Marketing Manager

Responsibilities:

Develop and maintain front-end applications using Razor View (MVC) in C#, JavaScript, jQuery, and React / Angular.

Design and implement robust backend services using C# focusing on Rest APIs and integrating third-party APIs.

Work with databases like Microsoft SQL, with a focus on gradually adopting NoSQL solutions.

Create and maintain reporting solutions using SSRS, Crystal Reports, and Power BI.

Design and manage ETL processes and data warehousing solutions using SSIS and SSAS.

Collaborate with cloud infrastructure teams to deploy and maintain solutions on Azure, AWS, and Private Cloud environments.

Ensure code quality and performance optimization through regular reviews and updates.

Work in an Agile environment, actively participating in sprints, code reviews, and team meetings.

Ideal Candidate

Proficiency in front-end technologies such as Razor View (MVC), JavaScript, jQuery, and React / Angular.

Strong backend development experience in C# using the Design First and Code First approaches.

Experience with RESTful API development and integration of third-party APIs.

Familiarity with Microsoft SQL and NoSQL databases.

Hands-on experience with reporting tools like SSRS, Crystal Reports, and Power BI.

Knowledge of ETL and data warehousing tools, particularly SSIS and SSAS.

Experience with cloud platforms like Azure, AWS, and Private Cloud.

Solid understanding of software development principles and practices.

Experience with Power BI or other BI tools for data visualization.

Knowledge of Python, Spark, or Databricks for advanced data processing

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Requirements:

• 2+ years of experience (4+ for Senior Data Engineer) with system/data integration, development or implementation of enterprise and/or cloud software Engineering degree in Computer Science, Engineering or related field.
• Extensive hands-on experience with data integration/EAI technologies (File, API, Queues, Streams), ETL Tools and building custom data pipelines.
• Demonstrated proficiency with Python, JavaScript and/or Java
• Familiarity with version control/SCM is a must (experience with git is a plus).
• Experience with relational and NoSQL databases (any vendor) Solid understanding of cloud computing concepts.
• Strong organisational and troubleshooting skills with attention to detail.
• Strong analytical ability, judgment and problem-solving techniques Interpersonal and communication skills with the ability to work effectively in a cross functional team.

ABOUT US. (https://www.ashnik.com/" target="_blank">https://www.ashnik.com/)

Established in 2009, Ashnik is a leading open-source solutions and consulting company in South East Asia and India, headquartered in Singapore. We enable digital transformation for large enterprises through our design, architecting, and solution skills. Over 100 large enterprises in the region have acknowledged our expertise in delivering solutions using key open-source technologies. Our offerings form critical part of Digital transformation, Big Data platform, Cloud and Web acceleration and IT modernization. We represent EDB, Pentaho, Docker, Couchbase, MongoDB, Elastic, NGINX, Sysdig, Redis Labs, Confluent, and HashiCorp as their key partners in the region. Our team members bring decades of experience in delivering confidence to enterprises in adopting open source software and are known for their thought leadership.

As a team culture, Ashnik is a family for its team members. Each member brings in different perspective, new ideas and diverse background. Yet we all together strive for one goal – to deliver best solutions to our customers using open source software. We passionately believe in the power of collaboration. Through an open platform of idea exchange, we create vibrant environment for growth and excellence.

THE POSITION

Ashnik is looking for talented and passionate people to be part of the team for an upcoming project at client location.

QUALIFICATION AND EXPERIENCE

• Preferably have a working experience of 4 Years and more , on production PostgreSQL DBs.
• Experience of working in a production support environment
• Engineering or Equivalent degree
• Passion for open-source technologies is desired

ADDITIONAL SKILLS

• Install & Configure PostgreSQL, Enterprise DB
• Technical capabilities PostgreSQL 9.x, 10.x, 11.x
• Server tuning
• Troubleshooting of Database issues
• Linux Shell Scripting
• Install, Configure and maintain Fail Over mechanism
• Backup - Restoration, Point in time database recovery
• A demonstrable ability to articulate and sell the benefits of modern platforms, software and technologies.
• A real passion for being curious and a continuous learner. You are someone that invests in yourself as much as you invest in your professional relationships.

RESPONSIBILITIES

• Monitoring database performance
• Optimizing Queries and handle escalations
• Analyse and assess the impact and risk of low to medium risk changes on high profile production databases
• Implement security features
• DR implementation and switch over

LOCATION: Pune 
Experience: 2 yrs plus

Job Description

We are looking for a Social Media Ads Manager. The candidate is responsible for planning social media calendars, creating social media posts, and assisting the social media team with brainstorming campaigns. Alongside the Candidate should be able to execute as well as review performance of the ads being published. The candidate should be able to tweak Ads based on performance requirements.

Candidate must have excellent knowledge of various social media platforms and should know how to optimize ads. A good Ads Manager will have the ability to curate creative campaign ideas with analytical skills to create successful posts and content.

Responsibility

• Perform Cosmetics industry research to identify trends and industry needs and interests
• Utilize existing data and insights to inform potential Campaigns
• Create advertising plans and content to reach those demographics
• Design and prepare advertisements as needed
• Developing advertising strategies to increase buyer interest in products
• Hands on experience with performance campaigns on Facebook, Instagram , Twitter Ads
• Hands-on experience with performance campaigns on Google Ads (Search, Shopping, Dynamic Ads, YouTube)
• Experience with Social platforms like Facebook Ads Manager, Twitter Ads, LinkedIn Ads, preferred but not mandatory.
• Perform analysis, generate insights and recommend actionable optimizations.
• Creating or suggesting ad copy and assets, and uploading to the various platforms
• Set-up Retargeting Pixels and Audience targeting across Paid Social & Paid Search platforms.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution
• Test advertising ideas repeatedly and often to measure effectiveness
• Research market and draw meaningful conclusions from data

Role Requirement

• Excellent knowledge of social media platforms.
• Knowledge of analytical tools.
• Creative mind-set.
• Ability to multitask.
• Ability to work in a team.
• Prior experience with marketing or social media in a Design/Digital Agency or Media House.

At Kyt, we are building an online-first, global academy focused on extracurricular learning for kids. Our mission is to ensure that every kid around the world gets access to holistic education while being able to learn using content, tools and technologies that teaches them concepts - some even better than offline. Bringing in technology as a differentiator to teach kids concepts and help them practice is key to our product development path.

• Experience of 6+ years across product based companies 

• Should have worked on building B2C products. Having experience in building edtech products would be a major plus.
• Should be an  avid programmer with great problem solving skills.
• Should have a great grasp over NodeJs/Typescript/ AWS microservices
• Should  have experience in building scalable server-side systems. Should have significant experience in cloud infrastructure and designing databases.
• Should have knowledge of software architecture, system thinking and design patterns.

• Experience in functionally and technically leading teams while contributing hands-on on design and code.
• Solid hands-on experience in software development covering Angular 4 to Angular 8 version
• Solid understanding of Node js
• Solid understanding of Jasmine , Karma , protractor
• Solid understanding of agile development model and strong communication, collaboration skills