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An Ideal candidate would Have hands-on experience with tools like Google Analytics, Google Tag Manager, Adobe Analytics, Dynamic Tag and Web Engage and provide measurable solutions with experience in executing and optimizing direct response campaigns through keyword footprint, bidding, experience testing, and targeting
Responsibilities:
- Analyze external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools and gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition and provide insights
- Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters and track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
- Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
Requirements:
- Post graduate degree in a quantitative discipline from a reputed institute is preferred or Bachelors Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics
- Has worked with huge marketing budgets and high growth campaigns
- Should have experience with PowerPoint Presentations
- Should be very comfortable using G-suite and Google products
- Prior experience in a Start-up
- Exceptional knowledge and experience in the D2C space
- Excellent communication in English language (written and spoken)
- An eye for detail along with high benchmarks for quality
- Great people skills! and team management skills
- Able to fit in well within an informal startup environment and to provide hands-on management
- High energy level and untiring commitment to drive oneself & the team towards goals
The founder is a Finance Post Graduate who quit his glittering Investment Banking career to embark on this journey of helping out our future generation in selecting the right career option based on various aspects. They have already connected to a million students and plan to reach 10 million by 2022.
What you will do:
- Being responsible for complete P&L of the business vertical/s under him/her and enabling it to grow multi-fold
- Implementing and improving the go-to-market strategy
- Developing short and long-term strategies and goals for the Sales and Marketing Functions
- Being a key member of the senior management team resulting in stakeholder management
- Driving & owning P&L, Business Growth, Digital Marketing Growth, Revenue Generation, Bottom-line and Top line growth and increasing market share
- Jointly working with the senior management to chalk out a growth strategy and business plan for the company to meet its vision and goals
- Building out a robust sales and business development strategy for the company
- Nurturing the right partnerships and building the eco-system for the company that enables greater visibility in the market
- Overseeing change initiatives with comprehensive planning and smooth execution
- Creating a culture of metrics-driven accountability that is balanced effectively with client and student centricity
- Driving the Business Unit's annual strategy, budget, and planning exercises
- Conducting market research to identify new business opportunities
Desired Candidate Profile
What you need to have:- 10+ years and above experience (preferably an ex-entrepreneur in the EdTech domain)
- Experience in Scaling up Business from #0to1 to #1to10
- Expertise in setting up B2C and various other sales and marketing processes
- Strong exposure in Digital Marketing (including Performance / Product Marketing)
- Strong interpersonal skills, and ability to form relationships and build networks
- Experience in leading cross-functional teams and work
Vice President (Marketing) - Y Combinator backed Shopify-like platform
About Merito :
- Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities.
- We are working with the mission to change the way hiring is done.
- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.
About Our Client :
- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.
- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.
- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.
- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.
Job Description :
- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.
- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.
- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.
Key Responsibilities :
- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.
- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.
- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.
- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).
- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.
- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.
- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.
- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.
- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.
The successful applicant will be :
- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.
- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.
- Experience of managing teams focused on different functions of Marketing.
- Wide breadth and depth of experience in organic, performance and product marketing.
- Expert level knowledge & hands-on experience in use of marketing automation & data systems.
- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.
- Willing and eager to roll up your sleeves to step in for your team, if needed.
- Excellent communication and presentation skills (written and verbal).
- Familiarity with working in cross-functional environment and distributed team setups.
- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.
We are looking for a qualified Community manager to join our marketing team! If you are a self-driven and ambitious tech-savvy professional we would love to meet you! We are expecting you to be experienced in social media, PR, promotional events, Content writing and handling some support works.
Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.
