Adobe Campaign Developer

Adobe Experience Platform Technical Lead

(Sr. Strategist, Tech Services or Principal Strategist, Tech Services)

About the Role

We're looking for a seasoned Adobe Experience Platform (AEP) Technical Lead to join our

team. In this role, you'll be the go-to expert for a suite of Adobe technologies – spanning AEP,

Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics – serving clients

across multiple industries.

You'll balance strategic thinking with hands-on execution: architecting solutions, building within

the platforms, and guiding other developers through implementation. You'll work alongside a

collaborative team of strategists, analysts, creatives, and engineers working across the broader

tech ecosystem – including Salesforce, Marketo, Adobe Experience Manager, and Adobe

Target – and you'll be a trusted voice in the room with our clients.

What You'll Do

Technical Leadership & Architecture

• Design and architect end-to-end AEP implementations, including data ingestion, schema

design (XDM), identity resolution, and segmentation strategies

• Lead solution design sessions, translating business requirements into scalable, bestpractice

technical implementations

• Define implementation standards, patterns, and documentation for the AEP ecosystem

across client engagements

• Break down complex technical implementations into clear, manageable tasks, delegating

ownership to other developers and team members

• Conduct peer reviews of other developers' work, providing constructive technical

feedback and ensuring quality and consistency

• Mentor and guide other developers working alongside you on AEP, RTCDP, AJO, and

CJA

Hands-On Platform Work

• Configure and build within Adobe Experience Platform: data streams, datasets,

schemas, sources, destinations, and merge policies

• Implement and manage Real-Time CDP audiences, identity graphs, and activation

workflows to downstream channels and platforms

• Build and optimize customer journeys in Adobe Journey Optimizer, including triggers,

decisioning logic, and cross-channel orchestration

• Set up and configure Customer Journey Analytics workspaces, connections, data views,

and calculated metrics

• Collaborate with adjacent developers on integrations with AEM, Target, Marketo,

Salesforce, Snowflake, and other ecosystem tools

Client Engagement & Advisory

• Serve as a subject matter expert for clients, helping them understand platform

capabilities, constraints, and best practices

• Lead and participate in discovery sessions, technical workshops, and solution

presentations

• Recommend implementation approaches based on industry experience, making tradeoffs

clear and actionable

• Translate complex technical concepts for non-technical stakeholders including

marketing, strategy, and product teams

• Stay current with the Adobe product roadmap and proactively bring relevant updates and

opportunities to client conversations

Cross-Functional Collaboration

• Work closely with strategists, analysts, and creatives to ensure technical solutions

support campaign goals and data insights

• Coordinate with other platform developers (AEM, Salesforce, Target, Marketo) to deliver

cohesive, integrated solutions

• Participate in sprint planning, backlog grooming, and technical discovery as part of an

agile delivery team

What You Bring

Required

• 5+ years of experience working in the Adobe Experience Cloud ecosystem, with deep,

hands-on expertise across AEP, RTCDP, AJO, and CJA

• Proven ability to architect and implement AEP solutions from the ground up, including

XDM schema design, data ingestion pipelines, and identity resolution

• Experience activating audiences from RTCDP to paid media, email, Adobe Target, and

other downstream destinations

• Hands-on AJO experience building multi-step customer journeys, decisioning, and

cross-channel messaging

• Strong understanding of CJA configuration, including connections, data views, and

Analysis Workspace reporting

• Experience with AEP RESTful APIs and Configuration as Code (CaC) best practices and

techniques

• Experience guiding and reviewing the work of other developers, with a strong eye for

implementation quality

• Comfortable presenting technical solutions and recommendations directly to clients and

stakeholders

• Familiarity with adjacent technologies including AEM, Adobe Target, Salesforce, or other

marketing/data platforms

Nice to Have

• Adobe certifications (e.g., Adobe Certified Expert in RTCDP, CJA or AJO)

• Experience with data engineering concepts: SQL, ETL pipelines, API integrations, or

event streaming

• Familiarity with web data collection via Adobe Web SDK / alloy.js or Launch/Tags

• Agency or consultancy background with experience managing multiple client

engagements simultaneously

• Understanding of data privacy frameworks (GDPR, CCPA) and how they apply to

customer data platforms

Why This Role

• Work on complex, high-impact engagements across a diverse client portfolio

• Shape how our practice approaches the Adobe ecosystem – your architecture decisions

matter

• Collaborate with experienced practitioners across the full digital experience stack

• Grow your craft in a team that values technical depth and client partnership equally

Job Description – AEM Developer

🚨 HIRING | AEM Developer | Bangalore 🔥

We are looking for experienced AEM Developers with strong hands-on experience in AEM Integration and Java-based AEM development.

📌 Job Details

• Job Title: AEM Developer
• Experience: 5–7 Years
• Location: Bangalore
• CTC: Up to 30 LPA
• Notice Period: Immediate Joiners / 15 Days
• Interview Process: 1st Round – Virtual | 2nd Round – F2F

🔑 Mandatory Skills

• AEM
• AEM Basics
• AEM Integration – Mandatory
• Sling Models
• Sling Servlets
• Sling Jobs
• Schedulers
• Workflows
• AEM APIs
• OSGi
• Java

📋 Roles & Responsibilities

• Design, develop, and maintain applications using Adobe Experience Manager (AEM).
• Develop and implement AEM integrations with external systems and applications.
• Work with Sling Models and Sling Servlets for component and backend development.
• Develop and manage Sling Jobs and Schedulers for automated and scheduled processes.
• Configure and develop AEM Workflows based on business requirements.
• Work with AEM APIs for system integration and application functionality.
• Develop and configure OSGi components and services.
• Develop and maintain Java-based backend solutions within the AEM platform.
• Troubleshoot, debug, and resolve AEM application and integration issues.
• Collaborate with cross-functional teams to understand requirements and deliver scalable solutions.
• Follow coding standards and AEM development best practices.

