Subodh Popalwar
Software Engineer, Memorres
About White Panda
White Panda as a platform offers a convenient content creation process to Digital Agencies, Brand-turned-Publishers, SAAS companies, and E-commerce platforms without the need for Micromanagement.
Being built with a model based on Language, Human Resources and Marketing, the company works with thousands of content creators to power content marketing for hundreds of leading brands. Some of our notable clients include Radisson, Apollo, Axis Bank, PNB Housing, three of the top 10 marketing agencies in India, and so on. The core team at White Panda is a diverse range of professionals who are alumni of institutions like IITs, BITS, and Goldman Sachs. The venture is funded by highly successful entrepreneurs, Tier-1 investors, and IIT Gandhinagar; and is also cash flow positive.
In the outset, the purpose of any content is to educate or entertain. We aim to have an impact on end consumers by elevating the quality of Education/Entertainment by partnering with 40 Lakh businesses globally.
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SEO Team Lead Job Description
- Perform keyword research
- Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimise existing content
- Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
- Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
- Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
- Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
- Implement local and international SEO techniques across local (Google My Business listings) and international websites
- Measure key SEO metrics such as organic traffic, ranking positions, domain authority and provide recommendations for improvement
- Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
- Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
- At least 1 years of experience as SEO team lead or similar role
- Digital Marketing Agencies experience would be preferred Why should you join us:
- · Fixed working timings- 5 days working
- · Attractive Incentives
- · Young & Vibrant work culture
- Job Location: Block A-128, Sector-63, Noida
- Salary Package: Depends on skills
- Working Days: Monday to Friday
HTML/CSSJob brief
Call To Action is looking for an SEO expert to manage, strategize and implement search engine optimization activities across major search networks to maximize ROI
Responsibilities
- Track, report, and analyze website analytics and other content development initiatives and campaigns
- Optimize copy and landing pages, and websites for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor links
- Develop and implement link building strategy
- Work with the web development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Requirements
- Proven SEO experience at an agency or brand level for 2-3 years
- In-depth understanding of marketing, conversion, online customer acquisition and website analytics tools
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO
- Bonus if you have SEM experience managing PPC campaigns across Google, Facebook and Bing to run SEM campaigns to aid SEO
Role - Associate Director (Biddable)
Experience - 5+ years
Location - Gurgaon/Gurugram, Delhi
About our Client:-
Our client is part of a global media agency with a mission to make advertising more valuable to the world. They do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. They hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. They promise you a workplace that invests in your career, cares for you and is fun and engaging.
3 best things about the job:
- Get to work on some new-age and youthful client brands
- Will work closely with the leading publishers such as Google & Facebook
- Will be one of the pillars of GroupM's performance marketing division.
In three months:
Understood the complete biddable media scenario on clients business, e.g. Search, Facebook, etc.
Handled day-to-day tasks/requirement effectively
In six months:
Optimized implementation in all biddable media platforms
Recommended and implemented best practice
Explored and executed an innovation in one of the biddable media platforms.
In 12 months:
Exceed client expectations in terms of biddable media implementation
Create a road-map for the next year.
Responsibilities of the role:
- Analyse, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
- Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
Stay ahead of the competition by analysing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new/best practices on an ongoing basis.
- Relevant experience of 6 - 9 years in PPC/Performance marketing roles
- Expertise in Web analytics
- Through understanding of Google AdWords
- Understanding of Bid Management Tools
- Number Crunching
- Team Management
What you will do:
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Identifying new opportunities by thorough market research and target top of social media trends
- Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter etc.)
