Digital Marketing Manager / Digital Marketing Lead

Position Responsibilities:

The Principal IT Business Systems Analyst (Finance & ERP) partners with Finance, Accounting, Revenue Operations, and other stakeholders to optimize end-to-end business processes and the supporting enterprise applications ecosystem. This role leads discovery and process design workshops, translates business needs into clear functional and non-functional requirements, and drives solution design decisions that improve controls, scalability, data quality, and user experience. The Sr. BSA owns requirements through delivery across the full lifecycle—intake, prioritization, analysis, configuration/specification, testing, deployment, and hypercare—working closely with Product Owners, Architects, Developers, ERP/Finance teams, vendors, and managed service partners. The Sr. BSA will evaluate tradeoffs and recommend solutions that balance cost, risk, controls, and business value, leveraging deep finance domain knowledge and strong analytical, communication, and stakeholder management skills.

Systems Planning, Integration & Deployment

• Facilitate cross-functional workshops to improve finance and enterprise processes (Record-to-Report, Procure-to-Pay, Order-to-Cash), including controls, approvals, segregation of duties, and audit requirements.
• Perform business case development (cost/benefit, ROI, NPV where applicable) for ERP and finance initiatives, including process efficiency, close acceleration, risk reduction, and controls improvement.
• Partner with ERP/Finance SMEs and technical teams to design and deliver new capabilities and enhancements (configuration, extensions, integrations, and automations) while adhering to enterprise architecture standards.
• Create and maintain process maps, user stories/use cases, functional specifications, data mapping, and interface/control design documentation to guide configuration and development.
• Lead test strategy and execution (SIT/UAT/regression) for finance/ERP changes, including reconciliation validation, close-cycle scenarios, integration testing, and defect triage through resolution.
• Drive change management for releases (training plans, job aids, release notes, stakeholder communications) and ensure adoption across teams.
• Support M&A integration by defining ERP/finance requirements, leading data conversion and master data harmonization (customers, vendors, chart of accounts, financial transactions), and validating downstream impacts.
• Lead evaluation and selection of finance/ERP and adjacent platforms (e.g., FP&A, billing, tax, expense, reporting, iPaaS), using a structured methodology (requirements, scoring, demos, references, TCO).

Systems Operations & Support

• Provide production support for finance/ERP and related integrations by analyzing incidents, identifying root cause, and delivering sustainable fixes that improve stability, controls, and user experience.
• Assess existing finance and ERP processes/systems and drive continuous improvement using KPIs (e.g., close duration, reconciliation accuracy, invoice cycle time), automation opportunities, and improved reporting.
• Provide thought leadership by mentoring analysts, establishing analysis/documentation standards, and contributing to governance for finance/ERP roadmap, enhancements, and controls.

Qualifications :

Education and Experience:

• BA / BS, Management Information Systems, Business Administration or equivalent experience. Masters degree is a plus.
• 7+ years of experience as a Business Analyst/Business Systems Analyst supporting enterprise applications, with significant ownership of complex initiatives across multiple teams.
• 5+ years of experience implementing and/or supporting Finance and ERP capabilities (e.g., GL, AP, AR, Fixed Assets, Revenue Recognition, Billing, Cash Management) in a mid-to-large enterprise environment.
• Experience with master data management and data quality (e.g., chart of accounts, customers, vendors, items), including governance, cleansing, matching, and de-duplication.
• Strong knowledge of accounting and finance processes (month-end close, reconciliations, accruals, intercompany, revenue recognition, billing, collections), with an understanding of internal controls and audit requirements.
• Consulting experience or background strongly preferred
• Experience with modern SaaS enterprise platforms and ecosystems (e.g., ERP, CRM, billing, FP&A, data/BI);

Technical Knowledge and Skills:

• Experience delivering in both Agile and waterfall methodologies across the full SDLC, including backlog refinement, sprint planning, and release management.
• Ability to translate business needs into clear functional requirements/user stories with acceptance criteria, along with non-functional requirements (security, controls, performance, availability) for ERP and finance systems.
• Experience performing business case and ROI analyses to support prioritization and investment decisions for enterprise platforms.
• Experience implementing and supporting SaaS/Cloud enterprise applications, including ERP/finance platforms, and partnering with vendors/managed services.
• Strong experience leading delivery activities: scope management, dependency planning, RAID management, status communication, and coordination across business, engineering, and vendors.
• Experience modeling business processes, data flows, integrations/APIs, and approval/workflow controls (including segregation of duties).
• Comfort working with large data sets for analysis, reconciliation, and mapping; proficiency with SQL and Excel
• Prior experience with ERP, financial systems, billing/revenue platforms, and enterprise reporting/data ecosystems is required.
• Knowledge of end-to-end enterprise processes, including Quote-to-Cash/Order-to-Cash, Procure-to-Pay, and Record-to-Report.

Customer Management Skills:

• Excellent communication (oral and written), relationship building, influence and negotiation skills with both technical and business resources.
• Experience working with customers in a variety of roles / levels from junior developers to executives at a VP and higher level.

Other Competencies:

• Deltek is a fast-paced environment; the ability to multitask on different projects at the same time and to react deftly to changes in business priorities is critical
• Experience in coordinating multiple priorities, managing conflicts where needed
• Must have ability to identify and drive change management from a process and technical solution perspective.

ABOUT THE POSITION

We are looking for an energetic and passionate individual who will be ready to take on multiple responsibilities in the role of Business Development Executive. You will learn broadly and deeply, have autonomy and freedom, and you will have the capacity to build the foundation of one of India’s great brands.

We would be happy to hire someone who is fearless, big dreamer, entrepreneurial, analytical, energetic and an incisive co-worker.

