
Role Overview (Digital Marketing Manager (3-5 Years Experience)
We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads.
This role is a mix of organic growth + paid campaigns + outbound outreach.
Key Responsibilities
1. Organic Growth (SEO + Content)
- Manage and improve website SEO (on-page + off-page)
- Plan and publish content (blogs, landing pages, case studies)
- Improve search rankings and organic traffic
2. Social Media Management
- Manage LinkedIn and other relevant platforms
- Create and schedule posts consistently
- Build brand presence and engagement
3. Outreach & Lead Generation
- Run outbound campaigns via LinkedIn and email
- Identify target prospects and generate leads
- Build and manage outreach pipelines
4. Email Marketing
- Create and execute email campaigns
- Handle newsletters, cold email sequences, and follow-ups
- Track performance and optimize campaigns
5. Paid Marketing (Ads)
- Run and manage ads on Google, LinkedIn, and Meta
- Optimize campaigns for lead generation and ROI
- Test creatives, audiences, and messaging
6. Analytics & Optimization
- Track performance across channels
- Improve conversion rates and campaign effectiveness
- Share simple, actionable reports
What We’re Looking For
- 3-5 years of experience in digital marketing (preferably IT/services)
- Strong understanding of SEO, social media, and lead generation
- Experience with LinkedIn outreach, email tools, and ad platforms
- Ability to execute independently (hands-on role)
- Data-driven mindset with focus on results
Nice to Have
- Experience in B2B or SaaS marketing
- Familiarity with tools like HubSpot, Apollo, Google Analytics, etc.

About Baxture Technologies
About
At Baxture, we're pioneers in crafting innovative IT solutions designed to elevate businesses to new heights. With a relentless focus on quality and a dedication to customer success, we specialize in delivering tailored technology solutions that drive efficiency and foster growth. Our dynamic team of experts is committed to staying ahead of the curve, ensuring that our clients always benefit from the latest advancements in the industry. While our roots lie in the vibrant tech hub of Austin, Texas, our influence spans across continents, with a significant presence in Pune and Kashmir. With a diverse team spread across these locations, we bring together the best minds to drive innovation and deliver unparalleled results.
Candid answers by the company
Srinagr, Pune, Austin(USA)
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What this role is
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All three. Not two of three.
The Three Pillars — All mandatory
This role has three non-negotiable pillars. If you cannot demonstrate all three at the time of application, do not apply. There is no partial credit.
01 Automation Framework — You build it, maintain it, and own it
You design, develop, and maintain scalable end-to-end automation frameworks using Playwright (preferred), Java, or JavaScript/TypeScript. You are not inheriting someone else’s suite and running it. You are authoring it. AI-assisted via Playwright MCP and Codegen is expected. Untouched Codegen output is not acceptable.
02 Healthcare Domain Expertise — Industry knowledge — earned or owned
You understand the real-world clinical and operational workflows the product supports. You know the difference between a UI defect and a broken healthcare workflow. You understand what HIPAA compliance requires at the software level, what FDA software validation entails, and why a broken EHR flow is a different category of failure to a misaligned component. If you have already tested healthcare platforms, your application is stronger for it. If you do not have it yet, you are expected to develop it actively on the job.
03 AI-Driven Testing — You implement, not just experiment
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What you will own at L3
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- Healthcare compliance validation — ensuring automated suites adhere to HIPAA, FDA software validation, and applicable health data privacy laws
- RESTful API test coverage — Postman, SuperTest, or RestAssured — integrated into the regression cycle
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Proof-based qualifications
We do not assess candidates on years of experience or job titles. We assess candidates on proof of capability. When you apply, you must be prepared to demonstrate the following:
What you must show
Automation Framework
A Playwright test suite you authored for a real product engagement — at least three E2E scenarios, a maintained structure, and evidence of CI/CD integration. Codegen-assisted is fine. Untouched Codegen output is not.
Healthcare Domain
A compliance audit, UAT report, or workflow analysis that demonstrates you understand the healthcare business logic behind the product — not just its interface. EHR, telehealth, or HIPAA-regulated flow analysis preferred.
AI Testing
Evidence of Playwright MCP, self-healing locator implementation, or agentic test generation used in a real or representative project. Describe the problem it solved, not the tool name.
Team Leadership
A concrete example of mentoring a junior QA engineer, defining an Island-level testing standard, or owning a cross-team quality roadmap.
Generic QA certifications and tool lists on a CV are not proof. Showing us actual work output is.
On healthcare domain expertise — a direct note
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AI tooling at Fountane
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Founded in 2017 and headquartered in Minneapolis, we have grown to 60+ people across four continents and were recognised as one of America’s fastest-growing companies, ranking No. 699 on the Inc. 5000 with 595% three-year growth.
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Apply By: 31st March 2025
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MUST BE OKAY IN TRAVELLING IN INDIA
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3. Good knowledge of property markets, how deals happen, registry sale deeds, etc..
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#HiringNow
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