Business Development Executive

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for Senior PPC Specialist

We are currently seeking a skilled and knowledgeable Senior Pay-Per-Click (PPC) Specialist to join our team. As the Senior PPC Specialist, your main responsibility will be to create and execute strategic paid marketing campaigns that can drive traffic, increase conversions, and maximize ROI for our clients or our company. This position requires an in-depth understanding of major PPC platforms, exceptional analytical skills, and the ability to develop and implement effective PPC strategies. You should possess comprehensive expertise in Google Ads, Meta Ads, Google Shopping, and other PPC platforms, including proficiency in campaign setup, optimization techniques, budgets monitoring, and staying up-to-date with platform updates and features.

Key Responsibilities:

• You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking. Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency. Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
• Developing and executing effective PPC strategies is at the core of your role. You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results. Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management. Finding ways for reducing click frauds.
• Strong analytical skills are essential in this role. You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions. By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.
• Write compelling ad copies that resonate with target audiences and drive clicks and conversions. Test different ad variations to identify the most effective messaging. Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements. Use data-driven insights to iterate and improve campaign performance over time.
• Clear and transparent communication is key to fostering trust and satisfaction among our clients. You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly. Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success. Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements

• Any Graduate degree from recognized college.
• 2-6 years of experience in the digital marketing landscape.
• Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.
• Must have experience managing big ad budgets and getting ROI.
• Google Ads Certification or equivalent professional certification is preferred.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.
• Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.
• Ability to multitask and prioritize tasks effectively in a fast-paced environment.
• Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.

Carsome’s Data Department is on the lookout for a Data Scientist/Senior Data Scientist who has a strong passion in building data powered products.

Data Science function under the Data Department has a responsibility for standardisation of methods, mentoring team of data science resources/interns, including code libraries and documentation, quality assurance of outputs, modeling techniques and statistics, leveraging a variety of technologies, open-source languages, and cloud computing platform. 

You will get to lead & implement projects such as price optimization/prediction, enabling iconic personalization experiences for our customer, inventory optimization etc.

Job Descriptions

• Identifying and integrating datasets that can be leveraged through our product and work closely with data engineering team to develop data products.
• Execute analytical experiments methodically to help solve various problems and make a true impact across functions such as operations, finance, logistics, marketing. 
• Identify, prioritize, and design testing opportunities that will inform algorithm enhancements. 
• Devise and utilize algorithms and models to mine big data stores, perform data and error analysis to improve models and clean and validate data for uniformity and accuracy.
• Unlock insights by analyzing large amounts of complex website traffic and transactional data. 
• Implement analytical models into production by collaborating with data analytics engineers.

Technical Requirements

• Expertise in model design, training, evaluation, and implementation ML Algorithm expertise K-nearest neighbors, Random Forests, Naive Bayes, Regression Models. PyTorch, TensorFlow, Keras, deep learning expertise, tSNE, gradient boosting expertise, regression implementation expertise, Python, Pyspark, SQL, R, AWS Sagemaker /personalize etc.
• Machine Learning / Data Science Certification

Experience & Education 

• Bachelor’s in Engineering / Master’s in Data Science  / Postgraduate Certificate in Data Science. 

Responsibilities

Ability to work on a cross-functional team within a very agile team, delivering on time and with high quality

Adjusts and defines new processes as they arise due to known and unknown customer/engineering requirements as it relates to frontend web development

Provides feedback on frontend architecture, code organization and CI/CD infrastructure for the team

Staying up to date with the best practices and future frontend development

Provides frontend leadership expertise and mentoring to other developers on not only the team, but the engineering organization as a whole

Takes pride in delivering ground breaking UI to web applications

Working closely with UX designers to turn their ideas into reality as it relates to creating visualizations for next generation cybersecurity

Qualifications

Proficient in developing large REACT Web Applications

Experience with Django applications

Proficient with TypeScript

Experience with Postgres or other relational database(s)

Experience developing REST APIs with authentication and scaling

Familiarity with some ORM (Object Relational Mapper) libraries

Cloud computing architectures (AWS, Azure, Google Cloud)

Experience with Docker a plus

• Min 8+ years’ experience implementing and configuring Salesforce.com.
• Experience and knowledge of Lightning Design System / LWC is a must
• Expertise in using REST API's, SOAP Web services, Bulk API and Streaming APIs.
• Experience with Apex Triggers, Apex Class, Javascript, HTML, Validation Rules, Workflow Rules, Process Builder,flow.
• Hands-on experience in implementation of significant customization using the force.com platform.
• Experience with Subversion, Git or other SCM systems
• Experience in SFDX, VS Studio and ANT Deployment tool
• Knowledge of LWC/Salesforce Marketing Cloud is an added plus
• Experience in Salesforce integration with large applications End to End
• Team player and leading team as well
• Certification on Application Architect is a bonus.

