Quality Assurance Engineer

We are looking for an experienced, proactive, and self-driven Marketing Executive who can independently manage and execute the overall marketing function. This role requires a strong understanding of both traditional and digital marketing, combined with the ability to plan, implement, and monitor marketing activities end-to-end. 

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal teams, and drive brand visibility, lead generation, and marketing performance with minimal supervision. 

Key Responsibilities: 

1. Marketing Strategy & Execution (Core Responsibility) 

• Develop and execute quarterly and annual marketing plans. 

• Plan and implement campaigns for product promotion, lead generation, and brand building. 

• Ensure consistent branding and messaging across all channels. 

• Collaborate with sales, product, and leadership teams to align marketing initiatives with business goals. 

2. Digital Marketing

PPC & Lead Generation 

• Plan, manage, and optimise Google Ads and other paid campaigns. • Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns. • Develop effective ad copies and assist with landing page enhancements. SEO & Website Management 

• Implement on-page/off-page SEO strategies to improve organic search visibility. • Conduct keyword research, optimise content, and review analytics. • Coordinate with design/content teams to ensure SEO standards are met. 

3. Brand, Content & Communication 

• Oversee the creation of marketing content — blogs, emails, social posts, brochures, case studies, videos, and presentations. 

• Maintain brand guidelines and ensure cohesive communication across the organisation. 

• Work with internal and external creative teams for design and content execution. 

4. Exhibitions, Events & Offline Marketing 

• Lead planning and execution of marketing for exhibitions and trade shows. • Support stall layout planning, branding materials, and event promotions. • Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration 

• Ensure prompt assignment of incoming leads to the respective territory managers. • Track lead flow, progress, and campaign effectiveness. 

• Work closely with the sales team to improve follow-up quality and conversion tracking. 

6. Market Research & Data Management 

• Conduct competitive research, pricing insights, and industry analysis. • Prepare scraping data and market intelligence reports. 

• Support management with MIS and performance dashboards. 

7. Performance Analysis & Reporting 

• Monitor marketing KPIs across both digital and offline activities. 

• Prepare regular performance reports with insights and improvement suggestions. • Conduct A/B tests and track results for continuous optimisation. 

Requirements: 

• Excellent communication, planning, and coordination skills. 

• 3–5+ years of experience in a marketing role (preferably B2B). 

• Strong understanding of digital marketing (PPC, SEO, analytics). 

• Ability to independently manage marketing activities with high ownership. • Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems. • Understanding of website platforms (WordPress, CMS tools). 

• Ability to manage multiple projects and meet deadlines. 

Desirable Skills: 

• Experience with LinkedIn, Facebook, and Instagram marketing. 

• Knowledge of email marketing tools or automation platforms. 

• Creative thinking and copywriting ability. 

• Google certifications are an added advantage. 

About us

ProCreator is an award winning Digital Design Agency focusing on establishing an end to end product solution. Our passion for design and innovation drives us to keep learning and achieving better products. We hustle to provide the best of all worlds, be it development, design, marketing, animation or providing any business solutions for the betterment of your products and their users, by creating pleasing experiences for their users. Some of our clients we work with, WazirX, Nasscom, ITC Masterchef, Zebpay, Cholamandalam, MetaSky and many more.

Job Description

UX/UI Designer

Crafting digital interfaces that captivate, engage, and simplify

As a UX/UI Designer at ProCreator, you'll be the architect of visual storytelling. Your canvas? A spectrum of digital interfaces that captivate, engage, and simplify life for users across the globe. Whether it’s weaving the visual fabric of a landing page, crafting the intuitive flow of SaaS applications, or shaping the aesthetic pulse of mobile apps, your work will touch lives and redefine user experiences.

Requirements

What you need to bring to the ‘table’

• Design & Innovation: Create wireframes, prototypes, and visual designs that are not just visually stunning but are intuitive and user-centric.
• Collaboration & Leadership: Work alongside a talented team of designers, developers, and content strategists to bring cohesive and innovative products to life. Lead and mentor junior designers, fostering an environment of growth and creativity.
• Client Interaction: Engage with clients to understand their vision and become a bridge between their ideas and exceptional UI outcomes.
• Continuous Learning: Stay ahead of the curve, constantly updating yourself and the team on the latest trends and standards in the UI/UX universe.
• Experience & Expertise: At least 3-5 years in UI/UX design with a portfolio that showcases your flair for creating engaging user interfaces.
• Technical Proficiency: Strong skills in Figma, design system and familiarity with UX research methodologies. Bonus points for proficiency in prototyping/motion design tools.
• Communication: Excellent communication skills to articulate design choices and collaborate effectively with stakeholders.
• Mentorship: A commitment to nurturing talent, sharing knowledge, and uplifting the skills of junior designers.

