Marketer

• Understand the business and the potential to promote the business and brand.
• Analyzing market and sales information
• Identification of prospective clients.
• Preparing a go-to-market strategy on digital, social media and print media
• Set up a Brand identification strategy and execution plan
• Research competitive products by identifying and evaluating product characteristics, market share, and pricing, and maintaining research databases.
• Tracks product line sales and costs by analyzing data and reviewing the competitor's reach
• Supports sales staff by pre-sales tasks, providing sales data, market trends, forecasts, account analysis, and new product information; relaying customer services requests
• Follow up with Clients through the CEO's contacts
• Website maintenance and press releases
• Marketing collateral – creation and maintenance and presentations
• E – campaign coordination
• Setting up tracking systems for marketing campaigns and online activities
• Reporting to management on marketing and sales activities

REQUIREMENTS:

• Strong desire to learn
• Knowledge of different marketing techniques
• Creative approach towards problem-solving
• Excellent verbal and written communication skills
• Passion for the marketing industry and its best practices
• Staying updated with recent trends happening in the startup industry

JOB ROLE AND RESPONSIBILITIES

• Come with innovative marketing ideas
• Assist in marketing and advertising promotional activities
• Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation.
• Work closely with a range of cross-functional teams and develop a market strategy.
• Should be flexible with business needs - copywriting, content strategies, and so on.

• Deep knowledge and working experience in any of Adobe Marketo or Hybris Marketing or Emarsys platforms with end to end hands-on implementation and integration experience including integration tools
• Other platforms of interest include Adobe Campaign Emarsys Pardot Salesforce Marketing Cloud and Eloqua
• Hybris Marketing or Adobe Marketo Certification strongly preferred
• Experience in evaluating different marketing platforms (e.g. Salesforce SFMC versus Adobe Marketo versus Adobe Marketing) 
• Experience in design and setup of Marketing Technology Architecture
• Proficient in scripting and experience with HTML XML CSS JavaScript etc.
• Experience with triggering campaigns via API calls
• Responsible for the detailed design of technical solutions POV on marketing solutions Proof-of-Concepts (POC) prototyping and documentation of the technical design
• Collaborate with Onshore team in tailoring solutions that meets business needs using agile/iterative development process
• Perform feasibility analysis for the marketing solution that meet the business goals
• Experience with client discovery workshops and technical solutions presentations
• Excellent communication skills required as this is a client business & IT interfacing role

• Managing the development of sales and marketing strategy with a focus on B2C domain, also target
• B2B sales and online optimization/conversation, which results in organization growth.
• Searching and exploring new horizons, tapping new clients/markets. Respond to inquiry generation, quotation and negotiation, and order closure.
• Manage and interpret both new and existing customer requirements to understand and cater to their needs.
• Identifying potential strategic alliances and acquisitions that will support strategic growth initiatives and expand the business.
• Managing the client/market segment/channel selection, development of penetration plans, pricing, and channel program strategies.
• Analyze and report on key business metrics, including revenue growth, campaign statistics, click[1]through rates, and conversion rates; actionable insights, key client segments, and revenue opportunities.
• Contributing to the Company’s growth by influencing necessary and relevant changes.
• Undertaking additional tasks/projects/initiatives that contribute to team/organization growth.
• Monitoring market intelligence of the industry.
• Prepare proposals, presentations, and sales contracts.

Required Skills

• 5- 10 years of Sales & Marketing experience in the academic publishing industry.
• Strong experience in developing and executing sales and marketing strategies.
• Strong experience with managing teams across geographies.
• Proven record of delivering business growth

Key Responsibilities:

• Owning the entire marketing framework, including developing nurture campaigns, email sequences, transactional emails, SMS Campaign On-Page marketing (such as banners, Pop-ups, and offer campaigns)
• Excellent in writing email SMS and on-page campaign copies.
• Good understanding of HTML for (Email campaign building)
• Working understanding of Marketing automation, customer communication journey. 
• Worked on Landing page creation (drag and drop builder forms)
• Identifying campaign trends/insights and analyzing results to help make informed decisions and program enhancements overtime
• Prioritizing tasks and managing multiple stakeholders and strands of work with a willingness to take on additional projects as needed.

Required Skills:

• Bachelor’s degree/MBA with equivalent experience of 2-4 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Experienced in campaign creation, journey building, lead nurturing, landing page optimiser.
• Familiar with Hubspot, Webengage, Clevertap, moengage is a plus.
• Extensive understanding of the digital marketing industry, best practices, user behaviour, and buyer’s psychology.
• Understanding
• Understanding of Marketing Tools such as Email, SMS, Push etc.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.
• Effective Analytical skills.