IBM MDM Developer

We are seeking a detail-oriented and highly skilled Quality Assurance (QA) Engineer with expertise in manual and automation testing. You will play a critical role in ensuring the quality, reliability, and performance of our software products by conducting thorough testing, identifying defects, and collaborating with cross-functional teams.

Roles and Responsibilities

• Develop, execute, and maintain detailed test plans, test cases, and test scripts to ensure optimal software performance.
• Perform manual and automated testing for web, desktop, and mobile applications using tools such as Selenium, JUnit, or TestNG.
• Conduct regression testing to ensure that existing functionalities are unaffected by new updates or enhancements.
• Analyze product requirements, system specifications, and code to design test strategies that align with project goals.
• Collaborate with development teams to troubleshoot issues, resolve defects, and ensure timely delivery of high-quality products.
• Ensure compliance with software development life cycle (SDLC) quality standards and best practices.
• Document and report testing phases, defect details, and resolutions clearly and concisely.
• Continuously optimize QA processes and explore new methodologies and tools to enhance testing efficiency.
• Prepare and set up test environments and test data for seamless execution of testing efforts.
• Stay up-to-date with industry trends, tools, and advancements in software testing and automation.

Required Skills and Qualifications

• Bachelors degree in Computer Science, Engineering, or a related field.
• Proven experience (1+ years) as a QA Tester or similar role in manual and automation testing.
• Proficiency in testing tools and frameworks such as Selenium, JUnit, TestNG, and basic programming knowledge (e.g., SQL, Java, or Python).
• Solid understanding of Agile methodologies and QA principles.
• Strong analytical, problem-solving, and critical thinking skills with a keen eye for detail.
• Excellent communication, documentation, and organizational skills.
• Ability to work collaboratively in global teams and multitask effectively.

Responsibilities:

• Conduct associate-level recruitment activities.
• Utilize job portals, LinkedIn, and Applicant Tracking Systems effectively.
• Coordinate with different departments to facilitate HR-related processes.
• Participate in HR projects, initiatives, and process improvements as assigned.
• Draft business emails and documents proficiently as required.
• Coordinate end-to-end activities with various vendors.
• Ensure sufficient and timely arrangement of assets.
• Support employee engagement initiatives and events.
• Stay updated with industry best practices and trends and make recommendations for process enhancements.
• Contribute to a positive and collaborative work environment within the people team and across the organization.

Competencies:

• Excellent attention to detail and organizational skills.
• Strong interpersonal and communication skills at all levels of the organization.
• Solid understanding of HR processes and best practices.
• Proficient in using G Suite (Sheets, Docs, Slides) and MS Office Suite (Word, Excel, PowerPoint).
• Ability to handle sensitive and confidential information with integrity and discretion.
• Strong communication skills, both verbal and written.
• Ability to prioritize tasks and work efficiently in a fast-paced environment

KRONOS WORKFORCE TIMEKEEPER, REPORTING, KRONOS, SQL, SCRUM METHODOLOGY

• Structuring campaigns and ad groups, and determining the best settings
• Conducting social media audits to ensure best practices are being used
• Coordinating with the sales team to create marketing campaigns
• Monitoring key online marketing metrics to track the success
• Optimizing content for the website and social media platforms
• Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance
• Ensuring that the brand message is consistent
• Executing new and creative collaborations among technologies and platforms
• Determining what content will reach customers

• Bachelor’s degree in any discipline is required
• Exceptional knowledge and experience in lead generation/performance marketing on Google and Facebook
• Analytical mindset with experience in Google Analytics and Google Tag Manager
• Minimum 1 year of proven work experience
• Ability to work independently and in a team environment
• SEO, SEM Knowledge
• Google AdWords and Facebook Ads
• Knowledge of PPC
• Campaign Delivery
• Managing Campaign Budgets
• Campaign optimization

• Create & Manage dashboards on various Mobile & web tools like Clevertap, Branch, Google Analytics, Zoho Page Sense, Firebase, and other data tools that marketing and product teams use on a daily basis.
• Create richer & holistic (collating multiple data sources/platforms) dashboards and reports on Tableau & Metabase for Product, Marketing & Business teams.
• Improve dashboards & set up alert systems on Sentry, Firebase, GA for product & technology teams to timely catch fatal crashes, errors.

Deliver data-backed insights & periodic analysis reports

• Perform deep data analysis to identify issues, trends, opportunities, and improvements possible in Acquisition, Activation, Transactions, Conversion Ratios & other driving product metrics. Present findings to product, marketing, and business stakeholders.
• Perform analysis to assess the success of ongoing product initiatives, provide insights to product managers & designers to iterate product features and flows.
• Create & Track product and marketing funnels to identify growth opportunities and problem areas. Collaborate with PMs and Designers to discover underlying reasons for drop points. Analyze Funnel, Cohort, Trends, LTV, DAU, MAU, Retention & user behavior using data & help teams make data-driven decisions.

Define measurement & success criteria for experiments, new features, and A/B tests.

• Collaborate with Product Manager to design, execute and analyze A/B tests, define target KPIs & control segments.
• Help Product Managers define success criteria and measurement standards for new features and product offerings.
• Ensure technical setup is there to MONITOR important KPIs and collect custom events data. Define custom events & properties to be tracked on Clevertap, GA, Zoho Page Sense.

Drive increased engagement & retention using Clevertap

• Define AARRR KPIs and Optimize them with CT multi-channel journeys by continuously performing A/B tests.
• Create detailed and diverse user segments to identify high, medium & low activity cohorts. Create strategies to increase the size of high-activity cohorts.
• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Manage, Mentor & lead Product Analytics

• Act as an Analytics Subject Matter Expert in the team. Train, hire, and manage a team of analysts. Setup collaborative processes & management practices to help teams achieve important analytics goals.
• Assist the Product stakeholders to make data-driven decisions to achieve short and long-term goals relating to product growth.
• Collaborate & hire analysts to improve the overall product analysis capabilities.
• Research and be updated with upcoming technologies and trends in digital product analytics.
  
  

Experience

• Bachelor’s Degree in Computer Science, Engineering or any other related field.
• 4+ years of experience in mobile/web application analytics, business analytics, must have led or managed a team before.

Technical Skills

• In-depth knowledge & hands-on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.
• Expertise in dash-boarding tools like Tableau, Metabase, and Excel.
• Experience with data warehousing concepts and ETL development and tools
• Fetching and manipulating large data sets using SQL / Hive.
• Analyzing and visualizing large data sets: R / python.

Soft Skills

• Ability to prioritize and manage multiple milestones and projects efficiently.
• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.
• Detail-oriented, advanced problem-solving skills with customer-centric approach.

About the role:

We are looking for a highly motivated, highly energetic, results-driven Lead Generation Intern to join us.

As a Lead Generation Intern, you will be responsible for client prospecting; maintaining prospect database; fix meetings with prospects for the Sales team; and generating summarized reports of their key findings.

* Women wanting to start/restart their careers can also apply.

What we expect:

Must be qualified in BE/BCA/BTECH/BBA/MCA/MTECH

Candidates starting or pursuing MBA/PGDM/MMS Marketing preferred

Any prior experience in a customer-facing, lead generation, or sales role is preferred

Any experience of using CRM & social media tools will be useful

Experience of cold calling, writing cold email communication

What is in it for you?

We offer incentive pay-out on every deal closed from your converted lead

Certificate of internship completion

Our friendly yet focused approach to work promises a lot of fun times