Business Intern

Job Title: Sr. Performance Marketer – D2C Specialist

Location: Chennai (Work From Office – Let’s strategize, collaborate, and lead!)

Experience: 5+ years (with experience in team and client management)

About the Company:

F22 Labs is a startup software studio based out of Chennai. We are the rocket fuel for other startups across the world, powering them with extremely high-quality software. We help entrepreneurs build their vision into beautiful software products (web/mobile). If you're into creating beautiful software and solving real problems, you’ll fit right in with us. Let’s make cool things happen!

Position Overview:

Are you a performance marketing leader with a proven track record of growing D2C brands and managing high-performing teams? Do you excel at fostering client relationships and ensuring smooth communication between teams? As a Sr. Performance Marketer and Team Lead at F22 Labs, you’ll drive campaign success, mentor a team of marketers, and ensure seamless coordination with clients to deliver exceptional results.

Key Responsibilities:

Campaign Management & Strategy:

• Plan, execute, and scale performance marketing campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and more for D2C brands.
• Leverage data and analytics to identify growth opportunities, scale winning campaigns, and maintain efficient ROI.
• Develop and optimize full-funnel strategies to maximize customer acquisition, retention, and lifetime value (LTV).
• Continuously test and refine creatives, ad formats, and landing pages for improved performance and conversions.

Team Leadership:

• Lead and mentor a team of performance marketers, fostering growth and ensuring high performance.
• Set clear KPIs for the team, monitor progress, and provide constructive feedback.
• Organize training sessions and ensure the team stays updated on the latest marketing trends and techniques.

Client Communication & Coordination:

• Act as the primary point of contact for clients, ensuring their needs and goals are met.
• Facilitate clear and consistent communication between clients and the marketing team.
• Present campaign performance, insights, and next steps to clients in a way that demonstrates value and builds trust.
• Proactively identify and resolve any client concerns or bottlenecks in collaboration with the team.

Qualifications and Requirements:

• D2C Marketing Expertise: Proven experience driving growth for D2C brands with performance marketing.
• Leadership Skills: Strong ability to mentor and manage a team of marketers, ensuring accountability and growth.
• Client Management: Excellent interpersonal and communication skills to build and maintain strong client relationships.
• Performance Marketing Mastery: Deep understanding of Meta Ads, Google Ads, TikTok Ads, and other paid platforms.
• Analytical Mindset: Data-driven decision-making with a strong grasp of metrics like ROAS, CPA, CPL, and LTV.
• Strategic Vision: Expertise in scaling campaigns and optimizing the entire marketing funnel.
• Marketing Tools Proficiency: Familiarity with analytics tools (Google Analytics, Shopify Analytics) and platforms (Klaviyo, HubSpot, etc.).

Good to Have:

• Experience with influencer marketing or affiliate marketing strategies for D2C brands.
• Knowledge of SEO and organic growth strategies.
• Familiarity with CRM tools like Klaviyo, Zoho, or Salesforce.
• Exposure to loyalty and subscription program strategies for customer retention.

Why Join Us (Perks & Benefits):

• Health Insurance: Your well-being is our priority.
• Flexible Work Timings: Work when you're most productive.
• Competitive Pay: We reward talent generously.
• Career Growth: Step into a leadership role with rapid growth opportunities.
• Collaborative Culture: Work with a dynamic, creative, and supportive team.
• Global Impact: Collaborate with high-growth D2C brands across the globe.
• Learning Opportunities: Stay ahead in the ever-evolving world of D2C marketing.

Selection Process

• 1-2 rounds of interviews to evaluate your marketing expertise, leadership abilities, and experience with D2C brands and client management.
• May include an assignment

If you’re passionate about scaling D2C brands, leading a talented team, and delivering exceptional client experiences, we’d love to hear from you. Apply now and take the lead in driving growth with us!

As a Brand marketing professional, you will be in charge of working out marketing strategies that help in positioning and promoting our brands, products, and services. You will be interacting with the growth, creative, social, website, SEO, sales, content, copywriting and user experience teams.

Responsibilities

• Collaborate in shaping and executing the brand's vision, ensuring a deep comprehension of its evolving trajectory over time.

• Contribute to the leadership in refining the brand's positioning, ensuring its readiness for future competition by managing a strategy aimed at enhancing brand vitality and its commitments to customers.

• Oversee brand strategy, planning, and its overall management.

• Cultivate innovation by spearheading the development of a robust pipeline of New Product Development (NPD), in alignment with the brand strategy and category insights.

• Take charge of our Visual and Verbal identity, aligning it with our positioning and maintaining consistent application across all customer touchpoints. Continuously evolve it to sustain brand momentum and align with an unwavering customer-centric approach.

• Identify and capitalize on trends and insights to optimize expenditures and performance.

• Engage in brainstorming sessions to generate novel and imaginative strategies for growth.

• Assess emerging technologies and offer visionary perspectives on their adoption when suitable.

