Product Specialist

Key Responsibilities

1. Visit a minimum of 5 unique doctors daily across orthopedic clinics, hospitals, and physiotherapy centers.
2. Build and maintain professional relationships with orthopedic surgeons, physicians, physiotherapists, and clinical staff.
3. Promote orthopedic medical devices, including walker boots, ROM braces, thumb and wrist splints, and immobilizers.
4. Conduct product demonstrations and explain the features, benefits, and appropriate applications of orthopedic products.
5. Generate prescriptions and new business opportunities through regular doctor engagement.
6. Coordinate the complete patient case lifecycle, from prescription and measurement to product delivery, fitment, and payment collection.
7. Follow up on every prescribed case to minimize drop-offs and ensure timely conversion and delivery.
8. Handle customer and clinic inquiries, resolve order or fitment issues, and provide post-sales support.
9. Coordinate with internal teams for stock availability, order processing, patient measurements, and deliveries.
10. Track pending cases, repeat orders, outstanding payments, and customer requirements.
11. Submit accurate daily CRM reports by 8:00 PM, including doctor visits, leads, prescriptions, case conversions, and collections.
12. Follow territory routing plans and sales strategies established by the Head of Sales.
13. Distribute product brochures, prescription sheets, and marketing materials to targeted medical professionals.
14. Support new product launches and territory expansion initiatives.
15. Achieve assigned weekly case conversion goals and monthly sales targets

Role Overview:

We are looking for a dynamic and articulate Pre-Sales Associate to be the first point of contact for our prospective customers. You will be responsible for lead qualification, understanding customer needs, product/service demo, proposal coordination and supporting the sales closure process.

Key Responsibilities:

1. Lead Management: Handle inbound leads from website, referrals, and social media. Qualify leads through initial calls and understand requirements of customers.

2. Client Need Analysis: Conduct discovery calls to understand expectations of the customer.

3. Pitch & Demo: Give initial presentation of our services to prospective customers virtually and in-person.

4. Proposal & Documentation: Coordinate with Research, Content and Design teams to prepare customized proposals, presentations, and MoUs.

5. CRM & Follow-ups: Maintain lead pipeline in CRM/Google Sheets, do regular follow-ups, and ensure timely closure support for the Sales Head.

6. Market Research: Track potential customers and create database of prospects state-wise.

7. Coordination: Work closely with Sales, Operations and Strategy teams for smooth handover after deal closure.

Required Skills & Qualifications:

- Excellent communication skills in English, Hindi and Kannada (Marathi/Telugu/Tamil is an added advantage)

- Strong presentation and interpersonal skills

- Proficiency in MS Office - PowerPoint, Excel, Google Suite

- Should be comfortable with targets and flexible with working hours.

Renumeration: Will be decided as per their assessment and interview and their earlier work experience if any.

Product Marketing Manager — ADDA

Location: Bengaluru / Remote-friendly, must be living in Apartment Complex

Read this First: Is this role right for you?

This role is about marketing to our existing customers, not winning new ones.

As our Product Marketer, you'll help customers:

1. See the value. Understand which of their everyday problems each ADDA feature solves.
2. Use it well. Know exactly how to adopt and get the most out of those features.

Your north-star metric is customer retention. You succeed when customers use more of ADDA, get more value from it, and stay with us.

This role is not about acquisition. If most of your experience is in performance marketing, growth marketing, SEO, paid campaigns, or converting prospects into paying users, this role won't be the right fit. We'd rather tell you that now than waste your time.

Responsibilities

1. Product marketing inside and outside the product. Inside, that means in-product nudges, pop-ups, tooltips, walkthrough videos, and notifications. Outside, it means social posts, blogs, website pages, emails, and WhatsApp communication. Both are yours, end to end.
2. Launching new releases. Tell customers what's new and persuade them to start using it.
3. Driving ongoing adoption. Run continuous programs such as Feature of the Month, customer success stories, feature highlights, and social content, so features get discovered, adopted, and used regularly.
4. Keeping every asset current. Update the website, decks, USP docs, pricing, screenshots, and case studies as the product evolves.
5. Shaping features from the start. Work with Product Managers at the PRD/FS stage to agree on the pain points, benefits, product marketing plan, and discoverability of each feature.

What we're looking for

• 4–6 years in product marketing at a B2B SaaS product company
• Evidence of owning a launch end to end: positioning through to adoption, not just producing the assets someone else specified
• Strong creative skill across formats — blogs, product pages, emails, in-product copy, setup guides, social posts and other shareables, videos
• Comfort with numbers: you can pull product usage data, read a funnel, and say honestly whether something worked
• The discipline to run a content calendar.
• Hands-on experience on visuals and short videos (Canva, editing, or strong AI-tool leverage)

Why ADDA?

• ADDA is a Make in India, profitable and 17 years old globally trusted SaaS product — 25,000+ communities, 7.5M+ residents, 10+ countries.
• You sit between Product and Marketing with real ownership and a direct line to leadership
• Remote-friendly. Competitive salary