Office/Delivery Support Staff

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Job Description

• Meeting with the client and internal team to review website and application requirements.
• Setting up project completion timelines with client and tracking it to closure.
• Configuring the company SharePoint systems to specified requirements.
• Developing new web components using XML, .NET, SQL, and C#.
• Designing, coding, and implementing scalable applications.
• Extending SharePoint functionality with forms, web parts, and application technologies.
• Testing and debugging code, troubleshooting software issues.
• Reviewing website interface and software stability.
• Maintaining and updating SharePoint applications.
• Prepare Solution Design Documentation of projects.
• Providing systems training to staff and customers.

• Reporting - Dashboard, Growth Report, All Project Reports MTD, QTD, YTD wise
• Collect the Data from Project Team to analyze it daily or monthly basis
• Expertise in MS Office and Report Generation
• Work very closely with teams across delivery locations and client
• SharePoint and VBA skills
• To be willing to work in US shifts
• Perform requisite MIS (Count sheets, internal & external reporting)
• Adhere to reasonable operational requests from the management
• Expert in managing new SharePoint sites with approval workflow and maintenance of the existing sites.
• High-level coding skills.
• Ability to solve complex software issues.
• Detail orientated.
• Self-motivated.

• Create new sites, features, and enhancements according to customer specifications.
• Work closely with front-end developers and customers to ensure an effective, appealing, functional and intuitive implementation.
• Write the codes using development best practices.
• Effectively contribute to all phases of the development lifecycle.
• Perform testing of features before deployment. Programmatic testing with PHP Unit framework or similar is highly value
• 3+ solid years of web development using LAMP.
• 2+ solid years of Laravel MVC framework
• Thorough knowledge of OOP/MVC with PHP and MySQL on Linux platforms.
• Solid development version control practices (GitHub, Source Tree)
• Expertise in developing and consuming REST web services.
• Thorough understanding of the Software Development Lifecycle (e.g. Requirements, Design, Development, and Testing).
• Experience with relational database design and development using MySQL.
• A communication pro - must be able to pleasantly explain technical issues to a non-technical person.
• Exhibit strong analytical and problem-solving skills.