Sitecore Developer

Job Description – SEO Content & Project

Coordinator

About the role :

We run SEO and content programs for US-based clients, mostly local service businesses competing city by city. We need someone who can do the SEO and content work themselves and keep several client projects moving at once.

You will work alongside our SEO lead and own deliverables across clients. You will coordinate writers, designers, developers, video creators and link builders so work ships on time and to standard.

Key responsibilities :

SEO research and strategy -

• Build keyword sets for service pages, city pages, landing pages and blogs using Ahrefs, SEMrush and Google Search Console.
• Run competitor analysis to find ranking gaps, content opportunities and on-page tactics competitors use that we don't.
• Turn keyword and competitor research into a prioritised list of blog topics, page ideas and video topics for each client.

Content and page creation -

• Write briefs for blogs and pages covering target keywords, search intent, structure, internal links and local proof points.
• Write and edit web page and landing page content that converts as well as ranks.
• Review drafts from writers and interns for accuracy, keyword use, tone and local relevance.
• Run on-page SEO checklists before and after publishing: titles, meta, headings, schema, internal links, image alt text and indexing requests.

Video and local SEO -

• Ideate video topics mapped to blogs and pages, and brief the video team with outlines they can script from.
• Write and publish Google Business Profile posts aligned with each client's target cities and offers.

Project management and coordination -

• Manage a monthly content calendar across multiple clients, breaking each deliverable into steps with owners and deadlines.
• Coordinate handoffs between writers, designers, developers, video creators and link builders, and follow up on blockers early.
• Track progress in our task management system and flag deadline risks before they are missed.
• Share regular status updates with the team lead and contribute to client reporting when needed.

Requirements :

• 2–4 years of hands-on SEO and content experience, ideally in an agency serving multiple clients.
• Strong keyword research and competitor analysis skills with Ahrefs, SEMrush or similar, plus Google Search Console and GA4.
• Excellent written English: able to write page content for a US audience and give clear feedback on others' drafts.
• Solid understanding of on-page SEO, local SEO and Google Business Profile.
• Comfortable with WordPress or a similar CMS and basic schema markup.
• Proven ability to juggle several projects, run a calendar and hold people to deadlines.
• Experience with a project management tool such as ClickUp, Asana, Trello or Monday.

Good to have :

• Experience with US real estate or local service business clients.
• Familiarity with landing page CRO and A/B testing.
• Experience briefing video or short-form video content for SEO.
• Comfortable using AI tools for research and drafting while keeping quality and accuracy high.

Success in the first 90 days :

You own the full content workflow for at least two clients, from keyword set to published page. Deliverables ship on schedule and pass the on-page checklist the first time

How to apply:

Send your CV and two samples of content or SEO work (a page, blog or competitor analysis) to nilamappscrip.co

also you can reach out on WhatsApp number nine three one six one two zero one three two

Job Description: Junior SEO Executive

About the Role

We are looking for a motivated junior SEO executive with 1–2 years of hands-on experience to join our marketing team. The ideal candidate will support the planning and execution of on-page, off-page, and technical SEO activities to help improve organic search visibility, traffic, and rankings.

Key Responsibilities

●      Conduct keyword research and analysis to identify growth opportunities

●      Perform on-page SEO optimization (meta titles, descriptions, headers, internal linking, content optimization)

●      Assist in off-page SEO activities including link building, guest posting, and outreach

●      Support basic technical SEO tasks (sitemap updates, robots.txt checks, broken link fixes, page speed monitoring)

●      Track and report keyword rankings, organic traffic, and other SEO KPIs using tools like Google Search Console and Google Analytics

●      Monitor website performance and identify issues affecting search rankings

●      Coordinate with the content team to ensure SEO best practices are followed in blogs, landing pages, and website copy

●      Stay updated with the latest search engine algorithm updates and industry trends

●      Assist in competitor analysis and benchmarking

Required Skills & Qualifications

●      Bachelor's degree in Marketing, IT, or a related field

●      1–2 years of relevant experience in SEO or digital marketing

●      Working knowledge of SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or Moz

●      Basic understanding of HTML/CSS as it relates to SEO

●      Good analytical and reporting skills (Excel/Google Sheets)

●      Strong written and verbal communication skills

●      Ability to work independently as well as in a team

Good to Have

●      Knowledge of local SEO and Google My Business optimization

●      Basic understanding of WordPress or other CMS platforms

●      Familiarity with schema markup and structured data

●      Exposure to social media or content marketing

Senior SEO & Website Growth Manager

Role Overview

We are seeking an experienced SEO & Website Growth Manager to drive organic growth, manage website performance, build high-converting landing pages, and improve qualified lead generation.

