NodeJS Developer

About OptimizeGEO

OptimizeGEO.ai is our flagship product that helps brands stay visible and discoverable in AI-powered answers. Unlike traditional SEO that optimizes for keywords and rankings, OptimizeGEO operationalizes GEO principles ensuring brands are mentioned, cited, and trusted by generative systems (ChatGPT, Gemini, Perplexity, Claude, etc.) and answer engines (featured snippets, voice search, and AI answer boxes).

Founded by industry veterans Kirthiga Reddy (ex-Meta, MD Facebook India) and Saurabh Doshi (ex-Meta, ex-Viacom), Company is backed by Micron Ventures, Better Capital, FalconX, and leading angels including Randi Zuckerberg, Vani Kola and Harsh Jain.

Role Overview

We are hiring a Senior Backend Engineer to build the data and services layer that powers OptimizeGEO’s analytics, scoring, and reporting. This role partners closely with our GEO/AEO domain experts and data teams to translate framework gap analysis, share-of-voice, entity/knowledge-graph coverage, trust signals into scalable backend systems and APIs.

You will design secure, reliable, and observable services that ingest heterogeneous web and third-party data, compute metrics, and surface actionable insights to customers via dashboards and reports.

Key Responsibilities

• Own backend services for data ingestion, processing, and aggregation across crawlers, public APIs, search consoles, analytics tools, and third-party datasets.
• Operationalize GEO/AEO metrics (visibility scores, coverage maps, entity health, citation/trust signals, competitor benchmarks) as versioned, testable algorithms.
• Data Scaping using various tools and working on volume estimates for accurate consumer insights for brands
• Design & implement APIs for internal use (data science, frontend) and external consumption (partner/export endpoints), with clear SLAs and quotas.
• Data pipelines & orchestration: batch and incremental jobs, queueing, retries/backoff, idempotency, and cost-aware scaling.
• Storage & modeling: choose fit-for-purpose datastores (OLTP/OLAP), schema design, indexing/partitioning, lineage, and retention.
• Observability & reliability: logging, tracing, metrics, alerting; SLOs for freshness and accuracy; incident response playbooks.
• Security & compliance: authN/authZ, secrets management, encryption, PII governance, vendor integrations.
• Collaborate cross-functionally with domain experts to convert research into productized features and executive-grade reports.

Required Qualification (Must Have)

• Familiarity with technical SEO artifacts: schema.org/structured data, E-E-A-T, entity/knowledge-graph concepts, and crawl budgets.
• Exposure to AEO/GEO and how LLMs weigh sources, citations, and trust; awareness of hallucination risks and mitigation.
• Experience integrating SEO/analytics tools (Google Search Console, Ahrefs, SEMrush, Similarweb, Screaming Frog) and interpreting their data models.
• Background in digital PR/reputation signals and local/international SEO considerations.
• Comfort working with analysts to co-define KPIs and build executive-level reporting.

Expected Qualifications

• 4+ years of experience building backend systems in production (startups or high-growth product teams preferred).
• Proficiency in one or more of: Python, Node.js/TypeScript, Go, or Java.
• Experience with cloud platforms (AWS/GCP/Azure) and containerized deployment (Docker, Kubernetes).
• Hands-on with data pipelines (Airflow/Prefect, Kafka/PubSub, Spark/Flink or equivalent) and REST/GraphQL API design.
• Strong grounding in systems design, scalability, reliability, and cost/performance trade-offs.

Tooling & Stack (Illustrative)

• Runtime: Python/TypeScript/Go
• Data: Postgres/BigQuery + object storage (S3/GCS)
• Pipelines: Airflow/Prefect, Kafka/PubSub
• Infra: AWS/GCP, Docker, Kubernetes, Terraform
• Observability: OpenTelemetry, Prometheus/Grafana, ELK/Cloud Logging
• Collab: GitHub, Linear/Jira, Notion, Looker/Metabase

Working Model

• Hybrid-remote within India with limited periodic in-person collaboration
• Startup velocity with pragmatic processes; bias to shipping, measurement, and iteration.

Equal Opportunity

OptimizeGEO is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Backend Developer Job Description

Job Title: Backend Developer

Location: Nipania, Indore

Job Type: Full-time

Experience Level: Mid-Senior Level

Role Overview:

We are seeking an experienced Backend Developer to join our dynamic team. The ideal candidate will be responsible for building robust server-side applications and services. You will work closely with frontend developers to ensure seamless integration between the server-side logic and user-facing features.

