Graphic Designer

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

IT Asset Management (Hardware and Software), Configuration, Implementation and Integration with third party systems.

IT Asset Management –

• Develop Lifecycle Management Policies, Processes, Procedures, Compliance, Governance and Documentation based on ITIL best practices.
• Have experience in Jira Configuration and Asset Management. Configuration of dashboards and reports.
• Have worked as Jira Admin and designed workflows for PM,SM & Asset Management.
• Must have handled Asset management project in past and configured the required workflows & lifecycle management.
• Deploy service assets and configuration management processes and ensure these ones are fit for purpose and operational at any time.
• Anticipate future IT needs versus existing infrastructures architecture, perform impact assessments, and investigate design options.
• Maintain the asset and configuration management databases (AMDB & CMDB) and ensure completeness and correctness, act on any potential issues.
• Monitor services assets (e.g. laptop, token, etc.) ensure compliance as needed. Produce technical documentation, reports, data analysis, etc. and identify opportunities for improvement and automation.
• Lead and organize processes controls and reviews on a periodic basis to ensure that the hardware overall services are running according to the defined standards. Follow latest evolutions in field of expertise and share best practices within the internal community.
• Carry out any other task in line with the main purpose of the job.
• Provide Asset Management training to the customer Ensure compliance with relevant regulations and standards.
• Preference: HealthCare domain

What you need to have:

• 4+ Years of experience
• Excellent analytical skills and skills to leverage data, metrics, analytics, and consumer behaviour trends to generate creative ideas
• Prior experience in ASO (organic growth)
• Experience working in a cross-functional team environment
• Awareness of different growth channels like Influencer Marketing, etc.   

Roles and Responsibilities

• Managing available resources such as hardware, data, and personnel so that deadlines are met.
• Analyzing the ML and Deep Learning algorithms that could be used to solve a given problem and ranking them by their success probabilities
• Exploring data to gain an understanding of it, then identifying differences in data distribution that could affect performance when deploying the model in the real world
• Defining validation framework and establish a process to ensure acceptable data quality criteria are met
• Supervising the data acquisition and partnership roadmaps to create stronger product for our customers.
• Defining feature engineering process to ensure usage of meaningful features given the business constraints which may vary by market
• Device self-learning strategies through analysis of errors from the models
• Understand business issues and context, devise a framework for solving unstructured problems and articulate clear and actionable solutions underpinned by analytics.
• Manage multiple projects simultaneously while demonstrating business leadership to collaborate & coordinate with different functions to deliver the solutions in a timely, efficient and effective manner.
• Manage project resources optimally to deliver projects on time; drive innovation using residual resources to create strong solution pipeline; provide direction, coaching & training, feedbacks to project team members to enhance performance, support development and encourage value aligned behaviour of the project team members; Provide inputs for periodic performance appraisal of project team members.

Preferred Technical & Professional expertise

• Undergraduate Degree in Computer Science / Engineering / Mathematics / Statistics / economics or other quantitative fields
• At least 2+ years of experience of managing Data Science projects with specializations in Machine Learning
• In-depth knowledge of cloud analytics tools.
• Able to drive Python Code optimization; ability review codes and provide inputs to improve the quality of codes
• Ability to evaluate hardware selection for running ML models for optimal performance
• Up to date with Python libraries and versions for machine learning; Extensive hands-on experience with Regressors; Experience working with data pipelines.
• Deep knowledge of math, probability, statistics and algorithms; Working knowledge of Supervised Learning, Adversarial Learning and Unsupervised learning
• Deep analytical thinking with excellent problem-solving abilities
• Strong verbal and written communication skills with a proven ability to work with all levels of management; effective interpersonal and influencing skills.
• Ability to manage a project team through effectively allocation of tasks, anticipating risks and setting realistic timelines for managing the expectations of key stakeholders
• Strong organizational skills and an ability to balance and handle multiple concurrent tasks and/or issues simultaneously.
• Ensure that the project team understand and abide by compliance framework for policies, data, systems etc. as per group, region and local standards