• Ensure a unified brand message resonates across all platforms consistently.

Requirements

• BS/MS degree in marketing or a related field

• Proven working experience in Branding digital marketing

• Proven work experience in the Creative field

• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

• Great problem-solving skills, because working for a fast-growing startup is filled with

challenges

• Great execution skills

• Ability to identify long-term trends in data

• Great communication skills

• Experience working with a content management system

• Strong project management skills

Who are we?

Founded with the mission to radically accelerate enterprises business transformation, JIFFY.ai’s intelligent platform empowers business users to adapt to change and innovate faster. We strive to create applications with delightful user experiences backed up by automated middle and back office capabilities. The platform employs the cognitive capabilities of no-code-based software development, Intelligent Document Processing, Natural Language Processing, RPA, Machine Learning, intuitive user interfaces and AI along with an overarching human-in-the-loop approach to power the next generation of enterprise applications. Explore further on www.jiffy.ai.

Success in the Role:

This role is an opportunity for an Engineering Leader looking for their next growth opportunity. As a leader, you will help us build and scale our team as our product grows and reaches new customers. This role requires technical and interpersonal skills to work with multiple teams, passion for solving problems, a focused approach towards growing people, expertise in product quality, automation and for delivering results.

As an Engineering Director, you will:

Lead the teams that enables our customers to build the middleware and backend of their products using our no code platform. We are a SaaS platform that allows our customers from different domains to build web scale applications online.

In this position, you are responsible for people management and product deliveries. It requires hands on Java and/or Golang development experience. Your responsibilities include

• Hire, mentor and motivate your teams.
• Plan and manage scrums and deliveries.
• Knowledge of cloud deployments, security and scalability concerns.
• Contribute to the design and develop of Java and GoLang based micro services.
• Expertise in scalable systems, including APIs, middleware and database systems.
• Create efficient development, build, packaging and deployment processes for Java and GoLang micro services.
• Review code and enforce best coding, security and test practices.

Work Experience and Skills required:

• Overall 15+ years of experience
• Experience in managing technical teams for 5 years.
• At least 10+ years of Java and/or Golang development experience in the relevant domain
• Worked on a product or SaaS platform
• Good communication and negotiation skills

What is leadership like for this role? What is the structure and culture of the team like?

This role will be reporting to the VP, Engineering. Our team’s focus is on challenging the status quo by innovating in a Jiffy. We believe in building a high performing organization and committing to make our customers successful.

We have cross functional teams organized around different platform components with clear responsibility and accountability. At the same time, engineers with horizontal technical skills like Java and GoLang development report to one leader to bring consistency and best practices across the entire platform.

What are the benefits and perks of working at JIFFY.ai?

• Hybrid Work : We have a hybrid working environment with at least 3 days in the office
• Programmes tailored for our people - People Development programmes, Appreciation programmes, Leadership & Mentorship programmes, Communication Programmes, Engagement programmes (JoyofJIFFYians)
• Workplace practices made for people well-being - Weekend Work Monitor, Low Call/No Call Wednesday, and Knowledge Sharing Sessions.
• Token of Appreciation-Early appraisal guaranteed with best Pay-Per-Performance Policy. Compensation off and overtime benefits are offered
• We appreciate the efforts in bringing in top talents -Our people receive generous monetary benefits for successful referrals as a Referral Bonus.
• Grants- Different allowances and perks are designed to support and benefit JIFFYians.
• Medical Coverage, Retirement, and Parental Leave Plans for All Family Types

Roles and Responsibilities:

• Designing and producing animation content while collaborating with other artists in a team-focused environment.
• Conceive, layout, and design enticing motion graphics videos for various media.
• Collaborate with Creative Team in designing and creating boards, when required.
• Research and analyze the best design techniques and solutions for creating motion graphics.
• Assist in selecting audio, video, colors, animation, etc. for graphic design.
• Research and analyze the best design techniques and solutions to create motion graphics.
• Assist in designing and creating storyboards.
• Maintain up-to-date knowledge about the latest graphic design techniques. 

Requirements:

• Proficient with Adobe suites like After Effects, Premier Pro, Photoshop, and Illustrator.
• 1-6 years of professional experience.
• A clear understanding of visual hierarchy and information design concepts.
• Comfortable with social media and collaboration/project management tools.
• Strong portfolio showcasing his/her design and motion graphics skills.
• Knowledge of Lottie files and Bodymovin is a plus.

Kindly provide the online portfolio videos of the candidates through platforms like Behance or similar alternatives. Please refrain from sharing portfolios in Google Drive format.

Qualification: BE/B.Tech, M.SC, MCA.

Roles and Responsibilities:

•       Highly motivated Individual contributor.

•       Requirement Analysis and freezing of the scope.

•       Designing of the Architecture and Development approach.

•       Technical Design, Architecture and Landscape documentation.

•       Design and Code Reviews.

•       Subject Matter Expert for development/Architecture related queries.

•        Coordinating the QA(Unit, Integration and System) & BA team.

