Business Development Associate

Job Title: Google & Meta Ads Specialist

Location: Delhi (On-site)

Company: Aertrip

Industry: Travel & Tourism

Experience Required: 2–4 years (Travel Industry Preferred)

Job Overview:

We are seeking a Performance Marketing Specialist experienced in Google Ads and Meta Ads to manage and optimize paid campaigns for our travel products and services. The ideal candidate will have prior experience in the travel industry, driving bookings, leads, and revenue through high-performing digital campaigns.

Key Responsibilities:

• Plan, create, and manage Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram) campaigns.
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• Optimize campaigns to maximize ROI, CTR, and conversions while reducing cost per acquisition (CPA).
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• Conduct keyword research, audience targeting, and competitor analysis to improve ad performance.
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• Create remarketing & retargeting strategies to boost travel bookings and inquiries.
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• Monitor daily campaign performance and prepare detailed performance reports.
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• Collaborate with the content and design team to create high-performing ad creatives.
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• Stay updated on Google & Meta advertising policies and industry best practices.
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• Implement A/B testing to improve ad creatives and landing page performance.
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• Track travel market trends and leverage them for seasonal and promotional campaigns.
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Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
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• 2–4 years of experience in managing Google & Meta Ads campaigns.
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• Mandatory experience in the Travel & Tourism industry (Flights, Holidays, Hotels, or OTAs).
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• Strong knowledge of PPC, audience targeting, and performance optimization.
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• Hands-on experience with Google Analytics, Tag Manager, and Search Console.
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• Ability to analyze data and provide strategic insights for campaign improvement.
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• Excellent communication and project management skills.
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Preferred Skills:

• Experience in retargeting campaigns for travel packages or flight bookings.
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• Familiarity with GDS / OTA marketing strategies.
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• Understanding of conversion tracking & pixel setup.
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• Knowledge of landing page optimization to increase lead conversion.
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Job Responsibilities

• Responsible for the sales of corporate kiosks, industrial Label printers, Line Matrix Printers, and POS terminals (80% primary product).
• Sales of AIDC printers (20% secondary product).
• Conduct periodic meetings with end customers across various verticals.
• Manage new business development with a focus on corporate customers.
• Own the entire sales cycle from quoting to collection.
• Achieve assigned monthly targets.

Desired Candidate Profile

• Experience dealing with corporate customers.
• Ability to sell push products.
• Experience in business development and new customer creation.
• Innovative in identifying potential customer bases.
• High motivation and passion for performance.
• Contacts/experience in Manufacturing, Retail, Healthcare, or Hospitality is advantageous.
• Self-driven and able to handle challenges effectively.
• Proven track record of over-achieving sales targets.

JD-

Job Title: Full Stack Developer (ASP.NET & MySQL)

Experience Required: 3 to 5 Years

Location: Kalina, Mumbai (Onsite)

Employment Type: Full-Time

About the Role:

We are looking for a skilled and proactive Full Stack Developer with 3 to 5 years of hands-on experience in ASP.NET and MySQL to join our dynamic team in Kalina, Mumbai. This is a fully onsite role, ideal for professionals who enjoy working in a collaborative office environment and are passionate about building scalable web applications.

Key Responsibilities:

• Design, develop, test, and maintain web applications using ASP.NET (MVC/Web API).
• Write clean, scalable, and efficient code for both front-end and back-end development.
• Develop and manage MySQL databases, including design, optimization, and complex queries.
• Collaborate with UI/UX designers, front-end developers, and other stakeholders to deliver seamless user experiences.

Required Skills & Qualifications:

• 3 to 5 years of experience in full stack development.
• Strong proficiency in ASP.NET (MVC, Web API) and C#.
• Solid experience with MySQL database design, queries, and optimization.
• Good understanding of front-end technologies such as HTML, CSS, JavaScript, and jQuery.
• Familiarity with version control tools like Git.

Good to Have (Preferred):

• Experience with front-end frameworks (e.g., Angular, React).
• Knowledge of RESTful API development and integration.
• Understanding of Agile methodologies.

Location & Work Mode:

• Location: Kalina, Mumbai
• Work Mode: Onsite (Work from Office)

Experience: 6m - 5 years

Location: Bangalore

Job Description:

• End to End Recruitment- Requirement Gathering, Screening, Interview Scheduling, Partner channel handling, HR discussions, Compensation.

• Negotiations, Offer making and Coordinating the whole recruitment process.

• Handling all recruitment activities, analyzing market trends, and establishing pipeline of candidates to full fill resource pool needs.

• Minimizing lead time between sourcing and onboarding and maximizing utilization of LinkedIn and referral channels for fulfilling hiring needs.

• Stake Holder Management - building & maintaining relationships with key corporate decision makers, timely update on recruitment progress.

• Ensuring accomplishment of set recruitment targets.

• Recruitment plan preparation & manpower planning.

• Focus on data driven recruitment, in bound recruitment and keeping diversity in hiring, skill & behavior analysis of candidates.

About Wissen Technology:

• The Wissen Group was founded in the year 2000. Wissen Technology, a part of Wissen Group, was established in the year 2015.

