Manager - Retail Search (Performance Marketing)

Eridium Digital is a Digital Marketing company, we help brands - see, shape, and act on opportunities. Driven by insights and data we decipher the consumer intent, delivering sophisticated Integrated brand presence and targeted campaigns across Search, Social, AI driven Display in sync with Marketing Technologies. We help brands to enhance their value across reputation, reach, and interest.

As an SEO Team Lead at Eridium, you will play a pivotal role in enhancing our clients' online visibility and search engine rankings. You will lead a team of SEO professionals, develop effective strategies, and ensure the successful execution of on-page SEO initiatives.

Responsibilities:

• Develop and implement on-page SEO strategies to optimize client websites for search engines.
• Conduct keyword research and analysis to identify growth opportunities.
• Stay updated with industry trends and algorithm changes to adapt strategies accordingly.
• Lead a team of SEO specialists, providing guidance, training, and performance feedback.
• Assign tasks, set goals, and ensure the team meets deadlines.
• Foster a collaborative and innovative work environment.
• Act as the primary point of contact for clients, addressing their SEO needs and concerns.
• Prepare and present SEO reports, explaining progress and recommending improvements.
• Work closely with clients to align strategies with their business goals.
• Monitor and track the progress of on-page SEO projects, ensuring they are executed effectively.
• Analyze website performance metrics and provide insights for continuous improvement.
• Implement best practices to enhance search visibility and user experience.
• Identify technical SEO issues and work with the team to resolve them.
• Optimize website content, meta tags, and on-page elements to improve search rankings.
• Collaborate with the off-page SEO team to develop integrated strategies.

Requirements:

• 4-5 years of proven experience in on-page SEO with a strong track record of improving search visibility.
• Prior experience working in a digital marketing agency is a plus.
• Excellent communication and client-facing abilities.
• Analytical mindset with a focus on data-driven decision-making.
• Strong understanding of search engine algorithms and ranking factors.
• Sound experience in managing multiple projects in the agency/client relationship model
• Proficiency in SEO tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Strong leadership and team management skills.
• Up-to-date knowledge of SEO best practices and industry trends.

Nice to Have:

• Knowledge of digital marketing services, including website design/development, content marketing and social media marketing.
• Bachelor’s Degree in Marketing, Business Administration, Communications or related field.

What we're looking for

CoinFantasy is looking for a Marketing Leader who has experience in crafting strategies for all Marketing activities and ensuring their timely execution. Holding a highly strategic role, you will be responsible for driving the overall web3 marketing strategy including segmentation, positioning, messaging, demand generation, digital marketing, KOL marketing, affiliate marketing and partnerships.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with the company's goals, focusing on product and token launch objectives.
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• Achieve the KPIs and objectives for the business by driving various initiatives to work towards delivering results
• Develop high-performing funnel and funnel management
• Set current and long-term goals for internal teams
• Design and review the Marketing department’s budget
• Plan and execute integrated marketing campaigns to drive awareness, engagement, and adoption of the protocol and token
• Manage pre-launch and post-launch activities, including community building, PR initiatives, and events
• Implement strategies to foster community engagement, facilitate discussions, and address community feedback and concerns
• Conduct market analysis to identify challenges and opportunities for growth
• Provide guidance and ideas to organize effective marketing events
• Understand & leverage data, a strong bias towards execution at speed and strong collaboration skills to work with different teams and achieve desired results
• Overseas and monitor the effective use of our CMR/Marketing Automation tool and processes
• Help create a fun, high-energy work environment
• Work closely with the Leadership Team to provide input on the growth of the business and align revenue strategies

What we expect

• 8+ years of experience in the marketing domain preferably fast growing Web3 Startups
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of digital channels, content/social marketing, SEO, web analytics and Google AdWords, KOL marketing & affiliate marketing
• Strong quantitative mindset & data driven approach to marketing
• Handled large scale monthly digital marketing budgets
• Understanding of the web3 marketing & DeFi ecosystem 
• Passionate, Self-driven and ability to thrive in a startup environment
• Excellent communications & presentation skills
• Open to working on-site from our Chennai office (We want to work alongside you!)

About Us

CoinFantasy is a global P2E platform that brings users to crypto trading through fun & engaging gameplay. There are multiple categories of games through which gamifies the financial markets.

It features a sandbox environment in which users are exposed to the end-to-end investment journey without risking financial losses. 

Website: https://www.coinfantasy.io

Benefits

• Competitive Salary
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• An opportunity to take up the Marketing Leadership role in a fast-growing company 
• Practically unlimited professional and career growth opportunities

Saviom is a world leader in resource management software with a client base across the USA, Australia, Canada, UK, Europe, and many other countries. Many of our customers are Fortune 500 companies such as Fujitsu, Siemens, Alix Partners, Konica Minolta, and many more.  

Saviom has offices in Sydney, Vadodara, and London and is expanding its team into Bengaluru to bring in its first members to its growing marketing team.  Saviom operates under the name of Alphatech Software and PMentire Solution in India. To support our engineers who build great products and contribute to our growth, we’re looking to add a Digital Marketing Associate to our existing team. 

We are looking for a candidate who has a background in executing digital marketing strategies to achieve lead generation and branding goals. Please apply if you fit the experiences and skill criteria listed below. 

