Lead - Product Design (B2C) Tier 1 design institute only

Role & Responsibilities

1. Design Leadership & Team Management
2. Lead and mentor the UI/UX design team, conduct design reviews, manage workloads, and maintain high design quality standards.
3. User Experience & Journey Design
4. Own end-to-end user journeys including onboarding, comparison flows, checkout/application flows, and post-conversion experiences.
5. Design System & UI Standards
6. Build and maintain scalable design systems, reusable components, interaction patterns, and accessibility standards.
7. User Research & Data-Driven Design
8. Conduct user research, usability testing, and analyze user behavior data to improve usability and conversion.
9. Cross-Functional Collaboration
10. Collaborate with Product Managers, Engineering, Analytics, and leadership teams to deliver intuitive product experiences.
11. Mobile-First & Accessibility Focus
12. Ensure responsive, mobile-first, and WCAG-compliant user experiences across all platforms.
13. Design Operations & Development Handoff
14. Manage prototyping, design documentation, and design-to-development handoff processes for smooth implementation.
15. AI-Assisted Design & Innovation
16. Utilize AI-assisted design tools and stay updated with modern UX trends and best practices.
17. Strategic Product & Team Growth
18. Support hiring, onboarding, capability building, and contribute hands-on to complex product journeys.

Ideal Candidate

• Strong Lead / Manager — Product Design (UI/UX) Profile
• Mandatory(Experience 1)- Must have 8+ years of product design experience with minimum 3 years managing a design team — direct reports, quality ownership, critique culture.
• Mandatory(Experience 2)- Must have hands on End-to-end ownership from problem definition and rapid prototyping through to final Figma handoff, across both web and mobile
• Mandatory(Skill 1)- Must have exceptional UI skills combined with deep mastery of UX psychology — with demonstrated ability to deliver world-class visual and interaction design.
• Mandatory(Skill 2)- Must have built or evolved a design system adopted in production code — token structure, engineering handoff, versioning, and cross-platform consistency. Maintaining a Figma component library alone is not sufficient.
• Mandatory (Leadership & Team Management): Must have hands-on experience leading and mentoring a design team — setting the quality bar, running structured design critiques, and managing delivery across parallel tracks. Someone who builds the team up, not just manages output.
• Mandatory (Stakeholder Mgmt)- Must be comfortable presenting to VP Product, CTO, and C-suite — able to articulate design rationale in business terms and influence product direction through user-centric logic and data.
• Mandatory (Portfolio)- Must include 2+ end-to-end transactional consumer journeys with process and outcomes; design system work with engineering context; mobile-first screens; measurable conversion or usability outcomes.
• Mandatory (Company) - B2C product companies
• Preferred(Skill 1)- Experience with AI design tools — Figma Make, generative UI, AI prototyping. Prior experience preferred; clear openness to adoption is the minimum.
• Preferred(Skill 2)- Working knowledge of HTML/CSS, responsive grids, and design token implementation. Able to design feasibly and push back credibly on engineering constraints
• Preferred (Education): A formal degree in Design — B.Des, M.Des, HCI, Interaction Design, or Visual Communication.

What would you be doing? ● Drive strategic design decisions across multiple product streams ● Lead, mentor and inspire a multi-disciplinary product design team. ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● Build predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● wBuild predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers Who are we looking for? ● 8+ years of experience in product/UX design with at least 2+ years in a leadership role Strong portfolio demonstrating shipped products across platforms (web, Android/iOS) ● Experience managing and growing design teams ● Strong storytelling and cross-functional collaboration skills ● Ability to simplify complex data and workflows into elegant experiences ● Expertise working with design systems and scalable patterns ● Solid understanding of research methods and analytics-based decision making ● Comfort operating in a fast-paced, high-growth environment What would be a value add? ● Experience in e-commerce / marketplace / B2C ● Familiarity with motion, illustration, and tools like rive/lottie etc ● Designed with AI workflow is plus.

