Role :- Team Lead - Copywriting
About our client -
Our Client is a next generation MarTech company, delivering end-to-end marketing and sales solutions to leading brands in India. The company's ethos is built upon the philosophy of 'Marketing Engineered', an approach that delivers marketing & sales solutions through innovative ideas in design, engineering and technology.
What you’ll be working on -
Ad copy for digital campaigns, video scripts, social media, blog posts and a certain amount of offline collateral. The role also involves ideation for advertising campaigns. The clients you’ll work on will span tech, F&B, pharma, retail, healthcare, real estate, automotive and other industries. You’ll be a part of the larger content marketing department in Pune, working closely with the client servicing team and design team to come up with ideas and creatives that make an impact!
Responsibilities -
● Interpreting client briefs and requirements
● Work closely with clients to create strong concepts from initial briefing through to execution
● Developing creative ideas and original, clear copy
● Collaborating with the design team on visual representation of the copy
● Working collaboratively with internal stakeholders to meet deadlines
● Maintain a high awareness of relevant trending topics and news to identify content opportunities
● Be responsible for working with internal teams to gather input and validate the content
● Ensure consistency and quality across all written content
● Present and articulate concepts to clients
Desired Skills and experience -
● 2+ years of experience interest in copywriting, business communication or technical writing
● BE Computer Engineering, B.Tech in Computer Science, Graduate in Marketing
● Proficiency in the English language and accuracy in grammar
● The knack of understanding technical products (SaaS, PaaS, SAP, etc.) and writing for them
● Highly creative and imaginative
● Keen attention to detail
● The ability to work in a collaborative environment under tight deadlines
● Self-motivated and eager to learn
About Leading Digital Growth Marketing Platforms
Similar jobs
About:
Our mission is to provide our clients with individualized, expert digital marketing solutions that drive ROI. Our team brings with it a rich and diverse background in SEO, Content Marketing, Search Engine Marketing & Social Media Optimization.
Education and/or Work Experience Requirements:
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Bachelor’s degree in English, Journalism, Public Relations or related communications field. MBA in marketing a plus. Excellent verbal and written communication skills
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6+ years of work experience.
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Ability to create an immaculate copy which stands apart from the crowd.
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An outside box thinker.
Essential Duties and Responsibilities:
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Will be responsible for generating the words, slogans and Scripts that accompany advertising visuals.
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Brainstorming Visual and copy ideas with other members of the creative team.
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Interpreting briefs & Developing creative strategies that are forward-thinking and in-line with current
media trends.
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Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
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Monitoring effectiveness of advertising campaigns
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Familiarizing with clients' products and services, their competitors' activities, and the target audience.
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Writing clear, persuasive, and original copy
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Using digital media innovations to strengthen concepts
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Amending, revising, or redeveloping ads or campaigns in response to the feedback from clients
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Overseeing campaigns through the production stage to completion
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Manage multiple projects, with the ability to switch from one to the other seamlessly
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Leading creative presentations, production companies, photographer, typographers, designers.
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Keeping up to date with popular cultures and trends
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Meet deadlines and help team in the same, and stay within budget constraints
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Push clients towards fresh, exciting ideas
We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.
Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.
Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.
Responsibilities
- Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
- Manage content distribution to online and offline channels
- Proofread, edit and improve content created by copywriters and ensure brand consistency
- Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
- Analyze performance data and find creative ways for optimization
- Ensure compliance (e.g. copyright and data protection)
Requirements
- Excellent writing skills
- Good command on English and Hindi
- Good organizational and time-management skills
- Ability to multi-task and follow deadlines
- Willingness to learn skills outside of comfort zone
- Not afraid of challenges and hard work
- Reliable team player with a sense of ownership
- Attention to detail
- Willingness to grow in a fast-paced environment
- Ability to take initiative
- Hands-on experience with MS Office, particularly Excel
Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.
We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.
This is a full-time work-from-office role based out of Gurgaon.
If you're extremely driven to succeed and grow and willing to go the distance, please apply.
1.Proofreads and edits the work of content writers
2.Ensures the team’s tasks are completed in a timely manner
3.Fact checks and verifies information and research
4.Manages and updates social media accounts and websites
5.Contributes new ideas for future publications
6.Monitors user engagement, web traffic, and other KPIs
7.Responsible for content Deliviribility.
