Google AnalyticsWe are hiring Performance Marketing Specialist
New Delhi | Full Time | On site
Role Overview
We’re looking for a Performance Marketing Manager who brings a sharp understanding of digital ad platforms and a strong analytical mindset. You’ll be responsible for leading paid campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and LinkedIn, while also leveraging GA4, CAPI and other core analytics and CRO tools to drive full-funnel performance.
Key Responsibilities
Paid Media and Campaign Execution
• Plan, manage, and optimize campaigns across Meta - Facebook Instagram, Google - Search Display Shopping YouTube, and LinkedIn
• Develop full funnel strategies including targeting, retargeting, and lead nurturing
• Stay updated with platform trends and implement best practices
Analytics and Optimization
• Manage tracking and reporting via GA4, GTM, Meta Ads Manager, and other tools
• Analyze key metrics such as ROAS, CAC, CPL, CTR, and LTV
• Leverage CRO tools like heatmaps and session recordings to improve performance
Landing Pages and Tech Collaboration
• Recommend improvements for Shopify, WordPress, or custom CMS platforms
• Ensure accurate tracking, UTM structures, and event tagging
Collaboration and Strategy
• Support client presentations, reporting, and strategic planning
• Collaborate with SEO and CRM teams for performance insights
Qualifications
• 1 plus year of experience managing performance marketing campaigns preferably for D2C luxury brands
• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads
• Proficiency in GA4, GTM, Meta Events Manager, and CRO tools
• Understanding of customer journeys and attribution models
• Familiarity with Shopify, WordPress, and landing page optimization
Bonus
• Knowledge of SEO or email marketing metrics
What We Are Looking For
• Strong communication and interpersonal skills
• Ability to analyze data and turn insights into actionable strategies
• Understanding of market trends and user behavior
• A collaborative mindset with a problem solving approach
Benefits
• Salary 2.75 to 5.75 LPA based on experience
• Performance based quarterly incentives
• Exposure to premium and high growth brands
• Opportunity to work on strategy not just execution
About The Brand Concierge
The Brand Concierge is a marketing agency specializing in crafting customized solutions to elevate businesses in the digital landscape. We work with premium and luxury brands across fashion, lifestyle, beauty, home, and legacy segments driving measurable and performance led growth.
Our core services include social media marketing, performance marketing, influencer marketing, and branding. Guided by design, communication, and strategy, we help brands build a distinct identity and strong market presence.
Shubham Vishwakarma
Full Stack Developer - Averlon
About The Brand Concierge
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We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.Please review our Candidate Privacy Notice here.
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Full Stack Developer - Averlon