Shubham Vishwakarma
Full Stack Developer - Averlon
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Company : Barcadly Services (www.barcadlyservices.com)
Job Title: Ads manager (SEM)
About Us: Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.
We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.
After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.
Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."
Experience:1+Years.
Overview:
As an Ads Manager, you will be responsible for planning, executing, and optimizing advertising campaigns across various channels to increase brand awareness, drive traffic, and generate leads and sales. You will work closely with the relevant departments to ensure that all advertising initiatives are aligned with the overall marketing strategy and goals.
Key Responsibilities:
• Develop and execute advertising campaigns across various channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Conduct research to identify target audiences and develop audience personas for ad targeting.
• Create and manage ad campaigns, including ad copy, ad creatives, and targeting options.
• Monitor and optimize ad performance to ensure maximum return on investment.
• Conduct A/B testing and other experiments to improve ad performance.
• Collaborate with the content team to develop ad creatives and landing pages that align with the overall marketing strategy.
• Provide regular reporting and analysis of ad performance to stakeholders.
• Stay up-to-date with industry trends and best practices to ensure that our ad strategies remain effective.
Requirements:
• Bachelor's degree in marketing, business, or a related field.
• Relevant experience in ad management.
• Strong understanding of various advertising channels, including Google Ads, Facebook Ads, LinkedIn Ads, and other social media platforms.
• Experience with ad targeting options, such as audience segmentation and retargeting.
• Familiarity with ad tracking and reporting tools, such as Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Ability to work independently and manage multiple projects simultaneously.
• Strong analytical skills and attention to detail.
Java
Spring Boot
Amazon Web Services (AWS)Required Skills:
- 4+ year of experience in Development in JAVA technology.
- Strong Java Basics
- SpringBoot or Spring MVC
- Hands on experience on Relational Databases (SQL query or Hibernate) + Mongo (JSON parsing)
- Proficient in REST API development
- Messaging Queue (RabitMQ or Kafka)
- Microservices
- Any Caching Mechanism
- Good at problem solving
Good to Have Skills:
- 4+ years of experience in using Java/J2EE tech stacks
- Good understanding of data structures and algorithms.
- Excellent analytical and problem solving skills.
- Ability to work in a fast-paced internet start-up environment.
- Experience in technical mentorship/coaching is highly desirable.
- Understanding of AI/ML algorithms is a plus.
- Work very closely with development teams to ensure technical specifications and final product meet business requirements.
- Responsible for setting up and implementing test automation strategy from a Functional and Non-functional perspective for one module or multiple modules who you work with.
- Understand User Experience, design thinking, and its importance to product features.
- Responsible for the addition of new capabilities and features in the automation framework which is used by the entire QA team for test automation.
Key Skills:
- +3 years of exposure to manual testing on different methodologies.
- Experience in generating test cases.
- QA knowledge in test automation for products or systems.
- Exposure to agile methodology, cross-browser testing, functional testing, Regression testing, and Performance testing.
- Prepare and submit status reports for minimizing exposure and risks on the project or closure of escalations.
- Experience in generating Test Case documentation.
- Strong Knowledge of Test Automation, Software Testing, Selenium, TestNg, API Testing, Jmeter, Appium, and Cucumber 8. 8. Framework
- Good to have knowledge of Jenkins (CI)
- Extent Report generation in selenium
- Programming language - Java (preferred), Javascript, Database
Vue.js
AngularJS (1.x)
Angular (2+)
React.js
JavascriptRoles & Responsibilities:
- Expertise in the over-all development cycle and strong technical experience
- Strong Java programming, architecture, DevOps and QA chops.
- Wide experience working with a diverse engineering stack in a fast-paced environment.
- Create and lead a team of engineers and drive development efforts for various products.
