Site Reliability Engineer

Job Description

This is a remote position.

Incubyte is looking for a hands-on Inbound Marketing & GTM Operations Manager to take over and execute its inbound-led marketing and GTM operations.

The website, SEO strategy, conference playbooks, referral ecosystem tracker, and partner ecosystem direction will already be created and handed over. This role is responsible for maintaining these systems, coordinating execution, tracking progress, and ensuring marketing activities move forward consistently.

The person will work closely with founders, sales, engineering teams, and external partners to support Incubyte’s inbound, referral, partnership, and conference-led GTM efforts.

This is an execution-first role suited for someone who is organized, proactive, comfortable working with technical teams, and able to manage multiple marketing workflows independently.

Key Responsibilities

1. Website & Marketing Infrastructure

• Take ownership of the website after handover and ensure it remains updated, functional, and aligned with marketing priorities.
• Monitor website performance, traffic sources, form submissions, and basic conversion activity.
• Ensure Google Analytics, Google Search Console, Google Tag Manager, website forms, and Google Workspace-related workflows are functioning correctly.
• Maintain a simple tracker for website updates, issues, fixes, and improvement opportunities.
• Coordinate with internal stakeholders or external specialists when website updates or fixes are required.

2. SEO & Inbound Marketing Execution

• Own the execution of the SEO content calendar based on the predefined SEO strategy.
• Manage the inbound marketing calendar across blogs, case studies, landing pages, service pages, LinkedIn posts, newsletters, and sales-support content.
• Coordinate with founders, engineering teams, writers, designers, or freelancers to move content from brief to published asset.
• Ensure SEO briefs, content buckets, keywords, publishing cadence, and review timelines are followed.
• Work with engineering and internal subject matter experts to gather inputs for technical content when required.
• Repurpose approved content into smaller assets for LinkedIn, email, website, or sales follow-ups.
• Track published content, organic traffic, impressions, clicks, keyword movement, and other basic SEO performance indicators.

3. Conference Marketing Execution

• Execute Incubyte’s existing conference playbooks across pre-conference, during-conference, and post-conference stages.
• Work from the existing conference master list, scoring framework, and participation plan covering speaking, exhibiting, sponsoring, or attending.
• Coordinate conference-related assets such as landing pages, email/LinkedIn copy, one-pagers, decks, meeting lists, QR codes, and follow-up material.
• Support founders and sales teams with pre-event preparation and post-event follow-up.
• Track conference tasks, meetings, leads, follow-ups, and outcomes.
• Prepare basic post-conference summaries covering activity, outcomes, learnings, and next steps.

4. Partner & Referral Ecosystem Support

• Maintain partner and referral ecosystem trackers and keep relevant stakeholders updated on progress.
• Support communication between Incubyte’s internal teams, referral contacts, and partner ecosystem teams.
• Coordinate required partner inputs such as documentation, capability material, enablement requirements, listings, submissions, and co-marketing inputs.
• Support referral conversations with relevant collateral such as one-pagers, service decks, intro blurbs, case studies, and follow-up content.
• Ensure partner and referral activities are backed by clear positioning, proof points, and updated marketing assets.
• Track open tasks, follow-ups, blockers, and next steps across partner and referral initiatives.

5. Sales Enablement, CRM & Reporting

• Create, update, and maintain basic sales and marketing collateral, including decks, one-pagers, case studies, proposal narratives, and follow-up assets.
• Ensure all collateral is current, consistent, and aligned with Incubyte’s positioning and service offerings.
• Support basic HubSpot or CRM hygiene for website leads, campaign tagging, contact updates, and lead source visibility.
• Ensure website forms and inbound leads are captured and routed appropriately.
• Maintain weekly and monthly reports across website, SEO, content, conferences, partnerships, referrals, and marketing execution.
• Track activity status, blockers, outcomes, and next steps in shared trackers.

Requirements

• 2–5 years of experience in B2B marketing, inbound marketing, marketing operations, content operations, or GTM coordination.
• Experience working in B2B SaaS, technology services, AI, software development, IT services, consulting, or agency environments.
• Strong project management and execution skills.
• Experience managing content calendars, publishing workflows, and stakeholder follow-ups.
• Working knowledge of SEO content execution and basic SEO performance tracking.
• Familiarity with Google Analytics, Google Search Console, Google Tag Manager, and website performance monitoring.
• Ability to coordinate with founders, sales teams, engineering teams, writers, designers, freelancers, and external partners.
• Strong written communication and content coordination skills.
• Comfortable working with HubSpot or similar CRM tools at a basic operational level.
• Strong ownership, follow-through, and ability to operate independently with predefined strategies and playbooks.

Good to Have

• Experience executing B2B conference or event marketing playbooks.
• Experience supporting partner ecosystem or referral-led GTM activities.
• Experience working with technical teams to create or coordinate content.
• Familiarity with Webflow, WordPress, or similar CMS platforms.
• Experience creating or updating sales collateral.
• Basic understanding of lifecycle stages, lead sources, and campaign reporting.
• Experience in AI, cloud, data, product engineering, or software services marketing.

