Lead Product Designer (B2C, Tier-1), Top b2c product company only

Role & Responsibilities

• UX/UI Matchmaker: Lead end-to-end design for apps/web – from profile swipes to wedding planning flows. Turn "single" users into "success stories" with intuitive, delightful interfaces!
• Design System Guru: Build, own & evolve our Shaadi Design System (Figma-based) – components, tokens, guidelines that scale across products. No more design debt drama!
• B2C Superpowers: Deep-dive user research, A/B tests, & analytics in high-traffic consumer apps. Personalize journeys for 35M+ users – think AI matches, chat boosts & premium perks!
• Cross-Func Collab: Partner with PMs, Engg, & Data teams to ship fast. Mentor juniors, run critiques, & evangelize design thinking. Be the "design doctor" for sticky features!

Ideal Candidate

• Strong Product Designer, with focus on B2C Products
• Mandatory (Experience 1): Must have 5+ YOE in Product Design (both UI and UX) with atleast 2 year in B2C companies
• Mandatory (Experience 2): Must have atleast 1 year experience building or working with highly scaled Design systems in a B2C company (non-negotiable)
• Mandatory (Skills): Must have strong knowledge and experience of design with Ai tools(Figma Cloud, Chatgpt)
• Mandatory (Portfolio): Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies
• Mandatory (Company): B2C Product companies, B2B experience with prior exposure to B2C is also acceptable (High scaled company, mostly unicorns)
• Mandatory (Stability): Must have stayed for a minimum of 2 years with each of the previous companies
• Mandatory (Note 1): CV must have portfolio link with at least 2 detailed case study
• Mandatory (Note 2): This will be a complete IC role
• Mandatory (Note 3): CTC is inclusive of 5%variable
• Preferred (Education): Graduate from Tier-1 colleges (IIT, NID, NIFT, BITS etc)

Apply here (application form): https://forms.gle/NTa8z6TpCg8PzUYD8

SuperKalam (YC W23) is building the best AI tutor platform out of India, in the vein of Duolingo. We are eager to talk to a Product Designer with an amazing sense of quality and strong ownership.

Requirements

• Ideally 2 to 4 yrs of experience of both functional and beautiful designs
• Solid product thinking, previously worked in a product based org
• Strong design portfolio
• Asks the right questions, knows user data and keeps different user segments in mind
• Has worked on design systems, like dark and light themes
• Must use AI in design processes and product thinking
• Multidisciplinary thinking, e.g. motion design flows using tools like Jitter / Rive / Lottie
• Bonus: gamification / personalisation flows

Responsibilities

• Work closely with the founders and engineering team and lead initiatives
• Prototype in Figma or build AI prototypes
• Add visual delight to the UI via illustrations and animation
• User insights, competitive analysis, data-driven decisions, collating user feedback

Who will thrive here: enjoys complex product problems, balances speed vs design perfection, hungry to learn, ownership mindset and a strong individual contributor.

Compensation: 18 to 25 LPA based on experience. ESOPs for the right candidate.

Interview: resume shortlisting, 20 min intro call, then an assignment (about 2 days; we never use assignment work without permission or pay), product round (1 hour, in person) and final closure discussion.

Location: Bengaluru. Full-time. Full JD: https://www.ycombinator.com/companies/superkalam/jobs/gvVQ5BQ-product-designer-2-4yrs-experience

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Strong Product Designer Profile (B2B SaaS / B2C Video / Media Platforms / Top B2C)

2

Mandatory (Experience 1): Must have 3+years of experience as a Product Designer / UX/UI Designer working on SaaS OR Top B2C product OR Video/Media product (Video product like Zoom,Vimeo,YouTube,Twitch)

3

Mandatory (Experience 2): Must have Hands-on experience in designing end-to-end product features — from discovery to delivery (user flows, wireframes, high-fidelity UI, and interaction design)

4

Mandatory (Experience 3): Experience working on complex dashboards, multi-role systems, or workflow-heavy products (e.g., producer tools, admin panels, or data-heavy interfaces)

5

Mandatory (Skill 1): Strong proficiency in Figma — including high-fidelity designs, interactive prototypes, and design systems

6

Mandatory (Skill 2): Strong foundation in UX design, user flows, information architecture, and usability principles with the ability to simplify complex problems

