Marketing Manager
at India’s first 100% electric bike online market. (BK1)
- Handle complete marketing activities of the company
- Deliver customer growth
- Be responsible for marketing communication
- Manage marketing budget and ROI
- Handle team comprising of internal resource + freelancers Candidate should have:
- Experience of handling marketing at B2C product-led start-ups for 3 to 4 years
- Expertise in performance marketing and SEO
- Strong analytics abilities and good communication skills
- Handled sizable marketing budgets
- Growth mindset - moving quickly, discovering growth hacks
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About Merida Tech Minds:
Merida Tech Minds is a leading provider of training services for both individuals and corporates. Our dedication to excellence and our commitment to providing top quality training programs have made us a trusted partner for organizations looking to enhance their workforce's skills and capabilities.
About the Role:
We are seeking a driven and results-oriented Business Development Manager to join our dynamic team. In this role, you will be responsible for generating revenue by signing up new clients for a variety of services, including: Complete Digital Marketing Brand Building Web Development Graphic Design Startup Setup & Sick Unit Business Consultation You will work closely with potential clients to understand their needs, develop customized solutions, and close deals.
Key Responsibilities:
- Prospect and qualify potential clients, identifying their needs and challenges.
- Develop and deliver compelling presentations and proposals that showcase the value proposition of our services.
- Negotiate and close deals, exceeding sales targets every month.
- Build strong relationships with clients, ensuring their satisfaction and achieving long-term partnerships.
- Maintain accurate records and reports, adhering to company processes and deadlines.
- Continuously learn about the latest trends and technologies in digital marketing and software development.
Qualifications:
- Minimum 3 to 5 years of experience in business development or sales, preferably within the technology or marketing industry.
- Strong understanding of digital marketing concepts and software development methodologies.
- Proven track record of exceeding sales targets and achieving revenue goals.
- Excellent communication, presentation, and negotiation skills.
- Ability to build strong relationships and trust with clients.
- Highly organized and detail-oriented, with the ability to multitask and prioritize effectively.
- Proficient in MS Office Suite and CRM software.
- Two-wheeler driving license and bike ownership are mandatory.
- Fluency in English and other local languages is a plus.
What We Offer:
- Opportunity to work with cutting-edge technology and a passionate team.
- Chance to make a real impact on the growth and success of our business.
- Professional development opportunities and a supportive work environment.
We are looking for someone with good communication skills and okay with sales and operations. As of now, this will be 70% sales and 30% operations.
Key responsibilities:
1. Promoting and selling memberships to potential new clients (walk-ins/trials)
2. Working on achieving the target by driving conversions
3. Working on upselling
4. Maintaining a record of every interaction with new users
5. Working on entering all the details of customers and walk-ins in internal tools
6. Managing the center experience and incremental enhancements
7. Handling the timely opening and closing of the center
8. Working on inventory management
Note:
1. Role name: Associate Center Manager
2. CTC: 3 LPA fixed
3. Number of working days: 6
4. Week off: 1 (rotational)
5. Shift timings: split shift (5:30 am to 10 am, break, 5 pm to 10 pm)
● Statistics - Always makes data-driven decisions using tools from statistics, such as: populations and
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● Machine Learning
○ Solid grasp of attention mechanism, transformers, convolutions, optimisers, loss functions,
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models (not essential). Able to pick the right library and framework for the job.
○ Capable of turning research and papers into operational execution and functionality delivery.
Profile summary:
‘Product Manager -1’ is to be an innovative and self-motivated product management professional who is to be responsible for enabling a seamless end-to-end experience, for our products, solutions, and services, across the various stages of a customer journey; and will influence future product feature-sets, with a continual strive for meeting marketplace requisites and to eliminate customer pain points. This role will work collaboratively with product management, UI/UX, operations, engineering, architecture, customer success, and other teams across the organization to identify, prioritize, design and deliver superior user experiences. The person in this role will be influencing the products roadmap, while leveraging customer insights, market dynamics, and technology trends, to drive a positively differentiated customer service/user experience, and to turn that knowledge into innovative and easy to-use products/features/ solutions.