Success in This Role Looks Like

• The website is monitored, updated, and functioning smoothly after handover.
• SEO and inbound content are published according to the agreed calendar.
• Engineering and founder inputs are converted into useful marketing assets.
• Conference playbooks are executed on time with proper preparation and follow-up.
• Partner and referral ecosystem tasks are tracked and coordinated.
• Sales collateral stays updated, relevant, and usable.
• Website leads and campaign activities are captured with basic CRM hygiene.
• Founders and sales have clear visibility into what marketing is executing, what is pending, and what needs attention.

Benefits

Life at Incubyte 

We are a remote-first company with structured flexibility. Teams commit to shared rhythms during core hours, ensuring smooth collaboration while maintaining autonomy. Twice a year, we come together in person for a co-working sprint and once a year for a retreat - with all travel expenses covered. 

Our environment is built for crafters: pairing, refactoring, experimenting with AI, and pushing the boundaries of software excellence. We are all lifelong learners, and our work is our passion. 

Perks

• Dedicated learning & development budget. 
• Sponsorship for conference talks. 
• Comprehensive medical & term insurance. 
• Employee-friendly leave policies. 
• Home Office fund 
• Medical Insurance

Performance Marketing Executive

Company: Naar Social Commerce Pvt Ltd.

Location: Chennai

Experience: 3+ Years

Employment Type: Full-Time  

About Us

Naar Social Commerce Pvt. Ltd is a fast-growing social commerce platform that combines content, community, and commerce to create engaging shopping experiences. We are looking for a data-driven and result-oriented Performance Marketing Executive to drive customer acquisition, engagement, and revenue growth across digital channels.

Key Responsibilities

•       Plan, execute, and optimize paid marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other digital advertising channels.

•       Manage end-to-end campaign execution, including audience targeting, ad creation, budget allocation, bidding strategies, and performance analysis.

•       Monitor and optimize key performance metrics including ROAS, CAC, CPL, CPI, CTR, Conversion Rate, and Customer Lifetime Value.

•       Conduct A/B testing on ad creatives, landing pages, audience segments, and campaign strategies to improve performance.

•       Analyze campaign data and provide actionable insights to improve marketing effectiveness and ROI.

•       Collaborate with content, design, product, and sales teams to develop highconverting marketing campaigns.

•       Track user acquisition, retention, and engagement metrics using analytics tools.

•       Manage app marketing campaigns    and     optimize app  installs, user engagement, and retention where applicable.

•       Develop remarketing and customer retention campaigns to maximize conversions.

•       Prepare weekly and monthly performance reports and present findings to stakeholders.

•       Develop and execute performance marketing strategies aligned with business targets, proactively planning campaigns in advance and collaborating closely with cross-functional teams to ensure clear execution plans, accountability, and achievement of growth objectives.

•       Stay updated on industry trends, platform updates, competitor activities, and emerging digital marketing practices.

Required Skills & Qualifications

•       Bachelor's degree in marketing, Business Administration, Digital Marketing, or related field.

•       3+ years of hands-on experience in Performance Marketing, Digital Marketing, or Growth Marketing.

•       Strong experience managing Google Ads, Meta Ads Manager, and other paid media platforms.

•       Proficiency in Google Analytics (GA4), Google Tag Manager, Search Console, and performance tracking tools.

•       Experience with conversion tracking, pixel implementation, attribution models, and campaign measurement.

•       Strong analytical and data interpretation skills.

•       Knowledge of SEO, ASO, affiliate marketing, and marketing automation is an added advantage.

•       Experience in e-commerce, social commerce, marketplace, or consumer internet businesses is preferred.

•       Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications

•       Google Ads, Meta Blueprint, or relevant digital marketing certifications.

•       Experience working in high-growth startups or consumer technology companies.

•       Familiarity with CRM tools, customer segmentation, and retention marketing strategies.

What We Offer

•       Opportunity to work in a fast-growing social commerce platform.

•       Dynamic and collaborative work environment.

•       Career growth and learning opportunities.

•       Competitive salary and performance-based incentives.

• You will be participating in feature solutioning discussions and finalizing an approach aligned with requirements.
• Preparing HLD and LLD. Making reviews of design documents
• Exploring technology and hacking way through the specific problem to accomplish desired results.
• Owning a module and delivering it end to end.
• Working in a team and at times showing leadership by taking initiatives and guiding other
• You should have evaluated new technologies and introduced relevant as and when required.
• You should have built multiple systems ground up and maintained them working.
• You should have exposed to debugging client-side production setup under crisis.

