VP- Channel Sales (Business Correspondents) at Leading Financial Services Company · Delhi, Gurugram, Noida · 10 - 12 years · ₹12L - ₹15L / yr · Posted 28 Jan 2022

VP- Channel Sales (Business Correspondents)
at Leading Financial Services Company
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you need to do:
- Identifying and sourcing prospective Channel Partners (CSP’s) in line with the requirements of the company
- Managing a team of Channel Partners (CSP’s) and selling the financial products/services of the company
- Being a representative of the company and ensuring that the queries or concerns raised by the Channel Partners (CSP’s) are resolved in a timely manner
- Ensuring that the Channel Partners (CSP’s) are handling and processing various related forms and documents as per the laid down processes
- Ensuring that the Channel Partners (CSP’s) are working and are operational during the working hours as per the company’s guidelines
- Monitoring the work-related activities of the channel of Channel Partners (CSP’s) and guiding them accordingly and thus be a link between the Principals and the team of Channel Partners (CSP’s)
- Working closely with internal stakeholders such as the teams within the company and also external stakeholders such as customers
- Ensuring compliance of related rules, laws & regulations while handling and selling the financial services to the customers
- Updating and maintaining a database of sales figures and other related data and reporting the same to the business in regular intervals
Desired Candidate Profile
What you need to have:- Graduation is a must
- Total work experience of 10 years with at least 3 years of work experience in heading business correspondent channel and driving sales through the same
- Excellent networking skills

Similar jobs (2)
1. About the Role
We are looking for a Channel Sales Executive to drive business growth through channel partners, resellers, consultants, agencies, referral partners, and direct sales opportunities in the Indian market.
The role will be responsible for identifying and onboarding new partners, developing partner relationships, generating qualified sales opportunities, supporting partners throughout the sales cycle, and contributing to revenue growth.
The ideal candidate should be confident in B2B technology sales, comfortable working with sales targets, and capable of building strong relationships with partners and customers.
2. Key Responsibilities
A. Partner Acquisition & Channel Development
- Identify and approach potential channel partners, resellers, consultants, agencies, and referral partners.
- Build and maintain a strong pipeline of prospective partners across India.
- Evaluate potential partners based on market reach, customer base, sales capability, and business alignment.
- Conduct partner outreach, presentations, negotiations, and onboarding.
- Maintain regular communication and engagement with existing partners.
- Support the development of a structured partner onboarding and activation process.
B. Partner Sales & Revenue Generation
- Generate sales opportunities through channel partners.
- Work with partners to identify prospects and convert qualified leads into customers.
- Support partners in customer meetings, product demonstrations, proposals, negotiations, and deal closures.
- Follow up consistently on partner-generated opportunities.
- Track partner-wise sales performance, pipeline, and revenue contribution.
- Work toward achieving assigned monthly and quarterly sales targets.
C. India Direct Sales
- Handle direct sales opportunities from the Indian market when required.
- Manage inbound and outbound leads through calls, emails, LinkedIn, and other sales channels.
- Conduct discovery calls and understand customer requirements.
- Deliver product presentations and demonstrations.
- Handle pricing discussions, objections, negotiations, and follow-ups.
- Build relationships with SMB, mid-market, and growth-stage companies.
D. Partner Enablement & Support
- Train and guide partners on product positioning, pricing, use cases, target customers, and sales pitches.
- Provide partners with relevant sales materials, demo resources, and product information.
- Help partners identify suitable customer opportunities.
- Conduct regular partner follow-ups and performance review meetings.
- Coordinate with internal teams to resolve partner and customer queries efficiently.
E. Sales Pipeline & CRM Management
- Maintain accurate records of partners, leads, opportunities, activities, and deal stages.
- Update CRM regularly with partner information, sales activities, follow-ups, and forecasts.
- Track lead-to-opportunity and opportunity-to-customer conversion.
- Maintain accurate sales forecasts and pipeline information.
- Prepare weekly and monthly sales reports covering partner acquisition, active partners, pipeline, closures, and revenue.
- Identify gaps in the sales pipeline and take corrective action.
F. Market Development
- Identify potential industries, regions, customer segments, and partner opportunities within India.
- Monitor customer requirements, competitor activities, pricing, and market trends.
- Participate in industry events, webinars, partner meetings, and networking activities.
- Generate ideas and initiatives to increase channel-led sales and market penetration.
- Share relevant market insights with the sales and management teams.
3. Key Performance Indicators (KPIs)
The performance of the Channel Sales Executive will be evaluated based on:
- Number of new partners identified and onboarded.
- Number of active and revenue-generating partners.
- Monthly/quarterly sales revenue.
- Achievement against assigned sales targets.
- Direct sales contribution.
- Sales pipeline value and coverage.
- Customer/partner engagement and follow-up effectiveness.
- CRM accuracy and reporting discipline.
4. Candidate Profile
Education
- Bachelor's degree in Business Administration, Marketing, Sales, Management, or a related field preferred.