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2

Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3

Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4

Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5

Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6

Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7

Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8

Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9

Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10

Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

• Total Team Size: As per POD design team structure (between 3 to 13)
• Number of Direct Reports: 1–2 (Design & Testing Member(s))
• Number of Indirect Reports: As applicable, through the POD structure
• Number of Outsourced employees: As applicable, through the POD structure
• Number of locations: 1 (Head Office)
• Number of products: As per POD journeys assigned

Ideal Candidate

1.Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2.Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3.Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4.Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5.Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6.Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7.Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8.Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9.Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10.Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Roles & Responsibilities

To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.

Minimum required Accountabilities for this role

• Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
• Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
• Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
• Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
• Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
• Champion adoption and governance of the organization's design system across the POD
• Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
• Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities

Additional Accountabilities pertaining to the role

• Represent design in cross-functional forums, product reviews and stakeholder governance meetings
• Benchmark journeys against industry, competitor and emerging design/AI trends
• Contribute to design operations, process improvement and design system evolution at the organization level

MAJOR CHALLENGES

• Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
• Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
• Influencing cross-functional stakeholders to prioritize design/UX interventions
• Building, mentoring and scaling a high-performing design and testing team

DECISIONS

• Final design direction and sign-off for POD journeys prior to development handoff
• Prioritization of the design and testing roadmap within the POD
• Selection of design variations to be tested and the success metrics used to evaluate them

Other Information

• Total Team Size: As per POD design team structure (between 3 to 13)
• Number of Direct Reports: 1–2 (Design & Testing Member(s))
• Number of Indirect Reports: As applicable, through the POD structure
• Number of Outsourced employees: As applicable, through the POD structure
• Number of locations: 1 (Head Office)
• Number of products: As per POD journeys assigned

Ideal Candidate

1Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys

2Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment

3Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building

4Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff

5Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system

6Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them

7Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools

8Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys

9Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)

10Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact

Role & Responsibilities

• UX/UI Matchmaker: Lead end-to-end design for apps/web – from profile swipes to wedding planning flows. Turn "single" users into "success stories" with intuitive, delightful interfaces!
• Design System Guru: Build, own & evolve our Shaadi Design System (Figma-based) – components, tokens, guidelines that scale across products. No more design debt drama!
• B2C Superpowers: Deep-dive user research, A/B tests, & analytics in high-traffic consumer apps. Personalize journeys for 35M+ users – think AI matches, chat boosts & premium perks!
• Cross-Func Collab: Partner with PMs, Engg, & Data teams to ship fast. Mentor juniors, run critiques, & evangelize design thinking. Be the "design doctor" for sticky features!

Ideal Candidate

• Strong Product Designer, with focus on B2C Products
• Mandatory (Experience 1): Must have 5+ YOE in Product Design (both UI and UX) with atleast 2 year in B2C companies
• Mandatory (Experience 2): Must have atleast 1 year experience building or working with highly scaled Design systems in a B2C company (non-negotiable)
• Mandatory (Skills): Must have strong knowledge and experience of design with Ai tools(Figma Cloud, Chatgpt)
• Mandatory (Portfolio): Must have strong product design portfolio of Good B2C Products, with at least 2 detailed case studies
• Mandatory (Company): B2C Product companies, B2B experience with prior exposure to B2C is also acceptable (High scaled company, mostly unicorns)
• Mandatory (Stability): Must have stayed for a minimum of 2 years with each of the previous companies
• Mandatory (Note 1): CV must have portfolio link with at least 2 detailed case study
• Mandatory (Note 2): This will be a complete IC role
• Mandatory (Note 3): CTC is inclusive of 5%variable
• Preferred (Education): Graduate from Tier-1 colleges (IIT, NID, NIFT, BITS etc)

Senior UI/UX Designer

Location: Bangalore (Work from Office)

About the Role

We are looking for a Senior UI/UX Designer with 3–5 years of experience to own the design of consumer-facing digital experiences. You will work closely with Product, Engineering, and leadership teams to create intuitive, elegant, and scalable user experiences across mobile and web products.

This role is ideal for someone who enjoys taking ownership, thrives in a fast-paced product environment, and has previously designed applications used at scale.

