them blindly.
• Use AI to research unfamiliar industries, technologies, competitors, and customer needs.
• Identify repetitive manual processes that can be improved or automated.
• Explore and implement automation using tools such as Zapier, Make, n8n, APIs, scripts, or similar platforms.
• Continuously identify opportunities to improve efficiency using AI and automation.

Project Management & Ownership

• Take ownership of projects from requirement gathering through final delivery.
• Break objectives into tasks, priorities, and timelines.
• Coordinate with developers, designers, content teams, marketers, clients, and other stakeholders.
• Manage multiple projects and priorities effectively.
• Track progress, dependencies, deadlines, and blockers.
• Communicate issues proactively and recommend solutions.
• Maintain documentation, checklists, and processes.
• Perform final QA before considering work complete.

Must-Have Skills

• 3–6 years of relevant web/digital experience.
• Hands-on experience with WordPress and/or Shopify.
• Strong understanding of responsive websites, usability, and website optimization.
• Practical knowledge of SEO fundamentals.
• Experience troubleshooting and maintaining websites.
• Experience using modern AI tools as part of day-to-day work.
• Strong research and problem-solving abilities.
• Ability to work independently without requiring step-by-step instructions.
• Good project coordination and time-management skills.
• Strong attention to detail and QA mindset.
• Good written and verbal communication skills.

Good to Have

Experience with some of the following is preferred, but we do not expect candidates to know everything:

• Google Analytics / GA4
• Google Search Console
• HTML, CSS, JavaScript
• Shopify Liquid
• WooCommerce
• Landing page optimization / CRO
• Digital marketing
• Google Ads / Meta Ads
• Email marketing
• Git / GitHub
• APIs
• AI-assisted development
• Zapier / Make / n8n
• Canva or similar content/design tools

Who Will Succeed in This Role?

You will be a strong fit if you:

• Enjoy working across different areas rather than specializing in only one.
• Can take an objective and independently determine how to achieve it.
• Are comfortable researching and learning unfamiliar tools or technologies.
• Investigate problems before jumping to solutions.
• Think beyond the exact task assigned and consider the overall business outcome.
• Proactively identify issues and opportunities for improvement.
• Use AI to work faster while applying your own judgment.
• Take responsibility for the quality of the final output.
• Are comfortable balancing websites, SEO, digital operations, AI, automation, and project coordination.

Selection Process

Shortlisted candidates may complete a 15–20 minute practical digital problem-solving assessment.

This is not primarily a coding test. The assessment will focus on problem-solving, independent thinking, website and digital awareness, AI usage, prioritization, quality control, learning ability, and ownership.

If you enjoy figuring things out, learning new tools, improving digital experiences, and using AI to work smarter, we'd love to hear from you.