Roles and Responsibilities
Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.
Tracking and reporting on social media responses by analyzing traffic to the site
Update our social media pages with compelling company news, events, celebrations or solutions and services
Respond to questions and comments on our social media pages in a timely and accurate manner
Maintaining a visible online on social media presence and adhering to the marketing goals
Increasing the company's awareness and readership by using relevant advertising techniques
Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience
Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content
To create a range of engaging digital content such as Marketing and
Promotional videos and Reels to be used across a variety of online
platforms and social media channels.
To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.
Pays attention to trends on Instagram Reels creating and analyzing what works for our business.
Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)
Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc
Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.
Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website
Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation
Continuously discover and implement new editing technologies and industry best practices to maximize efficiency
Requirements and skills
3+ years of solid experience in digital content marketing or related fields
Excellent written and oral Communication skills
The ability to create original web content with images or videos
Proven work experience as a Social Media content writer or a similar role
Hands-on experience using various social media platforms to advertise
Proven record of excellent writing demonstrated in a professional portfolio
Ability to work independently with little or no daily supervision
Working knowledge of SEO, analytics tools, and keyword research
Strong research skills and the ability to synthesize complex information into clear and concise content
Creative thinking and the ability to generate innovative ideas
Shubham Vishwakarma
Full Stack Developer - Averlon
About MHFAIndia
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