- Lead a team
- Code and Architect key features that form the backbone of platform
- Conduct performance reviews and mentor and guide the team reporting
- Excellent communication and inter-personal skills
If the above mentioned requirement matches your profiles and if you are interested, please apply here
Machine Learning (ML)
PythonResponsibilities
-
Create data funnels to feed into models via web, structured and unstructured data
-
Maintain coding standards using SDLC, Git, AWS deployments etc
-
Keep abreast of developments in the field
-
Deploy models in production and monitor them
-
Documentations of processes and logic
-
Take ownership of the solution from code to deployment and performance
Google AnalyticsThe Role:
The Digital Marketing Analyst will oversee and execute on paid search (Google, Bing), SEO and other
paid digital channels. This role requires strong analytical skills, attention to detail, a focus on continuous
optimization, and reports to the Paid Search Manager. If you are a results-oriented digital marketing
expert who thrives on using data to make decisions that drive revenue, this may be the role for you.
Responsibilities
• Day-to-day management of large-scale SEM campaigns in Google and Bing, including campaign
planning, execution, budget management, performance analysis and campaign optimization.
• Focus on driving account optimization including improving the structure and targeting (geo,
demographic, day-parting, keyword, audience), ad copy testing, quality score improvement and
keyword expansion.
• Deep understanding of digital marketing KPIs, and ability to communicate results and key
learnings to senior management, cross-functional team, and other stakeholders.
• Provide daily, weekly, and monthly analysis of program progress and results, including key
milestones and metrics and meet all ongoing reporting requirements as needed to keep team
and customers informed.
• Identify new opportunities to drive revenue & profitability through paid media. Bring leadership
with new growth ideas and drive the implementation to drive the business - including but not
limited to testing new tactics and approaches that will deliver order growth and cost-efficiency.
• Work closely with the Paid Search Manager and vendors to ensure appropriate support, and to
keep updated of product releases and new available features.
• Stay current on SEM and SEO strategies, best practices, competitive landscape, and keyword
ecosystem.
• Monitor organic traffic, search results and keyword rankings and regularly conduct keyword
research.
• Perform competitive analysis and distinguish gaps in our website content and conduct keyword
research regularly.
• Manage backlinks to build domain authority.
Qualifications
• 2+ years of experience managing large-scale paid marketing campaigns.
• Experience with Google AdWords, Google Analytics and SEO.
• Experience using bid management platforms and algorithms.
• Strong understanding and experience with tCPA, DDA, and capabilities of Google and Bing as it
relates to SEM and Shopping campaigns
• Highly attentive to detail, strong problem-solving skills, and analytical mind-set and superior
initiative.
• Be self-motivated, able to initiate and execute on new ideas, employ senior leadership in your
ideas, and see projects through from start to finish.
• Advanced Microsoft Excel skills: Pivot tables, charts, and advanced functions.
• Excellent communication skills.
• Bachelor's degree required or equivalent experience; quantitative/business field (marketing,
math, statistics, economics, business administration, etc.) a plus.
• Bonus: experience using the Adobe Creative Suite, with a focus on Photoshop
PHP
LaravelPython
NodeJS (Node.js)Javascript- Must have a PHP experience, a fullstack developer will also do
- Experience - 3-6 years
- No. of vacancies - 6
- Salary - 40k-70k in hand
- B.Tech/M.Tech from any college will do
-
Expertise in test planning and test strategy design for various types of testing - integration testing, functional testing, system testing and regression.
-
Ability to quickly learn the functional aspects of the project & be the quality gatekeeper for the code release.
-
Experience in testing the developed UI pages against the UX design to ensure the experience is realised.
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Experience in creating knowledge artifacts and authoring guides for end-users
-
Experience in creating test scenarios, test cases, traceability
-
Hands-on experience with JIRA, WIKI, or Zephyr applications
-
Understanding and working knowledge in Scrum Methodology
-
Experience in Web,mobile, cross browser and device testing.
-
Experience in Automation testing with Java and Selenium
-
experience in frameworks like TestNG and Cucumber
Ruby on Rails (ROR)
PostgreSQL
MongoDB
RedisJavascript
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon