Data Analyst

Job Title: Marketing Executive

Job Overview:

We are looking for an experienced, proactive, and self-driven Marketing Executive who can

independently manage and execute the overall marketing function. This role requires a

strong understanding of both traditional and digital marketing, combined with the ability to

plan, implement, and monitor marketing activities end-to-end.

The ideal candidate will take full ownership of marketing initiatives, coordinate with internal

teams, and drive brand visibility, lead generation, and marketing performance with minimal

supervision.

Key Responsibilities:

1. Marketing Strategy & Execution (Core Responsibility)

• Develop and execute quarterly and annual marketing plans.

• Plan and implement campaigns for product promotion, lead generation, and brand

building.

• Ensure consistent branding and messaging across all channels.

• Collaborate with sales, product, and leadership teams to align marketing initiatives

with business goals.

2. Digital Marketing (Part of the Role)

PPC & Lead Generation

• Plan, manage, and optimise Google Ads and other paid campaigns.

• Track performance metrics (CTR, CPC, CPA, conversions, ROI) and refine campaigns.

• Develop effective ad copies and assist with landing page enhancements.

SEO & Website Management

• Implement on-page/off-page SEO strategies to improve organic search visibility.

• Conduct keyword research, optimise content, and review analytics.

• Coordinate with design/content teams to ensure SEO standards are met.

3. Brand, Content & Communication

• Oversee the creation of marketing content — blogs, emails, social posts, brochures,

case studies, videos, and presentations.

• Maintain brand guidelines and ensure cohesive communication across the

organization.

• Work with internal and external creative teams for design and content execution.

4. Exhibitions, Events & Offline Marketing

• Lead planning and execution of marketing for exhibitions and trade shows.

• Support stall layout planning, branding materials, and event promotions.

• Manage lead handling and coordination before, during, and after events.

5. Lead Management & CRM Collaboration

• Ensure prompt assignment of incoming leads to the respective territory managers.

• Track lead flow, progress, and campaign effectiveness.

• Work closely with the sales team to improve follow-up quality and conversion tracking.

6. Market Research & Data Management

• Conduct competitive research, pricing insights, and industry analysis.

• Prepare scraping data and market intelligence reports.

• Support management with MIS and performance dashboards.

7. Performance Analysis & Reporting

• Monitor marketing KPIs across both digital and offline activities.

• Prepare regular performance reports with insights and improvement suggestions.

• Conduct A/B tests and track results for continuous optimisation.

Requirements:

• Excellent communication, planning, and coordination skills.

• 3–5+ years of experience in a marketing role (preferably B2B).

• Strong understanding of digital marketing (PPC, SEO, analytics).

• Ability to independently manage marketing activities with high ownership.

• Proficiency in tools: Google Ads, Analytics, Search Console, MS Office, CRM systems.

• Understanding of website platforms (WordPress, CMS tools).

• Ability to manage multiple projects and meet deadlines.

Desirable Skills:

• Experience with LinkedIn, Facebook, and Instagram marketing.

• Knowledge of email marketing tools or automation platforms.

• Creative thinking and copywriting ability.

• Google certifications are an added advantage.

Qualifications:

• Degree in Marketing, Business, Communications, IT, or a related field.

• Banking Domain
• Assist the team in building Machine learning/AI/Analytics models on open-source stack using Python and the Azure cloud stack.
• Be part of the internal data science team at fragma data - that provides data science consultation to large organizations such as Banks, e-commerce Cos, Social Media companies etc on their scalable AI/ML needs on the cloud and help build POCs, and develop Production ready solutions.
• Candidates will be provided with opportunities for training and professional certifications on the job in these areas - Azure Machine learning services, Microsoft Customer Insights, Spark, Chatbots, DataBricks, NoSQL databases etc.
• Assist the team in conducting AI demos, talks, and workshops occasionally to large audiences of senior stakeholders in the industry.
• Work on large enterprise scale projects end-to-end, involving domain specific projects across banking, finance, ecommerce, social media etc.
• Keen interest to learn new technologies and latest developments and apply them to projects assigned.

