
Senior Executive - Analytics (Business Intelligence)
at World's largest Media Investment Company


Role - Senior Executive Analytics (BI)
Overview of job -
Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Executive Analytics to join us. In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength, so we respect and nurture their individual talent and potential.
Reporting of the role - This role reports to the Director - Analytics.
3 best things about the job:
1. Responsible for data & analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to clients
2. Build and be a part of a dynamic team
3. Being part of a global organisations with rapid growth opportunities
Responsibilities of the role:
• Design and build Visualization, Dashboard and reports for both Internal and external clients using Tableau, Power BI, Datorama or R Shiny/Python, SQL, Alteryx.
• Work with large data sets via hands-on data processing to produce structured data sets for analysis.
• Good to Have - Build Marketing-Mix and Multi-Touch attribution models using a range of tools, including free and paid.
What you will need:
• Degree in Mathematics, Statistics, Economics, Engineering, Data Science, Computer Science, or quantitative field.
• Proficiency in one or more coding languages – preferred languages: Python, R
• Proficiency in one or more Visualization Tools – Tableau, Datorama, Power BI
• Proficiency in using SQL.
• Minimum 3 years of experience in Marketing/Data Analytics or related field with hands-on experience in building Marketing-Mix and Attribution models is a plus.

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• You will be involved in directly driving application of machine learning and AI to solve various product and business problems including ML model lifecycle management with ideation, experimentation, implementation, and maintenance.
• Your responsibilities will include enabling the team in moving forward with ML/AI solutions to optimise various components across our music streaming platforms.
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