Content Writer for a Social Media Marketing Company

Role and Responsibilities

 Manage our social media handles Instagram (137K followers), YouTube (8K subscribers). 

 Execute ideas by creating a content calendar. 

 Generate ideas for our paid/organic ad campaigns and write the copies.

 Handle operations while creating content. 

 Write copies for our App messages and notifications.

Education and experience:

Any graduation degree

1-3 years in digital marketing 

Skills:

1. Strong willingness to learn new things

2. Ability to generate new ideas, think outside the box, and approach problems

in unconventional ways

3. Ability to stay motivated, go-getter attitude

4. Teamwork and collaboration

What we look for:

Resourceful individuals with a creative spirit to sketch our brand image through vividly portrayed content.

Responsibilities:

• Develop persuasive SEO-optimized content for blogs, campaigns, and newsletters

• Create research-oriented industry-specific content for websites

• Proofreading content before delivery

• Identify customers’ needs and gaps in content and recommend new topics

• Generate fresh content ideas for social media

• Work with graphic designers to digitally deliver content concepts

Requirements:

• Graduate in any stream with exceptional writing skills

• Good communication and interpersonal skills

• Proficient with Microsoft Office Suite and Google Docs

• Ability to multitask, prioritize and manage time efficiently

Content Writer

(6 months - 1 yrs of experience)

• Proven work experience as content writer, copywriter or similar role.

• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.

• An impeccable grasp of english language, including idioms, and current trends in slang and expression.

• Ability to work independently with daily or no little supervision.

• Strict adherence to the style guides of each company and their policies for publication.

Key Responsible Area

• Create content marketing campaigns to drive lead and subscribe.

• Use best SEO practices to generate traffic on the website.

• Regularly produce various content types, including emails, social media posts, blogs and guides.

• Actively manage and promote our blog, and pitch articles to relevant third-party platform.

• Edit the content produced by the other members of the team.

• Analyze content marketing metrics and makes changes as needed.

• Collaborate with other departments to create innovative content ideas

You will be responsible for:

• Assist in the content marketing program and leads generated from the program
• Assist in the execution of the content marketing program. Program Manage development of engaging content for Blogs, Whitepapers, How-to's, Videos, Website, Podcasts to help customers understand the Phyllo Platform.
• Manage promotion of the content marketing program initially through organic channels
• Research industry trends, reports and keywords to talk about interesting topics in the industry.
• Collaborate with the Sales and Product Teams to design content briefs
• Test and optimize messaging, copy and creatives for website, blog, and other mediums of content.
• Improve website performance focusing on keywords and creating SEO-friendly content

You will be responsible for owning the leads coming from the content marketing program and the subsequent monthly, quarterly and annual targets associated with it.

Here is how you will continuously add value to the organization:

• Research and identify new industry trends that will feed into the content strategy.
• Work with internal teams to understand the challenges faced by Phyllo’s customer to further design the content strategy
• Work with freelancers and agencies to esure quality and timeliness of content
• Design the ongoing content and publishing calendar for Phyllo across all owned channels - blogs, case studies, guides, podcasts and social media.
• Execute and scale the content strategy by either scaling the team internally or working through partners.
• Collaborate with internal experts from business and product teams on the content to make it more relevant to the market.
• Identify ways to promote the content for generation of leads
• Work with teams to optimise the quality and relevancy of leads through content
• Optimise content for SEO, monitor page rankings and quality of visitors
• Integrate the campaign leads and marketing signal back into Phyllo’s CRM

We are looking for someone with:

• 2-4 years of experience for running successful content marketing programs for B2B SaaS companies
• Any experience in the API / Developer Tool company is an added advantage
• Any experience with creator economy, either as a creator or marketing to creators is an added advantage
• Demonstrated creative thinking to come up with interesting campaign ideas by understanding of customers and their behavior
• Experience in integrating content marketing campaigns with CRM

What we offer:

• Work from home or your preferred location today, tomorrow, and forever.
• A work culture that helps you innovate and evolve continuously. Freedom from old school thinking.
• Choose to work in the hours you feel the most productive.
• We don't count your leaves. Take leaves as and when you require and have a healthy work-life balance for yourself.
• Laptop of your choice

In today’s marketing-dependent consumer world, businesses demand innovative brand solutions and our client is engaged in providing brand solutions across businesses. They import renowned global brands & distribute the same. They have a dedicated eCommerce practice to build digital retail footprints for their brands in India. They focus on major categories under FMCG such as F&B, Personal care, etc. and also Home & Fabric Care.