7

Mandatory (Skill 3): Strong product thinking and problem-solving ability — able to translate ambiguous requirements into clear, intuitive user experiences

8

Mandatory (Skill 4): Strong experience of using AI tools to create clickable prototypes and iterate rapidly

9

Mandatory (Portfolio): Must showcase 2+ shipped products or major features with clear case studies demonstrating impact, problem-solving approach, and design rationale

10

Mandatory (Company): B2B SaaS or OR Top B2C product OR Video/Media Companies like Zoom,Vimeo,YouTube,Twitch

11

Preferred (Domain Experience): Experience in video streaming, live broadcasting, or media production platforms

Role & Responsibilities

1. Design Leadership & Team Management
2. Lead and mentor the UI/UX design team, conduct design reviews, manage workloads, and maintain high design quality standards.
3. User Experience & Journey Design
4. Own end-to-end user journeys including onboarding, comparison flows, checkout/application flows, and post-conversion experiences.
5. Design System & UI Standards
6. Build and maintain scalable design systems, reusable components, interaction patterns, and accessibility standards.
7. User Research & Data-Driven Design
8. Conduct user research, usability testing, and analyze user behavior data to improve usability and conversion.
9. Cross-Functional Collaboration
10. Collaborate with Product Managers, Engineering, Analytics, and leadership teams to deliver intuitive product experiences.
11. Mobile-First & Accessibility Focus
12. Ensure responsive, mobile-first, and WCAG-compliant user experiences across all platforms.
13. Design Operations & Development Handoff
14. Manage prototyping, design documentation, and design-to-development handoff processes for smooth implementation.
15. AI-Assisted Design & Innovation
16. Utilize AI-assisted design tools and stay updated with modern UX trends and best practices.
17. Strategic Product & Team Growth
18. Support hiring, onboarding, capability building, and contribute hands-on to complex product journeys.

Ideal Candidate

• Strong Lead / Manager — Product Design (UI/UX) Profile
• Mandatory(Experience 1)- Must have 8+ years of product design experience with minimum 3 years managing a design team — direct reports, quality ownership, critique culture.
• Mandatory(Experience 2)- Must have hands on End-to-end ownership from problem definition and rapid prototyping through to final Figma handoff, across both web and mobile
• Mandatory(Skill 1)- Must have exceptional UI skills combined with deep mastery of UX psychology — with demonstrated ability to deliver world-class visual and interaction design.
• Mandatory(Skill 2)- Must have built or evolved a design system adopted in production code — token structure, engineering handoff, versioning, and cross-platform consistency. Maintaining a Figma component library alone is not sufficient.
• Mandatory (Leadership & Team Management): Must have hands-on experience leading and mentoring a design team — setting the quality bar, running structured design critiques, and managing delivery across parallel tracks. Someone who builds the team up, not just manages output.
• Mandatory (Stakeholder Mgmt)- Must be comfortable presenting to VP Product, CTO, and C-suite — able to articulate design rationale in business terms and influence product direction through user-centric logic and data.
• Mandatory (Portfolio)- Must include 2+ end-to-end transactional consumer journeys with process and outcomes; design system work with engineering context; mobile-first screens; measurable conversion or usability outcomes.
• Mandatory (Company) - B2C product companies
• Preferred(Skill 1)- Experience with AI design tools — Figma Make, generative UI, AI prototyping. Prior experience preferred; clear openness to adoption is the minimum.
• Preferred(Skill 2)- Working knowledge of HTML/CSS, responsive grids, and design token implementation. Able to design feasibly and push back credibly on engineering constraints
• Preferred (Education): A formal degree in Design — B.Des, M.Des, HCI, Interaction Design, or Visual Communication.

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers

Strong Product Designer profile with B2B SaaS companies

Mandatory (Experience 1): Must have 1+ year of experience in Product Design in B2B SaaS Products

Mandatory (Experience 2): Must have end-to-end designing experience - starting from UX Research / Design to workflows, wireframing, and final UI designs

Mandatory (Skills): Must have hands-on experience with design tools like Figma, Adobe

Mandatory (Portfolio): Must have detailed case studies of Product Design works for good B2B SaaS products

Mandatory (Company): B2B SaaS product companies

Strong Product Designer from top college profile

2

Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products

3

Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products

4

Mandatory (Company): Top B2C product company

5

Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority

6

Mandatory (Exclusion) - Only UX designer wont work, we need product designers