Asst SEO Manager

• Build, plan and implement the overall digital marketing strategy
• Manage and train the rest of the team 
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Motivate digital marketing team to achieve goals 
• Monitor competition and provide suggestions for improvement

• 5 years of experience as a Digital Marketing Strategist or similar role
• Good knowledge of all different digital marketing channels
• Good knowledge and experience with online marketing tools and best practices
• Critical thinking and problem-solving skills 
• Team player
• Good time-management skills
• Great interpersonal and communication skills

PERFORMANCE MARKETING MANAGER

Full Time | Mumbai | Immediate Start

About ELEVAR

We create innovative performance footwear and cricket equipment by combining cutting-edge design & engineering. Our team of engineers, designers and craftsmen make our products from the finest materials, utilizing research from biophysics, engineering and sport. Check out www.elevarsports.com to learn more.

Job Overview

Join a venture capital funded, rapidly growing Indian sports brand in our company's marketing department.  Your role will be to structure, execute, analyze and optimize all paid digital marketing campaigns.  We are looking for someone with a strong analytical data driven mindset who enjoys working in a collaborative and dynamic environment. 

Role and Responsibilities:

• Performance Marketing strategy & planning
  • Help define strategy & budgets across all platforms for digital ads
  • Allocate spend & decide campaign structuring for Facebook, Instagram, Google, Youtube, and all online marketplaces
  • Work with agencies and platform account managers to drive performance
• Digital Campaign Delivery, Analytics & Optimization (Facebook; Instagram; Google)
  • Own all performance marketing delivery by managing campaigns on Facebook, Google & Youtube Ads with a focus on maximizing ROI.
  • Use analytical tools to monitor and run A/B tests to improve campaign structure, ads and website performance.
• Online Marketplace Campaign Management
  • Manage campaigns on Horizontal (Amazon, Flipkart) & Vertical (Myntra, Ajio, etc) Marketplaces
  • Work with category/account managers to plan campaigns for platform events

Required Experience & Attributes:

• Bachelor / Masters degree in relevant fields
• 5 to 10 years of total experience, including at least 2 years of experience leading performance marketing at a reputed agency, consultancy or consumer brand
• Familiarity with driving and championing metrics like CPC, CPM, Cost per Conversion, ROI
• Excellent understanding of paid marketing channels (Google, Facebook) & online marketplaces
• Strong Interpersonal, communication and excel skills

Marketing Campaign Manager

INDIA AND SEA

 

About SATISFIC
Satisfic is focused on the areas of the IT channel marketing. As the channel catalyst, we connect and empower technology suppliers, solution providers and end-users. Headquartered in Singapore and with teams across key countries in APAC, Satisfic leverages its regional service delivery capabilities to help IT channel succeed and grow.  Please visit our site at www.satisfic.com for further details.

What you will be doing:

Operational and Project Management

• Work with our India and SEA clients
• Develop digital marketing initiatives and programs for IT products and solutions.
• Create and execute digital marketing campaigns like webinar, email, search and social marketing etc. for assigned products in assigned markets.
• Work closely with internal team and external vendors to implement marketing activities and tactics.

Creative Execution of Marketing Promotions

• Create concepts for marketing initiatives, and draft promotional copy and relevant terms & conditions.
• Ensure compliance with client-brand guidelines and contract when implementing creative and manage required approvals.
• Work with other members of the SATISFIC Team, contractors or vendors as needed to execute marketing campaigns.
• Compile regular reports and analytics of campaign performance and results.

Strategic Planning Support

• Provide campaign recaps indicating success metrics and ROI. Make recommendations based on how to apply learnings to future promotions.
• Establish and maintain processes to manage scope over the campaign lifecycle by managing the identification, resolution and escalation of project risks and issues hindering delivery of programs
• Track campaign progress at every step and proactively work with internal and external customer to steer campaigns in the right direction
• Attend weekly calls with the client; send out daily and weekly activity reports and ROI analytics to the Client.

About your experience:

• 5-7 years of proven experience in B2B marketing campaign planning and execution.
• Hands on experience in email marketing, webinar marketing and other digital marketing campaign execution.
• 1-2 years of IT channel marketing experience would be an added advantage.
• Highly proficient in Microsoft Word, PowerPoint and Excel
• Strong interpersonal and communication skills
• Strong analytical abilities
• Project and time management skills
• Facilitate and manage teamwork across departmental functions
• Knowledge of project management and reporting tools would be added advantage
• Highly organized and strongly self-motivated
• Ability to multi-task activities with shifting priorities
• Quick learner with a positive attitude
• Strong decision-making, problem resolution and creative thinking skills

Qualifications:

• Graduate in any field.
• MBA Marketing preferred but not mandatory

Reports to:  Manager – Customer Success.

• Develop digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
•  Plan and execute all digital marketing, including SEO/SEM, keywords, marketing database, email, social media and display advertising campaigns.
•  Plan, monitoring & maintaining company online presence on social media.
•  Employing online marketing analytics to gather information from web and social media pages.
•  Measure and report performance of all digital marketing campaigns, and assess against goals.
•  Acquire insight in online marketing trends and keep strategies up-to-date.
• Manage all digital marketing channels - FB, Insta, Marketplaces such as Amazon, Flipkart.
• Ability to execute campaigns across all online selling platforms. 
• Prepare and manage digital marketing budgets, analytics & reports.

The ideal Performance Marketing Specialist at Mindler is an entrepreneurial and innovative out-of-the-box thinking digital native with a get-things-done attitude, who thrives in a fast-paced environment.

If you have an unrelenting drive for running new tests and experiments on a regular basis, then this role is for you. You should love data, but even more, you relish implementing changes based on insights – instead of just creating dashboards.

You’ll have an important role to play in scaling up Mindler’s marketing efforts across all paid channels.

Responsibilities:

1. Planning and Managing campaigns across search, display, social, email and retargeting networks by conducting extensive keyword research, analysis and testing of keywords and content performance.
2. Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
3. Optimising campaigns across multiple channels to deliver the best return on investment.
4. You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition with an implement, test, and measure mind-set.
5. You write content for marketing ads, campaigns and landing pages.
6. You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group.
7. You build and run A/B tests across landing pages and the homepage.

Job Specifications:-

Day-to-day liaison with internal team on campaign developments

Develops comprehensive agendas for weekly planning/status meetings

Set up and provide support on 3-5 search projects of various sizes

Exposure in social media traffic acquisition

Exposure of managing vernaculars sites (+experience in Facebook/Social Media and Twitter)

Perform keyword research and basic to advanced analysis

Be able to clearly convey and explain search engine best practices

Responsible for complete SEO process (on & off page optimization)

Analyze and increase the website traffic through organic search listing

Analyzing and generating website traffic reports

Format and prepare search reports for every vertical. Reports would be in the form of tables, graphs, summaries, and slides, illustrating data graphically and translating complex findings into written text t