INTRODUCTORY STATEMENT
Anaxee has 9000 ‘Digital Runners’ spread across 11000 pin codes of India, providing REACH in deep rural hinterland all over India. We further aim to create 250000 Runners across India. To have effective communication with all these Runners, we want to set up an in-house Department of Communication, where we need a team of Social Growth Hackers who know how to use the latest social media platforms and communicate exceptionally well in words, in Hindi & English.
On one side they need to reach out to our Digital Runners who come from humble backgrounds, residing in rural areas but entrepreneurial in nature, and on another side, write blogs which can attract our Customers who are amongst whos who of Corporate India. Apply if you are involved in one/or more of the following:
Digital Marketing | Email Automation | Content Writer | Creative & Copywriting | Video Maker | Video Editor | Social Marketing | Newsletter | Blogs | PR | Public Relations | Email Automation | Marketing Automation
Video: https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">Check out our company pitch (6 min video) to understand the goal - https://www.youtube.com/watch?v=7QnyJsKedz8" target="_blank">https://www.youtube.com/watch?v=7QnyJsKedz8
If you are a self-driven and ambitious tech-savvy professional we would love to meet you! Ultimately, you should be able to act as the face and voice of our brand and manage all community communications.
Job role:
We're looking for a skilled Digital Marketer to work with teams across the company and create & execute relevant strategies to reach customers and our Digital Runners via Social Media. You should know deep insights into what is possible through major Social Media platforms like FB, Instagram, Youtube, Google, etc. Experience of running Ads and promotional campaign on these mediums will be an advantage.
Job Location: Indore | Full Time | Experience: 0 to 5 yrs | Salary ∝ Expertise | Rs.1.8L ~ Rs.3.6L |
Responsibilities:
- Post frequent updates about the company on relevant social media platforms
- Help attract customers and Digital Runners via social media
- Optimize all content for SEO to better reach
- Measure impact and perform analysis to improve critical metrics.
- Review and implement process changes to drive operational excellence
- Find and Use the best online tools available to increase the productivity of Digital Marketing work done by the company.
Requirements:
- 2 years of working as a Digital marketer or in a similar position
- Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
- Tech-savvy with the ability to explain complex technical matters in a simple manner without using jargon
- Excellent attention to detail and ability to multi-task projects and deliverables
- Confirmed experience working with deadlines to deliver high-quality output in a short span of time
- Ability to work independently or in a team
- Ability to multitask and monitor several projects and accounts on a daily basis
- Experience with technologies and best practices for campaigns across multiple platforms
What we offer
- Startup exposure.
- Great working atmosphere in a comfortable office.
- And an opportunity to get associated with a fast-growing VC funded startup.
About Anaxee Technologies
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Role - Sr. Executive - Paid Social, India (Gurgaon, Bangalore,
Mumbai)
Overview of job -
Our Client is the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr. Executive – Performance Marketing for its Services Hub . In this role, you will be responsible for a massive opportunity to build and be a part of largest performance marketing setup. This role assumes responsibility of crafting a performance strategy for clients and create success stories.
What you’ll bring:
● You are proficient in English
● You have 2+ year experience of planning and managing Social campaigns
● You have a high-level knowledge of Paid social platforms
● You possess strong analytical skills and a natural affinity for numbers ● You are able to examine raw data, draw conclusions and develop actionable recommendations as needed
● You have experience maintaining quality standards at scale
● You have a passion for everything digital, with an active interest and understanding of online advertising industry trends
● You have excellent communication skills, both verbal and written
● You are proficient in Microsoft Excel and Google Sheets
Responsibilities
Contribute to the preparation of policies to form a long-lasting digital association with consumers.
Supervise the current company incidence on social media marketing campaigns.
Active involvement in Search Engine Optimization (SEO) efforts.
Provide inventive designs for content marketing.
Coordinate with Social Media Marketing Manager in regards to the online adverts.
Stay updated with digital marketing trends and attend networking events.
Requirements
Bachelor’s degree in Marketing, Information Technology or relevant field.
Proven work experience as Digital Marketing Executive,
Exceptional knowledge of digital marketing ideas on SEO and SEM.
Working experience of ad aiding tools like DART, Atlas, etc.
Knowhow of web analytics tools.
Experience in creative content writing.
Ability to work in a team or individually as and when required.
Ability to manage and handle multiple tasks.
Outstanding problem-solving skills.
Exceptional attention to detail.
A critical thinker.
Good verbal and written communication skills.
