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Subodh Popalwar
Software Engineer, Memorres
About Tagove infotech llp
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As a Manager in our Performance Marketing team, you will be responsible for driving growth of APAC & North America regions through digital marketing. This team is a key driver of growth for Headout and is responsible for acquiring customers and generating demand for our vast collection of experiences and destinations. This is a key role for our overall company growth and profitability.
As Performance Marketing Manager, you will:
- 1. Manage all paid user acquisition channels for APAC & North America. This includes: Responsible to deliver ROI & GBV targets for your regions and growing these each quarter
- Actively manage and grow SEM campaigns for new and existing categories & markets
- Identify opportunities to scale existing channels of user acquisiton including SEM, OLA and Facebook d. Develop new channels of user acquisition to drive new growth and diversify channel-mix
- Improve the efficiency of the team through process improvements, decision making frameworks and automation
- Improve reporting and data analysis to uncover new opportunities or Coordinate with other teams such as product, data, operations & supply to participate in & lead company-wide growth projects by leveraging various levers like:
- Identifying new market opportunities
- Product enhancements
- Pricing strategy
- Competitive benchmarking
- Building stronger engagement loops and cross-channel campaign strategies
What we're looking for:
- 4+ years of experience in managing SEM campaigns at scale
- 2+ years of experience in managing a team
- Detail-oriented and analytical
- Strong learning curve
- Data-driven decision making
- Able to effectively organize, prioritize & manage their time
- Experience with Automations is a big plus
Location: Hyderabad, Telangana
Job Type: Full-time onsite
Experience: Minimum 2 years
Salary Range: INR 2,00,000 - 4,00,000 per annum
Job Description: We are seeking a creative and experienced Social Media Content Creator to join our growing team. As a Social Media Content Creator at Dot eVentures Pvt. Ltd., you will play a key role in developing and implementing our social media strategy. You will be responsible for creating engaging and informative content that resonates with our target audience and promotes our educational products and services.
Key Responsibilities:
Develop and implement a comprehensive social media strategy to increase brand awareness and engagement. Create high-quality, visually appealing content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn. Stay up-to-date with industry trends and incorporate best practices into content creation. Monitor social media channels for trends, feedback, and opportunities to engage with the audience. Analyze social media metrics to measure the success of campaigns and make data-driven recommendations for improvement.
Qualifications:
Minimum 2 years of experience in social media content creation, preferably in the education or edutech industry. Proven track record of creating engaging and shareable content across various social media platforms. Strong written and verbal communication skills. Proficiency in graphic design tools and video editing software is a plus. Familiarity with social media analytics and the ability to interpret data to inform content strategy.
Salary and Benefits:
Competitive salary in the range of INR 2,00,000 - 4,00,000 per annum, commensurate with experience. Opportunities for professional development and growth within a rapidly expanding startup. Collaborative and inclusive work environment.
CSTech Infosolutions Private Limited has been a web design and development studio in business since 2003. As a website design studio, we have provided solutions to businesses of all sizes, whether freelancers, SMEs, or corporates. Our clients range from government agencies to private companies and startups.
Selected intern's day-to-day responsibilities include:
1. Handle on-page and off-page SEO activities.
2. Perform keyword research to optimize existing content and uncover new opportunities.
3. Handle link development tasks for websites to get the website in top positions in search engines.
4. Promote websites/services with the help of available social media sites.
5. Provide SEO analysis and recommendations in coordination with elements and structure of websites and the web.
6. Communicate and coordinate with subject matter experts, content/marketing managers, webmaster, and technology team to ensure SEO friendliness of the website/content.
7. Timely report generation to present metric for month-on-month comparison of efforts versus.
8. Plan and write the SEO strategy.
9. Provide ongoing client support for SEO strategy.
10. Being up-to-date with the latest SEO initiatives in the market.
Google AnalyticsIt also helps startups to plan, build, and market their products (and also raise money in the process). Our team comprises people who co-founded a Venture Studio that worked on 5 startups in parallel across the business lifecycle from strategic planning to identifying and hiring co-founders, fundraising, product conceptualization and development, product marketing, milestone tracking, and investor reporting.
We work with most ventures in three specific areas:
- Business and Investment Planning involving strategic and team plans, financial projections, investment preparation (identification, introduction, decks and prep) Product Conceptualization, Design and delivery involving product strategy and roadmaps, information and tech architecture, wireframing and design
- Go-to-market planning and execution involving creation of marketing plans, design of brand and sales collateral, digital marketing and content marketing.