📋 Candidate Requirements

• 5–7 years of relevant experience in AEM Development.
• Strong hands-on experience in AEM Integration is mandatory.
• Good knowledge of Sling Models, Sling Servlets, Sling Jobs, Schedulers, and Workflows.
• Strong understanding of AEM APIs and OSGi.
• Good Java programming skills.
• Strong problem-solving and communication skills.
• Immediate joiners or candidates with a maximum 15-day notice period preferred.
• Candidate should be available for the F2F second round.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Google Ads, Meta, LinkedIn.
• Hands-on experience in paid marketing, client communication, campaign planning, execution, and strategy.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other digital platforms.

Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and deliver actionable insights.

Manage SEO/SEM strategies to improve website traffic and lead generation.

Collaborate with the design and content teams to create compelling ad creatives and landing pages.

Conduct A/B testing to maximize campaign efficiency.

Prepare weekly and monthly performance reports with clear ROI analysis.

Stay updated on industry trends, tools, and competitor strategies to enhance campaign effectiveness.

Coordinate with internal stakeholders to align campaigns with overall business objectives.

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Plan, execute and optimize Meta & Google Ads.- Set up conversion tracking (Pixel, GTM, Events).- Perform A/B testing.- Scale successful campaigns.- Prepare weekly performance reports.- Analyze KPIs and optimize campaigns.

Responsibilities:

• Plan, launch, and optimize campaigns across Meta and Google platforms.
• Manage budgets and daily campaign performance.
• Scale profitable campaigns while maintaining efficiency targets.
• Build acquisition and retargeting audiences.
• Create lookalike audiences.
• Develop testing frameworks for campaign scaling.
• Work closely with designers and content teams.
• Recommend creative improvements based on campaign data.
• Drive testing of creatives and messaging.
• Maintain campaign dashboards.
• Analyze campaign performance.
• Present recommendations and insights to leadership.
• Ensure accurate tracking implementation.
• Monitor attribution and conversion reporting.
• Performance Optimization (Improve):

● ROAS

● CAC

● CPA

● Conversion Rate

● Customer Acquisition Volume

Requirements:

• Minimum 1 year of hands-on experience with Meta Ads & Google Ads
• Strong understanding of performance marketing & campaign optimization
• Ability to work closely with designers and the content team
• Experience with E-commerce & D2C brands is preferred
• Data-driven mindset with a focus on leads, sales & ROAS

Mandatory Skills: Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

• Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.
• At least 2 years of hands-on experience managing and optimizing Google Ads.
• Strong domain expertise in paid media, including strategy, execution, and analytics.
• Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.
• Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

• Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.
• Google Tag Manager (GTM), GA4, Looker Studio.
• Strong understanding of performance marketing principles, bidding strategies, and attribution models.
• Familiarity with SEO, email marketing, and other digital marketing channels.
• Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.
• Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.
• Effective communication and reporting skills.
• Good experience in managing medium to large-sized budgets.
• Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

• Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.
• Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.
• Take ownership of campaigns end-to-end to ensure KPIs and goals are met.
• Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.
• Research & Analysis
• Stay ahead of platform updates and trends; integrate innovations into strategy.
• Drive keyword strategy and restructure accounts to unlock scalable growth.
• Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.
• Analyze and interpret conversion and attribution data to derive actionable strategic insights.
• Ability to create strategies and budget forecasts.
• Communication
• Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.
• Partner with internal teams to address performance challenges.
• Deliver projects on time, meeting weekly and monthly deadlines.

Reporting

• Create performance reports using Google Slides/other dashboards, and review them with clients.
• Present key strategies and insights to Client Success Managers and clients.
• Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

• Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.
• Must be residing in/willing to relocate to Pune.
• Experience with delivery management or people management.
• Understanding of SEO, email marketing, and other digital marketing channels.
• Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.
• Familiarity with automated or AI-driven optimization tools for search ads and other channels.
• Experience in dealing directly with B2B clients.

Job Description

Title                  : AEM Developer

Exp                   : 6+ Yrs

Work type        : Remote

Job type          : Full-time

Budget              30LPA 

• Incident and service request management and resolution
• Knowledge Management + articles (Runbook)
• Problem Records & Repetitive Defects/Quick Fixes
• Release deployment & Stabilization management
• Monitoring application performance, availability
• Proactive Maintenance
• AEM Authoring / Publishing issue resolution
• AEM Asset Management Issue resolution
• AEM Asset Bulk Load (Groovy scripts)
• AEM Blogs issue resolution & User management
• SSO integration - customer facing
• Translation services issue management
• Quoting / ecommerce issue management
• User Access /ACL management Rev Date: 02-Dec-2024
• Ensure all AEM components, websites, and digital experiences are designed and developed in compliance with accessibility standards such as WCAG 2.1, Section 508, and ADA.
• Apply best practices for accessible design, including color contrast, keyboard navigation, screen reader compatibility, and alternative text for images.