8.Understand client requirement accordingly assigned task to writers
9.Client coordination
Content Editor Job Requirements
1.Bachelor’s degree in Journalism, English, or related field
2.Minimum 2 years of experience as an editor, or similar position
3.Hands-on experience with MS Office and publishing tools
4.Excellent writing and proofreading skills
5.Strong communication skills
6.Knowledgeable about various social media platforms and SEO
7.Team player
8.Highly organized
Responsibilities:
- Creating content for the company website. For instance, blogs, e-books, product descriptions, and social media.
- Editing and refining current information to make it easier to read.
- To develop original content ideas, collaborate with many departments.
- Continually generating new concepts and working with the team to develop fresh plans of action.
- Work together with other departments to provide a fresh concept for content
- Be prepared to respond to any queries posed by their readers.
- Develop material in accordance with Search Engine Optimization (SEO) criteria and SEO tactics to increase website traffic.
- For the website, conduct research and write interesting, educational SEO content that includes the product, fresh snippets, photographs, videos, short- and long-form essays, etc.
Qualifications:
- Outstanding verbal and written communication abilities.
- Knowledge of effective content tactics for SEO.
- An advantage is knowing digital marketing strategies including SEO, email marketing, and social media.
- Must be capable of carrying out content marketing activities like blogging to promote clients.
- Recognize the industry, and then create content that will help the company fulfill the requirements.
- Define and structure the content development process.
Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.
They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.
What you will do:
- Turning your hand to any channel, any audience
- Staying updated on appropriate style guidelines and brand voice and tonality for consistency
- Prioritizing and delivering urgent projects within quick turnaround times
- Selling work, creating powerful fun, quirky copies that clearly explain themselves
- Working closely and collaboratively with Designers, Social team and Marketing team
- Working to strict deadlines without compromising on work quality
Desired Candidate Profile
What you need to have:- 2-3 years experience in advertising/social media agency is a must
- Ability to work alone, and be happy to team up with different creatives, as well as speak out and add value during larger brainstorms for fast-turnaround briefs
• Supervise, manage and QC content writer by other team
member/s.
• Write and manage content for SMS, Whatsapp, Email, ads
and website.
• Ideate and execute innovative campaigns for player
acquisition and retention through content.
• Create communication and marketing plan for all marquee
tournaments and promotions.
• Manage social media along with agency.
• Lead all affiliate partners and sending timely communication
and creatives to them.
• Work closely with design team to get creatives made and
share with the execution team
Key Skills: Good at writing post descriptions, Responsible for providing Reel Description, Innovative in writing the video descriptions, Good at writing website content, Perfect in providing the add copy, researching about the topic and writing the article
About Company: Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps.
Job Description: Our team is looking for CONTENT WRITERS who are incredibly proficient at writing post descriptions, responsible for providing reel descriptions, creative in writing video descriptions, good at writing website content, and master at creating ad copy plus researching and writing the articles.
Roles and Responsibilities:
- should be good at writing post descriptions.
- Responsible for providing Reel Descriptions.
- Innovative in writing the video descriptions
- Good at writing website content.
- Perfect in providing the Ad copy.
mandatory Skills:
- Excellent communication skills
- Work Report Submissions
- Team Player
- Able to Handle Multitasking
- Should be Good at Training (Very Very Important)
- Good at Planning Strategies.
- Prepare well-structured drafts using digital publishing platforms.
- Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides.
- Interview industry professionals and incorporate their views in blog posts.
- Promote content on social networks and monitor engagement (e.g. comments and shares).
- Identify artist's and customers’ needs and recommend new topics.
- Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn.
- Collaborating with internal departments to establish a campaign and promote our social media page.
- Suggesting new ways to promote company offerings and to reach consumers.
- Proven work experience as a Content Creator, Copywriter, or similar role.
- Portfolio of published articles.
- Excellent interpersonal and relationship-building skills.
- Networking aptitude.
- Interest and passion for the entertainment industry are a must!
- Excellent writing and editing skills in English.
- Experience creating strong, engaging content.
- The capacity to work independently and collaboratively.
- Ability to work efficiently without compromise