Executive - Operations & Retention

A startup that provides market network platform to internet native digital content creators turns their passion into a profitable venture. Backed by Accel.

1. Work on a disruptive product that's still in the early stages
2. Review functional and design specifications to ensure a complete understanding of the system
3. Take ownership of the end-to-end system and take all requirements, issues, and enhancements to closure single-handedly
4. Mobile testing experience with strong basics, understanding of testing and shipping releases on these platforms - iOS, Android, and Web
5. Prior experience in creating optimal test strategy - functional, non-functional, analytics, and automation
6. Experience with relational database and SQL queries
7. Sharp analytical abilities and excellent written and verbal communication skills
8. Experience of working with JIRA
9. Prior experience in automation testing
10. Prior experience in working with tools like -
    1. Figma
    2. Datadog
    3. AWS

What we are looking for: 
We are looking for you if you are inspired by the vision of building India's first global premium beauty house which is dynamic and beautifully crafted with consumer centric and world class Clean Beauty products.

Overall objective of the Role: 
Develop, own, drive and implement the overall e-commerce strategy to ensure revenue growth through increased customer acquisition, conversion and AOV . This will incorporate digital marketing strategy including PPC, SEO, affiliate, email and social media marketing.

Responsibilities
• Develop and manage own website (and sub-sites) by working closely with the IT team, the E-commerce / Website Manager and external agencies
• End-to-end ownership of strategic and operational initiatives for paid marketing campaigns including budgeting, tracking, creative production, landing page optimisation etc.
• Develop a model of iterative testing and optimisation of all campaigns to drive efficiency in paid spends
• ideate and execute strategies for keyword optimisation, campaign restructuring, improved retargeting of the users
• Develop and manage customer relationship with eCommerce platforms such as Amazon, Nykaa, Myntra etc.
• Develop and implement customer acquisition strategy, including: SEO, PPC, affiliate, social, print advertising, direct marketing and leafleting, as well as emerging channels
• Optimize customer acquisition costs, sales and brand experience
• Manage overall website performance and online trading and ensure continuous improvements to the website
• Measure and report performance of all digital marketing campaigns, and assess against ROI, ROAS and KPIs
• Identify trends and insights, and optimize spend
• Forecast and correlate sales
• Conduct regular and in-depth analysis of our customer trends and patterns and act on this analysis to inform short, medium and long termstrategy
• Manage the annual marketing budget (customer acquisition and e-commerce) with regular review and reporting on ROI of each activity
• Support brick and mortar retailers through in-store and online sales initiatives to most effectively promote their products in an omnichannel methodology, to capitalize on cutting edge trends in these rapidly evolving markets.

Work Experience: 
•Experience with eCommerce marketplace such as Amazon, Flipkart, Myntra
•5+ years of experience in digital marketing

Skills & Competencies required: 
• Credible and extensive experience of leading e-commerce and digital marketing in a commercial environment - preferably consumer goods
• A strong understanding of current online marketing strategies and best practices
• Understanding of retail and online business development.
• Strong understanding of Affiliate and Social MediaMarketing
• Ability to travel required
• Experience in building an online-first brand is a plus
• Must have experience in working with tech team in developing brand website for product sales and partnered with social media influencers to review the platform and merchandise
• Ability to collaborate with multiple internal teams to create strategies and plans to maximize sales of managed accounts.

Experience: 
5+ years 
Experience of working in D2C brands/ cosmetics & clothing brands preferred