• Wissen Technology is a specialized technology company that delivers high-end consulting for organizations in the Banking & Finance, Telecom, and Healthcare domains. We help clients build world class products.

• Our workforce consists of 550+ highly skilled professionals, with leadership and senior management executives who have graduated from Ivy League Universities like Wharton, MIT, IITs, IIMs, and NITs and with rich work experience in some of the biggest companies in the world.

• Wissen Technology has grown its revenues by 400% in these five years without any external funding or investments.

• Globally present with offices US, India, UK, Australia, Mexico, and Canada, we offer an array of services including Application Development, Artificial Intelligence & Machine Learning, Big Data & Analytics, Visualization & Business Intelligence, Robotic Process Automation, Cloud, Mobility, Agile & DevOps, Quality Assurance & Test Automation.

• Wissen Technology has been certified as a Great Place to Work®.

• Wissen Technology has been voted as the Top 20 AI/ML vendor by CIO Insider in 2020.

• Over the years, Wissen Group has successfully delivered $650 million worth of projects for more than 20 of the Fortune 500 companies.

• We have served clients across sectors like Banking, Telecom, Healthcare, Manufacturing, and Energy. They include the likes of Morgan Stanley, MSCI, StateStreet, Flipkart, Swiggy, Trafigura, GE to name a few.

Website : www.wissen.com

Responsibilities and Duties:

• Expert in Python, with knowledge of Python web framework - Django
• Familiarity with backend automated testing tools and frameworks
• Experience with backend/API development
• Architect, develop and maintain backend libraries/codebase, database & server.
• Develop object-oriented software, with mastery of one or more relevant languages (Django).
• Evaluate competitive and innovative products and design approaches to identify best practices and encourage innovation.
• Understanding the requirement of a client, document the scope and chart out a plan of implementing the scope
• Work with design team to give inputs related to the wire-frames and then the design along with incorporating Client Feedback
• Explore the difference between B2B and B2C projects before implementing the code
• Work in teams of 2-3 on various projects as per the requirement using git as version control
• Having good knowledge of APIs creation and database architecture
• Good Grasp in respective technology (Django)
• Documenting the process and main functions along the developing process
• Design and develop highly scalable, highly available, reliable, secure, and fault-tolerant systems with minimal guidance for one of the fastest-growing companies in India.

Required Experience, Skills and Qualifications:

• 3-5 years of experience required
• Strong hand on Django-Python
• Excellent knowledge of using the Git version control system and deployment via Git.
• You have creative visualization, critical thinking, deductive & pragmatic reasoning and can think out-of-the-box
• Ability to quickly adapt & independently work in a fast-paced Agile environment with minimum supervision.
• A self-starter with demonstrated ability to take initiative, who can proactively identify issues/opportunities and recommend action.

What will I be doing?

• Organized and facilitated project planning, daily stand-up meetings, reviews, retrospectives, sprint, release planning, demos and other project related meetings
•  Defining resource requirements and managing resource availability & allocation both internal and third party           
• Preparing a detailed project plan to schedule key project milestones, workstreams & activities.
• Managing delivery of the project according to this plan.
• Tracking projects and providing regular reports on project status to project team and key stakeholders.
• Managing and adjusting for any changes in project scope, schedule and / or budget.
• Identifying and mitigating potential risks.
• Managing the relationship and communication with the client and all stakeholders, ensuring the project is delivered to their satisfaction
• Oversee all aspects of projects. Set deadlines, assign responsibilities and monitor and summarize progress of the project. Prepare reports for upper management regarding status of project
• Should be well versed with project management domains: Initiating, planning, executing, controlling and closing

What skill do I need?

• Experience in IT industry with 3+ years of proven delivery managing increasingly complex projects
• Proficient in Agile methodology with an ability to adapt quickly to changing technology requirements
• Document the development process, architecture, and standard components.
• Experience as a PHP/Node/Java developer or other technologies to lead a team of PHP programmers Workflow Management, design and implementation in all its stages 
• Remove team impediments on a daily basis to allow the team to deliver the sprint goals and deliverables.
• Leadership competencies for team building, client relations, Negotiation, decision making, problem solving and conflict management
• Proven organizational skills; ability to multi-task and work on several assignments concurrently but still be detail oriented

Required Qualification :

• Bachelor's degree in business or related field of study. 
• Three years of experience in a related IT field
• Exceptional verbal, written, and presentation skills
• Ability to work effectively both independently and as part of a team.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Knowledge of file management, transcription, and other administrative procedures
• Ability to work on tight deadlines.
• Hands Knowledge of utilities such as MS Teams, Zoom, Slack
• Analytical and problem-solving skills • Self-motivator and should be able to work in a team.
• Ability to work in a fast-paced, self-directed environment under deadline pressures
• Ability to manage own workload independently, multi-task and prioritize effectively
• Detail oriented and proactive
• Excellent time management skills, plan, prioritize, and manage development tasks for on-time delivery with quality as primary criteria. Requirements

• Having good experience to manage PPC campaign for Google, Linkedin and Facebook
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• Drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on the latest marketing technologies and social media especially in Linkedin, Google and Facebook
• Having good communication skills to attend overseas client meetings