THE IDEAL CANDIDATE

·        Self-starter, ready to take on new challenges

·        Loves interacting with new people

·        Persistent and diplomatic

·        Good negotiator

·        Excellent networking skills

·        Positive attitude and ability to work with multiple departments

ROLES/RESPONSIBILITIES

·        Co-ordinate with brokers and go for the field visits with the respective teams for entire South India

·        Maintaining the database of potential clients

·        Building business relationships with current and new clients

·        Co-ordinating with the various departments internally for getting the paper work completed for new projects

·        Keeping up with the latest industry developments, including market positioning of the competitors

SALARY

Will depend on experience. Upto 5 LPA + Variable incentives of upto 5LPA 

What are the Key Responsibilities:

• Design NLP applications
• Select appropriate annotated datasets for Supervised Learning methods
• Use effective text representations to transform natural language into useful features
• Find and implement the right algorithms and tools for NLP tasks
• Develop NLP systems according to requirements
• Train the developed model and run evaluation experiments
• Perform statistical analysis of results and refine models
• Extend ML libraries and frameworks to apply in NLP tasks
• Remain updated in the rapidly changing field of machine learning

What are we looking for:

• Proven experience as an NLP Engineer or similar role
• Understanding of NLP techniques for text representation, semantic extraction techniques, data structures, and modeling
• Ability to effectively design software architecture
• Deep understanding of text representation techniques (such as n-grams, a bag of words, sentiment analysis etc), statistics and classification algorithms
• Knowledge of Python, Java, and R
• Ability to write robust and testable code
• Experience with machine learning frameworks (like Keras or PyTorch) and libraries (like sci-kit-learn)
• Strong communication skills
• An analytical mind with problem-solving abilities
• Degree in Computer Science, Mathematics, Computational Linguistics, or similar field

• Creating RESTful services with Node.js (Express)
• React & React Native
• Mongoose & MongoDB.

• Hands-on experience with Ubuntu-based servers
• Hands on experience in deploying on Digital Ocean Droplets
• Hands on experience with google maps integration

We are seeking extremely smart & independent senior developers who are gung ho about building large scale systems that are going to have a big impact on millions of customers. You will:

Responsibilities:

• Lead design and development of products working closely with business team.
• Independently own software components and co-own entire applications with a small group of fellow developers.
• Formally mentor junior software engineers on the team, reviewing design documents, (peer) reviewing code, providing design direction and guidance.
• Build performant, scalable, yet secure, enterprise ready back end architectures that can support millions of users in parallel.
• Establish strong engineering best practices and champion their adoption.

Requirements:

• 4+ years' experience in software product development and delivery.
• Bachelors or Masters degree in engineering (preferably computer science or sister branches) from a reputed institute (preferably IITs, NITs, or other top engineering institutes).
• Strong grasp of CS fundamentals, algorithms and excellent problem-solving abilities.
• All experience should be from good product development or e-commerce background.
• Able to take ownership of working with at least one of mobile or web app teams for complete integration with backend.
• Must have shown good stability in all your previous associations.
• Have strong backend knowledge and cloud development exposure.
• Proficiency in Java, Spring boot, Hibernate, REST API development.
• Worked with at least 1 RDBMS (Mysql preferred).
• NoSql is a plus.
• Have used or are very hands-on with Microservices, Docker, Kubernetes, Gradle/Ant, Kafka, GIT/bitbucket in a very agile work place.
• Writing high quality code which is made better by unit tests and integration tests is how you work.
• Comfortable with exploring proven open source tech stack like Grafana, Kibana, Jira, Prometheus, caches like Redis/Memcached, task queues like celery, to name a few.
• Knowledge of test driven development and AWS tech stack will be a good plus.

Requirement:

• Min 2-3 Year Experience. Preferably in the E-commerce domain. 
• Proficient with both MySQL and NoSql Databases (Elastic, Mongo)
• Strong hold on PHP and preferably good knowledge of Python
• Experience with JavaScript/JQuery
• Ability to do software design for a enterprise web application
• Working knowledge of a MVC front-end framework
• Proficient in HTTP protocol, REST APIs, JSON
• Ability to do database design and modeling
• Proficient in OOPS concepts and writing code using classes
• Ability to write modular and clean code

Role:

• Software Development of various product line 
• Creation web-services and optimization for existing and new feature rollouts
• Collaborate with Product Managers and design solutions 
• Develop very high sense of ownership, the zeal to build scalable applications
• Build customer facing technology product 
• Individual Contributor

Key Skill Set 

• Working knowledge of Marketing Cloud and Salesforce CRM. 4- 6 years of experience in marketing analytics and proven track record of solving marketing use cases.
• Expert on Marketing Cloud – Journey builder, content builder, email studio, social studio and automation studio.
• Knowledge in Marketing cloud connector, data extensions, APU integration with external systems.
• Knowledge of HTML/CSS and AMPscript.
• Understanding of data analysis, trend spotting and technology in Digital space.
• Strong written & verbal communication skills.
• Skilled in problem solving, planning, as well as being able to adapt to new environments.
• Marketing Cloud Certification is a Plus.

Key Responsibility Areas:

• Implement B2C marketing journeys and communications via Salesforce Marketing Cloud.
• Design Customer Journeys and automations using Journey builder and automation studio.
• Design, proof-read, send and monitor campaigns.
• Drive Personalization.
• A/B Testing.
• Build analytics reports and dashboards to provide visibility into marketing campaigns, email/sms results and measure effectiveness.
• Analyze, listen and plan actions on various social media channels using Social studio.
• Ability to translate Business requirement into technical requirements.
• Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
• Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.

• Software Developer (Must have experience in all technologies .Net, Angular JS, MVC, jQuery & Sql Server) – 4 to 5 years’ experience