CONTENT WRITER
Why ToneTag :
ToneTag is the largest sound-wave communication technology platform on the
planet that enables payments & proximity customer engagement services in
different sectors like retail, mobility, restaurant ordering, and so on. It harnesses
the power of sound to empower and enrich various businesses around the globe.
ToneTag has touched more than 55 Million consumers & 500,00 merchants in the
payments space alone. It is an organization where innovation, hard work & fun go
hand in hand to invent experiences that are unique in every sense. Our people are
entrepreneurial & believe in going beyond today's problems to find tomorrow's
solution.
If you are a seasoned professional looking for your next challenge, or just starting
your career and looking for a company that created career-building opportunities,
we offer ample scope as well as training to ensure that your skills & abilities reach
their true potential. At ToneTag, we invite you to share our vision and
commitment to achieving excellence in everything that we do!
Who We are :
● While most people ignore sound, ToneTag harnesses it. Using the power of
sound, we have built a highly secure and robust channel of data
communication, enabling extraordinary experiences across businesses.
● Our core value lies in innovation. We also focus on empathy, inclusivity,
collaboration and creativity.
● Through our model of Enable-Engage-Empower, ToneTag aims at delivering
a unique experience to all.
NO CEILING TO GROWTH :
● Highly rewarding to those who want to experience a trailblazing career
growth, with exposure to new challenges and opportunities.
● ToneTag follows the principle of taking ownership and delivering. If you
conceptualize an idea, which could make a difference to the organization,
you will be the owner of it.
● With innovation at the heart of its solution, ToneTag offers a chance to think
outside the box and instill creativity into one's thinking.
BE PART OF THE FAST EXPANDING CHANNEL :
● ToneTag has already reached 50 million consumers and is expected to cross
100 million.
● Global companies such as Mastercard and Infosys Finacle are presenting
ToneTag as a technology offering to their banking customers.
● ToneTag is working with government initiatives, such as NHAI & NPCI to
deliver a seamless experience on a larger scale.
TONETAG CULTURE IS OPEN AND EMPOWERING :
● Whether you are a manager or an intern, transparency is maintained, and
your voice is heard.
● ToneTag exudes a vibrant atmosphere, where everyone is approachable and
supportive.
● There exists a diversity of talent, skills and passion. Such an exposure will
not only help an individual grow, but also enables one to think from a
different perspective.
THE NEXT BIG THING :
● We are here to play a role in enabling our society and economy leap
towards cashless ecosystem, bringing millions of people into the financial
world like never before and at the same time enable innovative experiences
of tomorrow.
● ToneTag has a global clientele and is backed by some of the biggest names
in terms of management and investors.
● A technology delivering wide applicability, ToneTag has received numerous
awards and recognition for its innovative technology.
The challenge for you :
As a Content writer in the Marketing team, you will be delivering quality writing
pieces that appeal to our clients & stakeholders, attract customers and boost
brand awareness.
Roles & Responsibilities :
● Create and draft content for ToneTag’s content properties such as blogs,
websites, social media etc
● Contribute towards developing and executing the monthly content calendar
for Social Media
● Maintain and update website content regularly
● Draft scripts to develop product demo videos
● Follow and implement best practices for content optimization such as using
relevant keywords, etc
● Draft copy for user communication, engagement, and education
● Familiarity with keyword placement and other SEO best practices
● Create Presentations and Product documents
● Collaborating and working closely with PR and Digital agencies, sharing
ideas, reviewing the articles and posts.
● Writing clear marketing copy to promote our products/services
● Preparing well-structured drafts using Content Management Systems
● Coordinate with marketing and design teams
● Ensure all-around consistency (style, fonts, images and tone)
● Applications for awards & events
What you need :
● A bachelor's degree or higher in Journalism, Mass Media and
Communications.
● 3+ years- work experience as a Content Writer, Copywriter or Similar roles
● Should have excellent writing skills with unblemished grammar expertise.
● Should be keen in learning new technology
● Portfolio of published articles/Blogs
● Hands-on experience with Content Management Systems (e.g. WordPress)
● Ability to meet deadlines
● Well versed with creative web content, blogs, articles, and press releases
according to the requirements.
● Experience in SEO writing with online marketing and lead generation is
added advantage
Great to have :
● Experience doing research using multiple sources
● Familiarity with web publications
● A born-talent for understanding and analyzing human behavior
● Basic understanding of Keyword relevancy and keyword density and should
also be familiar with Keyword placement and other SEO best practices
● Someone whose presence reflects energy, dynamism and passion
● A strong believer in equality and teamwork
● An individual with strong ethics, principles and courage
The Role
● Building compelling long-term strategies on how to scale content.
● Build a deep understanding of the company’s products and unique
differentiators
● Work with product managers to understand and help refine the evolving
brand voice and tone
● Collaborate with cross-functional teams to bring impactful content to market
quickly and at scale
● Create articles, eBooks, whitepapers, infographics, video scripts, interactive
assets, build a content calendar for social media, in line with the content
strategy.
● Understand the buyers’ journey and use that knowledge to create the most
impactful top, middle, and bottom-of-the-funnel content assets for different
products
● Optimize social media content (language, message, tone) on the basis of the
behavior of our target audience
● Understand our SEO goals and strategy in order to produce optimized
content.
The Skills
● Prior experience in crafting content & product experiences from scratch, in
an instructional and long-form content setting.
● Must be able to write content that’s relevant, catchy, and easy to understand
● Should have excellent command over the English language and grammar
● Should be willing to and capable of creating technology-related content that
requires extensive research
● Should be able to understand, conceptualize, and convey marketing
messages in an acceptable international style.
● Must keep up-to-date with the best practices in writing for the web, social
media trends, web usability, and business/industry trends
● Prior experience in advertising agency is preferred.

	RSPP Write Up
(Role - Skill - Persona - Process)
Company Write-up (Vision, Current News, Funding Status, Geography Presence)	Zoko makes it easy for businesses to do Sales, Marketing and Customer Support on WhatsApp. WhatsApp is the internet of the #nextbillion and Zoko’s vision is to become the Shopify for merchants, selling on WhatsApp. We are backed the best - YCombinator, Ryan Hoover (the founder of Product Hunt), Binny Bansal backed 021 Capital and other illustrious YC Alumni. We have over 300 paying merchants and were already profitable when we raised $1.4 Million in March ’21 to bring on more engineering talent to execute our vision. You will be working with a great team of fully-remote engineers, with a bias towards action. Reporting to a CTO who single handedly built an entire web app that got us 20 paying businesses and raised our Seed round. We brought-on our first engineer after that. Top 3 characteristics we look for are Execution, Execution, Execution. We’d love to see what you have built before and dig deep into those. Let’s talk about problems you have solved before and how you’ve approached them. This is a great ground floor opportunity with a great salary and equity package. To give a sense of how valuable our equity is, the first employee’s equity has already grown 15X in the last 12 months.
Role	Senior Frontend Engineer
Location	Bangalore / Kochi / Remote
Budget	30-40 LPA + 0.15% to 0.2% equity
Define the Role ( Areas of functioning)	1. Leads and executes the mobile development strategy for the company 2. Mentors a young and hungry development team 3. Participate in the overall growth of the product by developing / researching tech that can give the product an edge over the competition

Key outcomes expected from the role in next 2-4 quarters (OKRs)	1. Implementation of the mobile version(s) of the app in Android and iOS 2.Establish a support team to handle mobile related support issues 3. Track and improve product usability 4. Improve the stability of product releases
Persona ( Success Profile)	8-12 years of experience in web and mobile development Experience in leading and executing project(s) Flutter experience is a plus Great humour sense

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Skills (Mandatory & Optional)	Mandatory - Cross-Platform App Development experience - Extensive knowledge in React / React Native - Team leading experience Optional - Flutter experience
Process (Interview Rounds and what each round focuses on)	Round 1- (Google Meet) - Founders (screening) Round 2-(Google Meet) - Chief Architect Round 3-(Google Meet) - Founders / CTO