Video Editor

Key Responsibilities

• Design, develop, and maintain mobile automation frameworks using Appium
• Automate native, hybrid, and mobile web applications (Android & iOS)
• Write, execute, and maintain automated test scripts
• Perform regression, smoke, and sanity testing
• Integrate automation scripts into CI/CD pipelines
• Analyze test results and report defects using bug tracking tools
• Collaborate with developers, product owners, and QA team
• Participate in test planning and test case review

Note : Face 2 Face interview is mandatory on weekdays

About Us : Signal Expert Global LLP is an MNC involved in the business of providing Technical Analysis Research services in the Forex & Comex Global Market Since 2016. We provide learning and trading assistance into Forex and Comex Market. Signal Expert Global LLP is a Member of the International Trade Council and Follows Foreign Inward Remittance Certificate (FIRC) Norms as per Foreign Exchange Management Act (FEMA) Guidelines.

Designation : Digital Marketing Executive (Organic Lead Generation)

Nature : On-site, Permanent - Indore [M.P.]

Experience : 1 - 3 years

Package : Hike on last drawn upto 4.2 LPA (net)

Key Responsibilities :

• Manage and execute Organic Lead Generation and Social Media Marketing strategies with the team.
• Generating Organic leads through various social media handles.
• Define requirements, tasks, and resources associated to Online Branding, SMO etc.
• Social Media Promotions & Organic Marketing.
• Connecting with International Clients through cold reach.
• Enhance digital marketing performance every day.
• Identify trends and insights, and optimize performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for Lead Generation.

Qualifications :

• Fluent English Communication skills.
• Minimum Graduate or Post Graduate.
• Minimum 1 year documented experience in Digital Marketing profile.
• Knowledge of the Global Market (Forex & Comex) is a plus.
• Should be a confident, detail-oriented and responsible team player with exceptional social media management skills.
• Experience in International markets and similar industry (Forex and Comex) will be preferred.

About Us:

Edstellar is a leading provider of professional development training, offering high-quality courses across various domains such as project management, leadership, and business analysis. We are expanding our digital marketing team and are looking for a PPC Executive to manage and optimize our paid search campaigns across Google Ads and other platforms. This is an exciting opportunity for a dynamic individual looking to grow their PPC skills and make a significant impact on our digital marketing efforts.

Position Overview:

We are seeking a PPC Executive with at least 5 years of experience to support and optimize paid search campaigns for Invensis Learning. You will be responsible for assisting in the setup, management, and performance analysis of our Google Ads campaigns, helping to drive quality traffic, improve lead generation, and support business growth. This position offers an excellent opportunity for an entry-level professional eager to grow their PPC expertise in a fast-paced eLearning environment.

Key Responsibilities:

1.    Campaign Setup and Management:

o   Assist in the creation and management of PPC campaigns across Google Ads, focusing on Search, Display, and Remarketing ads.

o   Set up keyword targeting, ad copy creation, and campaign structure based on business goals.

2.    Keyword Research:

o   Conduct keyword research to identify new opportunities for campaigns.

o   Optimize keyword lists and ad groups for maximum performance and relevancy.

3.    Ad Copywriting and Optimization:

o   Write effective ad copy that resonates with target audiences and drives high CTR.

o   Continuously monitor and adjust ad copy to improve performance.

4.    Campaign Monitoring and Reporting:

o   Monitor the performance of PPC campaigns daily, focusing on key metrics like CTR, CPC, and conversion rates.

o   Prepare weekly performance reports and provide insights for optimization.

5.    A/B Testing:

o   Assist in running A/B tests for ads, landing pages, and bidding strategies to determine what works best.

o   Analyze A/B test results and implement necessary optimizations.

6.    Budget Management:

o   Monitor and manage PPC budgets to ensure campaigns are cost-effective and stay within the allocated budget.

o   Adjust bids and budget distribution to ensure maximum ROI.

7.    Competitor Research:

o   Monitor competitor ads and campaigns, providing insights and recommendations for improvement.

o   Track industry trends and competitor strategies to stay ahead in the market.

8.    Landing Page Optimization:

o   Work closely with the design and development teams to optimize landing pages for higher conversions from PPC traffic.

o   Analyze landing page performance and suggest improvements.

9.    Collaboration with Cross-Functional Teams:

o   Collaborate with the SEO, content, and design teams to ensure alignment in marketing efforts.

o   Contribute to campaigns supporting product launches, promotions, and events.

10. Learning and Growth:

o   Continuously stay updated with the latest PPC trends, Google Ads updates, and industry best practices.

o   Participate in training and development sessions to enhance PPC skills.

Key Competencies:

· Google Ads Basics: Understanding of Google Ads (Search, Display, Remarketing), with experience managing basic campaigns.

