Content Writer at Franks painting · Remote only · 0 - 50 years · ₹10L - ₹15L / yr · Bootstrapped · Remote only · Posted 25 Mar 2025

- Write clear, concise, and compelling content for various platforms, including website copy, blog posts, articles, social media updates, email newsletters, marketing materials, and more.
- Develop engaging and informative content that aligns with our brand voice and target audience.
- Research industry-related topics to develop original content.
- Edit and proofread content for accuracy, grammar, and style.
Content Strategy & Planning:
- Collaborate with the marketing team to develop content calendars and strategies.
- Brainstorm and pitch content ideas.
- Analyze content performance and make recommendations for improvement.
- Understand and implement SEO best practices to optimize content for search engines.
Collaboration & Communication:
- Work closely with designers, marketers, and other team members to ensure content consistency and quality.
- Communicate effectively with stakeholders to understand project requirements and deadlines.

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Job Title: Performance Marketing Associate
Location: Pune
We are looking for a Performance Marketing Associate to join our team at Propacity. In this role, you will help execute and optimize digital marketing campaigns tailored for the real estate sector, focusing on lead generation, customer acquisition, and revenue growth.
You will work closely with senior marketing professionals, gaining hands-on experience in paid media, performance tracking, and campaign optimization. If you have a data-driven mindset, strong analytical skills, and a passion for digital marketing, we’d love to hear from you!
Responsibilities:
- Assist in planning and executing digital advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other paid media platforms.
- Monitor campaign performance, analyze data, and provide insights to optimize ROI and lead quality.
- Conduct market research and competitor analysis to refine targeting and messaging strategies.
- Work closely with creative and content teams to develop engaging ad copies and visuals.
- Utilize web analytics tools to track, measure, and report on key performance indicators (KPIs).
- Support senior marketing managers in client calls, reporting, and campaign optimizations.
Skills & Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus).
- 1-3 years of experience in digital marketing, performance marketing, or a similar role.
- Experience in the real estate industry is preferred but not mandatory.
- Familiarity with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Strong analytical skills with the ability to interpret data and suggest improvements.
- Excellent communication and collaboration skills.
- A proactive, detail-oriented approach to campaign execution and optimization.
What We Offer:
- Learn & grow in one of India's fastest-growing real estate proptech companies.
- Work with industry experts and gain hands-on experience in performance marketing.
- Access the latest marketing automation & analytics tools for campaign execution.
- Collaborative, innovative, and fast-paced work environment with exciting career growth opportunities.
About Propacity:
Propacity is one of India's fastest-growing proptech companies. Since our founding in 2021, we have empowered 100+ top real estate developers by increasing their sales velocity, simplifying operations, and providing cutting-edge tech solutions. We are backed by leading investors, including Good Capital, Inuka Capital, and 30+ unicorn/soonicorn founders.
1. Work on lead generation via joining the Twitter community, Telegram groups, LinkedIn, and other professional and social media networks
2. Manage a pipeline, generate new leads, identify and contact decision-makers, screen potential business opportunities
3. Manage recurring prospects while engaging with new clients, educating, and optimizing for value and brand awareness
4. Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
5. Handle inbound requests generated via the sales and marketing team
6. Identify best practices to refine the company's lead generation playbook
7. Partner with other teams to provide market intelligence that enables better decision-making in strategic areas like product development, product improvement, and market strategies among other things
8. Utilize CRM, and multiple communication channels, to generate new sales opportunities
9. Build long-term trusting relationships with prospects to qualify leads as sales opportunities
10. Seek out new business opportunities and thrive in the startup ecosystem
11. Report to the assigned manager with weekly, monthly, and quarterly results
12. Persuade, lead, and confidently handle objections and resolve customer issues
13. Showcase ownership of the clientele/leads assigned
- Contributing to the business growth in a fast paced, collaborative and fun atmosphere, as a valued member of our firm
- Being a part of the business development team, locating and pitching to leading Advertisers and Brand Marketers within the region.
