Digital Marketing Manager / Digital Marketing Lead

About us: White Panda as a platform offers a convenient content creation process to Digital Agencies,Brand-turned-Publishers, SAAS companies, and E-commerce platforms without the need for Micromanagement. Being built with a model based on Language, Human Resources and Marketing, the company works with thousands of content creators to power content marketing for hundreds of leading brands. Some of our notable clients include Radisson, Apollo, Axis Bank, PNB Housing, three of top 10 marketing agencies in India, and so on. The core team at White Panda is a diverse range of professionals who are alumni of institutions like IITs, BITS, and Goldman Sachs. The venture is funded by highly successful entrepreneurs, Tier-1 investors, and IIT Gandhinagar; and is also cash flow positive. In the outset, the purpose of any content is to educate or entertain. We aim to have an impact on end consumers by elevating the quality of Education/Entertainment by partnering with 40 Lakh businesses globally. Job Description We are looking for a motivated and talented Digital Marketing Manager who would be responsible for driving the growth initiatives at White Panda. An ideal person well suited for this role will be someone who can think about problems in-depth; prioritize tasks in a timely manner; and in general, must be focused on getting things done. Lastly, we look for someone who is versatile, ambitious and is willing to grow along with the organisation. Responsibilities: 1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). 2. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). 3. Optimize our marketing automation and lead nurturing processes through email, content, and social channels. 4. Manage both on-page SEO and off-page SEO for the company. 5. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. 6. Grow our email list. Manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). 7. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. 8. Manage the strategy and setup of all paid campaigns. Skills: - Excellent Communication Skills (Oral and Written) - Active participation in extracurricular activities / Leadership activities - SEO - Ability to manage projects on a fast paced environment - Candidates must possess good attention to detail - Candidates must possess the ability to prioritize tasks and must remain delivery focused - Startup or Agency Experience will be a bonus