Responsibilities:

• Implement efficient and secure backend services using Node.js and Python.
• Design and implement data storage solutions using MongoDB.
• Write effective APIs to support frontend functionalities.
• Optimize applications for performance, security, and scalability.
• Collaborate with cross-functional teams to define, design, and ship new features.
• Maintain cloud services on AWS, including AWS EC2, Amplify, S3, Route 53, Cloudfront, Lambda & AWS CLI..
• Troubleshoot and debug issues across the backend stack.

Requirements:

• Proficient understanding of the MERN stack (MongoDB, Express.js, React.js, Node.js).
• Good experience using Docker and cloud services (AWS or Digital Ocean).
• Familiarity with microservices architecture and testing APIs with Postman.
• Knowledge of modern authorization mechanisms (e.g., JWT).
• Experience creating and maintaining CI/CD pipelines is a plus.
• Strong problem-solving skills with the ability to debug complex issues.
• Experience or knowledge of GraphQL is a plus.

Benefits:

• Leave encashment
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Location- 840, Hare Krishna Vihar, Nipania, Indore, Madhya Pradesh 452010

Responsibilities:-

• Produce clean, efficient code based on specifications
• Integrate software components and third-party programs
• Verify and deploy programs and systems
• Troubleshoot, debug and upgrade existing software
• Gather and evaluate user feedback
• Recommend and execute improvements
• Ensure highest standard of performance, quality, and responsiveness of the applications.

Requirements:-

• Overall 3-7 years of software engineering experience working with web applications and backend systems.
• At least 2 years of experience in production environment working with Ruby on Rails along with common libraries such as RSpec, Sidekiq, Redis.
• Strong understanding of concepts like MVC, ORM, and RESTful
• Strong understanding of Object Oriented Programming fundamentals.
• Strong understanding of server-side templating languages like SLIM and CSS pre-processors like SASS.
• Basic understanding of front-end technologies such as JavaScript, HTML5, and CSS3.
• Strong experience working with Linux like Operating Systems and shell environments like Bash, ZSH.
• Strong knowledge of integrating multiple databases into one system.
• Basic understanding of systems architecture and fundamental design principles behind a scalable web application.
• Ability to understand business requirements, derive database schemas and translate them into technical specifications and code.
• Strong hands on experience of Relation Databases like PostgreSQL, MySQL with ability of benchmarking and performance optimisation.
• Strong knowledge of any NoSQL database like MongoDB.
• Strong experience practicing TDD and writing test cases to achieve highest code coverage.
• Experience working with search engines like Elasticsearch, Solr is a plus.
• Experience integrating third party software and payment gateways is a plus.
• Experience deploying applications to cloud and setting up CI/CD is a plus.
• Experience building container images using tools like Docker is a plus.
• Experience with any popular JavaScript frameworks like React JS, Angular JS is a plus.
• Ability to learn new languages and technologies.

Your primary focus will be the development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

• Integration of user-facing elements developed by front-end developers with server side logic
• Writing reusable, testable, and efficient code
• Design and implementation of low-latency, high-availability, and performant applications
• Implementation of security and data protection

• Strong proficiency with JavaScript & OOPS
• Knowledge of Node.js and frameworks available for it 
• Understanding the nature of asynchronous programming and its quirks and workarounds
• Good understanding of server-side CSS preprocessors 
• Basic understanding of front-end technologies, such as HTML5, and CSS3
• Understanding accessibility and security compliance
• User authentication and authorization between multiple systems, servers, and environments
• Creating database schemas that represent and support business processes
• Implementing automated testing platforms and unit tests
• Proficient understanding of code versioning tools, such as Git
• Knowledge of AWS will be preferable

JD - Senior Dev with more than 5 years relevant experience

1. Working experience on web development using Python/Django
2. Comfortable with using Django framework.
3. Understanding of web servers
4. Knowledge in PostgreSQL, MySQL, and other database queries
5. Experience in using Redis cache.
6. Understanding of web technologies
7. Experience in REST API development using Django.
8. Strong hold on Apache
9. Integration of data storage solutions
10. Able to integrate multiple data sources and databases into one system
11. Understanding of JavaScript, and front-end JS frameworks like VueJS, React JS and Angular JS
12. Good communication skill
13. .net/.NET core will be an added advantage

Build reusable APIs for our client-facing apps in Node.js

Create and maintain scalable infrastructure leveraging modern cloud platforms Write tests and documentation as you implement features with your team Maintain expertise in current and emerging technologies and tools

4+ years’ Experience with NodeJS

BS degree or higher in Computer Science or Engineering Experience documenting and testing RESTful APIs

Experience working with databases in PostgreSQL, MongoDB or Redis

Experience and enthusiasm for working collaboratively with others in an Agile environment