This is a hands-on role combining SEO strategy, WordPress management, landing-page development, technical SEO, conversion-rate optimization, analytics, local SEO, and AI-assisted search optimization.

Key Responsibilities

1.SEO and organic growth

 Own the SEO strategy across technical, on-page, content, local, off-page, and digital PR

activities.

 Conduct keyword research, search-intent analysis, competitor research, keyword clustering, and

content-gap analysis.

 Create and execute SEO roadmaps aligned with traffic, lead, conversion, and revenue goals.

 Improve organic sessions, keyword rankings, qualified leads, conversion rates, and referring

domains.

 Monitor performance using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog,

and Looker Studio.

2.Landing pages and CRO

 Build and optimize landing pages for organic search, Google Ads, Meta Ads, remarketing, local campaigns, services, and locations.

 Create pages using WordPress, Elementor, Gutenberg, HTML, and CSS.

 Develop conversion elements such as forms, click-to-call buttons, WhatsApp CTAs, FAQs, testimonials, trust signals, and clear calls to action.

 Optimize landing pages for search intent, mobile responsiveness, page speed, usability, accessibility, and conversion rate.

 Conduct A/B tests on page copy, headlines, layouts, forms, CTAs, images, and offers.

 Implement and validate tracking for forms, calls, WhatsApp clicks, downloads, bookings, and other key actions.

3.WordPress and website management

 Manage WordPress themes, plugins, custom post types, taxonomies, menus, templates, and page builders.

 Build and maintain SEO-friendly service pages, location pages, blog templates, campaign pages, and reusable website components.

 Troubleshoot plugin conflicts, responsive-layout issues, broken forms, security concerns, and functionality problems.

 Improve performance through image optimization, caching, lazy loading, CDN configuration, and code optimization.

 Manage staging environments, backups, redirects, migrations, URL changes, and safe staging-to-live deployments.

 Coordinate with developers, designers, content teams, and external vendors.

4.Technical SEO

 Conduct technical audits and prepare prioritized action plans.

 Manage crawlability, indexation, website architecture, internal linking, XML sitemaps, robots.txt, and Core Web Vitals.

 Resolve broken links, redirect chains, duplicate content, orphan pages, crawl errors, soft 404s, and JavaScript-rendering issues.

 Implement canonical tags, redirects, pagination, breadcrumbs, hreflang, Open Graph metadata, and relevant schema markup.

 Review server response codes, staging changes, migrations, and technical releases for SEO impact.

 Ensure website updates do not create performance, security, indexation, or usability issues.

5.Portals and local SEO

 Build scalable service, location, lead-generation, and content portals.

 Create reusable templates, taxonomies, filters, search functions, forms, and category structures.

 Develop city, suburb, neighbourhood, and pincode-level landing pages without creating thin or duplicate content.

 Manage Google Business Profile listings, local citations, NAP consistency, local schema, service-area targeting, reviews, FAQs, and location-specific content.

 Monitor local-pack, Google Maps, “near me”, and local lead performance.

6.Content, AI search and digital PR

 Create SEO content briefs and optimize website content based on search intent and business priorities.

 Use ChatGPT, Claude, Gemini, Surfer, Frase, Jasper, or similar tools for keyword clustering, content briefs, competitor research, internal linking, and optimization.

 Review AI-generated content for accuracy, originality, expertise, brand alignment, and human quality.

 Optimize content for Google AI Overviews, ChatGPT Search, Perplexity, Gemini, and other generative search platforms.

