Digital Marketer

Summary:

The ideal candidate as a digital marketer is involved in implementing and formulating marketing strategies to enhance customer acquisition, and retention to boost conversion and revenue. You need to collaborate with the marketing team, to encompass Search Engine Optimization, email marketing, and the ability to analyze, the effectiveness of the contents, and measuring marketing return on investment.

Responsibilities

1. Organic Traffic: Measure the total volume of visitors coming to the website from search engines without paid advertising.

2. Create and implement link-building strategies to improve website authority.

3. Keyword Rankings: Track the positions of targeted keywords in search engine results pages (SERPs) to gauge visibility and progress in improving rankings over time

4. Monitor website performance using Google Analytics and provide recommendations for improvement

5. Stay updated with industry trends and emerging SEO techniques to ensure our strategies remain effective.

6. Schedule posts on social media platforms (using tools)

7. Research based on requirements tailored by the marketing team

8 Monitor social media channels for mentions, comments, and messages, and respond promptly and professionally.

Qualifications:

• Proficient in Google Analytics, and SEO tools.
• Experience in content for the web and organic search audience
• Qualifications In-depth knowledge of various social media platforms, trends, and best practices
• Strong creative, communication, and writing skills.

Position: SEO Executive

Experience: 0 - 1 year

Job Description:

• Proficient in Technical, On-Page and Off-Page SEO.
• Strong understanding of Google Analytics and Google Search Console.
• Experience in social media optimization and paid promotion - Twitter, Facebook, Linkedin, etc.
• Experience in Google Adwords a big plus
• Strong understanding of digital marketing fundamentals and recent Google Panda and Penguin updates
• Plan, execute and measure experiments and conversion tests
• Measuring and reporting on the performance of all digital marketing campaigns
• Good communication (both written and verbal) skills is a MUST

1.Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.

2.In-depth knowledge & work experience of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms (Facebook, Instagram etc.)

3.Experience in Paid Search (PPC) / Create and manage Payper Click (PPC) campaigns.

4.Sound knowledge of keyword research tools, analytics platforms, and bid management systems.

5.Strong communication and collaboration skills.

6.Ability to work in a fast-paced, results-driven environment.

6.Certifications in Google Ads and other relevant platforms will be a plus.

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of more than 2 years in digital marketing & contribution to B2B sales if any.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Role: CLIENT SERVICING - PERFORMANCE MARKETING

Company Industry: Marketing and Advertising

Experience: 2-5  years

Education: Bachelor’s degree or equivalent

Salary Bracket:  - 8L

You will have to develop a thorough understanding of Unigage's clients and drive customer engagement. You will be responsible for streamlining processes for the entire client lifecycle from on-boarding to churn. 

RESPONSIBILITIES:

• Responsible for achievement of digital marketing objectives of our clients
• Oversee overall quality of work being delivered on the account
• Demonstrate subject matter understanding of digital marketing, engage in strategic discussions around Performance marketing, Search Engine Marketing, Social, SEO and other channels

• Experience in fronting client relationships directly

• Handling operations and client management
• Briefing the creative team, helping in the creation of a concept.
• Facilitating communication between Client Service Operations & other business units to ensure an effective operating environment.
• Strategizing and executing campaigns for clients.
• Working with senior management keeping them informed of new developments, service issues and new business opportunities.
• Managing paid social media campaigns 

REQUIREMENTS:

• Should be hands-on experience in paid search, display, retargeting, email marketing, social, Conversion Optimization, and other key relevant channels that provide traffic and conversions for clients and to share this with internal teams too.

• Understanding and experience of the key analytical and market intelligence tools like Google Analytics and other sources across multi-channels – including PPC and display platforms is a must.

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• Should have worked on social media calendar and interactions
• Should have advertising agency experience