Business Development Executive | Online Bidder| Night Timings

Job Title: PPC Executive

Job Description:

We are looking for a dynamic PPC Executive with 1-3 years of hands-on experience in digital advertising to join our growing team. The ideal candidate will have expertise in managing various PPC platforms such as Amazon PPC, Google AdWords, Facebook Ads, and more. You will be responsible for optimizing paid campaigns, improving conversion rates, and driving measurable results for our clients.

Key Responsibilities:

• Manage and optimize paid campaigns across platforms like Amazon PPC, Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
• Develop, implement, and manage paid advertising strategies on various digital channels.
• Monitor and adjust bids, keywords, and ad placements to ensure campaigns are performing optimally.
• Create and optimize Amazon PPC campaigns to increase product visibility and sales, using Amazon Seller Central and related tools.
• Set up and manage Google Ads campaigns (Search, Display, Remarketing, and Shopping ads).
• Configure and manage Google Tag Manager to track website analytics and conversions.
• Work on strategies to improve website conversion rates via PPC, optimizing landing pages.
• Conduct A/B testing of ad creatives, landing pages, and strategies to increase ROI.
• Manage and optimize Facebook, Instagram, LinkedIn, and YouTube Ads campaigns to maximize results.
• Create engaging ad creatives and copy for social media platforms to boost engagement and conversions.
• Analyze campaign performance regularly and provide recommendations for optimization.
• Make adjustments to improve key metrics like CTR, CPC, and ROI.
• Identify and troubleshoot issues within ad campaigns, offering solutions for underperformance, such as low click-through rates or high ad spend.
• Optimize Google My Business listings to increase local visibility and engagement, ensuring business details are accurate and properly utilized to drive traffic.

Required Skills and Qualifications:

• 1-3 years of PPC experience, with a proven track record in campaign management and optimization.
• Strong knowledge of Amazon PPC, Google Ads, Google Tag Manager, and other major PPC platforms.
• Experience with Facebook, Instagram, LinkedIn, and YouTube Ads.
• Solid understanding of Conversion Rate Optimization (CRO).
• Strong analytical skills and ability to generate actionable insights.
• Proficiency with tools like Google Analytics, Google Tag Manager, and SEMrush.
• Excellent communication and teamwork skills.

Benefits:

• Competitive salary based on experience.
• Opportunities for professional growth and career advancement.
• Collaborative and supportive team environment.

• Back-end software development
• Software engineering and designing data models and write effective APIs
• Working together with engineers and product teams
• Understanding business use cases and requirements for different internal teams
• Maintenance of existing projects and New feature development
• Consume and integrate classifier/ ML snippets from Data science team

What we are looking for:

• 4+ years of industry experience with the Python and Django framework.
• Degree in Computer Science or related field
• Good analytical skills with strong fundamentals of data structures and algorithms
• Experience building backend services with hands-on experience through all stages of Agile software development life cycle.
• Ability to write optimized codes,debug programs, and integrate applications with third party tools by developing various APIs
• Experience with Databases (Relational and Non-Relational). Ex: Cassandra, MongoDB, Postgresql
• Experience with writing REST-APIs.
• Prototyping initial collection and leveraging existing tools and/or creating new tools
• Experience working different types of datasets (e.g. unstructured, semi-structured, with missing information)
• Ability to think critically and creatively in a dynamic environment, while picking up new tools and domain knowledge along the way
• A positive attitude, and a growth mindset

Bonus:

• Experience with relevant Python libraries such as Sklearn, NLTK, tensorflow, HuggingFace Transformers
• Hands on experience in Machine learning implementations
• Experience with Cloud infrastructure (e.g. AWS) and relevant microservices
• Good with Humor and Team player

What you need to have:

• Be a passionate advocate for customers and help ensure thorough and intuitive customer journeys.
• Targeting customers with better customer segmentation, hypotheses, testing with experiments, campaign analytics, communication process ,automation, and competitive benchmarking.
• Working closely with Product, Analytics, Business and Design teams
• Owning one or more key traffic channels for a category (Personal Loans,
• Home Loans, Health Insurance and Mutual Funds) and build the optimum funnel for the business.
• Conceptualize, design and execute initiatives through extensive experiments.
• Work on new product, features and scheme launches, and making the successful by targeting customers through various channels
• Analyse traffic patterns and optimize for seasonality, relevance, and selection
• Regularly develop, test and analyse new tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
• Own projects with considerable scope and/or complexity with significant impact on customer experience

BASIC QUALIFICATIONS

• 1-3 years of experience in roles requiring high analytical skills
• Experience using data and metrics to measure impact and determine improvements
• Experience in making data-driven decisions, developing customer insights from data and creating strategies to improve conversion and sales.
• Understanding of product funnel and journeys.
• Excellent written and oral communication skills, with the ability to communicate effectively in reviews and meetings

Experience: 4+ yrs
Salary: Not Disclosed
Location: Hyderabad

Responsibilities:

• Analyze, design and support implementation of business specific Pega solutions and/or framework
• Responsible for implementing technical solutions on Pega 8.x
• Ability to create reusable components that can be leveraged across the enterprise for providing top-notch user experience
• Ability to translate complex business requirement into functional technical requirements using Pega Systems Smart BPM methodology and DCO tools
• Good hands on implementing PEGA integration services using REST, SOAP, Email etc. Good understanding of PEGA case management features
• Design and implement product features in collaboration with business and IT stakeholders
• Design reusable components, frameworks and libraries
• Ability to interact with business analysts and business team members to refine requirements, Use Cases
• Perform all phases of software engineering including requirements analysis, application design, code development and testing
• Work very closely with architecture groups and drive solutions
• Participate in an Agile / Scrum methodology to deliver high-quality software releases
• Design and develop innovative solutions to meet the needs of the business
• Review code and provide feedback relative to best practices and improving performance
• Troubleshoot production support issues post-deployment and come up with solutions as required
• Mentor and guide other software/Pega engineers within the team
• Experience with troubleshooting Production log files and performance issues
• Responsible for unit testing more complex individual and team deliverables based on established test plans
• Responsible for ensuring an efficient integration of programming deliverables timely builds and overall code quality
• Contributes to the delivery of new applications and to the maintenance and enhancement of existing applications with shared responsibility for the technical issues

Experience and Qualifications:

• Bachelor’s Degree in computer science, or Information Systems or Engineering is required, else in lieu, a demonstrated equivalence in work experience is mandatory.
• Pega Systems Certified Senior System Architect (CSSA)
• 5+ Years of Experience on Pega PRPC (8.x/7.x versions) and Frame worked Case Management
• In-Depth knowledge of Pega Upgrades, Integration, Performance Management and all Pega relevant Tools
• Ability to negotiate and allocate resources appropriately for development and implementation
• Excellent written, communication and presentation skills