- Identifying, filtering, calling, emailing and presenting f2f - offerings to new prospects and existing stakeholders.
- Working closely with Engineering, Delivery and Marketing teams to surface opportunities and generate targeted pipeline.
- Fostering and maintaining client relationships with key accounts, coordinating with account management teams for client handovers upon signature of a deal (and again upon occasion for renewals, or upgrades)
- Designing and delivering online media plans / growth strategies / presentations for clients.
- Preparing formats for Sales Collaterals like Proposals, Decks, Engagement Letters, etc.
- Negotiating the terms of agreement and close sales.
- Representing company at trade exhibitions, events and demonstrations.
- During the sales process, if appropriate, managing the proof of concept with support from a product engineer.
- Helping continue to build a strong team environment and set structure for future business development team members.
What you need to have:
- Graduate from Tier1/ Tier2 college
- 2 - 5 years of experience in SaaS or Digital Advertising or SEO technology / agency sales
- Fluent in English and Hindi
- Strong written, verbal, and presentation skills
Preferred Requirements:
- Understand the changing nature of the online advertising industry and ecosystem as a whole
- Natural ability for consultative and solution-based selling
- Proven ability to work well as part of an extended sales team
- Experience selling at the "C" level – CEO and CMO is a plus
- Track record of results-oriented work.
- Experience in a startup or entrepreneurial venture would be a big plus.
- Being relentless in pursuit of growth
- Engineering or Maths Honors educational background
- Designing engaging and responsive landing pages
- Integrating client CMS programs and data feeds into websites
- Optimizing sites for maximum speed and scalability
- Employing industry and design best practices through the website build process
- Conducting website testing
- Liaising with back-end developers to ensure web and app logic is properly integrated
- Ensuring website function and stability across devices i.e. desktop, mobile, tablet
- Working with marketing and research teams to incorporate brand elements and relevant market research findings into the website
- Providing internal support and external customer service throughout the build and launch process of the website
About this Role:
As part of the frontend development team, you will be responsible to build and maintain client side applications for our users collaborating with cross-functional teams comprising Product, Design, BI, and other engineers.
You will define best practices for client side architecture and build for the long term over iterations that bring measurable business value.
You will be involved in recruiting engineers for the team and mentoring them
As a company, we are very data driven and customer focused. As an engineering team, we are driven by metrics and care deeply about agility without compromising on the quality of our output. We are working towards creating an environment where individuals feel empowered to take ownership and initiative.
About You:
● You have a minimum of 7 years of experience building high-performance consumer-facing mobile applications at product companies of a decent scale
● You have a keen eye for mobile architecture and able to assist your team in making the right choices for every project
● You have previous experience building react native applications from scratch
● You have prior experience with recruiting and building a high-performance team
● You have a passion for mentoring and helping people on your team grow and achieve their goals
● You practice test-driven development
● You are familiar with both Android and iOS design patterns, and GraphQL
● You have some exposure to native app development in Swift, Kotlin, or Java
● You have strong knowledge of software development fundamentals, including a relevant background in computer science fundamentals and agile development methodologies.
● You are an excellent collaborator & communicator. You know that startups are a team sport. You listen to others, aren’t afraid to speak your mind and always try to ask the right questions.
● You are excited by the prospect of working in a distributed team and company.
Location: We are primarily looking for candidates in Bangalore but are open to other locations in India for the right candidate. At the moment, however, like most teams, we are fully remote.
Job Description
- Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.
- Sells products by establishing contact and developing relationships with prospects; recommending solutions.
- Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.
- Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
- Prepares reports by collecting, analyzing, and summarizing information.
- Maintains quality service by establishing and enforcing organization standards.
- Contributes to team effort by accomplishing related results as needed.
- Team Handling.
Skills Required:
- Strong communication
- Strong marketing skills including negotiation and convincing
- Good oral/written/interpersonal/presentation skills.
- Possesses an energetic, outgoing and friendly demeanor.