What you will do

• Design & Innovation: Transform user insights into compelling design prototypes, features, and specifications. Ensure high-quality deliverables that captivate and engage.
• Collaboration & Leadership: Lead the design process from concept to final hand-off, fostering creativity and innovation within the team.
• Client Engagement: Collaborate with clients and users to understand their needs and translate them into exceptional products, websites, and applications.
• Design Systems Mastery: Develop and implement comprehensive design systems and components, ensuring consistency and scalability.
• Problem-Solving: Identify and address UX issues, utilizing user feedback and usability testing to refine and enhance the user experience.
• Mentorship: Guide and mentor a team of UX designers, promoting a collaborative and inclusive work environment.

Benefits

• Wealth-Building Opportunities: ESOPs, SAR programs, project referral bonuses, and profit-sharing.
• Ergonomic Workplace: Top-tier ergonomic chairs, standing desks, and comprehensive training programs.
• Health & Wellness: Health insurance up to INR 5,00,000, subsidized gym memberships, and full-body and eye check-ups.
• Professional Growth: Access to extensive learning courses, development funds, seasoned mentors, and the ProCreator Innovation Fund (PIF) up to INR 50,000.
• Flexible Work Arrangements: 24 Work From Anywhere (WFA) days per fiscal year.
• Team Retreats: Annual retreats focused on team-building.
• Supportive Culture: Wellness seminars, feedback-driven policies, and a supportive environment for emotional and intellectual growth.
• Mentorship & Leadership Development: Mentorship programs, design hackathons, and leadership initiatives.

Ready for the next chapter of your life?

Join ProCreator and be part of a team where creativity, innovation, and personal growth are at the forefront. Let’s create extraordinary digital experiences together!

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Position: Call Quality Analyst

Monitoring Calls:

Listen to recorded or live calls between customer service representatives and customers.

Evaluate the call based on predefined quality metrics and guidelines.

Quality Assessment:

• Assess and score calls on various criteria, including but not limited to, professionalism, communication skills, adherence to scripts or protocols, problem-solving abilities, and compliance with company policies.
• Feedback and Coaching:
• Provide constructive feedback to call center agents on their performance, highlighting strengths and areas for improvement.
• Offer coaching and training to help agents enhance their skills and meet quality standards.
• Reporting and Documentation:
• Maintain detailed records and documentation of evaluations, scores, feedback, and coaching sessions.
• Generate regular reports on individual and team performance for management review.
• Root Cause Analysis:
• Identify recurring issues or trends in calls and collaborate with relevant departments (e.g., training, operations) to address and resolve 
• Compliance and Policy Adherence:
• Ensure that agents adhere to company policies, legal requirements, and industry regulations during customer interactions.
• Process Improvement:
• Propose improvements to call center processes, scripts, training materials, or policies based on insights gained from call evaluations.
• Training and Development Support:
• Assist in the development and delivery of training materials and programs for call center agents.
• Conduct refresher training sessions on specific skills or areas identified for improvement.
• Quality Assurance Metrics:
• Collaborate with stakeholders to establish and refine key performance indicators (KPIs) for call quality.
• Monitor and analyze performance metrics to ensure they align with organizational goals.
• Stakeholder Communication:
• Communicate findings, trends, and improvement recommendations to call center management, supervisors, and relevant departments.

Qualifications:

• Minimum 2 years of experience as a Call Quality Analyst.
• Previous experience in a call center or customer service role is often preferred.
• Strong analytical skills and attention to detail.
• Excellent communication skills, both written and verbal.
• Proficiency in using call monitoring software and tools.
•  Knowledge of industry-specific regulations and compliance standards (if applicable).

• Own Android SDKs, working hand-in-hand with the founding team
• Design and build delightful user interfaces for native apps on Android
• You will be (co-) responsible for our software development kit (SDK) for Android
• Building mobile apps in both Swift and Kotlin.
• You work independently on your own code, but you also spend time collaborating with others.
• You are involved in all stages of app development and contribute to the roadmap.
• You get the freedom to experiment with new Android technology.
• Ownership — advocate for projects and solutions that need to be launched ground up.

