International BPO

Designation: Digital Marketing Manager

Location: HSR Layout, Bangalore

Working days: Monday-Friday

Client: Sustainable Fashion Brand

Salary: 15-25 LPA

About the Company:

Our client is a leading sustainable fashion brand dedicated to merging global fashion with ethical practices. Renowned for its commitment to using only conscious fabrics and ethically sourced materials, they also

stands out in the fashion industry for its transparency.

The brand openly discloses its environmental footprint, ensuring that consumers are fully informed about the impact of their choices. Thier dedication to animal welfare is further underscored by its PETA

certification, affirming its adherence to cruelty-free standards. By prioritizing both style and sustainability, they are redefining modern fashion with integrity and responsibility.

Why Should You Join Us?

● Be part of a purpose-driven brand that’s redefining fashion with sustainability at its core.

● Collaborate with a dynamic and creative team in a fast-growing company.

● Opportunity to lead and shape the future of media strategy in the fashion industry.

Role:

In this role, you will be responsible for developing and executing Digital Marketing Campaigns across Social and Google to enhance our brand presence, drive traffic, and increase customer engagement across various digital channels. You will work closely with the marketing, content, and product teams to design and implement effective campaigns that align with our business goals.

Key Responsibilities:

●Campaign Development: Plan, create, and execute end-to-end digital marketing campaigns across channels such as Google Ads, Facebook, Instagram, LinkedIn for both India and International markets

●SEM Strategy: Lead SEM initiatives to improve organic search rankings, and manage campaigns to drive paid traffic and conversions.

●Work on building creatives that are channel appropriate with the Brand team for the requisite collection

●Social Media Management: Manage and grow brand’s presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), including content scheduling, community engagement, and performance analysis.

●Analytics & Reporting: Monitor key performance metrics (KPIs) for all digital marketing campaigns. Provide regular reports on campaign performance, audience insights, and ROI to stakeholders.

●Budget Management: Manage the digital marketing budget, optimizing spending to maximize results and meet growth targets.

Qualifications and Skills:

● 4+ years of hands-on experience, in a fashion category.

● Expertise in Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.

● Strong understanding of SEO, SEM, Google Analytics, and Google Tag Manager.

● Experience with email marketing tools (e.g., Mailchimp, HubSpot) and CRM systems.

● Strong copywriting and communication skills for creating engaging digital content.

● Knowledge of web analytics tools (Google Analytics, Hotjar, etc.).

We are seeking an experienced and passionate Cloud and DevOps Trainer to join our training and development team. The trainer will be responsible for delivering high-quality, hands-on training in Cloud technologies (such as AWS, Azure, or GCP) and DevOps tools and practices to students or working professionals.

Conversation Designer

The Opportunity 

Digit88 is establishing a new product development team for its US based partner and helping multiple clients achieve their AI and automation goals by designing effective, innovative, and delightful conversational experiences. 

Job Profile: 

Digit88 is looking for an enthusiastic, self-motivated, hands-on Conversational Designer to help kickstart the offshore conversational design team for our partner. Candidates must be responsible for designing the user experience of a virtual assistant. They ensure that the virtual assistant is conversationally engaging, impactful for the end-user, and matches the voice of the brand. Experience with a fast-paced India/US product start-up or a product engineering/design company who is capable of making user-centric design, having knowledge of NLP & customer journeys is desired. Applicants must have a passion for AI, be highly motivated and organized, able to work as part of a team, and also possess the ability to work collaboratively in a dynamic environment. 

Roles and Responsibilities: 

•  Design effective, innovative, and delightful conversational experiences using user-centric design methodologies 
• Work with major enterprise brands to understand their business goals, their customer personas and intents to define an automation roadmap 
• Research and analyze intents and the associated customer journeys. Evaluate when bots are appropriate and in what form 
• Create bot design documents, including bot personas, example dialogs, conversation flow diagrams, error handling patterns 
• Define the intent portfolio for natural language understanding and how it maps in to conversation designs ● Review customer transcripts to identify gaps in the conversation design; modify design patterns to bridge those gaps 
• Write copy suitable for automated conversations in the messaging medium 
• Interpret bot performance metrics to hypothesize where design changes can be made and tested to drive specific goals 
• Review and give feedback on designs from peers, including mentoring colleagues who may or may not be designers 
• Create and evangelize conversation design best practice standards, reusable design patterns and processes ● Should be comfortable in a client-facing role, advising customers and evangelizing non-design team members on conversation design best practices, processes, and reusable patterns. 
• Demonstrate effective verbal and written communication to internal executives, C-level clients, partners, and team members

Skills Requirements:

• To be successful in this role, you should possess:
• Bachelor’s Degree with experience in design, human-computer interaction (HCI), or equivalent
• professional experience
• At least 1 year prior experience in bot strategy, conversation design, and AI optimization.
• We consider diverse backgrounds - prior UX Content Strategy, Information Architecture, or UX Writing
• experience
• Strong prioritization skills.
• Excellent mastery of verbal and written english language.
• Knowledge of Natural Language Understanding technologies and platforms such as Dialog Flow, Watson,
• LUIS, etc. and how it impacts conversation designs
• Knowledge of messaging channels such as web messaging, SMS, Whatsapp, etc. and what the advantages
• and disadvantages are of each
• Contact center and/or customer service experience a plus

1. Build pixel-perfect UIs across Android and iOS mobile platforms.
2. Leverage native APIs for deep integrations with both platforms. 
3. Diagnose and fix bugs and performance bottlenecks for performance that feels native. 
4. Developing and releasing complex, data-driven apps using React Native as the primary application framework. 
5. Proficiency writing Modern JavaScript, including ES6+, and JSX.
6. Maintain code and write automated tests to ensure the product is of the highest quality.
7. Must be able to develop high-performance cross-platform apps using React-Native.

   Primary Responsibilities

• Full understanding of the PIM data model
• Create conceptual data models, data flow documentation and user workflow processes

• Complete analysis needed to normalize and harmonize data attributes for the PIM and Data Governance tool

• Support needed for data governance documentation such as data dictionary and data lineage

• Lead discovery meetings with business owners to evaluate current PIM system and processes to document a recommended solution design of PIM for stakeholder review

• Document business requirements for data attributes, taxonomy, hierarchy, workflow and procedures in the PIM

• Leveraging agreed to solution design to configure the PIM system with the needed attributes, business rules, validations and workflow to ensure the business need is satisfied

• Define test cases and develop and execute test plans
• Identify and communicate the level of effort associated to new requirements that are received to be leveraged to establish release schedule for new demand

Minimum Requirements

• Bachelor's degree required
• 2-3 years' relevant experience required; 5- 7 years' work experience preferred