Content writer

Responsibilities:

1. Research and understand our target audience, industry trends, and competitor activities to create content that resonates with our readers.

2. Produce clear, concise, and engaging content tailored to various stages of the buyer's journey, including blog posts, whitepapers, case studies, eBooks, and more.

3. Collaborate with subject matter experts, product managers, and other team members to gather information and insights for content creation.

4. Optimize content for search engines (SEO) to improve visibility and drive organic traffic to our website.

5. Develop and execute content strategies to support marketing campaigns, product launches, and other initiatives.

6. Stay up-to-date with Salesforce updates, releases, and best practices to ensure content accuracy and relevance.

7. Analyze content performance metrics and user feedback to identify areas for improvement and inform future content strategies.

8. Contribute to content planning and editorial calendars to ensure a consistent and cohesive content experience for our audience.

9. Maintain brand voice and style guidelines across all content channels to ensure consistency and alignment with our brand values.

10.Actively participate in brainstorming sessions and content ideation to generate fresh ideas

and innovative approaches.

CONTENT WRITER 

Experience: Fresher

Roles & Responsibilities:

• Develop comprehensive documentation that meets organizational standards

• A deep understanding of services to translate complex information into simple, polished, and engaging content

• Write user-friendly content that meets the needs of the target audience

• Independently gather information from subject matter experts to develop, organize, and write manuals, Blogs and technical documentation

• Communicating and collaborating with the team to analyse information needs and functional requirements

• Ability to quickly learn and understand complex topics

• Ability to handle multiple projects simultaneously

• Excellent written and verbal communication skills

• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
• Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
• Proofreading and editing submissions according to brand guidelines
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience

• Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
• Developing and managing the editorial calendar to ensure deadlines are met

 Key Requirements

• A bachelor’s degree in Marketing, Journalism, English, or similar field
• Min of 2-4 years’ experience working as a content manager

• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative thinker and have excellent attention to detail.
• You are organized and can deliver high-quality work within agreed timelines.
• You possess excellent written and verbal communication skills.

• Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
• A strong grasp of UX and SEO best practices

Location              : Gurgaon

CTC                       : 30000-35000 PM

Experience          : 2-5 Years of relevant/equivalent experience

We're looking for a creative, detail-oriented Content Creator to join our marketing team. As the voice of EditPDF123, you'll craft compelling content that educates, engages, and inspires our audience. You'll play a key role in shaping our brand narrative, driving awareness, and fostering community engagement across various platforms.

Key Responsibilities:

• Develop and execute content strategies that align with our brand values and business objectives.
• Create high-quality, original content for our website, blog, social media channels, and marketing materials, including articles, infographics, videos, and social media posts.
• Collaborate with the marketing and product teams to create promotional materials and product-related content.
• Analyze content performance metrics and adjust strategies accordingly to maximize engagement and reach.
• Stay abreast of industry trends and incorporate best practices in content creation and distribution.

Qualifications:

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Proven experience as a Content Creator, Copywriter, or similar role with a portfolio of work.
• Excellent writing, editing, and communication skills.
• Strong understanding of SEO principles and social media marketing.
• Creative thinker with the ability to generate fresh ideas and translate complex topics into engaging content.
• Self-motivated with strong organizational skills and the ability to manage multiple projects simultaneously.
• Experience with content management systems, digital publishing, and analytics tools.

Join Us:

If you're passionate about storytelling and want to contribute to a company that's making a real difference in the world of digital document management, we'd love to hear from you. Apply today to become part of the EditPDF123 family, where your creativity and innovation can shine.

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Job Summary

• Develop and manage digital marketing campaigns
• Oversee a social media strategy
• Manage and maintain the organisation’s website(s)
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter
• Track and analyse website traffic flow and provide regular internal reports
• Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
• Continually work on the Search Engine Optimization of the website(s)
• Write copy for email marketing campaigns
• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing

Responsibilities and Duties

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)

Qualifications and Skills
BSc/BA in marketing or relevant field will be great!

Roles and Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI on campaigns
• Track, report, and analyze website analytics initiatives and campaigns.
• Optimize copy and landing pages as per SEO best practices
• Perform ongoing keyword discovery, expansion and optimization
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications:

• At Least 2 year of relevant experience is highly preferred.
• Good knowledge of WordPress (Important)
• Have the patience to wait for campaign results and learn from failed campaigns.
• Functional knowledge of HTML coding and tags
• Quick decision-making skills
• Knowledge of Microsoft Office

If this role looks interesting to you,

As next steps, we would like you to take this assessment test - https://careers.turing.com/apply/info/om

Please ignore the job title and location status question in this test (select option 3 for the same.)

Our team will be in touch if your qualifications match our needs for this role. Thanks again for considering us in your career.