Job Description:

We are seeking a talented Machine Learning Engineer with expertise in software engineering to join our team. As a Machine Learning Engineer, your primary responsibility will be to develop machine learning (ML) solutions that focus on technology process improvements. Specifically, you will be working on projects involving ML & Generative AI solutions for Technology & Data Management Efficiencies such as optimal cloud computing, knowledge bots, Software Code Assistants, Automatic Data Management etc

Responsibilities:

- Collaborate with cross-functional teams to identify opportunities for technology process improvements that can be solved using machine learning and generative AI.

- Define and build innovate ML and Generative AI systems such as AI Assistants for varied SDLC tasks, and improve Data & Infrastructure management etc. 

- Design and develop ML Engineering Solutions, generative AI Applications & Fine-Tuning Large Language Models (LLMs) for above ensuring scalability, efficiency, and maintainability of such solutions.

- Implement prompt engineering techniques to fine-tune and enhance LLMs for better performance and application-specific needs.

- Stay abreast of the latest advancements in the field of Generative AI and actively contribute to the research and development of new ML & Generative AI Solutions.

Requirements:

- A Master's or Ph.D. degree in Computer Science, Statistics, Data Science, or a related field.

- Proven experience working as a Software Engineer, with a focus on ML Engineering and exposure to Generative AI Applications such as chatGPT.

- Strong proficiency in programming languages such as Java, Scala, Python, Google Cloud, Biq Query, Hadoop & Spark etc

- Solid knowledge of software engineering best practices, including version control systems (e.g., Git), code reviews, and testing methodologies.

- Familiarity with large language models (LLMs), prompt engineering techniques, vector DB's, embedding & various fine-tuning techniques.

- Strong communication skills to effectively collaborate and present findings to both technical and non-technical stakeholders.

- Proven ability to adapt and learn new technologies and frameworks quickly.

- A proactive mindset with a passion for continuous learning and research in the field of Generative AI.

If you are a skilled and innovative Data Scientist with a passion for Generative AI, and have a desire to contribute to technology process improvements, we would love to hear from you. Join our team and help shape the future of our AI Driven Technology Solutions.

Job Overview:

We are seeking a talented Android Framework Engineer to join our development team at Primebook. As an android framework developer, you would be responsible for development, coding, testing and debugging of system features and system apps of PrimeOS, driving technical excellence, and shaping the direction of our products. You will work closely with our CTO to create cutting-edge features that meet user needs and business goals.

Key Responsibilities:

• Understand product requirements and translate them into technical requirements.
• Create secure and high-quality production level code that runs well with different android versions and devices with different screen sizes.
• Development and debugging of android framework components like SystemUI, PhoneWindowManager, Settings database etc.
• Should be capable of developing applications from scratch, debug and fix issues quickly when they are found.
• Collaborate with various teams (Product, Design & Testing) to develop and ship new features.
• Should be able to write scalable and efficient code for handling the load of 100k+ users.
• Ensure the best possible performance, quality, and responsiveness of the application, good knowledge of threads in android is necessary.
• Excellent debugging skills, including identifying memory leaks, performance bottlenecks, and using tools like ADB, proguard, etc

Qualifications:

• A “Bring It On” attitude; bias for action; self-driven, end-to-end ownership; entrepreneurial approach; focus on operational excellence; ability to work with ambiguity.
• B.tech degree in Computer Science or equivalent
• 3-5 years of experience with portfolio of work to show the skill set
• Should have developed at-least 2-3 android apps from scratch
• Experience in compiling AOSP and solving common build errors is a must have
• Should have experience working with SystemUI and android framework_base
• Excellent knowledge of Java, Kotlin, MVVM architecture
• Experience with popular libraries (Jetpack, Retrofit, Glide, OkHttp, Gson etc.)
• Experience with RESTful APIs to connect Android applications to backend services
• Must be good at building logics and working with data structures

Perks and Benefits:

Job type: On-site, 5 days a week

Industry Type: Computer Hardware Manufacturing

Functional Area: Testing And Development

Employment Type: Full Time, Permanent

Salary: Upto 20 Lacs (depends on skill)

• Should learn and understand the product, respond to customer queries in a timely and accurate way, via phone, email, or chat
• Identify customer needs and help customers use specific features
• Analyze and report product malfunctions (for example, by testing different scenarios or impersonating users)
• Update our internal databases with information about technical issues and useful discussions with customers
• Update customers about new features and functionalities
• Follow up with customers to ensure their technical issues are resolved
• Gather customer feedback 
• Knowledge of Test Automation and writing javascript is a plus
  
  

• Great Communicator - We are looking for a communicator par excellence.
• Problem Solver - There are times when you have a deadline but not the right candidate for the position, you have to be able to figure out a quick solution that will not hamper the team's productivity.
• Comfortable with Ambiguity - You enjoy a high pace of work and an environment where all answers are not readily available but will need you to be a part of finding answers
• Presence of Mind - You know how to apply your mind to think through a complex problem and not lose your cool in dealing with clients