Product Manager

Strong Full-Stack/Frontend Developer Profiles

Mandatory (Experience 1): Must have 4+ years of hands-on experience in software development.

Mandatory (Experience 2): Must have 2+ years of frontend development experience with React.js, HTML5, CSS3, JavaScript (ES6+);

Mandatory (Experience 3): Must have 6 months+ experience of backend development with any backend language (Project will also work)

Preferred (Experience) – Exposure to GCP/AWS/DevOps and cloud-native development

Location : Remote

Experience: 2+ years

• 2+ years of strong programming skills in developing applications using Haskell (OR) any functional programming language
• Experience in Kubernetes
• Experience in writing well-documented, clean JavaScript code. TypeScript is a plus

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

JOB ROLE: Graphics Designer/Video Editor

EXPERIENCE: 3+ Years

LOCATION: Madurai, India

Job Mode: Full Time

Qualifications & Skills Requirement:

• Bachelor’s Degree in Fine Art Design, Visual Communications, Video Production or related discipline
• Extensive experience with Illustrator, Photoshop, InDesign, and Adobe Premier Pro, After effects and/or Final Cut Pro
• Experience in designing Websites, Logo, Flyers, Name Board and brochures. Experience in editing 4K videos.
• Experience working with Microsoft Office Suite (primarily Word and PowerPoint)
• Collaborative, energetic, and able to work both on a team and independently
• Strong time management and prioritization skills
• Excellent storyteller with exceptional graphic design and video skills with the ability to tailor voice for different channels

Responsibilities & Duties:

• Design and Visual Storytelling - Design and produce the company’s brand collateral, white papers, web landing pages, videos, infographics, social media visuals, email templates, event materials, direct mailers, advertising, promotional materials, and any other assets used in marketing communications.
• Creative Graphic Design Production – Manage the entire graphic design production process including visual concepts, design, production, revision, and final file preparation.
• Video Production – Manage the entire video production process especially in 4K Videos that include Planning, Filming, Producing, Editing, Sourcing Audio and Stock Footage, Creation of supporting graphics, and final file preparation.
• Brand Stewardship - Assure that all existing and new marketing deliverables adhere to Resonance’s brand standards and visual style guidelines and to develop Logo, Website Designing and Name Boards.
• Project Support – Provide direct support to business development staff and project teams in formatting proposals, Flyers, Brochures, Documentations, etc.

Masters India is a licensed GST Suvidha Provider (GSP) appointed by Goods and Services Tax Network (GSTN), a Government of India enterprise. As of now, Masters India comes under top 5 GST Suvidha Provider which was appointed by GST Council of India. The company aims is to build intuitive software solutions for complex problems faced by businesses across the globe. We are fulfilling our mission by offering tax and financial automation products to enterprises.

Masters India –A Family Business Spanning Decades. We are part of a business group established by Shri Chandra Prakash Agrawal in 1978. Mr Agarwal established the second copper melting plant in Delhi and since then, we have continuously grown. Masters India was established in 1999 and presently,   manufactures   aluminium   wire   rod,   sheet   and foil. Family   has manufacturing facilities  in Delhi, Rajasthan and Maharashtra. We also have operations in Healthcare, Hospitality and IT sector.

Key Responsibilities:

1. Onboard enterprise customers for solutions delivered by Masters India.
2. Project Manager for integration projects undertaken for enterprise customers.
3. Maintain highest standards of customer support to be provided
4. Follow up for resolution with DEV/QA team on the issues raised by the customer.
5. Continuous customer success approach with zero attrition to be ensured
6. Filing GST Returns for enterprise customers
7. Providing Reconciliation Statement to the clients.
8. Resolving queries related to E-invoice and EWB for clients

• Should have highly developed all round interpersonal skills. ·
• Should have impeccable communication skills. ·
• Excellent communication, presentation, networking and negotiation skills.
• Customer service oriented with a positive, well-motivated attitude. ·
• Conscientious, hard-working and driven mindset to improve sales and activity performance beyond targets.

Responsibilities

• Design, develop and implement the android app in Kotlin
• Collaborate with other developers and non-technical teams
• Attend daily standup meetings
• Perform maintenance on existing web applications
• Provide innovative solutions
• Performance optimization

Required Technical Skills

• 2-5 years of experience in the development and maintenance of consumer-facing high traffic android applications with a desire to work in growing fast-paced startups.
• Worked on applications from scratch. Well versed with building apps for various screen density and sizes.
• Up to date on upcoming trends in android and its ecosystem with respect to design, architecture etc.
• Experience in optimizing all important parameters like network utilization, application size and battery.
• Experience with kotlin, coroutines, dagger, retrofit, rx-android and android architecture components etc.
• Understanding of MVVM or MVP architecture to maintain separation of concerns.
• Sound knowledge of object-oriented design concepts and algorithms.
• Experience with version control like SVN/Git

Join us to work on a software platform of national importance and contribute to Solving4Bharat.

We are the technology team behind https://play.google.com/store/apps/details?id=com.irctc.fot">https://play.google.com/store/apps/details?id=com.irctc.fot