Strong working experience with Google Analytics
Social Media Executive
Experience: 3+ years
Location : Bangalore (Work From Office)
ROLES AND RESPONSIBILITIES
- Excellent written and verbal communication skills
- Strong understanding of social media platforms, tools, and best practices
- Social media content strategy
- Social media handles creation and optimisation
- All social media platforms maintenance, fanbase, engagement, insights improvements and growth plan ideation and execution
- Calendar preparation and performance tracking
- Performance tracking and insights analysis
- Experience with latest tools and reporting
- Ability to work independently and in a team environment
- Passion for social media and staying up-to-date with the latest trends and best practices
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
What you need to do:
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
- Translating brand strategy into brand plan and go-to-market strategy
- Planning and execution of communications and media actions across offline, online and social media
- Participating in product development, pricing and supporting new product launches
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Keeping up to date with market developments and analysing consumer insights as well as competitor strategies
- Guiding the advertising and promotion budget
- Conducting consumer and market research
- Measurement and reporting on success of marketing campaigns
Desired Candidate Profile
What you need to have:- MBA from Tier-1 colleges (IIMs, XLRI, SPJain, FMS etc)
- Min 7 years of marketing experience. Out of 7 years of Marketing experience, minimum 3 years in handling brand profile
- E-comm, Health Tech, Ed Tech, Fin Tech, FMCG, Telecom background preferred
- Expertise in running ATL / BTL led marketing campaigns
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills
- Ability to work cross-departments to achieve results
• Drive Traffic To Company Pages And Generate Interest In Company Products And Services
• Create Engaging Written, Graphics, And Video Content While Staying Up To Date On Latest Marketing Technologies And Social Media.
As SEO (Search Engine Optimization) Team Lead, you should have a thorough knowledge of Web Analytics and Webmaster tools. Monitor Search Engine news to stay abreast of algorithmic updates. Develop & execute SEO strategy and project deliverables for clients. Track project quality and team performance every week.
If you can utilize the organizational resources optimally for the business promotion activities, we would like to meet you.
Role and Responsibilities:
- Should handle a team of SEO Executives and Sr. Executives.
- Developing a detailed project plan and monitoring progress while delivering projects on time ensuring quality standards.
- Make decisions about the day-to-day operation of the team members, including management of work assignments by them.
- Take the primary responsibility for all the Technical Audits & ensuring that the business website is following all the SEO best practices.
- In-depth SEO technical knowledge (HTML, CSS-on page- off page, JS) also Google Analytics, webmaster tools, back-end SEO and various online tools.
- Communicate team and management on project development, timelines, and results.
- Assign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team.
- Perform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistency.
- Strong reporting and presentation skills
- Gain a detailed understanding of each requirement.
- Remain up to date with industry knowledge.
- Brainstorm new and creative SEO growth strategies.
- Handling team queries, providing them feasible solutions and building healthy relationships thereby achieving high team satisfaction.
- Act as subject matter expert for team members, peers and clients.
Job requirements and qualifications:
- Demonstrated SEO experience of at least 4-7 years.
- Experience with Google's Keyword Tool
- Basic HTML Knowledge.
Working at Apptroit Technologies Pvt Ltd
Develop faster - with our commitment to the best professional development.
Perform better - as part of a high-performance, empowering culture.
Shape an industry - with a market leader that continues to drive innovation.
Make a difference -by helping improve oral health worldwide.
Position
Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.
The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.
The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.
Key Responsibilities
Develop and drive multi-channel digital marketing planning and strategy across the business
- Function as single point of contact for assigned markets to align their strategies to execution on digital channels
- Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
- Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
- Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
- Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
- Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
- Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.
The Ideal Candidate Will Have
Key Qualifications and Experience
- Bachelor’s degree in marketing, communication or related field
- At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
- Strong experience in driving B2B and/or B2C demand generation.
- Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
- Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
- Experience in supporting global markets a plus
- Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
- Previous experience with marketing planning tools, a plus.
Requirements
In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:
- Strong analytical skills and data-driven strategy development
- Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
- Results orientation
- Cross-industry subject expertise
- Curiosity and ability to learn
- Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
Excellent communication and organizational skills, KPI Management. - Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
- Excellent communication skills and presentable
Company Description
Apptroit is a leading Mobile App & Web Solution Development Company in the USA, UK, UAE and India and serving its clients across the globe. Also having proficient and dedicated Android app developers, iOS App developers, designers and digital marketing experts with a reputation for getting things done. We are well-versed in a variety of operating systems, networks, and databases. We work with just about any technology that a small business would encounter. We use this expertise to help customers with small to mid-sized projects.