Oracle Taleo

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Required Male Candidate. Key Responsibility: Design, develop, and test electrical control panels (MCC, PLC, VFD) using AutoCAD/EPLAN. Create schematics, GA drawings, and BOMs. Ensure IEC/UL compliance, support assembly, and troubleshoot.

About the company:

Ketto is Asia's largest tech-enabled crowdfunding platform with a vision - Healthcare for all. We are a profit-making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors, we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create a large-scale impact on a daily basis by taking our product to the next level

Role Overview:

Ketto, Asia's largest crowdfunding platform, is looking for an innovative Product Analyst to take charge of our data systems, reporting frameworks, and generative AI initiatives. This role is pivotal in ensuring data integrity and reliability, driving key insights that fuel strategic decisions, and implementing automation through AI. This position encompasses the full data and analytics lifecycle—from requirements gathering to design planning—alongside implementing advanced analytics and generative AI solutions to support Ketto’s mission.

Key Responsibilities

●  Data Strategy & Automation:

○ Lead data collection, processing, and quality assurance processes to ensure accuracy, completeness, and relevance.

○ Explore opportunities to incorporate generative AI models to automate and optimize processes, enhancing efficiencies in analytics, reporting, and decision-making.

●  Data Analysis & Insight Generation:

○ Conduct in-depth analyses of user behaviour, campaign performance, and platform metrics to uncover insights that support crowdfunding success.

○ Translate complex data into clear, actionable insights that drive strategic decisions, providing stakeholders with the necessary information to enhance business outcomes.

●  Reporting & Quality Assurance:

○ Design and maintain a robust reporting framework to deliver timely insights, enhancing data reliability and ensuring stakeholders are well-informed.

○ Monitor and improve data accuracy, consistency, and integrity across all data processes, identifying and addressing areas for enhancement.

●  Collaboration & Strategic Planning:

○ Work closely with Business, Product, and IT teams to align data initiatives with Ketto’s objectives and growth strategy.

○ Propose data-driven strategies that leverage AI and automation to tackle business challenges and scale impact across the platform.

○ Mentor junior data scientists and analysts, fostering a culture of data-driven decision-making.

Required Skills and Qualifications

●  Technical Expertise:

○ Strong background in SQL, Statistics and Maths

●  Analytical & Strategic Mindset:

○ Proven ability to derive meaningful, actionable insights from large data sets and translate findings into business strategies.

○ Experience with statistical analysis, advanced analytics

●  Communication & Collaboration:

○ Exceptional written and verbal communication skills, capable of explaining complex data insights to non-technical stakeholders.

○ Strong interpersonal skills to work effectively with cross-functional teams, aligning data initiatives with organisational goals.

●  Preferred Experience:

○ Proven experience in advanced analytics roles

○ Experience leading data lifecycle management, model deployment, and quality assurance initiatives.

Why Join Ketto?

At Ketto, we’re committed to driving social change through innovative data and AI solutions. As our Sr. Product Analyst, you’ll have the unique opportunity to leverage advanced data science and generative AI to shape the future of crowdfunding in Asia. If you’re passionate about using data and AI for social good, we’d love to hear from you!

• Lead the delivery of high quality, innovative, flexible and scalable technical solutions that meet business requirements.
• Design, Develop, Test and maintain software applications.
• Perform hands-on coding and provide thoughtful code reviews.
• Demonstrate ability to work within an agile team as well as collaborate with many other teams on design and implementation strategies.
• Follow SCRUM Agile Development methodology
• Problem Solving and ability to present ideas - Self-motivated, Open-minded, User Focused, Adaptive.
• Generate guidelines for other web designers to match visual design intent.
• Experience in building web application using ReactJS as the frontend framework.
• Expertise in using JavaScript framework.
• Have worked on REST client and WebSockets
• Be able to write Unit tests using a framework like Jasmine, Enzyme etc.
• Have experience in using any of the Build scripts.
• Proficient understanding of GitHub or other version control systems
• Strong programming basics, with a clear understanding of Object-Oriented and Functional programming.
• Expert in developing backend application with RESTful API's Using Rest Framework
• Understanding creation of website layout/user interfaces by using standard HTML5, CSS3, jQuery.
• Experience in Bootstrap4 or CSS pre-processor like Less or Sass is desirable.
• Low-Latency UI, Page optimization, and bundle build + caching.

Able to communicate with international clients without any communication hindrances.

- Own client on-boarding process including software installation, hardware configuration, client specific customization, and testing.

- Provide support in troubleshooting and solving technical errors to all our clients at various locations.

- Able to work independently and in a team and should have a can-do attitude.
Any US accent certification.

Excellent verbal/written english communication skills. (US accent preferred)

- Familiarity with computer technology specially in Windows OS.

Desired Candidate Profile

• Graduation is a must.
• Relevant experience of 4-8 years in e-commerce marketplace sales
• Proficient with marketplace portals like Amazon and Flipkart.
• Excellent knowledge of prevailing procedures and techniques in e-commerce.
• Hands-on experience in managing and maintaining e-commerce websites/portals.
• Excellent communication, analytical, multi-tasking and negotiation skills.    

• The candidate must have strong experience in application security assessment. threat modeling, code review, static and dynamic testing.
• The candidate must have a strong understanding of common security libraries, security controls, and common security flaws.
• Candidate must have experience in performing application vulnerability Management, penetration testing, application & API security assessment.
• Candidate must have experience with OWASP, static/dynamic analysis, and common security tools
• Candidate must have basic knowledge of development or scripting experience
• Candidate must have experience in identifying security issues through code review during entire SDLC cycle
• A basic understanding of network and web-related protocols (such as TCP/IP, UDP, HTTP, HTTPS, protocols)
• Experience in working with developers
• Candidate must have good communication skills (written & verbal)
• He / She will be responsible for performing application security assessment, code review, API security assessment.
• Participate in and support application security reviews and threat modeling, including code review and static/dynamic testing.
• Ensure that security across all aspects of the software is uniform by setting up checkpoints.
• Perform threat modeling for applications to determine the potential threats and vulnerabilities to an application and identify points where applications are most vulnerable.
• Based on assessment results explore the threats that each application is exposed to and ranks them on a severity scale
• Recommend the countermeasures that could be developed to secure application
• He / She need to facilitate and support the preparation of security releases
• He / She needs to support product and development teams in the area of application security.
• Assist in the creation of best security development practices and security training for developers

Skills

• He / She must have 5 + Years of experience in Application security assessment & application vulnerability management with strong academic background. 
• Ability to stay current with emerging threats, security risks, and potential impacts to the business. 
• Should have strong exposure to application security assessment, code review, secure development practices, and application security tools & technologies.  
• Candidate should have at least one Information security certification CEH, CASE, or CISSP