Job description

The role requires you to design development pipelines from the ground up, Creation of Docker Files,  design and operate highly available systems in AWS Cloud environments. Also involves Configuration Management, Web Services Architectures, DevOps Implementation, Database management, Backups, and Monitoring.

Key responsibility area
- Ensure reliable operation of CI/CD pipelines
- Orchestrate the provisioning, load balancing, configuration, monitoring and billing of resources in the cloud environment in a highly automated manner
- Logging, metrics and alerting management.
- Creation of Bash/Python scripts for automation
- Performing root cause analysis for production errors.Requirement
- Proficient in Linux Commands line and troubleshooting.
- Proficient in AWS Services. Deployment, Monitoring and troubleshooting applications in AWS.
- Hands-on experience with CI tooling preferably with Jenkins. 
- Proficient in deployment using Ansible.
- Knowledge of infrastructure management tools (Infrastructure as cloud) such as terraform, AWS cloudformation etc.
- Proficient in deployment of applications behind load balancers and proxy servers such as nginx, apache. 
- Scripting languages: Bash, Python, Groovy.
- Experience with Logging, Monitoring, and Alerting tools like ELK(Elastic-search, Logstash, Kibana), Nagios. Graylog, splunk Prometheus, Grafana is a plus.

Must Have:
Linux, CI/CD(Jenkin), AWS, Scripting(Bash,shell Python, Go), Ngnix, Docker.

Good to have
Configuration Management(Ansible or similar tool), Logging tool( ELK or similar), Monitoring tool(Ngios or similar), IaC(Terraform, cloudformation).

• 8+ Bachelor’s degree in Computer Science or equivalent combination of technical education and work experience;
• 7+ years of Software Development experience and at least 1+ years of experience in building and leading strong engineering teams
• Deep hands-on technical expertise on server side technologies.
• Solid software development background including design patterns, data structures, test driven development, experience in building microservices and highly scalable and performant applications.
• Excellent verbal and written communication skills, and effective stakeholder management, in cross functional teams.
• Managed a team of 5+ engineers, taking care of the delivery planning, resource alignments, prioritization, performance management(including managing appraisal cycles), and effective feedback for the team and individuals.
  
  

Product Manager at OneCard 

At Onecard, we're re-imagining the credit card for a new generation of users. Product development is an extremely collaborative effort between engineering, design, and customer-facing teams. You’d be joining a small team of experienced Product Managers who have helped build successful products at companies such as Gaana, Walnut, ICICI Bank among others. 

YOU MAY BE A GOOD FIT IF:

• You can think in terms of the big picture, but deliver on the details
• You observe users and talk to them to get insights for building products. 
• You have a nose for great products, and advocate for new features with qualitative and quantitative reasoning
• You do whatever it takes to make your product and team successful, whether that means writing a QA plan or hunting down the root cause of a user’s frustration. This is very important as we're rapidly growing. 
• You can turn incomplete, conflicting, or ambiguous inputs into solid action plans
• You communicate with empathy and exceptional precision
• You are technical enough to ask engineers good questions about architecture and product decisions alike
• Beyond just shipping new products, you obsess about continuous product improvement

REQUIREMENTS

• You’ve spent at least 3 to 5 years in product management, especially working on mobile apps. 
• You’ve built something with 100k+ users in a consumer facing application. If you've built something on your own - a blog or a website, please send us a link. 
• You’ve worked with design teams and software like Figma/Zeplin/Balsamiq. 
• Experience in Fintech and gaming is preferred. Especially working on reward programs. 

You’ve built something with 100k+ users in a consumer facing application. If you've built something on your own - a blog or a website, please send us a link. 

YOU SHOULD INCLUDE THESE IN YOUR APPLICATION:

A few words on...

• Why you’re interested in being a product manager at OneCard in particular
• The product you are most proud of shipping, and your role in its development
• The biggest product mistake you’ve made (we all have them!)

Digital Marketing Job Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Digital Marketing Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints