
We are looking for a Digital Marketing Associate to help plan and implement our marketing and advertising activities.
For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behaviour. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.
Ultimately, you should help us achieve our business goals by building strong marketing campaigns.
Responsibilities
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile)
- Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Social)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
- Keeping an eye on your competitors' online activity
- Creating reports to assess the effectiveness of the company's digital marketing efforts
- Performing keyword research to see which words will appeal to various populations
- Most importantly, create organic campaigns to drive engagement and brand awareness.
- Creating landing pages, pitching content to blogs, and setting up Google Adwords campaigns as part of the digital marketing effort.
Requirements and skills
- Knowledge of marketing digital tools and techniques
- Experience with SEO/SEM campaigns
- Solid knowledge of SAAS, CRM tools.
- Solid computer skills, including MS Excel, web analytics and Google Adwords
- Excellent communication and presentation skills
- Strong analytical skills with a goal-oriented attitude
- BSc degree in Marketing or relevant field

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(Visit https://www.synapsica.com/" target="_blank">https://www.synapsica.com/ to know more about the company.)

Position description:
- Understand business needs and apply analytical concepts on customer data to provide business solutions
- Seek out opportunities for optimizing digital products (App) and improve the performance of campaigns
- Analyze business data and draw inferences
- Provide analysis based on business objectives and initiatives
- Analyzing Mobile App traffic using clickstream tools
- Provide holistic analysis by combining data from different data sources (App Analytics, Business data, etc.)
- Responsible for analysis, development plans, timely communication, on-time delivery of projects, and quality of project deliverables
- provide recommendations to update current MIS to improve reporting efficiency and consistency
Primary Responsibilities:
- Perform business and product analytics, using BI, SQL, Excel, and data analytics, etc.
Required Skills:
- Must be able to draw conclusions from data and present those to internal and external stakeholders
- Knowledge of Excel and SQL
- Knowledge of Tableau or other Business Intelligence tools would be an added advantage
- Experience in BFSI segment preferred
- Knowledge of marketing campaigns is a plus
- Experience in creating custom reports & dashboards
- Problem-solving skills.
- A methodical and logical approach.
- Accuracy and attention to detail
Required Skill:
• Good hands-on experience with Java and JEE
• Good hands-on experience with Microservices
• Good experience in UI frameworks (HTML, Java Script, HTML5, JSP, Ajax)
• Good understanding of Spring, Spring boot, Spring Integration
• Good experience with service oriented architecture and REST, JSON, XML, SOAP
• Good experience with any Directory technology LDAP
• Good Experience with a relational database like Oracle
• Experience working with Agile Methodology
• Experience in using RTC, code quality tools, defect tracking tools
• Good experience with code reviews
• Excellent team player with good organizational, communicational, analytical and logical skills.
• Good understanding of the web browsers and web applications
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• Good experience with Ping product like PingAccess and Ping Federate
• Apache Camel
- Hands on Java experience with minimum 8 yrs. More experience is a plus but need to be hands on.
- Server side programming experience with technologies: Spring, Hibernate & Swing is a plus
- Good DB knowledge, hands on PL/SQL or T-SQL
- Experienced to work on Linux, git, IntelliJ, Eclipse
- Experience of designing and developing end-to-end solutions.