• Min 2 to 4 years in developing Android applications in Java / Kotlin / C++ /
• Gradle/Groovy.
• Worked on SDKs/Frameworks.
• Strong understanding of software design patterns as well as Android specifics.
• Experience with authenticated sessions using authentication tokens and have at-least
• fundamental knowledge of app security.
• Good to have:-
• Experience with Cross-platform frameworks is a plus (React Native, Flutter, Cordova,
• Xamarin).
• Have implemented security standards and guides.
• Experience building applications at scale.
• Experience with third-party libraries and APIs like Mobile Vision, MLKit and/or
• Camera API.
• Good understanding of garbage collection, design patterns and continuously
• discover, evaluate, and implement new technologies to maximise development
• efficiency.
• Unit-test code for robustness, including edge cases, usability, and general
• reliability

About 4-5 years of total experience of recent full life cycle IT and non-IT recruitment, and some amount of HR and general administration experience such as coordinating, scheduling, tracking, collecting and organising documents, etc.

• Own the responsibility for talent acquisition (internal as well as Singapore-based), including job posting, collating applications, and tracking candidate status to closure
• Constantly look to find new ways of identifying/sourcing technical and recruitment talent
• Screen and shortlist candidates for interviewing.
• Prepare offer letters and stay in touch with upcoming joiners
• Help new joiners onboard, identify any required facilities, set them up on email, e-phones and intranet
• Track and close (or coordinate to close) support requests pertaining to HR, desktops, payroll, leave, etc.
• Assist the executive management in occasional administrative or organisational tasks as requested. These may include gathering and collating data, organising documents, etc.
• Attention to detail, an organised and systematic approach to working, and good oral and written communication skills are non-negotiable.
• Ability to maintain smooth professional working relationships with employees, other internal and external support roles, vendors, etc.
• A passion for getting things right, getting results, employment branding, selection, and quality of candidates and associates experience

INTRODUCTION:

i-Lanam was established in the year of 2020 with an insight to provide a

competitive approach towards application development to deliver the best quality applications at the cheapest of the prices. Looking at the need to have a company that can understand the ownership of the application output some quality developers came together to established this company.

SPECIALISATION:

Whatever be the size, complexity or requirement of your mobile application,

i-Lanam Technologies is a one-step solution in developing the finest Android,

iOS, React Native, PHP Application.

1. iPhone Application Development
2. Android Application Development
3. Web Development
4. UI/UX Design
5. IT Market Solution
6. IOT (Internet of Things)
   
   
   Canada Office

182 Central Ave, 3, London, Ontario N6A 1M7, CA

Ahmedabad Location
417 SHIVALIK SHILP Iscon Cross Road, 4th Floor, Ahmedabad, Gujarat 380015,IN

Required Qualifications:

• 2 Year’s proficient experience with Kotlin
• Ability to use the Android Studio, including the Android SDK & Android NDK, with ease
• Experience with third-party libraries and APIs
• Experience publishing a high-quality android application to the Google Play Store
• FFMPEG(Build own library)
• GL-transition with FFmpeg
• GpuImage & Basic about OpenGL(glsl)
• Strong knowledge of Bitmap related operations
• Gesture related operations
• Good knowledge about memory management
• Proficient understanding of code versioning tools, such as Git

Roles and Responsibilities:

• Research new applications concept, design, development for apps like Photo-Video making
• Train juniors for new and redesign features of mobile apps, manage their queries
• Coordinating with team members across the organization for efficient work progress
• Ensure applications are properly integrated with Android APIs
• Communicate thoroughly with the back-end department to help build a best-practice RESTful API
• Communicate effectively with stakeholders to manage expectations
• Should be able to work as an independent contributor and also lead the team of junior Java/Android

Qualification:

• Bachelor’s degree in Computer Science, IT or related fields 

- Hands-on experience in developing User Interfaces (more than 4 years) using Angular 4+.

- Hands-on experience of using reactive frameworks like Redux, NgRX.

- Strong understanding of using UI testing frameworks like Jasmine, Mocha.

- Focus on building reusable components by employing Design patterns.

- Ability to remote diagnose user issues (With or without tools).

- Strong understanding of Object-oriented concepts.

- Ability to suggest alternative solutions for micro-level problems considering the environment constraints.

- Ability to diagnose development issues independently.

- Self-motivated learner.