‘Product Manager -1’ is to combine business knowledge, technical expertise, and creativity, to actualize use cases for maximizing the potential of our products, solutions, and services, with ownership for discovering new products/improvements, revenue opportunities, and customer requirements, and for managing overall UX product experience. The individual in the role will be mapping the capabilities of technology solutions for marketplace positioning and for delivery of a customer oriented messaging, in terms of technologies, capabilities, and functionalities; articulate value propositions, and superior differentiators; and will support building marketing collaterals, conducts knowledge transfer and training for the customer facing workforce for functional expertise.
Role & Responsibilities:
This position requires a combination of strong technical acumen and product management skills, with knowledge about the competitive landscape, and deep understanding of buyer personas; working collaboratively across the organisation to ensure revenue and client satisfaction goals are met. The role responsibilities include, but not limited to:
- Develop deep understanding for our suite of products/solutions/services; and support evolution of the company's vision, strategy and product roadmap, securing leadership buy-in and support;
- Perform research and analyses that enables informed decision making on issues such as cost, utility, and timelines for products; and support creating user flows, wireframes, and prototypes
- Analyse, and map, the products/solutions/services, to customer requirements, and for newer use cases, and support discernments to highlight value propositions and differentiations for successes in marketplace
- Support customer acquisition efforts for strategizing and preparing responses to request for proposals, with right-fit solutioning, accentuating strengths and uniqueness, and drive regular awareness campaigns, as needed from time-to-time
- Drive product functional, and use case, documentation efforts; maintain indexed knowledge repositories for easy access for future references and ease of retrieval
- Identify opportunities and support signed off product ideas into actionable concepts, timelines, and projects that align to the overall product strategy
- Collaborate closely with customer facing teams understand client needs and ensure optimal go to market and acceptance of new and enhanced user functionality; and support customer acquisition and retention strategies
- Support to identify target client segments and markets, evaluate market trends and competition strategies to inform recommendations on product pricing and positioning;
- Perform tracking and monitoring the commercial success of products relative to business case/plan expectations and take remedial action if not meeting expectations
- Drive positively impactful user experience for our various products/solutions/services; understand the user's needs (both spoken & tacit) and identify current gaps, while ensuring that users and data are at the heart of decision making
- If needed, interface with external partners/aggregators/integrators/government bodies/financial institutions in order to get clarity on the path forward & collaborate with engineering, project management, to accelerate deliveries Input to and align with the UX strategy, including industry trends, best practices and standards, feasibility, innovation and ideation
- Participate in any other Product Management and UX team initiatives as required
General Requirements:
- B-Tech in computer science, or equivalent. Post-graduation in management, marketing, or product management, preferable. Additional certification in product management, business analytics, desirable
- Typically, 7 to 10 years’ experience in a dynamic product management and/or software requirements gathering role, in banking/FinTech areas,
- Demonstrable track record of successfully taking products to market, ideally a consumer facing product of significant scale, with successful delivering finely-tuned product marketing strategies
- Exceptional writing and editing skills combined with strong presentation and public speaking
- Strong interpersonal skills and a knack for productive collaboration across varying departments
- Experience with UI/UX design software and wireframe tools, and ability to Illustrate design ideas using storyboards, process flows and functional diagrams
- Detail-oriented and data-driven and well organized; and possess an encouraging, can-do attitude
- Proven problem solver, with ability to analyse market requirements and bridge communication between technology/engineering and marketing/sales teams
- Self-motivated, self-sufficient, effective, versatile and action-oriented
- Proven creative thinker with ability to work strategically and collaboratively across departments
About Mobileware:
An innovation centric product company, Mobileware thrives on the potential of a fast-paced financial landscape in India. Over the years, we @ Mobileware have made a “Digital” difference to all types of banks viz. PSUs, Cooperative and Urban & Rural banks. To know more about us, you can view our website at http://www.mobilewaretech.com">www.mobilewaretech.com.
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- Work well in teams (bonus points if able to lead)
- Qualifications & experience
Highly Favored Experience
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- Excellent debugging and optimization skills
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- Hands-on experience in browser-based debugging, performance testing software and deployment, with an attention to detail that supports the software development cycle.
- Experience with automated testing suites, like Jest or Mocha
- Experience in an Agile environment
NewsBytes is India's only multi-lingual digital media company with the capability to produce content via an AI-based engine.
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