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Appiness Interactive Pvt. Ltd. logo
Social Media Executive
Appiness Interactive Pvt. Ltd.'s logo

Social Media Executive

S Suriya Kumar's profile picture
Posted by S Suriya Kumar
1 - 5 yrs
₹2L - ₹8L / yr
Bengaluru (Bangalore)
Skills
Social media management
Social media strategy
Instagram
Canva
Hootsuite

Company Description

Appiness Interactive Pvt. Ltd. is a Bangalore-based product development and UX firm that specializes in digital services for startups to fortune-500s. We work closely with our clients to create a comprehensive soul for their brand in the online world, engaged through multiple platforms of digital media. Our team is young, passionate, and aggressive, not afraid to think out of the box or tread the un-trodden path in order to deliver the best results for our clients. We pride ourselves on Practical Creativity where the idea is only as good as the returns it fetches for our clients.


Role Overview

The Social Media Executive will manage end-to-end social media execution for multiple brands. This includes planning content, contributing to content IPs, coordinating with creative teams,

analysing performance, and continuously improving content outcomes. This role requires strong platform understanding, tool proficiency, and structured execution.


Key Responsibilities

● Own and execute monthly social media content calendars

● Contribute to ideation and development of content IPs and recurring formats

● Coordinate with designers, video editors, and copywriters

● Schedule and publish content across platforms

● Monitor content performance and derive actionable insights

● Optimise content based on data and platform trends

● Support campaign launches and paid social initiatives

● Participate in on-camera content when required


Tools You Should Be Comfortable With


Scheduling & Publishing

● Meta Business Suite

● Hootsuite, Sprout Social, Later, or Buffer


Analytics & Reporting

● Instagram Insights

● Meta Ads Manager (basic understanding)

● Sprout Social or Hootsuite Analytics

● Google Analytics (basic content tracking)


Planning & Collaboration

● Notion or Google Sheets for content calendars

● Slack or Teams for internal communication

● Drive or Dropbox for asset management


Creative & Support Tools

● Canva or Figma (basic usage for quick edits)

● Trend tracking tools or manual social listening


Skills Required

● Strong understanding of Instagram, LinkedIn, and short-form video formats

● Ability to interpret analytics and optimise content

● Clear communication and coordination skills

● Good copy sense and storytelling ability

● Organised and process-driven approach


Requirements

● 1 to 3 years of social media experience

● Experience handling multiple brands or accounts

● Camera friendly is a plus, not mandatory

● Exposure to performance marketing is a bonus

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About Appiness Interactive Pvt. Ltd.

Founded :
2011
Type :
Product
Size :
100-500
Stage :
Bootstrapped

About

We are a Bangalore based Product Development and UX firm specializing in Digital Services for the whole spectrum, from startups to fortune-500’s. We do not redefine anything or reinvent the wheel.We work closely with startups to create their product and help it get of the ground, and continue support in scaling up strategies and technologies. For our blue-chip clients we bring in to the table our vast experience in bleeding edge technology and pleasurable UX.We create a comprehensive soul for a brand in the online world. We create digital products that infiltrates the public realm and engages the targeted customers of our clients all over the globe through a multiple platforms of Digital Media, including web, mobile and wearables.We have a young, passionate and aggressive team who are not afraid to think out of the box or tread the un-trodden path in order to deliver the best result for our clients. We call it Practical Creativity, where the belief is that the idea is only as good as the returns it fetches for our clients. We are not here to create immortal art; we are here to generate revenue for our clients. We believe in a dynamic and meaningful conversation between our clients and their customers for which we facilitate a medium.
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