Primary Responsibilities 

• Plan and execute digital marketing activities, including SEO/SEM, email, social media and display advertising campaigns. Adopt SEO best practices across all content generated. 
• Collaborate with internal and external teams to create guest posts, emails, and webinars to drive engagement. 
• Utilize Google Analytics to periodically measure and report the performance of all digital marketing campaigns. 
• Maintain and update the marketing database to execute email marketing campaigns. 
• Support presales and marketing departments on their business-as-usual activities. 

  Experience and Skills 

• 0-1-year experience 
• Proficiency in MS office 
• Ability to work under short deadlines. 
• Strong time management skills to effectively juggle several projects at once 
• Potential to work both collaboratively and independently in a fast-paced environment. 
• Understanding the B2B marketing process will be a plus 
• Must be a quick learner and an enthusiastic team player 
• Fluent and conversant in Business English 
• Freshers are also encouraged to apply 

Why Saviom? 

• The compensation & salary will not be a constraint for deserving candidates. 
• We encourage working mothers to apply who want to make a comeback after a sabbatical. 

What to Expect from Us? 

• A dynamic team and an inclusive, encouraging work culture 
• Creative responsibilities have a direct impact on the company’s marketing efforts. You won’t be another cog in a machine. 

Website - www.saviom.com

Job Summary:

As a Performance Marketing Wizard, you will be responsible for sprinkling magic dust on our performance marketing campaigns to make them soar to new heights. You will work closely with our marketing team to conjure up creative ideas that will drive customer acquisition and revenue growth. You'll need to be quick on your feet, with the ability to pull rabbits out of hats (metaphorically speaking, of course).

Key Responsibilities:

• Plan and execute performance marketing campaigns that will make our competitors disappear (okay, not really, but we can dream, right?)
• Wave your wand (figuratively) to optimize campaign performance and improve ROI
• Juggle multiple campaigns at once without dropping any balls (or magic potions)
• Analyze campaign data and use your mystical powers to provide insights that will help us make more informed decisions
• Use your enchanting storytelling skills to captivate our audience and make them fall under our spell (and by spell, we mean buy our products)

Qualifications:

• Must have a degree (or equivalent experience) in marketing or a related field
• Experience with performance marketing campaigns (no prior experience with spells or magic required, but we won't hold it against you if you have it)
• Ability to work well under pressure (in case the Dark Lord decides to attack)
• Strong analytical skills (for divination purposes, naturally)
• A sense of humor (to keep us all entertained during those long hours of potion-making)

(Only Female Candidates Preffered)
About Proactive For Her

Proactive For Her is a women's healthcare early-stage start-up founded by Achitha Jacob (ex-HBS, DaVita and Kearney). A digital clinic for women, Proactive For Her, offers accessible, personalised and confidential healthcare solutions for women's out-patient health concerns across life stages - from puberty to menopause (https://www.proactiveforher.com/">https://www.proactiveforher.com/).

• Location: Bangalore
• Work hours: 9 am to 7 pm
• Full-time opportunity (Monday to Saturday)

Note: Saturdays will be work from home.

Qualifications

• Masters in Marketing / Business Administration or related field.
• You have prior experience in a similar role with a solid track record of success

Requirements

• You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.
• You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (e.g., Google Analytics).   
• You are highly goal driven and work well in fast paced environments
• You possess strong analytical skills and are comfortable dealing with numerical data    
• Knowledge of SEO and PPC advertising methods
• You have excellent communication & interpersonal skills
• You are adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments 

      Role

You will be responsible for taking a look at customer growth, acquisition, and activation. Furthermore, you are going to play a role in customer retention and up-selling (the process of selling existing customers additional products or services).

• Lead a team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships   
• Create and implement the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets     
• Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth    
• Ensuring consistent messaging that is aligned with the brand   
• Building win-win relationships with new and existing partners 
• Manage the marketing budget to drive sustainable bottom-line growth

Skills (Mandatory skills)

Planning, implementing and managing company's overall SEO strategy

Experience of web marketing, web analytics, content strategy planing, link building, and keyword strategy

Expert in Competitor analysis

Reporting

Responsible for leading and mentoring SEO team to drive business goals

Off-page seo

Audit

Personality traits-

Sense of ownership and pride in your performance and its impact on company’s success

Critical thinker and Good time-management + problem-solving skills

Excellent written and verbal communication skills

• Serve as the SEO subject-matter-expert and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Identify key SEO KPIs. Brainstorm new and creative SEO growth strategies
• Define requirements, tasks, and resources associated to SEO strategy. As per plan manage and execute implementation of the strategy defined
• Research and analyze ecommerce industry changes/developments in search engine optimization. Developing and continually reassessing a set of strategies to drive growth.
• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings. Analyze and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
• Identify new sources for high quality relevant backlinks
• Evaluate the business impacts of SEO programs by designing/enhancing SEO measurement and reporting capabilities. Measuring results and creating actionable insights and recommendations based on data. Collect and analyze data from various sources and identify opportunities

Person who has worked his way up from technical SEO, SEO Manager, Sr Manager, SEO Strategist. Preferably working in SEO agencies handling multiple clients SEO projects strategy

Experience range-

10- 15years

Key Responsibilities:

• Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
• Excellent in writing email SMS and on-page campaign copies.
• Good understanding of HTML for (Email campaign building)
• Working understanding of Marketing automation, customer communication journey. 
• Worked on Landing page creation (drag and drop builder forms)
• Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
• Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.

Required Skills:

• Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
• Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
• Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
• Understanding
• Understanding of Marketing Tools such as Email, SMS, Push etc.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.
• Effective Analytical skills.