Team Lead - Copywriting

We are looking for a Content enthusiast to join our fast-growing EdTech brand. You will assist in creating, managing and improving content for various marketing channels. You will work on assets that create sales conversions, website, mobile app, direct user communications, and engagement campaigns and will analyze the performance of those assets in detail, crunch the numbers, and optimize them.

 

Our ideal candidate is a driven professional with demonstrable creative writing skills and also has a knack for data analysis. You should have the willingness to broaden your expertise and go the extra mile. As a content manager for a fast-paced EdTech brand, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.

 

Ultimately, you should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience.

 

 

Responsibilities

• Work alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Manage content distribution to online and offline channels 
• Proofread, edit and improve content created by copywriters and ensure brand consistency
• Develop a thorough understanding of conversion optimization and apply it across our brands, platforms, and channels
• Analyze performance data and find creative ways for optimization
• Ensure compliance (e.g. copyright and data protection)

 

Requirements

• Excellent writing skills 
• Good command on English and Hindi
• Good organizational and time-management skills
• Ability to multi-task and follow deadlines
• Willingness to learn skills outside of comfort zone
• Not afraid of challenges and hard work
• Reliable team player with a sense of ownership
• Attention to detail
• Willingness to grow in a fast-paced environment
• Ability to take initiative
• Hands-on experience with MS Office, particularly Excel

 

 

Impeccable English, good communication skills, a humble and cooperative attitude, and lots of hard work are the other expectations of the firm.

 

We are a hardcore, fast-growth-focused environment and a place where only dedicated, stable, dependable individuals who are willing to immerse themselves completely in this cause can thrive.

 

This is a full-time work-from-office role based out of Gurgaon.

 

If you're extremely driven to succeed and grow and willing to go the distance, please apply.

Responsibilities:

• Creating content for the company website. For instance, blogs, e-books, product descriptions, and social media.
• Editing and refining current information to make it easier to read.
• To develop original content ideas, collaborate with many departments.
• Continually generating new concepts and working with the team to develop fresh plans of action.
• Work together with other departments to provide a fresh concept for content
• Be prepared to respond to any queries posed by their readers.
• Develop material in accordance with Search Engine Optimization (SEO) criteria and SEO tactics to increase website traffic.
• For the website, conduct research and write interesting, educational SEO content that includes the product, fresh snippets, photographs, videos, short- and long-form essays, etc.

 

Qualifications:

• Outstanding verbal and written communication abilities.
• Knowledge of effective content tactics for SEO.
• An advantage is knowing digital marketing strategies including SEO, email marketing, and social media.
• Must be capable of carrying out content marketing activities like blogging to promote clients.
• Recognize the industry, and then create content that will help the company fulfill the requirements.
• Define and structure the content development process.

Here is an opportunity to build a glowing career in a vibrant and intellectually challenging environment!

Our client is a 5-year-old travel and hostel space providing platform, a Youth Hotel chain, where the spaces are designed for work and leisure. Their mission is to provide quality spaces for youths looking for hostel options and to other travelers across locations in India. They provide clean and hygienic dorms and private rooms along with different facilities like Wi-fi, travel helpdesk, fully stocked kitchens, lockers and laundry services, etc.

They are currently providing 800 beds in 13 locations, and plan to add another 1600 in the next few months, with the aim to add at least a lac bed in the near future. The spaces offered by them are highly rated by their customers and are preferred over other competitors for the location and services offered within a decent budget. Invested by some very well known names across Asia, it provides their team with a work culture that thrives on modern yet social and explorative values.


What you will do:

• Turning your hand to any channel, any audience
• Staying updated on appropriate style guidelines and brand voice and tonality for consistency
• Prioritizing and delivering urgent projects within quick turnaround times
• Selling work, creating powerful fun, quirky copies that clearly explain themselves
• Working closely and collaboratively with Designers, Social team and Marketing team
• Working to strict deadlines without compromising on work quality

 

Desired Candidate Profile

What you need to have:

• 2-3 years experience in advertising/social media agency is a must
• Ability to work alone, and be happy to team up with different creatives, as well as speak out and add value during larger brainstorms for fast-turnaround briefs    

 

Key Responsibilities:
• Supervise, manage and QC content writer by other team
member/s.
• Write and manage content for SMS, Whatsapp, Email, ads
and website.
• Ideate and execute innovative campaigns for player
acquisition and retention through content.
• Create communication and marketing plan for all marquee
tournaments and promotions.
• Manage social media along with agency.
• Lead all affiliate partners and sending timely communication
and creatives to them.
• Work closely with design team to get creatives made and
share with the execution team

Key Skills: Good at writing post descriptions, Responsible for providing Reel Description, Innovative in writing the video descriptions, Good at writing website content, Perfect in providing the add copy, researching about the topic and writing the article 

About Company:  Workhours is India's 1st Ed-Tech Company Focusing on Self-Employment. We want to change the way people think about their careers from how to get a job to how to become self-employed. Example of how digital payments changed the behaviour of a person paying from cash to paying using digital apps. 

Job Description:  Our team is looking for CONTENT WRITERS who are incredibly proficient at writing post descriptions, responsible for providing reel descriptions, creative in writing video descriptions, good at writing website content, and master at creating ad copy plus researching and writing the articles.

Roles and Responsibilities:

•  should be good at writing post descriptions.
• Responsible for providing Reel Descriptions.
• Innovative in writing the video descriptions
• Good at writing website content.
• Perfect in providing the Ad copy. 

mandatory Skills:

•  Excellent communication skills
• Work Report Submissions
•  Team Player
•  Able to Handle Multitasking 
•  Should be Good at Training (Very Very Important) 
•  Good at Planning Strategies.

Role - Marketing excutive Needed experience : 1.5-2 years Responsibilities -> Managing marketing campaign across Social Media, Emails, Blogs and on-site -> Work with the team in creating and distributing content (Blogs, E-Books , Videos, e-mail etc) across all related channels . -> Managing and optimising website and other public content -> Social Media Optimization (Off and On-page) -> Preparing campaign reports and analysing +segmenting lead database -> Work with the team in planning and organising events across India Qualification Requirement -> Has used Wordpress -> GAIQ Certified -> Has worked with a SaaS company/ has a tech background -> Preferred Certifications -> Google Adwords, Hubspot inbound -> Excellent written (and verbal) communication skills -> Has worked with Marketing Automation tools like HubSpot, Pardot, Zoho, MailChimp, etc -> Basic Design skills (has used tools like Canva, Adobe Spark, etc.) -> Has a solid understanding of the basics of the following disciplines -> SEO, Email Marketing, Social Media, Content, Data Analytics, Automation, Design, ABM Work location :Bangalore

About Fabrikaa Fabrikaa is an e-commerce company in the B2B space. We deal in clothing, fabrics and other supplies related to the fashion industry. The office we operate out of is in a beautiful location in Pashan, Pune with a lot of air and sunlight and open spaces. So you can expect a casual working environment. Our team is all comprised of 20 something boys and girls who believe in working hard and partying even harder. We believe in hiring great people and not coming in their way. So if you are a self motivated individual looking for a place to work that lets you be yourself, Fabrikaa is the perfect place for you. About the job Your job title shall be that of Content Writer and Product Manager. Your roles and responsibilities shall include- writing content for the portal, writing content for e-mailers, writing content for collaterals and handling the Company Social Media accounts. Skills Required -Excellent overall writing skills in a number of different styles/tones -Impeccable spelling and grammar -A deep understanding of consumers and what motivates them online -Great research, organizational and learning skills -High comprehension of software like Microsoft Word and Google Docs -An understanding of formatting articles on the web -Writing great content for multiple media formats The Future Fabrikaa offers you great opportunities to learn, grow and build a fulfilling and enriching career. At Fabrikaa you are encouraged to grab every chance to improve your skills and add value to yourself and the organisation. Being a part of rapidly growing organisation shall open many doors for you within the company and outside it also. If you find the JD as something you would want to be an integral part of, hit the apply button. Dont forget to add your resume and some samples of your writings for us to evaluate your strengths.