SEO Manager

at toprankers

DP
Posted by Surbhi Aggrawal
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Bengaluru (Bangalore)
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4 - 5 yrs
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₹8L - ₹10L / yr
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Full time
Skills
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Digital Marketing
Google Analytics
Marketing

About the Role:

  • Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
  • Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
  • You must have an excellent understanding of search engines, crawler behaviour.
  • You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
  • Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
  • Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
  • Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
  • Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
  • Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
  • Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
  • Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
  • Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
  • Be a domain expert on the educational industry.

What we are looking for

  • Proven track record of building top talent and high performance.
  • A Team Player
  • Experience managing large scale systems in competitive and rapid growth environments
  • Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
  • Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
  • Edu-tech and E-Commerce experience will be preferred.
  • Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
  • A dynamic candidate who can adopt new techniques quickly.
  • Strong understanding of social media marketing techniques.
  • Ability to analyze metric data and convey recommendations appropriately to supervisors.
  • Self-motivated, detail oriented and able to prioritize daily work efficiently.

About toprankers

Toprankers is the best-combined place for Powerful Courseware & Inspiring Teachers. Gets Phenomenal Results in CLAT,SSC,Commerce, Judiciary & Entrance Exams.
Founded
2014
Type
Products & Services
Size
100-1000 employees
Stage
Profitable
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