Team Lead - Copywriting

We’re looking for a gifted writer and storyteller who can help position Optmyzr as a thought leader and product of choice in the PPC advertising space. This role will be responsible for developing the assets behind our content and marketing campaigns.

You’ll work closely with our sales, product and support teams - as well as leadership and subject matter experts - to turn briefs into high-quality written and video content, notifications, ad copy and more.

This role is part of a growing editorial team that will be responsible for:

• Interviewing internal and external topical experts to craft blog posts, research reports, white papers
• Repurpose deep dive, long-form written and video content into snackable social media content
• Support other marketing initiatives by preparing case studies, emails and other bottom-of-funnel content
• Pitching new ideas based on your observations of the market and conversations with our ideal customers

Here’s what our ideal candidate looks like:

• 1+ years of experience working in a SaaS content team or an editorial/media/journalism team
• Fluent written and spoken English, ideally with some experience writing for North American or European audiences
• A sharp journalistic mind capable of crafting angles and hooks that interest readers
• Strong portfolio of published marketing collateral (no spec pieces)
• A degree in English, communications or another related field is a bonus but not necessary
• Strong time management, collaboration and communication skills
• Respect for deadlines and commitments that have been made
• Comfortable building relationships with internal/external subject matter experts as sources
• Some understanding of how to balance optimizing content for search engines vs. readers
• Some experience using generative AI to support, not write content

The ability to create compelling narratives that link pain points to business outcomes will give you an advantage, as does any familiarity with paid search and social advertising.

We encourage you to apply even if you don’t fit all the criteria.

IMPORTANT: Using ChatGPT or other generative AI for your application or assessment will immediately disqualify you.

About Optmyzr

Optmyzr is a fast-growing, profitable B2B SaaS tech product company.. Our founders and team members have worked for Google, Microsoft, Amazon, and other big names in tech. We’re a product- and customer-focused team with a culture built on respect, meeting commitments, and flexibility.

We pay competitive salaries and while you'll be expected to deliver great results, we'll make sure you enjoy work-life balance. We value our employees and don't like to micromanage. Everyone has a say in what they work on, when they’ll get it done, and where they do it.

Perks

• Be part of a fast-moving yet caring and intelligent team
• Zero micromanagement and freedom to contribute ideas
• No crazy hours; it’s not sustainable in the long run
• Flexibility with timings and work location
• Health insurance, in-office amenities and great incentives

Optmyzr is an equal opportunity employer.

DIGITAL COPYWRITER

Responsibilities

| Work as part of the content marketing team along with the head of Marketing to drive creative content for customer interactions across multiple touchpoints & channels in their journey 

| A typical week will include Keyword-driven copy for PPC campaigns, creative content for landing pages, customer engagement emailers/SMS/Whatsapp messaging, Social Media campaign ideas

| You will also be tracking performance of your copy, and working with the lead generation teams to manage edits & revisions on the campaign copy on a regular basis

Desired Experience & Skills

| You’ve worked for at least 2 years as a Digital Copywriter with a B2C/D2C organization, and have a have a portfolio of work that you’re proud to share 

| You can demonstrate how you would measure success of your copy

| You bring a good understanding of Legal, Taxation and Compliances for small businesses (any one of these are highly desired but not mandatory - in case you don’t have the exposure, a good understanding of writing to a small business audience is required)

| You have active working knowledge of Google Analytics & Ad Manager, as well as other Ad Platforms, and can collaborate effectively with the PPC team as well as other marketing functions 

Role :- Jr. Copywriter

About our client -

Our Client is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology. 

What you’ll be working on -

Ad copy for digital campaigns, video scripts, social media, blog posts and a certain amount of offline collateral. The role also involves ideation for advertising campaigns. The clients you’ll work on will span tech, F&B, pharma, retail, healthcare, real estate, automotive and other industries. You’ll be a part of the larger content marketing department in Pune, working closely with the client servicing team and design team to come up with ideas and creatives that make an impact!

Responsibilities:

● Interpreting client briefs and requirements

● Work closely with clients to create strong concepts from initial briefing through to execution

● Developing creative ideas and original, clear copy

● Working with the social media team to conceptualize posts

● Collaborating with the design team on visual representation of the copy

● Working collaboratively with internal stakeholders to meet deadlines

● Maintain a high awareness of relevant trending topics and news to identify content opportunities

● Be responsible for working with internal teams to gather input and validate the content

● Ensure consistency and quality across all written content

● Present and articulate concepts to clients

Desired Skills and experience:

● 1+ years of experience interest in copywriting, business communication or technical writing

● BE Computer Engineering, B.Tech in Computer Science, Graduate in Marketing

● Proficiency in the English language and accuracy in grammar

● The knack of understanding technical products (SaaS, PaaS, SAP, etc.) and writing for them

● Highly creative and imaginative

● Keen attention to detail

● The ability to work in a collaborative environment under tight deadlines

● Self-motivated and eager to learn

• To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
• Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
• To prepare and own content calendar for the content marketing team
• To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
• To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
• To write clear marketing copy to promote our products/services
• To prepare well-structured drafts using Content Management Systems
• To proofread and edit blog posts before publication
• To coordinate with marketing and design teams to illustrate articles
• To conduct extensive keyword research and use SEO guidelines to scale web traffic
• To ensure all-around consistency (style, fonts, images, and tone)
• To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
• To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas

Urgent requirement for a well-experienced content writer. A Content Writer, or Content Creator, is responsible for creating high-quality, informational content to promote our brand, products, or services. Their duties include researching and writing content for various platforms, optimizing content for search engines, and collaborating with other teams like designers and developers to ensure that the content aligns with the company’s brand message.

• Researching and writing high-quality content like product descriptions, blog posts, articles, social media posts, website content, and other marketing materials, etc.
• Optimizing content for search engines using keywords, meta tags, and other SEO techniques
• Collaborating with other teams like designers and developers to align content with the company’s brand
• Measuring the content’s success by tracking KPIs like website traffic and conversions
• Creating and executing a content calendar
• Reviewing, editing, and proofreading content
• Stay up-to-date with industry trends and adapt content strategies accordingly.

Salary: 15K to 25K

Experience: 2-3 Years

Location: 1201, Gopal Heights, Netaji Subhash Place, Pitam Pura, Delhi, 110034

Regards

99webmart

As a Content Writer at our company, you will:

• Write news articles, features, product reviews, and guides for our products.
• Be an integral part of our awards content stream and produce smart, attention-grabbing awards-focused news, features, and reviews.
• Write captivating headlines and teasers to ensure high content engagement across our site and key social media platforms.
• Review and refresh site content on an ongoing basis to ensure it is always relevant and optimized for the needs of our users.
• Ensure all published content meets our standards for accuracy, grammar, tone, and quality.
• Collaborate on projects with in-house specialists in data, marketing, SEO, and PR.
• Keep abreast of developments in digital media, content marketing, and social media content.

Key Skills: Responsible for creating successful campaigns, responsible for generating the ROI of the company, should have great knowledge of how ads work, great knowledge on landing pages. 

About Company:  Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps. 

Job Description: We are looking for a skilled Social Media Marketing executive who is excellent at creating successful campaigns, should be responsible for Generating the ROI of the company and should have a piece of great knowledge of how ads work and who has a piece of great knowledge of landing pages. 

Roles and Responsibilities:

• Responsible for creating Successful Campaigns.
• Responsible for generating the ROI of the company. 
• Should have a piece of great knowledge of how ads work. 
• knowledge on landing pages. 

mandatory Skills:

•  Excellent communication skills
• Work Report Submissions
•  Team Player
•  Able to Handle Multitasking 
•  Should be Good at Training (Very Very Important) 
•  Good at Planning Strategies.

Description

• Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
• Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
• Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
• Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
• Contribute to the development and achievement of organizational goals and objectives.
• Represent the team and the Cytel organization on project assignments and when working with clients.
• Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.

Required Skills and Experience

• Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
• Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
• Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
• Excellent planning, scheduling, communication, and interpersonal skills.
• Experience working with content management and single-sourcing authoring platforms.
• Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
• Two+ years of experience planning and producing technical documentation for online delivery.

Helpful Skills and Experience

• Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
• Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
• Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
• Experience with GxP compliance concepts and processes.
• Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
• methodologies in a large-company environment.
• Knowledge of basic principles and components of user experience (UX) design.
• Exposure to concepts and tools relating to continuous integration/continuous deployment.
• Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.

Education

• College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.