Duties and Responsibilities:
- Set, plan and implement social media and communication campaigns and strategies
- Provide engaging text, image and video content for all social media and professional accounts
- Respond to customers in a timely manner
- Monitor, track and report on feedback and online reviews
- Organize and manage events to boost brand awareness
- Coordinate with Marketing, PR and Communications teams
- Liaise with Development and Sales departments
- Build relationships with customers, industry professionals and journalists
- Stay up-to-date with digital technology trends
Requirements:
- Proven work experience as a community manager or similar role
- Experience planning and leading community initiatives
- Ability to identify and track relevant community KPIs
- Excellent verbal communication skills
- Excellent writing skills
- Excellent interpersonal and presentations skills
- Hands on experience with social media management
- Ability to interpret website traffic
- Knowledge of online marketing
- Attention to detail, critical-thinker and problem-solver
Responsibilities
- Reaching out to architects and interior designers according a marketing strategy
- Managing company’s communication related to business development
- Representing the company at events
- Engaging the retail customers through marketing campaigns
Skills Required
- Desktop applications like MS Office
- Fluency in English
- Knowledge of online channels of marketing and publicity
Qualification
- Graduate in any discipline
Experience
- Minimum 3 year of experience in digital marketing
We are one of the fastest-growing startups in the EdTech space with a mission to revolutionize the study abroad industry. Yocket is the largest community-driven platform created exclusively to bring millions of aspiring students together to find the best study abroad solutions. Recently we were chosen as Top 100 Indian Startups by Google And MeitY’s Appscale Academy Initiative !! We’re also ranked #18 on AppStore Top Charts - Education!
Responsibilities
Requirements:
Position- Community Marketing Manager
Experience- 4-8 years
- Be responsible for growing the freelancer community on our website and social media channels.
- Respond to freelancer queries in a timely manner
- Engage with the online community and respond to comments and requests.
- Relay community feedback to relevant internal stakeholders.
- Negotiate regarding the pricing of content being delivered by freelancers.
- Be responsible for introducing initiatives to decrease attrition of freelancers.
- Devise and implement community communication initiatives.
- At least two years of experience managing freelancer’s community.
- Strong writing and verbal communication skills.
- Knowledge of marketing trends and techniques.
- Superb time management skills.
Our client is a digital marketing consultancy, services and training company. As digital marketing partners, they help businesses leverage the online space, through effective and profitable online marketing strategies, through various internet marketing techniques. Their team includes professionals who are experts of this field and have experience of carrying out successful campaigns for SMB and MNCs across North America, Europe, Asia Pacific and India. They focus on providing quality training and high impact consultancy on Digital Marketing.
The company co-founded by two Ex-Googlers, has currently launched India's first digital marketing simulation tool, allowing students and professionals to get hands-on experience in all major global search platforms like Google, Bing, Yahoo etc. by playing with virtual money and learning the real time optimization for higher conversion rate and better ROI.
As a Media coordinator, you would be responsible for increasing the digital reach of the client and ensuring consistency of information across all media channels.
What you will do:
- Responsible for building a coordination channel with the media network in the assigned constituencies of the client
- Responsible for Planning, implementing, and monitoring the Social Media strategy to increase campaign awareness.
- Responsible for Setting up and optimizing campaign pages on various social media platforms
- Responsible for Managing and running digital media properties in the constituencies
What you need to have:
- Should have experience in digital marketing, primarily social media (LinkedIn, Facebook, Instagram and Twitter)
- Flexible for extensive local travel
- Continuous lookout for avenues to promote the client
- Proficiency in English, Hindi, Punjabi is mandatory
Product Marketing Manager
at Alien Brains
Online marketing analyst
at Ebizon
- Managing digital/content marketing activities for our global clients.
- Content writing and updates.
- Influencer marketing and Blogger Outreach.
- Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
- Willingness to work in a dynamic environment and willingness to learn new things and styles.
- Ability to write compelling content on various topics.
- Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
- Search Engine Optimisation
- Influencer marketing and Blogger Outreach
- Social Media Marketing
- Saturday & Sunday fixed week offs
- Competitive salary and timely increments
- Potential Career Growth to Lead role for high performers
- Team & Individual Learning and Development is part of our culture
- Vibrant community and regular team outs
- Great team members & energy filled work environment
- Plush Office Campus
Skill(s) required: MS Office, G-Suite and English Proficiency (Written and Verbal)