- The obvious benefit is access to virtual CXOs on day-zero without spending time on recruitment resulting in faster product development cycles and go-to-market plans.
Responsibilities:
- Thorough understanding of digital marketing fundamentals and hands-on experience with Google Adwords, Facebook, LinkedIn, and other popular platforms.
- Good knowledge and experience with online marketing tools and best practices for lead generation and performance marketing
- Excellent written communication and keyword research capabilities
- Should be able to prepare and manage a digital marketing plan and budget
- Oversee social media accounts and have hands-on experience with online reputation management tools
- Hands-on experience with Google Analytics and other analytical tools and have an understanding of webpage fundamentals and performance metrics
ROLES & RESPONSIBILITIES:
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create 360° digital campaigns and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners as and when needed.
• Evaluates emerging technologies and trends of social media and other digital platforms.
• Provides thought leadership and perspective for adoption where appropriate.
Qualifications & Skills:
• Bachelor’s or master’s degree in marketing or a related field
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Managing processes
• Self-motivated yet customer focused
• Able to develop budgets
Google AnalyticsWe are looking for an Affiliate Marketing Manager who is going to manage the company’s affiliate program through all phases, including brainstorming, launch, maintaining, trafficking, marketing, reporting, optimization, and analysis.
He/she is responsible for identifying, evaluating, and recruiting new affiliates to increase program distribution and interfacing with internal marketing and other teams to develop and implement marketing strategies and support affiliate programs.
You’ll be launching, managing, and growing a world-class, global affiliate program that moves the needle for overall business growth and closely ties into the overall marketing strategy.
You will work with the wider digital marketing team and multiple stakeholders across the business to ensure consistent and effective affiliate strategies are developed, agreed and implemented across markets.
As the Affiliate Manager you will:
- Own, develop, and deliver an affiliate sales strategy to drive revenue growth and meet business targets
- Maintaining and developing affiliate marketing programs, recruiting new affiliate partners
- Reviewing affiliate contracts, nurturing relationships with external vendors, affiliates, and partners
- Monitoring affiliate practices; negotiating and evaluating affiliate advertising agreements; maintaining relationships with affiliates and partners
- Performing marketing research on potential affiliate partners
- Monitoring affiliates and enforcing company procedures around affiliate programs
- Regularly monitoring campaign performance
- Compiling and submitting campaign performance reports
- Providing monthly invoices to affiliate partners
- Handling the buying, renegotiation of rates, renewing or canceling media placements and other advertising programs
- Plan and execute the seasonal and general campaign, overall partner outreach, market positioning, and branding across all affiliates
- Manage the relationships with key affiliates, maximizing their promotion
- Manage the affiliate marketing platform (Partner Stack), ensuring adherence to performance and service level KPI's and ensuring full exploitation of platform tools and functionalities
- Provide in-depth reporting, analysis, and insight to relevant stakeholders, highlighting the story behind the actual and forecasted performance
- Creating campaign reports that show progress and return on investment
Required Qualifications:
- At least, 7 years of experience working with affiliate management platforms and networks. Experience with Partner Stack a plus
- Considerable affiliate marketing experience, ideally gained from a high-growth, online or multi-channel business in the American region and a track record of achieving results (meeting lead-gen, CPA, Revenue targets, Conversion KPIs, etc.)
- A strong digital marketing expert with experience developing and managing campaigns in at least one channel discipline (SEM, email, social, content marketing, etc.)
- Able to demonstrate strong analytics skills and experience with digital marketing analytics tools e.g., Google analytics, etc.
- Education – BA in Business, Marketing, Communications or related degree is a must, MBA or equivalent preferred
- Should have previous experience purchasing and negotiating pricing for various media, including email, banner, and Web pop-up advertisements
- Experience with affiliate marketing networks and search engine marketing is a must
- Knowledge in ad-serving technologies, experience in campaign management
- Experience in dealing with and presenting to multiple stakeholders effectively
- Organized with an ability to multi-task, prioritize and work to tight deadlines
- Excellent numeracy and analytical skills with the ability to process large amounts of data and information into concise recommendations and action for the affiliate campaigns
Google AnalyticsResponsibilities for Digital Marketing
- Analyze digital data to draw key recommendations around website optimization
- Conduct social media audits to ensure best practices are being used
- Maintain digital dashboard of several different accounts
- Coordinate with sales team to create marketing campaigns
- Prepare emails to send out to customers
- Monitor key online marketing metrics to track success
- Create and maintain online listings across e-commerce platforms
- Ensure that the brand message is consistent
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Follow CutshortSubodh Popalwar
Software Engineer, Memorres