Content Writer Intern ( English & Hindi)

• To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
• Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
• To prepare and own content calendar for the content marketing team
• To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
• To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
• To write clear marketing copy to promote our products/services
• To prepare well-structured drafts using Content Management Systems
• To proofread and edit blog posts before publication
• To coordinate with marketing and design teams to illustrate articles
• To conduct extensive keyword research and use SEO guidelines to scale web traffic
• To ensure all-around consistency (style, fonts, images, and tone)
• To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
• To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas

Resource: Content Manager

Location: Mumbai(On-site)

Qualification: BA/MA(English)/Degree in Mass Communication/Bachelor's degree in Engineering

No. of years of Experience: Min. 2 years experience in Website maintenance and Content Management

Certification / Knowledge :

• Should be proficient in all of the following languages : English, Hindi and Marathi
• Exposure to content management for Government websites preferred.

Job Description

We are looking to hire a dedicated content writer to create content for blogs, articles, product descriptions, social media, and the company website.

Responsibilities:

• Conducting in-depth research on industry-related topics to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the target audience's attention.
• Identifying customers' needs and recommending new content to address gaps in the company's current content

Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Having proven experience in content writing or copywriting.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

• Working closely with the client (typically Marketing / Communication heads) to understand their needs, company goals, vision, and prepare a high-level strategy spanning multiple platforms and types of content.
• Breaking down the client’s requirements in the form of a more granular content calendar
• Coordinating with designers, videographers, and other stakeholders to ensure overall smooth project flow and client satisfaction
• Doing primary or secondary research, as and when required, depending on the context
• Ensuring that the client receives error-free content and copy that is free of plagiarism
• Repurposing existing content into buckets that can be reposted on different platforms
• Brainstorm (along with the Account Manager) about how to drive traffic to the existing content and to improve overall KPIs for the client
• Diligent tracking and analytics of what's working and what's not working, and how to optimiz content for the next cycle

Roles and Responsibilities

Our growing company is looking for an ambitious content writer, to oversee the development, execution, and delivery of digital content across all our channels, to join our editorial team and enrich our websites with new blog posts, guides, and marketing. The responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.

Required Skills / Qualifications

• Proven record of excellent writing demonstrated in a professional portfolio.
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions.
• Closely work with sales and marketing teams and define the content roadmap for new business.
• Assist in the design and development of marketing campaigns and associated collateral.
• Repurpose and optimize existing content across different channels.
• Develop a content calendar for marketing campaigns.
• Ability to work on multiple projects with different objectives simultaneously
• Good time management skills, including prioritizing, scheduling, and adapting as necessary.
• Churning out ideas, creating video scripting, podcasting, writing blogs, and being a visionary.
• Basic knowledge of Digital Marketing and SEO will be an added advantage
• Previous experience in copywriting will be a strong plus.

Description

• Plan, coordinate, and execute projects to deliver accurate, effective, and timely information solutions that empower readers and solve business problems.
• Design, write, and edit technical content for a variety of audiences, with an emphasis on usability, effectiveness, maintainability, and reusability.
• Understand and use authoring systems, content management tools, databases, social media (wikis and other collaboration systems,microblogs, etc.), and SEO to develop systems that collect, organize, and publish findable, useful information.
• Employ authoring tools to produce professional documentation from a single source for a variety of media and devices including mobile platforms, online help, electronic publications, and PDF.
• Contribute to the development and achievement of organizational goals and objectives.
• Represent the team and the Cytel organization on project assignments and when working with clients.
• Lead efforts to assess, research, analyze, organize, design, develop, and maintain information products, processes, and systems.

Required Skills and Experience

• Demonstrated strong writing and editing skills and ability to plan and execute content delivery projects.
• Ability to collaborate with teams across all parts and levels of the organization including product development, IT, product management,compliance, services, customer support, marketing, training, and senior management.
• Flexibility to change directions and tasks when necessary to accommodate shifting priorities.
• Excellent planning, scheduling, communication, and interpersonal skills.
• Experience working with content management and single-sourcing authoring platforms.
• Familiarity and comfort with source code mgmt. and document mgmt., and with 'DevOps' concepts and systems.
• Two+ years of experience planning and producing technical documentation for online delivery.

Helpful Skills and Experience

• Experience with authoring platforms, Atlassian and Microsoft collaboration tools, and MS Word.
• Proven experience documenting complex healthcare, biostatistics, or clinical trial mgmt. concepts.
• Experience with LaTeX mark-up and related systems, and with MathML and constructing complex equations for print and online presentation.
• Experience with GxP compliance concepts and processes.
• Knowledge of 'industrial-strength' software product development tools and roles, and experience with software development
• methodologies in a large-company environment.
• Knowledge of basic principles and components of user experience (UX) design.
• Exposure to concepts and tools relating to continuous integration/continuous deployment.
• Understanding of basic coding concepts, and ability to read and edit CSS3, HTML5, and SQL. Experience with R programming is very desirable.

Education

• College degree in biostatistics, software engineering, computer science, technical communications, journalism, or related field, or equivalent experience is desirable.

We are looking for a Content Strategist/Writer who has experience in creating content for branding and digital marketing, and an ability to stay up to date with the latest trends. He/she will be responsible for creating, and improving content across our business verticals. 

The role will include generating content for branding projects, websites, improving social media interaction by ideating on creative concepts and campaigns, driving engagement, creating content calendars etc. 

The Content Manager/Writer will work closely with the rest of the team to achieve overall marketing goals. 

Responsibilities:

Creating original & creative content that drives traffic to a website and social media platforms:

• Create social media strategy aligned with short-term and long-term marketing targets
• Write research-based content that is original and engaging
• Edit/proofread and quality check content
• Develop creative concepts for digital media, including social media creatives (This includes copy for creatives, infographics, and captions for social media)
• Develop authentic social media campaigns 
• Tie-in editorial calendars with trending digital initiatives and campaigns 

• Promote the business's brand identity via trendy, authentic and creative content 
• Create content for other marketing collateral as and when needed 
• Write content for web pages, ebooks, and video scripts as and when required
• Assist with creating content for business pitches as and when required
• Create original, witty, on-trend concepts for social media creatives and campaigns
• Work with the design team to ensure creatives are based on the brief and lead to online engagement