 Build white-hat backlinks through digital PR, expert commentary, data-led campaigns, relevant guest posts, broken-link building, partnerships, and unlinked brand mentions.

 Avoid PBNs, link farms, spam networks, and manipulative link-building practices.

Key Requirements

 4–7 years of hands-on experience in SEO, website growth, digital marketing, landing pages, CRO.

 Proven experience improving organic traffic, qualified leads, conversions, or revenue.

 Strong WordPress experience, including Elementor or Gutenberg.

 Working knowledge of semantic HTML5, CSS, responsive design, and basic JavaScript troubleshooting.

 Strong understanding of technical SEO, on-page SEO, local SEO, search intent, keyword research, and conversion optimization.

 Experience building landing pages for both paid advertising and organic search.

 Experience with GA4, Google Search Console, Google Tag Manager, Looker Studio, Ahrefs, SEMrush, and Screaming Frog or equivalent tools.

 Knowledge of Core Web Vitals, page-speed optimization, schema markup, canonical tags, redirects, hreflang, XML sitemaps, robots.txt, and JavaScript SEO.

 Experience with conversion tracking, form tracking, call tracking, UTM parameters, and A/B testing.

 Ability to manage website migrations, backups, staging environments, plugin updates, and safe deployments.

 Strong analytical, copywriting, communication, project-management, and problem-solving skills.

 Ability to work independently and collaborate with marketing, sales, design, development, and external agencies.

Preferred Qualifications

 Experience with Google Ads, Meta Ads, remarketing, and lead-generation funnels.

 Experience with local-service, logistics, transport, removals, home-service, or multi-location businesses.

 Knowledge of hosting, DNS, CDN configuration, PHP, APIs, Git, or basic deployment workflows.

 Experience with Google Business Profile, local citations, online reputation, and review-generation strategies.

 Familiarity with Microsoft Clarity, Hotjar, call-tracking platforms, CRM systems, or marketing automation.

 Relevant SEO, Google Analytics, Google Ads, or digital-marketing certifications.

Key Performance Indicators

 Growth in organic traffic and priority keyword rankings.

 Increase in qualified organic leads and conversion rate.

 Landing-page conversion rate and cost per qualified lead.

 Form submissions, calls, WhatsApp enquiries, bookings, and other tracked conversions.

 Website speed, mobile usability, Core Web Vitals, and technical health.

 Local-pack, Google Maps, and Google Business Profile visibility.

 Growth in relevant, high-quality referring domains.

 Organic revenue contribution and return on SEO investment.

Recommended seniority: This scope is appropriate for a senior individual contributor or manager who can independently own SEO, landing-page production, website optimization, and growth

reporting.

Job Title: SEO Content Writer

Job Overview:

We are looking for a skilled SEO Content Writer who can create high-quality, engaging, and search-optimized content for digital platforms. The candidate should have a strong understanding of SEO principles, keyword research, and search intent, with the ability to produce content that ranks well on search engines while providing value to readers.

Key Responsibilities:

● Write SEO-optimized content for blogs, website pages, landing pages, and articles.

● Conduct keyword research to identify relevant topics and search opportunities.

● Create content that aligns with user search intent and SEO best practices.

● Optimize content using proper keyword placement, meta titles, meta

descriptions, headings, and internal linking.

● Perform competitor content analysis to identify ranking opportunities.

● Edit and proofread content to ensure clarity, accuracy, and grammatical correctness.

● Work closely with the SEO team to improve organic rankings and traffic.

● Update and optimize existing content to improve search engine performance.

● Ensure content follows brand guidelines and maintains consistency in tone and style.

Requirements & Skills:

● Strong writing, editing, and research skills.

● Good understanding of SEO fundamentals and keyword optimization.

● Ability to write engaging, informative, and reader-friendly content.

● Familiarity with SEO tools (such as Google Keyword Planner, Ahrefs, SEMrush,

or similar tools) is a plus.

● Basic knowledge of on-page SEO techniques.

● Ability to manage multiple content projects and meet deadlines.

● Excellent English writing and communication skills.