- Launching optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness
- Preparing online newsletters and promotional emails and organize their distribution through various channels
- Planning and directing marketing campaigns
- Optimizing content for the website and social media platforms
- Providing internal reports on a regular basis
- Executing new and creative collaborations among technologies and platforms
- Collaborating with designers to improve user experience
- Acquiring insight in online marketing trends and keep strategies up-to-date
- Maintaining partnerships with media agencies and vendors
- Identify trends and insights
Desired Candidate Profile
What you need to have:- Preferably with a B.Tech+ MBA background from Tier 1 & 2 colleges
- 3-6 years of experience developing and executing B2B & B2C marketing programs covering multiple channels
- Solid technical background, with understanding or hands-on experience in software development and web technologies
- Proven work experience as a Digital Marketing Associate or similar role
- Excellent presentation, organization, time management, and cross-department communication skills
- Ability to quickly adapt to changes and work effectively under pressure
- Excellent client-facing and internal communication skills
- Ability to think strategically and drive the business strategy
- Attention to detail and multi-tasking skills
- Strong problem management skills
- Ability to manage multiple priorities
- Ability to interact well with people at all levels within and outside the organization
• Sound understanding of the digital marketing ecosystem and trends
• Assist in the development of the overall paid marketing strategy
• Implement digital marketing activities across a broad range of marketing
channels (Search, Display, Social, Email, Programmatic)
• Assist in Marketing Automation & Measurement Tools like MoEngage, CleverTap, Google Tag Manager, Data Studio, Google Analytics
• Managing budgets and campaigns across all digital channels & partners to drive strong return on investment and efficient CAC
• Test, measure, analyze, and optimize the performance of search, social, and content to display across conversion funnels to boost customer engagement and conversions, lower the cost of customer acquisition, and increase customer lifetime value (LTV)
• Set up dashboards and develop models for data presentation to the head of departments and suggest recommendations for business performance
improvement
• Work closely with in-house teams and maintain partner relationships through scheduling regular meetings to go through reports and provide actionable insights
• Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Able to set up conversion, pixel, and event tracking on the website and across various digital platforms
• Coordinate with Social Media & Influencer Marketer in regards to the online adverts.
• Conserve partnerships with partners. Assist with paid media, including liaising with digital advertising agencies
Experience: Minimum 3 Years of relevant
Add-on:
• Basic understanding of SEO, content marketing, and copywriting skill
• Experience in Real Money Gaming
Google Analytics- Measuring and reporting performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Launching campaigns on time and on budget
- Developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.
- Planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Designing, building and maintaining our social media presence
- Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
- Identifying trends and insights, and optimizing spend and performance based on the insights
- Brainstorming new and creative growth strategies
- Planning, executing, and measuring experiments and conversion tests
- Collaborating with internal teams to create landing pages and optimize user experience
- Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrumenting conversion points and optimizing user funnels
- Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate
What you need to have:
- Strong knowledge of Ad serving tools (e.g., DART, Atlas) website analytics tools (e.g., Google)
- Understanding of Analytics, NetInsight, Omniture, WebTrends) HTML, CSS, and JavaScript development and constraints.
- Able to run Google Adwords campaigns
- A highly goal-oriented individual and have excellent communication skills.
- An open-minded, curious, and a strong problem solver.
Data AnalyticsResponsibilities and Key Accountabilities:
• Executing tests, collecting and analysing data, identifying trends and insights in order to
achieve maximum ROI in paid search campaigns
• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and
campaigns
• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling
discrepancies
• Taking the overall ownership of the allocated accounts in term of initial research of
Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign
Optimization, Campaign reports and Client and Internal Team Co-ordination
• Punctual and Disciplined towards the Work and Office Etiquette's
Education Required:
• The knowledge, skills and abilities typically acquired through the completion of a
bachelor's degree program or equivalent degree in a field of study related to the job.
• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years
Knowledge, Skills, Abilities and Competencies:
• Proven experience in managing PPC campaigns across Google, and Social Media Platforms
• Knowledge of performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in search engine marketing
• Experience with website analytics tools (e.g., Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Excellent writing skills
Google Analytics
Digital Marketing:
Salary: 8-14 LPA
About ZenOnco.io:
https://zenonco.io/">ZenOnco.io is the world’s first integrative oncology healthtech platform. At ZenOnco.io, we aim to extend life and improve the quality of life for cancer patients through integrative oncology treatment, which covers both medical treatment as well as complementary treatment (Nutrition, emotional wellness, fitness, and community support).
To provide the best medical treatment options to cancer patients, we have partnered with 50+ hospitals across India, and cover 1,000+ oncologists. We also provide patients access to a full range of diagnostic tests that are required to arrive at the most effective cancer treatment.
We heavily deploy technology in our operations, and have recently launched the world’s first Integrative Oncology Preliminary Assessment Report tool (ZIOPAR) to guide cancer patients free of cost on the possible treatment options based on their cancer profile, symptoms and other conditions.
We believe in innovation, dedication and commitment. While we have the thrill to seek out and capture the world, we are looking for a responsible partner in you. If you feel you can become one of us, apply today.
Company introduction video: https://bit.ly/ZenOncoIOintroduction">https://bit.ly/ZenOncoIOintroduction
Role and responsibility:
The digital marketing manager will be responsible for looking into online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.
* Develop and manage digital marketing campaigns
* Manage organization’s website
* Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
* Track the website traffic flow and provide internal reports regularly
* Fix any error in online content and arrange webinars and webcasts
* Attend networking events and product launches.
* Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
* Work on SEO of the website pages.
* Edit and post content, videos, podcasts, and audio content on online sites.
* Promote company’s product and services in the digital space.
* Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
* Develop, implement, and manage marketing campaigns that promote the products and services of a company.
* Enhance brand awareness in the digital space.
* Drive website traffic and acquire leads.
* Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.
* Creating and executing SMS, and email-based marketing campaigns.
* Compile performances report using Google Analytics program.
* Keep attention to the updates of Google’s Algorithm.
* Contribute to the company’s blog for on-page and off-page optimization.
* Conduct keyword research according to the latest keyword research strategies.
* Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
* Promote the brand’s products and services on various social media channels.
* Build social media marketing strategy and execute it through competitive and audience research.
* Optimize company pages with each social media platform to increase the company’s social content visibility.
* Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
* Optimize lead-to-customer conversion rate.
* Managing and optimizing CTAs, landing pages, and the lead generation forms.
* Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
* Track, report, and analyze website analytics, and PPC campaigns.
* Optimize the landing pages of paid search engine marketing campaigns.
Education and Experience:
* Graduate or Post Graduate in digital marketing or relevant education
* Experience in digital marketing: 5+ years
* Experience in healthcare industry: 2+ years (Preferred)
You will get:
* Some of the best people to work with (founders are IIM graduates and investment banker)
* An opportunity to make a difference in the lives of millions of cancer patients across the globe
* A great learning environment and opportunity to grow
Google AnalyticsJob Description for Marketing Manager:
Must have experience with an IT Service Based Company
Mandatory Skills: PPC, Google paid campaign
Exp -4-6
Budget- 6-7lpa
- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Coordinating marketing campaigns with sales activities.
- Experienced in handling multiple ad campaigns over google, Linkedin, and social accounts
- Overseeing the company’s marketing budget.
- Creation and publication of all marketing material in line with marketing plans.
- Planning and implementing promotional campaigns.
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity Preparing online and print marketing campaigns.
- Monitor and report on the effectiveness of marketing communications.
- Creating a wide range of different marketing materials.
- Working closely with design agencies and assisting with new product launches.
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
- Analyzing potential strategic partner relationships for company marketing.
POSITION DESCRIPTION / JOB RESPONSIBILITIES:
Social Media Management- Strategy/Execution
Develop a social media strategy and set goals to increase brand awareness and increase engagement. Plan campaigns keeping in mind product launches, offers, occasions etc.
Content Creation & Management
Administrate the creation and publishing of relevant, original, high-quality content. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising
Media & Advertising
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs
Budgeting
Create budgets for social media activities and reconcile discrepancies.
Liaison with cross functional teams to integrate different activities
Work on their expectation and translate them into results.
Website Management
Improving the user experience on the companys website(includes design, content and usability)
Collaborate with internal teams to create landing pages and optimize user experience
ROI driven digital campaigns
Stakeholder management
Ability to juggle multiple priorities & work with multiple stakeholders and partner agencies
Influencer Marketing & Management
Liaison with key influencers for long term strategy. A key part of the role is developing relationships with popular bloggers and online influencers
Search Engine Optimization
Provision of promotional calendar to Digital Agency. Facilitating content and creative for ongoing marketing campaigns. Ensuring campaign driven cross social media support on ongoing basis.
Other Key Functional Skills Required :
Proven working experience as a data analyst
Technical expertise regarding data models, segmentation techniques
Proficient in Microsoft Office - Fluent in Power Point and Proficient in Excel
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
Adept at queries, report writing and presenting findings
Ability to establish and meet deadlines, change directions when necessary and manage multiple projects at once
Self-motivated with the ability to work independently and within a team
Accustomed to working in a fast-paced creative environment
Follow CutshortSubodh Popalwar
Software Engineer, Memorres