· Ad Copywriting: Ability to write clear, compelling ad copy that captures the target audience's attention.

· Keyword Research and Optimization: Familiarity with keyword research tools like Google Keyword Planner and Google Trends.

· Data Analysis: Ability to track key metrics and analyze campaign performance to suggest improvements.

· Attention to Detail: A keen eye for detail to ensure campaigns are set up correctly and optimized continuously.

· Time Management: Ability to handle multiple tasks and projects in a fast-paced environment.

· Team Player: Willingness to work closely with other teams (SEO, content, design) to improve overall campaign performance.

Key Skills for Reporting and Data Analysis:

· Google Analytics: Basic understanding of Google Analytics to track website traffic and conversions.

· Excel/Spreadsheets: Competence in Excel to manage data, track performance metrics, and create simple reports.

· Google Ads Reporting: Basic proficiency in Google Ads reporting tools to generate insights into campaign performance.

· Data Visualization: Ability to present campaign data in an easy-to-understand format for stakeholders.

Preferred Qualifications:

· Experience with eLearning or Training Industry: Prior experience or understanding of the eLearning or corporate training industry is a plus.

· Google Tag Manager: Familiarity with Google Tag Manager for setting up tracking and event tags.

· PPC Certifications: Google Ads Certification or any relevant certifications are desirable but not mandatory.

Experience Required:

· Minimum 5 year of experience in managing PPC campaigns, preferably in an eCommerce, education, or services-based environment.

· Some experience with Google Ads, Bing Ads, or social media advertising platforms.

· Knowledge of Google Ads best practices and campaign optimization strategies.

should have basic knowledge of meta ( FB and Instagram postings), meta ads, Google ads. 

-should be good enough in market and trend research. 

-should have good interaction with the team and  their capabilities. 

- should be able to acknowledge and train the team on the latest trends and keep the team motivated. 

-very good communication skills to interact with clients. 

-be in continuous engagement with the clients and understand their views

• Experience of using Python/ Django frameworks in building back end for Full Stack Applications
• Hands on experience on Web frameworks, Restful APIs and SOAP
• Strong command on SQL (or relevant query language or ORM queries)
• Knowledge of front-end technologies such as React Native, React.js, Angular.js or Javascript

Senior Software Development Engineer - Chennai  

Who we are?  

Kaleidofin is a financial platform for the informal sector, which provides solutions tailored to the customer’s goals and are intuitive to use. We are working towards creating fair and transparent financial solutions that can target millions of customers and enterprises in India that don’t have easy access to formal financial planning.  

In a very short time span, global investors such as Omidyar Network, Blume Ventures and well known individual investors have supported Kaleidofin’s well thought out business model with $2.8 million in seed funding.  

With its focus to harness mobile technology to deliver a paperless experience as well as its focus to harness technology and analytics to predict the right product for the right customer, Kaleidofin aims to become a leading FinTech player bringing financial solutions to everyone.  

To know more about Kaleidofin, do visit our site https://kaleidofin.com/  

What You’ll Do?  

We are seeking extremely smart & independent senior developers who are gung ho about building large scale systems that are going to have a big impact on millions of customers. You will:  

• Lead design and development of products working closely with business team 
• Independently own software components and co-own entire applications with a small group of fellow developers 
• Formally mentor junior software engineers on the team, reviewing design documents, (peer) reviewing code, providing design direction and guidance 
• Build performant, scalable, yet secure, enterprise ready back end architectures that can support millions of users in parallel 

• Establish strong engineering best practices and champion their adoption 

Who You Need To Be? 
 

• 4+ years’ experience in software product development and delivery 
• Bachelors or Masters degree in engineering (preferably computer science or sister branches) from a reputed institute (preferably IITs, NITs, or other top engineering institutes).  
• Strong grasp of CS fundamentals, algorithms and excellent problem-solving abilities. 
 

• All experience should be from good product development or e-commerce background. 
• Able to take ownership of working with atleast one of mobile or web app teams for complete integration with backend 
• Must have shown good stability in all your previous associations.  
• Skill set 

• Have strong backend knowledge and cloud development exposure 

• Proficiency in Java, Spring boot, Hibernate, REST API development 
• Worked with at least 1 RDBMS (Mysql preferred). NoSql is a plus. 
• Have used or are very hands-on with Microservices, Docker, Kubernetes, Gradle/Ant, Kafka, GIT/bitbucket in a very agile work place. 
• Writing high quality code which is made better by unit tests and integration tests is how you work 
• Comfortable with exploring proven open source tech stack like Grafana, Kibana, Jira, Prometheus, caches like Redis/Memcached, task queues like celery, to name a few 

• Knowledge of test driven development and AWS tech stack will be a good plus