•       Customer related Queries, issues and Resolutions, Requirement Analysis, clarifications.

•       Identify the right solution and applying the same.

•       Code integrity – with the source control.

Primary Key Skills:

·        Total IT experience of at least 5 yrs spanned mainly over Microsoft range of Products and development platforms.

·        Should have executed at least two large scale projects as .NET Lead.

·        Should have at least 2 yrs. of experience as a Lead.

·        Proven record of handling the development right from Requirement Gathering to implementation and Support.

·        Managing the delivery and leading the team through all stages of the Development.

·        Exposure to Deployment, maintenance and support.

Problem solving and troubleshooting.

Good Communication Skills is a must.

Should have interaction with Architect /Interior designer /Consultant
➢ Knowledge to deal with builders would be added advantage
➢ Good Communication skills is a must
➢ Knowledge of computers (excel/word/PowerPoint)

Required Qualification: Mechanical engineer/MBA, Marketing

Role : DevOps Engineer 

Experience : 1 to 2 years and 2 to 5 Years as DevOps Engineer (2 Positions)

Location : Bangalore. 5 Days Working.

Education Qualification : Tech/B.E for Tier-1/Tier-2/Tier-3 Colleges or equivalent institutes 

Skills :- DevOps Engineering, Ruby On Rails or Python and Bash/Shell skills, Docker, rkt or similar container engine, Kubernetes or similar clustering solutions

As DevOps Engineer, you'll be part of the team building the stage for our Software Engineers to  work on, helping to enhance our product performance and reliability. 

Responsibilities: 

• Build & operate infrastructure to support website, backed cluster, ML projects in the  organization. 
• Helping teams become more autonomous and allowing the Operation team to focus on  improving the infrastructure and optimizing processes. 
• Delivering system management tooling to the engineering teams. 
• Working on your own applications which will be used internally. 
• Contributing to open source projects that we are using (or that we may start). 
• Be an advocate for engineering best practices in and out of the company. 
• Organizing tech talks and participating in meetups and representing Box8 at industry  events. 
• Sharing pager duty for the rare instances of something serious happening. ∙ Collaborate with other developers to understand & setup tooling needed for Continuous  Integration/Delivery/Deployment (CI/CD) practices. 

Requirements: 

• 1+ Years Of Industry Experience Scale existing back end systems to handle ever increasing  amounts of traffic and new product requirements. 
• Ruby On Rails or Python and Bash/Shell skills. 
• Experience managing complex systems at scale. 
• Experience with Docker, rkt or similar container engine. 
• Experience with Kubernetes or similar clustering solutions. 
• Experience with tools such as Ansible or Chef Understanding of the importance of smart  metrics and alerting. 
• Hands on experience with cloud infrastructure provisioning, deployment, monitoring (we are  on AWS and use ECS, ELB, EC2, Elasticache, Elasticsearch, S3, CloudWatch). 
• Experience with relational SQL and NoSQL databases, including Postgres and Cassandra.
• Knowledge of data pipeline and workflow management tools: Azkaban, Luigi, Airflow, etc.
• Experience in working on linux based servers. 
• Managing large scale production grade infrastructure on AWS Cloud. 
• Good Knowledge on scripting languages like ruby, python or bash. 
• Experience in creating in deployment pipeline from scratch. 
• Expertise in any of the CI tools, preferably Jenkins. 
• Good knowledge of docker containers and its usage. 
• Using Infra/App Monitoring tools like, CloudWatch/Newrelic/Sensu. 

Good to have: 

• Knowledge of Ruby on Rails based applications and its deployment methodologies.
• Experience working on Container Orchestration tools like Kubernetes/ECS/Mesos.
• Extra Points For Experience With Front-end development NewRelic GCP Kafka,  Elasticsearch.

Responsibilities: 

• Identify complex business problems and work towards building analytical solutions in-order to create large business impact.
• Demonstrate leadership through innovation in software and data products from ideation/conception through design, development and ongoing enhancement, leveraging user research techniques, traditional data tools, and techniques from the data science toolkit such as predictive modelling, NLP, statistical analysis, vector space modelling, machine learning etc.
• Collaborate and ideate with cross-functional teams to identify strategic questions for the business that can be solved and champion the effectiveness of utilizing data, analytics, and insights to shape business.
• Contribute to company growth efforts, increasing revenue and supporting other key business outcomes using analytics techniques.
• Focus on driving operational efficiencies by use of data and analytics to impact cost and employee efficiency.
• Baseline current analytics capability, ensure optimum utilization and continued advancement to stay abridge with industry developments.
• Establish self as a strategic partner with stakeholders, focused on full innovation system and fully supportive of initiatives from early stages to activation.
• Review stakeholder objectives and team's recommendations to ensure alignment and understanding.
• Drive analytics thought leadership and effectively contributes towards transformational initiatives.
• Ensure accuracy of data and deliverables of reporting employees with comprehensive policies and processes.