Company Description

I Vision Infotech is a full-fledged IT company based in Ahmedabad, India, delivering high-quality, cost-effective web and e-commerce solutions to both domestic and international clients. Established in 2011, I Vision Infotech has a strong presence in India, USA, Malaysia, Australia, Canada, and the United Kingdom, offering a wide range of web design, development, e-commerce, and mobile app services, specializing in Android, iOS, Windows, and Blackberry platforms.

Job Description:

We are looking for a dedicated and enthusiastic fresher to join our HR team. The candidate will assist in various HR functions such as recruitment, onboarding, employee engagement, and daily administrative activities.

Key Responsibilities:

• Assist in end-to-end recruitment process (job posting, screening, scheduling interviews)
• Maintain and update employee records
• Coordinate new joiner onboarding and exit formalities
• Handle attendance, leave, and payroll-related data
• Assist the HR team with day-to-day tasks and documentation

Required Skills:

• Excellent communication and interpersonal skills
• Good knowledge of MS Office (Excel, Word, PowerPoint)
• Positive attitude and willingness to learn
• Time management and organizational skills

Perks:

• Opportunity to work in a growing tech company
• Friendly and learning work environment

Note:

Only freshers or recently graduated students can apply. Experienced candidates will not be considered.

• Bachelor’s degree, preferably in any of the relevant background with strategic communications focus
• 1+ years of related experience in content development and distribution over the web for a product based firm
• Should be able to understand buyers’ journey and develop content as per the requirement.
• Excellent interpersonal skills
• Manage multiple projects and deliver work in a timely fashion with a positive “can-do” attitude
• Must have ability to work independently as well as in partnership with team
• Impeccable spelling and grammar
• Great research and organisational skills
• Up to date with recent trends and social media
• Experience with hashtags keyword and SEO research

Requirements:

- Knowledge of digital ad tech ecosystem

- Minimum 3 years of experience working in a professional environment on full-stack development

- Proven expertise in creating and developing scalable enterprise or B2C web applications

- Experience in REST API development and MVC/MVVM development methodologies

- Deep understanding of the underlying architecture of web servers, load balancing, and browser nuances. Basically, a solid understanding of fundamentals - including execution models, asynchronous programming, object-oriented concepts, relational concepts, etc.

- Proficiency in one or more of Node.js/MEAN stack, Python, Java or other frameworks and willing to be flexible on stack as per the requirement of the project. Most of our current development is on the MEAN stack - expertise in the stack will be a definite plus

- Proficiency in one or more of databases such as MySQL, MongoDB, Cassandra or other equivalent databases and willing to be flexible as per the requirement of the project. Most of our current development is on MongoDB and MySQL - expertise in these will be a definite plus

- Good understanding of developer tools and devops such as Git, Ansible, cloud platforms such as AWS, Docker, etc.

• Total Experience of 7-10 years and should be interested in teaching and research
• 3+ years’ experience in data engineering which includes data ingestion, preparation, provisioning, automated testing, and quality checks.
• 3+ Hands-on experience in Big Data cloud platforms like AWS and GCP, Data Lakes and Data Warehouses
• 3+ years of Big Data and Analytics Technologies. Experience in SQL, writing code in spark engine using python, scala or java Language. Experience in Spark, Scala
• Experience in designing, building, and maintaining ETL systems
• Experience in data pipeline and workflow management tools like Airflow
• Application Development background along with knowledge of Analytics libraries, opensource Natural Language Processing, statistical and big data computing libraries
• Familiarity with Visualization and Reporting Tools like Tableau, Kibana.
• Should be good at storytelling in Technology

• The ability to write and think creatively
• Significant experience in writing strong, accurate copy that is grammatically correct
• A flexible approach and willingness to adapt ideas as per clients requirement
• The ability to work to strict deadlines without compromising on work quality
• Great organizational skills
• An eye for detail
• Strong research skills