Key Responsibilities

• Own the end-to-end product design lifecycle—from user research and discovery to production-ready designs.
• Collaborate with Product Managers, Engineers, and stakeholders to translate business requirements into intuitive user experiences.
• Create user journeys, information architecture, wireframes, prototypes, and high-fidelity UI designs.
• Design clean, modern, and engaging interfaces that deliver exceptional user experiences.
• Conduct user research, usability testing, and incorporate feedback into design iterations.
• Build and maintain scalable design systems and reusable UI components to ensure consistency across products.
• Work closely with engineering teams during implementation to ensure design quality and pixel-perfect execution.
• Continuously improve product experiences using user insights, analytics, and usability best practices.
• Stay updated with emerging design trends, interaction patterns, and consumer product best practices.

Must-Have Qualifications

• 3–5 years of experience in UI/UX or Product Design.
• Proven experience designing consumer-facing mobile applications with more than 100,000 downloads or a large active user base.
• Strong portfolio showcasing end-to-end product design work from concept to launch.
• Expertise in Figma, including wireframing, prototyping, design systems, and developer handoff.
• Strong understanding of user-centered design, interaction design, visual design principles, typography, and layout.
• Experience designing responsive interfaces across mobile and web platforms.
• Ability to simplify complex user flows into intuitive, frictionless experiences.
• Strong communication and collaboration skills with cross-functional teams.
• High attention to detail and a strong sense of visual craftsmanship.

Good to Have

• Experience working in a high-growth startup or consumer technology company.
• Experience building or contributing to design systems.
• Familiarity with usability testing and user research methodologies.
• Basic understanding of front-end technologies and design implementation.
• Experience working in agile product development environments.

What We're Looking For

• A product thinker who puts users at the center of every design decision.
• Someone who enjoys ownership and can independently drive features from discovery to delivery.
• A designer who is comfortable working in a fast-moving environment with evolving priorities.
• Strong problem-solving skills with the ability to balance user needs, business goals, and technical constraints.
• Passion for building products that are simple, intuitive, and impactful.

Strong Product Designer from top college profile2Mandatory (Experience) - Minimum 5+ YOE in UX / Product Design, with strong focus on B2C Products3Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products4Mandatory (Company): Top B2C product company5Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority6Mandatory (Gender) - Only female candidates (Gender diversity)7Mandatory (Exclusion) - Only UX designer wont work, we need product designers

How do you feel about owning the visual direction of a product? Do you enjoy shaping not just how things look, but how they feel and come together as a cohesive experience?

We’re looking for a Visual Designer who can bring strong visual thinking, consistency, and polish to digital products. You’ll work closely with product managers, UX designers, and developers to elevate interfaces and ensure a high standard of craft across everything we build.

What you’ll do:

• Own and drive the visual direction for projects across web and mobile
• Translate product and UX requirements into refined, high-quality interfaces
• Create polished UI, design systems, and visual languages that scale
• Define and maintain visual consistency across screens, flows, and products
• Collaborate closely with product, UX, and engineering teams to bring ideas to life
• Build and evolve design systems, components, and UI patterns
• Refine typography, color, layout, and hierarchy to enhance usability and aesthetics
• Work on interaction states, micro-interactions, and overall visual experience
• Review and guide design work to maintain a high bar of quality
• Iterate based on feedback, product needs, and user insights
• Stay updated with design trends, tools, and evolving visual practices

What we are looking for:

• Strong portfolio showcasing high-quality visual design work across web and mobile
• Deep understanding of typography, color, layout, hierarchy, and design systems
• Expertise in Figma (Framer or similar tools are a plus)
• Strong eye for detail and visual consistency
• Familiarity with motion design or micro-interactions
• Ability to bring structure and clarity to complex design problems
• Experience working closely with developers and understanding of design handoff
• Strong communication skills and ability to articulate design decisions
• Ability to mentor or guide junior designers is a plus
• Experience with branding and visual identity systems
• Comfort using AI tools to enhance design workflows