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Content Writer - Psychology
Content Writer - Psychology

Content Writer - Psychology at MHFAIndia · Chennai · 3 - 10 years · ₹2L - ₹8L / yr · Profitable · Posted 7 Dec 2024

MHFAIndia's logo

Content Writer - Psychology

Vijayalakshmi M's profile picture
Posted by Vijayalakshmi M
3 - 10 yrs
₹2L - ₹8L / yr
Chennai
Skills
Psychology

Roles and Responsibilities

 Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

 Tracking and reporting on social media responses by analyzing traffic to the site

 Update our social media pages with compelling company news, events, celebrations or solutions and services

 Respond to questions and comments on our social media pages in a timely and accurate manner

 Maintaining a visible online on social media presence and adhering to the marketing goals

 Increasing the company's awareness and readership by using relevant advertising techniques

 Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

 Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

 To create a range of engaging digital content such as Marketing and    

 Promotional videos and Reels to be used across a variety of online 

 platforms and social media channels.

 To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

 Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

 Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

 Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

 Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

 Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

 Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

 Continuously discover and implement new editing technologies and   industry best practices to maximize efficiency


 Requirements and skills


 3+ years of solid experience in digital content marketing or related fields

 Excellent written and oral Communication skills

 The ability to create original web content with images or videos

 Proven work experience as a Social Media content writer or a similar role

 Hands-on experience using various social media platforms to advertise

 Proven record of excellent writing demonstrated in a professional portfolio

 Ability to work independently with little or no daily supervision

 Working knowledge of SEO, analytics tools, and keyword research

 Strong research skills and the ability to synthesize complex information into clear and concise content

 Creative thinking and the ability to generate innovative ideas


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About MHFAIndia

Founded :
2017
Type :
Services
Size :
20-100
Stage :
Profitable

About

At MHFA India we empower and educate the general public, corporates, and universities about Mental Health First Aid through evidence-based training and standardised programmes. We aim to improve mental health awareness by providing quality education to trainees on how to perform Mental Health First Aid. We empower them with practical skills to identify early signs of mental health disorders and teach them how to support an individual with mental health problems and direct them to a professional. At MHFA India We offer researched and evidence-based training programmes listed below: Standard Mental Health First Aid Blended Online MHFA for Workplaces Blended Online MHFA for Public Blended Online MHFA for Higher Education MHFA for the Suicidal Person MHFA for Non-Suicidal Self-Injury Mental Health Awareness for Workplaces Mental Health Awareness for Public MHFA Instructors course Benefits: The advantages of becoming a Mental Health First Aider are manifold. MHFA India is the only licensed organization that offers MHFA standard courses at workplaces in India. You are offered a certificate which accredits you as a Mental Health First Aider at work which is vital for your professional development and enables you to create a supportive work environment . The courses offered at MHFA India are standardised and evidence-based, and the course components are found only in MHFA standard programs. In addition, the training materials have lifetime access. The skills and knowledge derived from the training will be instrumental in practice for real-life situations. We have trained over 2000 people from various workplace sectors such as Industrial, Finance, Production and Consultancy, and Educational Institutes. From running only 1 course in 2017, to running 7 courses in 2022 for the diverse population of India, MHFA has participants from across India spanning more than 20 states. Head to the link in the bio to learn more about Mental Health First Aid training.
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We are looking for a Social Media Specialist who understands that social media is more than posting content—it is about building a brand people want to follow, talk about and be part of. You will own day-to-day social media execution, trend-led content, community engagement and influencer collaborations, while ensuring every touchpoint feels distinctly.


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• Own and manage social media profiles across relevant platforms, ensuring consistent brand

presence and execution.

• Develop and execute social media strategies that strengthen brand awareness, engagement, community and product adoption.

• Plan and implement social media campaigns aligned with the overall marketing and communication strategy.

• Create and curate engaging social-first content across formats including copy, static posts, Reels, videos, stories and trend-led content.

• Stay ahead of platform trends, internet culture, beauty conversations and emerging formats, and translate relevant trends into on-brand content.

• Write compelling social media copy while maintaining a consistent, distinctive and consumer-friendly brand voice.

• Build and nurture an active online community by responding to comments, DMs and customer queries in a timely and thoughtful manner.

• Monitor social conversations, feedback and online reviews, and identify insights or opportunities for the brand.

• Collaborate closely with the creative, marketing, PR and communications teams to develop high-quality, on-brand content.

• Coordinate content shoots and work with internal/external creative partners to bring social ideas to life.

• Identify relevant influencers, creators, agencies and industry voices aligned with brand and

audience.

• Develop influencer collaboration strategies and manage partnerships from identification and negotiation through execution.

• Brief influencers, manage deliverables and timelines, review content for brand alignment and ensure smooth campaign execution.

• Track influencer and social campaigns and evaluate their impact on reach, engagement, awareness and conversions.

• Encourage user-generated content, community participation and brand advocacy among followers.

• Support and participate in brand events, activations and community-building initiatives.

• Build meaningful relationships with customers, potential customers, creators, industry professionals and relevant media/journalists.

• Use social and web analytics to monitor performance, identify trends and contribute actionable insights for future campaigns.

• Prepare regular social media performance reports and recommendations based on key metrics and learnings.


WHAT WE’RE LOOKING FOR

• 2–4 years of relevant experience in Social Media, Content, Digital Marketing or a similar role.

• Strong passion for skincare, beauty, wellness and consumer brands.

• Hands-on experience managing social media for a brand, preferably in D2C, beauty, skincare, fashion,

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• Experience working with marketing/media agencies is a plus.

• Strong understanding of Instagram and other major social media platforms, formats and content trends.

• Excellent copywriting, communication and storytelling skills with a sharp eye for what works on social.

• Good understanding of Google Analytics, web analytics and social media performance metrics.

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• Strong influencer management skills, including creator identification, negotiation, briefing, execution and

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• Comfortable working cross-functionally with creative, marketing, PR and communications teams.

• Highly proactive, organised, trend-aware and comfortable working in a fast-paced D2C environment.


EDUCATION

• Bachelor’s or Master’s degree in any relevant discipline.

• Preferred: Fashion Communication, Media Communication, Mass Communication, Marketing or a related

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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