Product Engineer

We are seeking a dynamic Marketing Specialist to take ownership of our brand’s digital presence. In this role, you will be the voice of our brand across social media, websites, and marketing campaigns. You will work closely with the Chief Marketing Officer (CMO) and the CEO to translate Curl Up and Dye’s unique services into engaging content that drives traffic, engagement, and conversions.

*Note: This is a hybrid role for the first 6 months, transitioning to a full-time, on-site role at the studio thereafter.*

Key Responsibilities

Social Media Management & Content Creation

• Create, curate, and manage high-quality visual content (photos, reels, stories) for Instagram, Facebook, and other social media and digital platforms.
• Develop a cohesive content calendar that showcases brand, services, stylist expertise, client transformations, and behind-the-scenes moments.
• Post regular content optimized for maximum reach and engagement.
• Actively monitor and respond to comments, DMs, and engagement across all social platforms to foster community and handle enquiries.

Content Marketing & Website Management

• Write and publish SEO-friendly blogs, service descriptions, and promotional copy.
• Manage and maintain the brand website, ensuring content is up-to-date, visually appealing, and user-friendly.
• Produce video content (tutorials, testimonials, event highlights) for various marketing channels.

Campaigns & Advertising

• Ideate and execute marketing campaigns aligned with seasonal trends, new service launches, and festive periods.
• Manage paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads to increase brand awareness and appointment bookings.
• Track, analyze, and report on campaign performance and KPIs in collaboration with the CMO.

Partnerships & Events

• Identify, pitch, and manage collaborations with influencers, content creators, brands, and partners to expand brand reach.
• Assist in planning and executing on-ground events, pop-ups, and in-studio experiences to drive community engagement.
• Maintain a digital asset library and ensure brand consistency across all platforms.

Requirements

• Experience: 3 to 5 years of marketing experience, preferably within retail, hospitality, beauty, or lifestyle brands.
• Content Expertise: Proven ability to create high-quality visual content (photography/videography) and copywriting tailored for social media and web.
• Tech Savvy: Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite,/Premiere Pro) and social media management tools (e.g., Meta Business Suite, Later, or Hootsuite).
• Advertising: Hands-on experience managing paid ads on Meta (Facebook/Instagram) and Google Ads, with a strong understanding of audience targeting and ROI analysis.
• Analytical Mindset: Comfortable using analytics tools (Google Analytics, social insights) to track KPIs and optimize performance.
• Communication: Excellent verbal and written communication skills in English; knowledge of Kannada or Hindi is a plus.
• Organization: Ability to manage multiple projects—from daily posting to large-scale campaigns—while maintaining attention to detail.

Work Schedule

• Schedule: Tuesday to Sunday (10:00 AM – 7:00 PM). *Note: Monday is a fixed weekly off.*
• Hybrid Stage (First 6 Months): This role will operate in a hybrid capacity, allowing a mix of remote work and in-studio presence to capture content and collaborate with the team.
• Full-Time On-Site (After 6 Months): Following the initial period, the role will transition to a full-time, on-site position at the studio to ensure deeper integration with the entire team.

Responsibilities:

Managing and updating all social media accounts of company

Good written and spoken communication skills

Passionate about social media trends

Passionate about learning new social media management tools

Assisting the followers and customers by replying them through calls, emails, chats, and comments

Requirements:

Any graduate

Must be a team player

Should be result orientated

Good analytical skills

Experience

Min. Fresher Max. 1 Year

Required Skills:

• 4+ years of experience in embedded software development.
• 2 - 4 years of hands-on experience in C/C++ programming.
• Knowledge of TCP/IP internals and common network protocols such as DHCP, DNS, IPV4/IPV6, NAT
• In-depth knowledge of Layer 2 and Layer 3 protocols (Ethernet, IP, TCP/UDP, MPLS, BGP, OSPF)
• In-depth knowledge of RDK-B architecture, TR-069/TR-181, and networking stacks
• Work on TR-069, TR-181 data models, and DOCSIS / DSL / GPON technologies
• Experience and knowledge on IEEE802.11/Wi-Fi protocols such as WPA, RADIUS, WPS, 802.11n/ac/ax/be, mesh networking

1. Screening resumes of the candidates based on the job description available.

2. Shortlisting resumes based on several search factors such as skills, recently updated resume, location, experience, previous employers etc.

3. Calling the shortlisted candidates to know their interest in the job opening.

4. Convincing candidates to attend the interviews.

5. Finalizing the interview schedule and making the interviewer to be available for taking the interview.

6. After the interview share feedback with the candidate.

7. Salary negotiation and follow-up with them till onboarding.

• Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
• Leading ongoing reviews of business processes and developing optimization strategies.
• Staying up-to-date on the latest process and IT advancements to automate and modernize systems.
• Conducting meetings and presentations to share ideas and findings.
• Performing requirements analysis.
• Documenting and communicating the results of your efforts.
• Effectively communicating your insights and plans to cross-functional team members and management.
• Gathering critical information from meetings with various stakeholders and producing useful reports.
• Working closely with clients, technicians, and managerial staff.
• Providing leadership, training, coaching, and guidance to junior staff.
• Allocating resources and maintaining cost efficiency.
• Ensuring solutions meet business needs and requirements.
• Performing user acceptance testing.
• Managing projects, developing project plans, and monitoring performance.
• Updating, implementing, and maintaining procedures.
• Prioritizing initiatives based on business needs and requirements.
• Serving as a liaison between stakeholders and users.
• Managing competing resources and priorities.
• Monitoring deliverables and ensuring timely completion of projects.

 Requirements:

• A minimum of 5 years of experience in business analysis or a related field.
• Exceptional analytical and conceptual thinking skills.
• The ability to influence stakeholders and work closely with them to determine acceptable solutions.
• Advanced technical skills.
• Excellent documentation skills.
• Fundamental analytical and conceptual thinking skills.
• Experience creating detailed reports and giving presentations.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• A track record of following through on commitments.
• Excellent planning, organizational, and time management skills.
• Experience leading and developing top-performing teams.
• A history of leading and supporting successful projects.

• Java, J2EE
• Microservices
• Spring Boot
• JPA, REST API, JSON, JWT, OAuth, Spring Security, Swagger
• Oracle / MySQL / Postgres DB
• Angular / React / React Native
• JIRA, Bitbucket

Must-Have -

• Excellent knowledge of Core Java and Spring
• Strong experience in REST API and web services
• Experience in Oracle / Mysql / Postgres DB
• Should be efficient with Java J2EE and related technologies
• Should have very good communication skills and analytical skills.
• Should have good knowledge in Software Development Life Cycle and Agile methodologies.
• Good knowledge of current / emerging technologies and trends
• Good analytical and problem-solving skills
• Excellent written and verbal communication skills. High levels of initiative and creativity
• Good communication skills with all stakeholders, good team player with the ability to mentor juniors

Good to Have:

• Knowledge in Banking Domain
• Full-stack developers with knowledge and understanding of Javascript and associated technologies like React, Angular, HTML5, CSS will have an advantage.