Manager, Product Design (B2C, Retail),

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Role & Responsibilities

1. Design Leadership & Team Management
2. Lead and mentor the UI/UX design team, conduct design reviews, manage workloads, and maintain high design quality standards.
3. User Experience & Journey Design
4. Own end-to-end user journeys including onboarding, comparison flows, checkout/application flows, and post-conversion experiences.
5. Design System & UI Standards
6. Build and maintain scalable design systems, reusable components, interaction patterns, and accessibility standards.
7. User Research & Data-Driven Design
8. Conduct user research, usability testing, and analyze user behavior data to improve usability and conversion.
9. Cross-Functional Collaboration
10. Collaborate with Product Managers, Engineering, Analytics, and leadership teams to deliver intuitive product experiences.
11. Mobile-First & Accessibility Focus
12. Ensure responsive, mobile-first, and WCAG-compliant user experiences across all platforms.
13. Design Operations & Development Handoff
14. Manage prototyping, design documentation, and design-to-development handoff processes for smooth implementation.
15. AI-Assisted Design & Innovation
16. Utilize AI-assisted design tools and stay updated with modern UX trends and best practices.
17. Strategic Product & Team Growth
18. Support hiring, onboarding, capability building, and contribute hands-on to complex product journeys.

Ideal Candidate

• Strong Lead / Manager — Product Design (UI/UX) Profile
• Mandatory(Experience 1)- Must have 8+ years of product design experience with minimum 3 years managing a design team — direct reports, quality ownership, critique culture.
• Mandatory(Experience 2)- Must have hands on End-to-end ownership from problem definition and rapid prototyping through to final Figma handoff, across both web and mobile
• Mandatory(Skill 1)- Must have exceptional UI skills combined with deep mastery of UX psychology — with demonstrated ability to deliver world-class visual and interaction design.
• Mandatory(Skill 2)- Must have built or evolved a design system adopted in production code — token structure, engineering handoff, versioning, and cross-platform consistency. Maintaining a Figma component library alone is not sufficient.
• Mandatory (Leadership & Team Management): Must have hands-on experience leading and mentoring a design team — setting the quality bar, running structured design critiques, and managing delivery across parallel tracks. Someone who builds the team up, not just manages output.
• Mandatory (Stakeholder Mgmt)- Must be comfortable presenting to VP Product, CTO, and C-suite — able to articulate design rationale in business terms and influence product direction through user-centric logic and data.
• Mandatory (Portfolio)- Must include 2+ end-to-end transactional consumer journeys with process and outcomes; design system work with engineering context; mobile-first screens; measurable conversion or usability outcomes.
• Mandatory (Company) - B2C product companies
• Preferred(Skill 1)- Experience with AI design tools — Figma Make, generative UI, AI prototyping. Prior experience preferred; clear openness to adoption is the minimum.
• Preferred(Skill 2)- Working knowledge of HTML/CSS, responsive grids, and design token implementation. Able to design feasibly and push back credibly on engineering constraints
• Preferred (Education): A formal degree in Design — B.Des, M.Des, HCI, Interaction Design, or Visual Communication.

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

• Total Team Size: As per POD design team structure (between 3 to 13)
• Number of Direct Reports: 1–2 (Design & Testing Member(s))
• Number of Indirect Reports: As applicable, through the POD structure
• Number of Outsourced employees: As applicable, through the POD structure
• Number of locations: 1 (Head Office)
• Number of products: As per POD journeys assigned

Ideal Candidate

1Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

• Total Team Size: As per POD design team structure (between 3 to 13)
• Number of Direct Reports: 1–2 (Design & Testing Member(s))
• Number of Indirect Reports: As applicable, through the POD structure
• Number of Outsourced employees: As applicable, through the POD structure
• Number of locations: 1 (Head Office)
• Number of products: As per POD journeys assigned

Ideal Candidate

1.Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2.Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3.Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4.Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5.Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6.Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7.Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8.Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9.Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10.Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Role & Responsibilities

• UX/UI Matchmaker: Lead end-to-end design for apps/web – from profile swipes to wedding planning flows. Turn "single" users into "success stories" with intuitive, delightful interfaces!
• Design System Guru: Build, own & evolve our Shaadi Design System (Figma-based) – components, tokens, guidelines that scale across products. No more design debt drama!
• B2C Superpowers: Deep-dive user research, A/B tests, & analytics in high-traffic consumer apps. Personalize journeys for 35M+ users – think AI matches, chat boosts & premium perks!
• Cross-Func Collab: Partner with PMs, Engg, & Data teams to ship fast. Mentor juniors, run critiques, & evangelize design thinking. Be the "design doctor" for sticky features!

Ideal Candidate

• Strong Product Designer, with focus on B2C Products
• Mandatory (Experience 1): Must have 5+ YOE in Product Design (both UI and UX) with atleast 2 year in B2C companies
• Mandatory (Experience 2): Must have atleast 1 year experience building or working with highly scaled Design systems in a B2C company (non-negotiable)
• Mandatory (Skills): Must have strong knowledge and experience of design with Ai tools(Figma Cloud, Chatgpt)
• Mandatory (Portfolio): Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies
• Mandatory (Company): B2C Product companies, B2B experience with prior exposure to B2C is also acceptable (High scaled company, mostly unicorns)
• Mandatory (Stability): Must have stayed for a minimum of 2 years with each of the previous companies
• Mandatory (Note 1): CV must have portfolio link with at least 2 detailed case study
• Mandatory (Note 2): This will be a complete IC role
• Mandatory (Note 3): CTC is inclusive of 5%variable
• Preferred (Education): Graduate from Tier-1 colleges (IIT, NID, NIFT, BITS etc)

What would you be doing? ● Drive strategic design decisions across multiple product streams ● Lead, mentor and inspire a multi-disciplinary product design team. ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● Build predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● wBuild predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers Who are we looking for? ● 8+ years of experience in product/UX design with at least 2+ years in a leadership role Strong portfolio demonstrating shipped products across platforms (web, Android/iOS) ● Experience managing and growing design teams ● Strong storytelling and cross-functional collaboration skills ● Ability to simplify complex data and workflows into elegant experiences ● Expertise working with design systems and scalable patterns ● Solid understanding of research methods and analytics-based decision making ● Comfort operating in a fast-paced, high-growth environment What would be a value add? ● Experience in e-commerce / marketplace / B2C ● Familiarity with motion, illustration, and tools like rive/lottie etc ● Designed with AI workflow is plus.

Key Skills

Product Design

Usability

UX Design

UI Design

B2C Products

User Research

Product Thinking

Roles & Responsibilities

• Design end-to-end user experiences for B2C digital products across web and mobile platforms.
• Translate user needs, business requirements, and product objectives into user flows, wireframes, prototypes, and high-fidelity designs.
• Conduct user research and usability analysis to identify customer pain points and improve product experiences.
• Create intuitive and engaging UI/UX designs while maintaining consistency with design systems and brand guidelines.
• Collaborate closely with Product Managers, Engineers, Researchers, and Business teams throughout the product development lifecycle.
• Participate in design reviews and incorporate feedback to improve usability, accessibility, and overall customer experience.
• Use data, user feedback, and product metrics to identify opportunities for continuous experience improvement.
• Contribute to and maintain design systems, reusable components, and UX standards.

Ideal Candidate

1.Strong Product Designer from top college profile

2.Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3.Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4.Mandatory (Company): Top B2C product company

5.Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6.Mandatory (Exclusion) - Only UX designer wont work, we need product designers