Experience
- 1-2 years of experience in channel sales, partner sales, B2B sales, SaaS sales, software sales, cloud technology, or related technology sales.
- Experience working with resellers, consultants, agencies, referral partners, distributors, or other channel partners will be preferred.
- Experience in the Indian B2B market is highly desirable.
Required Skills
- Strong communication and interpersonal skills.
- Good sales, negotiation, and relationship-building abilities.
- Ability to identify and develop new business opportunities.
- Strong follow-up and lead-conversion skills.
- Ability to conduct product presentations and demonstrations.
- Target-oriented and commercially driven approach.
- Good understanding of B2B sales processes.
- Ability to manage multiple partners and sales opportunities simultaneously.
- Strong CRM discipline and reporting skills.
- Comfortable working in a fast-paced, startup/growth-oriented environment.
5. Preferred Competencies
- Channel/partner network in the Indian market.
- Experience selling SaaS or technology products.
- Existing relationships with SMB and mid-market businesses.
- Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar tools.
- Strong prospecting and outbound sales capabilities.
- Ability to work independently and take ownership of assigned targets.
Job Description – Channel Partner Department: Business Development / Partnerships Designation: Channel Partner Location: Bangalore / Bengaluru Employment Type: Full-time Experience: 2–6 years Industry: Fintech / Financial Services / Investments About the Role
We are looking for a driven and relationship-oriented Channel Partner to build, manage, and grow our network of strategic channel partners. The role will involve identifying potential partners, establishing strong business relationships, onboarding them, and driving revenue through partner-led business. The ideal candidate should have strong communication and relationship-management skills, a business development mindset, and an understanding of the financial services or fintech ecosystem.
Key Responsibilities
1. Partner Acquisition
* Identify and onboard new channel partners aligned with the company's business objectives. * Build a strong pipeline of prospective partners through market research, networking, referrals, and direct outreach. * Conduct partner meetings, presentations, and product/business discussions. * Evaluate partner potential based on market reach, customer base, business capability, and revenue potential.
2. Partner Relationship Management
* Develop and maintain long-term relationships with existing channel partners. * Act as the primary point of contact for partners and address their business and operational requirements. * Understand partner needs and identify opportunities for deeper collaboration. * Conduct regular partner reviews and business discussions to drive engagement and productivity.
3. Business & Revenue Growth
* Drive business generation through the channel partner network. * Set and track partner-wise business targets and performance. * Identify opportunities to increase partner contribution and customer acquisition. * Develop initiatives to improve partner activation, productivity, and retention. * Work closely with internal sales and business teams to ensure timely execution and closure of opportunities.
4. Partner Enablement * Ensure partners have a clear understanding of the company's products, processes, and value proposition. * Coordinate product training, onboarding sessions, and sales enablement initiatives. * Provide partners with relevant product information, marketing material, and sales support. * Gather market and partner feedback and share actionable insights with internal teams.
5. Market Development * Identify new markets, partner segments, and business opportunities. * Track competitor activity, market trends, and partner expectations. * Build a strong understanding of the fintech and financial services ecosystem. * Develop strategies to expand the partner network and increase market penetration.
6. Cross-functional Collaboration
* Work closely with Sales, Product, Operations, Marketing, Compliance, and Customer Success teams. * Coordinate partner onboarding and ensure documentation and compliance requirements are completed. * Resolve partner-related operational issues by coordinating with relevant internal stakeholders. * Maintain accurate partner data, pipeline updates, and business reports.
7. Key Performance Indicators (KPIs)
* Number of new partners onboarded * Partner activation and productivity * Partner-generated revenue/business volume * Revenue contribution per partner * Partner retention and engagement * Conversion rate of partner-generated leads * Achievement of monthly/quarterly business targets * Expansion of the active partner network
Requirements *
2–6 years of experience in Channel Sales,
Partner Management, Business Development, Partnerships, or Relationship Management. * Experience in **fintech, financial services, investments, lending, wealth management, insurance, or related industries** is preferred. * Proven ability to build and manage external business relationships. * Strong communication, negotiation, and presentation skills. * Ability to identify business opportunities and convert them into partnerships. * Strong commercial understanding and target-oriented approach. * Comfortable working in a fast-paced and entrepreneurial environment. * Good analytical and problem-solving skills. * Willingness to travel for partner meetings and business development, when required.
What We Are Looking For
* Strong ownership and execution mindset. * Relationship builder with the ability to establish trust with partners. * High energy and proactive approach to business development. * Ability to work independently and manage multiple partner relationships. * Strong negotiation and stakeholder-management capabilities. * Customer and partner-first approach. * Ability to turn partnerships into measurable business outcomes.
Why Join Us?
* Opportunity to work in a fast-growing fintech environment. * Exposure to the fintech and financial services ecosystem. * Opportunity to build and scale strategic partnerships. * High ownership and visibility across business functions.