Founded in 2003, our client has over 250 Pan-India Distributors and more than 300 SKUs. They deal with 25+ brands and some of the brands are Mogu Mogu, SAN REMO, Simpkins, Moccona, OMINO BIANCO, etc.

As a Assistant Manager Content, you will be responsible for creating impactful content across all digital platforms.

• Translating complex communication to Intuitive, engaging and effective form
• Writing marketable content on all digital domains
• Being responsible to audit and edit content
• Regularly producing content as per need and requirement
• Thriving in a fast-paced, dynamic environment and prioritizing and pivoting accordingly to the current work demand
• Generating fresh story concepts, narrative arcs, and creative themes
• Creating content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
• Working closely with brands globally
• Actively engaging in social media to promote our brands & content

Desired Candidate Profile

• Ability to think beyond operational hurdles
• Ability to manage simultaneous projects and meet deadlines with agreed timelines & parameters
• Prior experience working in an early-stage start-up
• Proficiency in MS Excel and/or Google spreadsheets    

Job Description

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website.

Responsibilities:

• Conducting in-depth research on industry-related topics to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the target audience's attention.
• Identifying customers' needs and recommending new content to address gaps in the company's current content

Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Having proven experience in content writing or copywriting.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

About CITTA

The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings and has seen an upward growth year after year. The Lexicon Group started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The motto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.

CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.

Job Description

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more.
• Effective, consistent and reader-friendly writing style.
• Strong English writing skills and basic familiarity with the internet and search engines.
• Capable of writing an article on any subject, theme, blog or website.
• Ability to manage in a fast-paced and deadline-driven environment.
• Concise, clear and confident communication.
• Highly organized and self-motivated to establish and achieve goals.
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms.
• Work closely with content marketing and digital marketing to produce content that generates results
• A content writer should clearly understand the objectives, and target audience, and assure the content is user-friendly and keyword/SEO Optimized.
• Writing content as needed, including blogs, articles, web pages, etc.
• The content should be informative and engaging and should enable visitors to get their information promptly and efficiently.

Content and Relationship Manager Requirement

• Bachelor’s Degree in Mass Communication, English and Related field
• 1-2 years experience in writing content
• Strong communication and interpersonal skills and ability to build and maintain relationships
• Highly articulate with experience in developing content based on consumer needs or data insights
• Excellent command of written and spoken English, as well as an ability to assess visual communication, to enable evaluation of motivating, accurate and effective communications.
• Innovative, self-reliant and determined approach to duties with an ability to work and think creatively

• Attentive to detail and organized
• Must be self-motivated and flexible.

Come, join us on our journey to provide jobs to a million people by 2026

Who We Are?

Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Founded in the year 2015 by IITM & IIMA alumni and With a clientele of some of the hottest startups in the US,  Wishup is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, 500Startups, and we have been consistently rated as one of the most coveted places to work at.

We are witnessing phenomenal month-on-month growth  and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications for our in-house position of Content Writer (Blogs).

What’s in it for you?

- Great Pay

- Be part of a 100x growth story - Wishup.co has grown 10x in the last 18 months

- High growth potential & impact - an early stage in Wishup’s journey 

- Work from home (or anywhere), forever!

What are we looking for?

-Experience in writing articles for magazine features and guest blog website

- Excellent written and verbal English communication skills

Work Responsibilities

- Research industry-related topics (combining online sources, interviews, and studies)

- Write clear marketing/blog copy to promote our services

- Prepare well-structured drafts using Content Management Systems

- Proofread and edit blog posts before publication

- Submit work to editors for input and approval

- Ensure all-around consistency (style, fonts, images, and tone)

- Update website content as needed

- Coordinate with marketing and design teams to illustrate articles

- Conduct simple keyword research and use SEO guidelines to increase web traffic

Job Prerequisites (to be verified during the interview process)

- High-speed internet connection

- Laptop with integrated camera & a pair of headphones

- Quiet workspace

Company Reviews

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Training at Wishup

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Life at Wishup

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